Lifting Solutions
Lifting Solutions Inc. is a private Canadian manufacturer of artificial lift technology, producing Endless Rod™ continuous sucker rods and progressing cavity pumps for global oil and gas operators via direct enterprise sales, a North American service fleet, and an international partner network.
- Company typePrivate
- Founded2014
- HeadquartersEdmonton, Canada
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lifting Solutions does
Lifting Solutions Inc. is a privately held Canadian manufacturer of artificial lift technology serving global oil and gas operators from its Edmonton, Alberta headquarters. The company's portfolio centers on Endless Rod™, a continuous sucker rod engineered to eliminate the coupling failures that drive downtime and OPEX in conventional sucker rod strings, alongside a family of fit-for-purpose Progressing Cavity Pumps (PivotAL, TorsionAL, Insertable, TaperAL), the GasAL gas separation accessory, and application solutions for coal seam gas and ESPCP. The company self-identifies as the world's largest continuous rod manufacturer and operates the largest artificial lift service fleet in North America.
Manufacturing is split between a ~75,000 sq ft Edmonton facility handling Endless Rod and PCP production, two Bonnyville shops (rod and PCP), and a ~40,000 sq ft Salalah, Oman plant operated as a strategic co-manufacturing partnership with OHI for international supply. The business model combines one-time hardware sales (rods and PCPs) with recurring service revenue from Endless Rod Service, Rod Transport & Repair Units, Truck Mounted Gripper Services, and welder units. Distribution is a hybrid of direct enterprise field sales supported by the in-house service fleet and a regional partner network covering the USA (Snow Well Services), Romania (Endurance Lift Solutions International), Australia (Torque Alliance), Colombia (TTP Well Services), and Mexico (Vordcab). Pricing is quote-based and not publicly disclosed; customer logos and revenue figures are likewise not disclosed in available sources.
Lifting Solutions firmographics
Firmographics- Name
- Lifting Solutions
- Legal name
- Lifting Solutions Inc.
- Website
- https://liftingsolutionsinc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Lifting Solutions Inc. is a private Canadian manufacturer of artificial lift technology, producing Endless Rod™ continuous sucker rods and progressing cavity pumps for global oil and gas operators via direct enterprise sales, a North American service fleet, and an international partner network.
- Ownership category
- akta.pro rank
Lifting Solutions industry classification
Industry- Product category
- Artificial Lift Equipment (Oil and Gas Production)
- NAICS
- Oil and Gas Field Machinery and Equipment Manufacturing (333132), Pump and Compressor Manufacturing (33391)
- SIC
- Oil & Gas Field Machinery & Equipment (3533), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals) (EUALABAH)
- akta.pro secondary industries
- Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where Lifting Solutions is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices13 records
Markets served
Lifting Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Artificial Lift Products: Sale of Endless Rod continuous rod products and Progressing Cavity Pump (PCP) systems to oil and gas operators worldwide. Products are manufactured in Canada and Oman and shipped globally.
- Service Equipment and Support: Recurring revenue from service equipment including Endless Rod Units, Rod Transport & Repair Units, Truck Mounted Gripper Services, and Endless Rod Service offerings. The company maintains the largest service fleet in North America.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lifting Solutions product offering
Product offeringCore offering
Lifting Solutions designs and manufactures artificial lift technology for oil and gas producers, with core products being the Endless Rod continuous sucker rod (in bare and coated variants) and a family of Progressing Cavity Pumps (PivotAL, TorsionAL, Insertable, TaperAL), plus the GasAL gas separation accessory. The company complements these products with field and shop services, including the Endless Rod Service program and service equipment such as Endless Rod Units, Endless Rod Welders, Rod Transport & Repair units, and Truck Mounted Gripper services. Manufacturing is performed in Edmonton, Alberta, and Salalah, Oman, with products shipped globally and supported by regional offices across Canada and the USA.
Product overview
Lifting Solutions offers a unified portfolio of artificial lift technology products and services. The core product lines are Endless Rod™ (continuous sucker rods available in bare and coated variants) and Progressing Cavity Pumps (PCPs) with multiple specialized variants including PivotAL, TorsionAL, Insertable, and TaperAL models. These are complemented by application-specific solutions for coal seam gas and ESPCP, plus the GasAL gas separation accessory. Services include Endless Rod Service, service equipment (Endless Rod Unit, Endless Rod Welder), and mobile field services including Rod Transport & Repair and Truck Mounted Gripper Services. The company also provides a Design My Pump configuration tool for custom PCP solutions. Lifting Solutions positions itself as the world's largest continuous rod manufacturer with the largest service fleet in North America.
Differentiator
Problem solved
Functional benefit
Brands
- Endless Rod™: Engineered continuous rod designed to improve well performance, stop coupling failures, and lower OPEX.
- PCP (Progressing Cavity Pumps)
- Product Track
- LS Path to Performance
- GasAL
Products and services
- Endless Rod™ Continuous Sucker Rod Continuous sucker rod engineered to eliminate coupling failures, improve well performance, extend runlife, and lower OPEX in artificial lift applications; available in bare and coated variants for use by oil and gas operators globally.
- Progressing Cavity Pumps (PCP Systems) Fit-for-purpose progressing cavity pump systems, including PivotAL, TorsionAL, Insertable, and TaperAL variants, optimized for well production in artificial lift operations across conventional, high-torque, and specialized well applications.
- GasAL Gas Separation Accessory Gas separation accessory for artificial lift systems designed to handle gas-related challenges encountered in oil and gas well production.
- Coal Seam Gas Artificial Lift Solution Application-specific artificial lift solution configured for coal seam gas extraction wells, integrating Endless Rod and PCP technologies for use by operators in coal seam gas fields.
- ESPCP (Electrical Submersible Progressing Cavity Pump) Application Application-specific configuration of progressing cavity pump technology for electrical submersible artificial lift deployments in oil and gas wells.
- Endless Rod Service Service program providing ongoing maintenance and support for Endless Rod installations, intended to reduce field spend and improve sustainability outcomes for oil and gas operators.
- Endless Rod Unit (Service Equipment) Dedicated service equipment unit used for Endless Rod installation, handling, and support operations delivered by Lifting Solutions' service fleet.
- Endless Rod Welder (Service Equipment) Welding equipment designed for the manufacturing, joining, and repair of continuous Endless Rod products in shop and field environments.
- Rod Transport & Repair Unit Services Mobile rod transport and repair services providing on-site support for moving, maintaining, and repairing rod products across operator well sites.
- Truck Mounted Gripper Services Truck-mounted gripper services supporting rod handling, installation, and removal operations at oil and gas well sites across Lifting Solutions' service territory.
Quantifiable outcome
- Stop coupling failures
- +5 more outcomes
Companies that use Lifting Solutions
Customer profileSegments1 record
Ideal customer profiles1 record
Lifting Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Lifting Solutions partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered regional and core.
- Endurance Lift Solutions InternationalregionalRegional partner located in Negoiesti, Prahova, Romania providing local service and product distribution for Lifting Solutions products in the European region.
- OHI: Oman Holdings International Co SAOCcoreStrategic partner and co-manufacturer with Lifting Solutions, operating a manufacturing facility in Salalah, Oman producing Endless Rod products for international markets.
- Snow Well ServicesregionalRegional partner in Bakersfield, California providing local service and product support for Lifting Solutions products in the US market.
- Torque AllianceregionalRegional partner in Gympie, Queensland, Australia providing local service and distribution for Lifting Solutions products in the Australian market.
- TTP Well ServicesregionalRegional partner in Bogotá, Colombia providing local service and product distribution for Lifting Solutions products in the South American market.
- Vordcab: Grupo VordcabregionalRegional partner in Tampico Altamira, Mexico providing local service and distribution for Lifting Solutions products in the Mexican market.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Lifting Solutions competitors and assessment
Company assessmentDirect peers
- Tenaris: Tenaris is a major global manufacturer of seamless steel pipes and sucker rods used in rod-lift applications. Directly comparable to Lifting Solutions' Endless Rod™ offering as both companies serve artificial lift with continuous / coupled rod technology.
- Borets: Borets is a leading global manufacturer of electric submersible pumps (ESP) and progressing cavity pumps (PCP) for artificial lift. Direct competitor to Lifting Solutions' PCP portfolio and a relevant peer in the broader rod-lift/PCP substitution dynamic.
- Netzsch Pumpen & Systeme: Netzsch manufactures progressing cavity pumps, rotary lobe pumps and associated service for oil & gas and industrial markets. Comparable to Lifting Solutions' PCP portfolio and shared focus on fit-for-purpose PCP design for upstream well production.
- Seepex: Seepex is a global manufacturer of progressing cavity pumps and pumping systems for industrial and oil & gas applications. Directly comparable to Lifting Solutions' PCP product family in technology, customer overlap, and end use.
- National Oilwell Varco (NOV) / Lufkin: NOV's Lufkin business is one of the longest-standing manufacturers of sucker rods, rod lift equipment and artificial lift services. Overlaps directly with Lifting Solutions' Endless Rod™ and service fleet in North American rod lift.
Broad incumbents
- Halliburton: Halliburton's Production Solutions and artificial lift services (including rod-lift optimization, ESP and gas lift) compete head-to-head with Lifting Solutions' lift equipment and North American service fleet among the same upstream customer base.
- SLB (Schlumberger): SLB provides a full range of artificial lift technologies (ESP, gas lift, rod lift optimization, PCP) alongside its broader oilfield services and digital offerings. A broad incumbent that competes with Lifting Solutions for artificial lift share among major operators.
- Weatherford International: Weatherford offers a broad oilfield services portfolio that includes artificial lift systems (rod lift, ESP, gas lift) and downhole products. A broad incumbent competing with Lifting Solutions for the same operator spend on lift technology and services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lifting Solutions social profiles
Digital presenceLifting Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifting Solutions leadership team
Management profileNumber of profiles
Lifting Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifting Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifting Solutions
What does Lifting Solutions do?
Lifting Solutions designs and manufactures artificial lift technology for oil and gas producers, with core products being the Endless Rod continuous sucker rod (in bare and coated variants) and a family of Progressing Cavity Pumps (PivotAL, TorsionAL, Insertable, TaperAL), plus the GasAL gas separation accessory. The company complements these products with field and shop services, including the Endless Rod Service program and service equipment such as Endless Rod Units, Endless Rod Welders, Rod Transport & Repair units, and Truck Mounted Gripper services. Manufacturing is performed in Edmonton, Alberta, and Salalah, Oman, with products shipped globally and supported by regional offices across Canada and the USA.
Is Lifting Solutions a public or private company?
Lifting Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifting Solutions founded?
Lifting Solutions was founded in 2014. It employs 251 to 500 people.
Where is Lifting Solutions based?
Lifting Solutions is headquartered in Edmonton, Canada, in the North America region.
How does Lifting Solutions make money?
Two revenue lines are on record. Artificial Lift Products are the primary driver. The others are service Equipment and Support.
Who are Lifting Solutions's main competitors?
Direct peers on record are Tenaris, Borets, Netzsch Pumpen & Systeme, Seepex and National Oilwell Varco (NOV) / Lufkin. Broad incumbents are Halliburton, SLB (Schlumberger) and Weatherford International.
Does Lifting Solutions have an API?
No public API is recorded for Lifting Solutions.
What industry is Lifting Solutions in?
Lifting Solutions's product category is Artificial Lift Equipment (Oil and Gas Production). Its primary akta.pro industry code is EUALABAH, Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals), with a secondary code of EUALABAL, Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment). Its NAICS code is 333132 and its SIC code is 3533.