Sporting Wheelies and Disabled Association

What Sporting Wheelies and Disabled Association does

Sporting Wheelies and Disabled Association is a Queensland, Australia-based non-profit organization that provides sports, recreation, and rehabilitation therapy services to people with disabilities. The organization operates as a division of Spinal Life Australia Ltd and is registered as an approved NDIS (National Disability Insurance Scheme) provider, enabling bulk-billed access for eligible participants.

The organization's core offering is delivered across two service lines: a sports program portfolio (Adaptive Aquatics, Boccia, Para Powerlifting, Para Squad for children/teens, Wheelchair Basketball, Wheelchair Cricket, Wheelchair Fencing, Wheelchair Fundamentals, Blind Sport Fundamentals, and Goalball) and an exercise therapy portfolio (Exercise Physiology, Physiotherapy, Gym and Group Fitness, EverActive for over 60s, Telehealth, Home Health, and Hydrotherapy). The technical foundation is a clinical workforce of Accredited Exercise Physiologists and Physiotherapists delivering evidence-based therapy, supplemented by specialized adaptive equipment (e.g., FES Cycle therapy). The centerpiece is the Milton Para Clubhouse, opened in 2024 and described as Australia's first purpose-built Para Sports Clubhouse, featuring a fully accessible gym, wheelchair basketball and multi-sport courts, and community spaces. Programs are delivered across multiple Brisbane locations plus partner venues including QUT Gardens Point Campus (Adaptive Aquatics), Colmslie Pool (Hydrotherapy), Brisbane Indoor Sports Centre (Wheelchair Cricket), and a Toowoomba site (Wheelchair Basketball).

The business model combines NDIS-funded allied health services, donations and bequests (tax-deductible above $2 via ACNC charity status), membership and program fees (Sport Membership, Social Sport Pass, Sport League Pass, 1 on 1 Sport Pass), facility hire through the Spacetoco venue platform, corporate sessions for team building and inclusion programs, and lottery fundraising (Gold Choice Lottery). Distribution is multi-channel: direct service at facilities, NDIS plan bulk-billing, telehealth, home visits, partner-venue programs, and B2B outreach to Queensland schools and corporates. Pricing is not publicly disclosed; therapy services are charged at NDIS rates. Marketing is primarily community-led via the website, events calendar, social media, and community partnerships, with calendar integrations supporting Google, iCalendar, and Outlook subscriptions.

Name

Sporting Wheelies and Disabled Association

Legal name

Sporting Wheelies and Disabled Association

Website

https://sportingwheelies.org.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Sporting Wheelies and Disabled Association is a Queensland non-profit operating under Spinal Life Australia that delivers disability sports programs, exercise physiology, physiotherapy, and rehabilitation therapy services to people with disabilities across Brisbane and regional Queensland, anchored by Australia's first Para Sports Clubhouse in Milton.

Ownership category

akta.pro rank

Product category

Disability Sports and Rehabilitation Therapy

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industries

Adaptive & Para-Sport Training Programs (MPAKAJAK), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Medicine (HLAKALAB)

Keywords

• Disability sport programs
• Para sports clubhouse
• Exercise therapy services
• Rehabilitation physiotherapy
• NDIS registered provider

Headquarters

HQ city

Albion

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. NDIS Funded Services: Exercise physiology, physiotherapy, and other allied health services billed through NDIS plans for eligible participants with disabilities.
2. Donations and Fundraising: Tax-deductible donations above $2, lottery ticket sales (Gold Choice Lottery), and bequest/legacy giving programs.
3. Membership and Program Fees: Sport membership, Social Sport Pass, Sport League Pass, and 1 on 1 Sport Pass programs with associated fees.
4. Facility Hire: Hiring out sports courts (basketball court, multipurpose court) and boardroom/meeting spaces at the Milton Para Clubhouse.
5. Corporate Sessions: Corporate wellness and team-building sessions for businesses wanting inclusive sports experiences.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Sporting Wheelies and Disabled Association delivers sports, recreation, and rehabilitation therapy programs for people with disabilities across Queensland, Australia. Core offerings include adaptive aquatics, wheelchair basketball, boccia, para powerlifting, wheelchair cricket, wheelchair fencing, goalball, and blind sport fundamentals, alongside clinical exercise physiology, physiotherapy, hydrotherapy, gym and group fitness, telehealth, and home health services. The organization operates Australia's first purpose-built Para Sports Clubhouse in Milton, Brisbane, and is a registered NDIS provider operating under Spinal Life Australia.

Product overview

Sporting Wheelies and Disabled Association offers a comprehensive range of disability sport, recreation, and rehabilitation therapy services across Queensland. The organization operates two main service areas: Sports Programs (including Adaptive Aquatics, Boccia, Para Powerlifting, Para Squad for children/teens, Wheelchair Basketball, Wheelchair Cricket, Wheelchair Fencing, Wheelchair Fundamentals, Blind Sport Fundamentals, and Goalball) and Exercise Therapy Services (Exercise Physiology, Physiotherapy, Gym and Group Fitness, EverActive for over 60s, Telehealth, Home Health, and Hydrotherapy). The centerpiece is the Milton Para Clubhouse, Australia's first of its kind Paralympic sports facility featuring a fully accessible gym and sports courts. Services are delivered primarily in Brisbane with some programs extending to regional areas like Toowoomba. The organization is an NDIS registered provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptive Aquatics Adapted swimming program delivered in partnership with QUT at the Gardens Point Campus indoor pool for people with disabilities.
• Wheelchair Basketball Basketball adapted for wheelchair users offering fitness, skill development, and social connection, available in Brisbane and Toowoomba.
• Boccia Paralympic bowling game requiring concentration, strategy, and accuracy, playable socially and competitively up to Paralympic level.
• Para Powerlifting Adapted strength training program for people with disabilities, one of the first sports contested by people with a disability.
• Wheelchair Cricket Modified cricket including the Hybrid Cricket format that allows mixed ability groups (wheelchair users and able-bodied players) to play together.
• Wheelchair Fencing Inclusive wheelchair fencing program delivered with expert fencing coaches.
• Goalball Paralympic sport designed specifically for athletes with visual impairment, played with a ball containing bells.
• Para Squad Dedicated sports program for kids and teens with disability providing opportunities to participate in adaptive sports.
• Wheelchair Fundamentals Introductory program teaching manual wheelchair handling and essential ball skills as a foundation for wheelchair sports participation.
• Blind Sport Fundamentals

Quantifiable outcome

• Pathway development from beginner sport to Paralympic representation
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Spinal Life AustraliacoreStrategic or Co-development PartnerSporting Wheelies is a division/program of Spinal Life Australia, an approved NDIS provider. Spinal Life offers essential disability support services including physiotherapy, community nursing, occupational therapy, and personal support. Sporting Wheelies operates under Spinal Life's organizational umbrella with shared governance and integrated services.
• Queensland University of Technology (QUT)coreStrategic or Co-development PartnerPartnership for Adaptive Aquatics program delivered at QUT's fully accessible indoor pool at Gardens Point Campus. QUT provides the facility while Sporting Wheelies delivers the adapted swimming program.
• Blind Sports AustraliacoreStrategic or Co-development PartnerPartnership to deliver the Blind Sport Fundamentals program - an 8-week program introducing sports and physical activities for people who are blind or have low vision. Blind Sports Australia provides expertise and program design support.
• Expert Fencing CoachesminorStrategic or Co-development PartnerPartnership with fencing coaches to deliver the Wheelchair Fencing program. External coaching expertise combined with Sporting Wheelies' wheelchair sport delivery capability.
• Spacetoco (Venue Hire Platform)minorChannel Partner/ Reseller/ DistributorThird-party venue hire platform used to market and book the Milton Para Clubhouse sports courts and meeting spaces for external hire when not in use for programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paralympics Australia: National Paralympic governing body in Australia responsible for elite pathway development. Comparable as an organization advancing Paralympic sport for people with disability, focused on the high-performance end of the same pathway Sporting Wheelies feeds into.
• Achieve Australia: NSW-based NDIS-registered disability services provider offering accommodation, therapy, and community participation programs. Comparable as an Australian disability-focused NDIS provider delivering integrated therapy and community programs to people with disability.
• Cerebral Palsy Alliance: Major Australian disability service organization operating across therapy, accommodation, and research with NDIS-registered services. Comparable as an NDIS-registered provider offering allied health and disability-specific programs to a similar participant base in Australia.
• Blind Sports Australia: National peak body for blind and vision-impaired sport in Australia. Sporting Wheelies is already a delivery partner for their Blind Sport Fundamentals program; directly comparable as a disability sport organization serving visually impaired participants.
• Disability Sports Australia: National peak body for disability sport in Australia, coordinating state-level adaptive sport programs. Comparable to Sporting Wheelies as a disability sport organization, though operating at the national governing level rather than as a regional service provider.
• Spinal Life Australia: Parent organization of Sporting Wheelies; an approved NDIS provider offering physiotherapy, occupational therapy, community nursing, and personal support. Comparable as an integrated disability service provider under the same NDIS framework and governance umbrella.
• Royal Rehab: NSW rehabilitation provider offering specialist therapy, spinal injury rehabilitation, and community programs. Comparable as an Australian rehabilitation and disability services provider offering exercise physiology, physiotherapy, and therapy programs under NDIS funding.

Others

• Physiotherapy Clinics Australia (generic independent providers): Independent physiotherapy and exercise physiology clinics operating under NDIS in Queensland. Comparable as NDIS-registered allied health service providers offering overlapping therapy services (physio, exercise physiology, hydrotherapy) to similar participant segments.

Regional players

• MS Queensland (Multiple Sclerosis Society): Queensland-based disability and chronic condition organization offering physiotherapy, exercise physiology, and wellness programs. Comparable as a Queensland NDIS-registered allied health provider offering exercise and therapy programs to people with disability.
• Wheelchair Sports NSW / Queensland Wheelchair Sports Association: State-level wheelchair sports associations delivering wheelchair basketball, tennis, rugby, and other adaptive sports across Australia. Directly comparable as a wheelchair and adaptive sports delivery organization in Queensland overlapping Sporting Wheelies' regional footprint.

Market position

Competitive moat5 records

Customer concentration

• Xx.com/SWDA_Qld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporting Wheelies and Disabled Association