What Morton's Gourmet Market does

Morton's Gourmet Market, Inc. is a privately held, family-owned specialty grocery retailer headquartered in Sarasota, Florida, operating continuously since 1969 (with roots in Marable's Market dating to 1952) and currently in its fourth generation of Morton-family ownership following a 2007 repurchase by Eddie and Todd Morton. The company runs three physical locations in the Sarasota/Siesta Key market: the flagship gourmet supermarket at 1924 S. Osprey Ave, the beachside Morton's Siesta Market at 205 Canal Rd, and the adjacent Siesta Village Liquors at 215 Canal Rd. The core product offering is a full-service gourmet supermarket format spanning more than a dozen departments — Gourmet To-Go, Hot Deli, Salads/Sandwiches/Soups (40+ house-made salads), Sushi, Meat & Seafood, Produce, Cheese & Charcuterie, Gourmet Pantry, Fine Wines & Craft Beers, Bakery (professionally trained pastry chefs), Floral, and Liquors — supplemented by Catering Services, customizable Gift Baskets, E-Gift Cards, and a Loyal Local rewards program.

The business model is transaction-based retail and service revenue across all locations, with no disclosed subscription, marketplace, or platform economics. Revenue streams are diversified across in-store grocery, prepared foods, bakery, catering (weddings, corporate events, association functions, private parties), gift baskets/hampers, digital gift cards with nationwide delivery, floral design, and spirits — the latter leveraging a co-located liquor store with delivery. GTM is omnichannel but operationally simple: physical retail anchored by personal service and a prominent phone number (941-955-9856), JotForm-based web ordering for groceries, gift baskets, and holiday orders, and a standalone e-commerce storefront for e-gift cards. The customer mix is a hybrid of local Sarasota residents (primary), Siesta Key tourists (secondary), event hosts and planners (primary for catering), gift buyers, and local business customers — with no enterprise anchor accounts or third-party delivery marketplace partnerships disclosed.

The Morton Culinary Education Fund, established in 2010 and administered by the Community Foundation of Sarasota County, awards scholarships to Sarasota County high school graduates pursuing culinary or hospitality careers, extending brand affinity into local talent development. There is no disclosed venture capital, private equity, or institutional ownership; the company is entirely family-held. No AI/ML, proprietary technology platform, patents, or external partnerships are disclosed, and the underlying technology stack is limited to standard e-commerce and web-form tooling. Revenue, headcount trend, and financial performance are not publicly disclosed.

Name

Morton's Gourmet Market

Legal name

Morton's Gourmet, Inc.

Website

https://mortonsmarket.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Morton's Gourmet Market is a family-owned, fourth-generation specialty grocer and caterer operating three locations in Sarasota and Siesta Key, Florida, offering gourmet groceries, chef-prepared meals, sushi, bakery, wine, floral, catering, gift baskets, and liquor to local residents, tourists, and event hosts.

Ownership category

akta.pro rank

Product category

Specialty Grocery Retail

NAICS

Specialty Food Retailers (4452), Baked Goods Retailers (445291), Fish and Seafood Retailers (44525), Meat Retailers (445240), Florists (459310), Caterers (722320), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Cheese Shops & Fromageries (CRAHAGAD), Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Gourmet grocery retail
• Prepared foods catering
• Specialty meat seafood
• Artisan bakery desserts
• Fine wine retail

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: In-store sales of premium groceries including gourmet pantry items, produce, meat, seafood, cheese, fine wines, and craft beers.
2. Prepared Foods & To-Go: Chef-prepared meals including hot deli items, sushi, salads, sandwiches, soups, and gourmet entrees for immediate consumption or home delivery.
3. Bakery Products: Fresh baked goods including wedding cakes, specialty cakes, pastries, and desserts prepared by professionally trained pastry chefs.
4. Event Catering: Full-service catering for weddings, corporate events, parties, and celebrations with customized menus for various occasions.
5. Gift Baskets: Customizable gift baskets and hampers with gourmet food items, meat, cheese, and fruit for occasions including birthdays, anniversaries, and corporate events.
6. E-Gift Cards: Digital gift cards available for purchase online for gifting purposes.
7. Floral Services: Custom flower arrangements, bouquets, corsages, and event floral design services.
8. Siesta Village Liquors: Spirits and alcohol sales at the Siesta Key location with delivery services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Morton's Gourmet Market is a family-owned, multi-store gourmet supermarket in Sarasota, Florida, that operates physical retail locations selling prime and dry-aged meats, wild-caught seafood, fresh produce, artisan cheese and charcuterie, brick-oven breads and desserts, fine wines, craft beers, and chef-prepared items such as sushi, hot deli entrées, salads, sandwiches, and soups. The business also provides customizable gift baskets, floral arrangements, specialty and wedding cakes, e-gift cards, and full-service catering for weddings, corporate events, and private parties, supported by an online ordering and delivery channel called Morton's To Go.

Product overview

Morton's Gourmet Market operates as a family-owned gourmet supermarket chain with over 50 years of history in Sarasota, FL. The core offering is the main gourmet market at 1924 S. Osprey Ave, which provides a full range of grocery and prepared food services including Gourmet To-Go meals, Hot Deli, Sushi, Meat & Seafood, Produce, Cheese & Charcuterie, Fine Wines & Craft Beers, Bakery, and Floral services. The business extends through several sub-brands: Morton's Siesta Market (a beachside supermarket in Siesta Key) and Siesta Village Liquors (adjacent liquor store). Additional revenue streams include Catering Services for events ranging from weddings to corporate functions, Specialty Cakes and Bakery items, and customizable Gift Baskets. The company also offers E-Gift Cards and maintains a Loyal Local rewards program. A community initiative, the Morton Culinary Education Fund, provides scholarships for culinary students. The product portfolio functions as a unified full-service gourmet market experience with multiple departments and services, complemented by catering and specialty product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Morton's Gourmet Market flagship store (gourmet grocery and prepared foods) Flagship gourmet supermarket in Sarasota, Florida offering prime and dry-aged meats, wild-caught seafood, fresh produce, artisan cheese and charcuterie, brick-oven breads and desserts, fine wines, craft beers, hot deli entrées, chef-prepared sushi, salads, sandwiches, soups, floral arrangements, gift baskets, and e-gift cards for local shoppers and visitors.
• Morton's Siesta Market (Siesta Key storefront) Sister gourmet market located in Siesta Village that extends the family's gourmet grocery and prepared-foods assortment to Siesta Key shoppers and beach-area visitors.
• Siesta Village Liquors (Siesta Key liquor store) Companion liquor store adjacent to Morton's Siesta Market in Siesta Village offering fine wines, craft beers, and spirits to local and visiting shoppers on Siesta Key.
• Morton's To Go (online ordering and delivery) Online ordering and home/office delivery service (Morton's To Go) that lets customers order prepared meals, party trays, and select grocery items from Morton's Gourmet Market for delivery within the Sarasota area.
• Wedding catering Full-service catering program for weddings and related celebrations, providing custom menus, on-site or off-site service, and execution by the Morton culinary team for engaged couples and wedding planners in the Sarasota area.
• Corporate catering Full-service corporate and business catering program offering food, beverage, and service for company meetings, receptions, holiday parties, and other business events, with a request-a-quote flow for organizational buyers.
• Private party catering Full-service catering for private parties and social occasions such as birthdays, anniversaries, and rehearsal dinners, with menus and service tailored to the host's event.
• Specialty cakes, wedding cakes, and tortes Custom and chef-prepared specialty cakes, wedding cakes, and tortes produced by Morton's bakery for retail purchase and as part of wedding and catering orders.
• Gift baskets Customizable gift baskets built from Morton's gourmet products — including baked goods, chocolates, meats, cheeses, and beverages — sold for personal gifting, holidays, and corporate gifting programs.
• E-Gift Cards Digital gift cards (e-gift cards) redeemable in-store at Morton's Gourmet Market and the affiliated Morton's Siesta Market, sold online as a personal or corporate gift.
• Floral arrangements In-store floral department offering fresh flower arrangements, bouquets, and event florals for everyday purchases, gifting, weddings, and catering events.

Quantifiable outcome

• Perennial winner of Best Gourmet in Sarasota - ongoing recognition
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eataly: Multi-department gourmet marketplace combining retail groceries, prepared foods, bakery, and event/hosting services; comparable breadth of in-house specialty departments and catering/entertaining focus.
• Trader Joe's: Specialty grocer with curated gourmet and prepared-food assortment, providing a low-friction price-value alternative that competes for the same Sarasota specialty customer as Morton's.
• Sprouts Farmers Market: Specialty natural/organic grocer with expanding prepared foods, bakery, and entertaining assortments; competes on price-value within the same Sarasota specialty shopper pool.
• Publix Super Markets: Florida-headquartered regional grocer with premium 'GreenWise' specialty format, prepared foods, bakery, floral, and catering services; the dominant local incumbent Morton's must compete against for the Sarasota shopper.
• Whole Foods Market: National premium/specialty grocery incumbent offering gourmet groceries, prepared foods, bakery, floral, and catering-adjacent services at scale; competes with Morton's for the Sarasota premium shopper.

Regional players

• Citarella: NYC-based gourmet market specializing in seafood, meats, prepared foods, and entertaining, with catering and gift offerings; comparable assortment and full-service specialty market format, though operating in a different geography.

Direct peers

• Bristol Farms: Regional premium/specialty grocery chain with strong prepared foods, bakery, cheese, floral, and gift basket programs, mirroring Morton's full-service, experience-led specialty format.
• The Fresh Market: Specialty premium grocery chain focused on gourmet perishables, prepared foods, bakery, and entertaining-focused assortments, competing for the same premium customer in the same product categories as Morton's.
• Zingerman's: Iconic specialty gourmet market and deli known for in-house prepared foods, cheese, baked goods, mail-order gifts, and catering; closely comparable in assortment, prepared-foods emphasis, and family/owner-operator brand ethos.

Emerging players

• Di Bruno Bros. Specialty cheese, charcuterie, and gourmet foods retailer with strong catering, gift, and entertaining focus; comparable in department mix (cheese, charcuterie, pantry) and event-driven revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MortonsGourmetMarket
• Instagraminstagram.com/explore/locations/4129899/mortons-gourmet-market/?hl=en
• Xx.com/mortonsmarket
• LinkedInlinkedin.com/company/mortons-gourmet-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morton's Gourmet Market