Lifting Solutions

What Lifting Solutions does

Lifting Solutions Inc. is a privately held Canadian manufacturer of artificial lift technology serving global oil and gas operators from its Edmonton, Alberta headquarters. The company's portfolio centers on Endless Rod™, a continuous sucker rod engineered to eliminate the coupling failures that drive downtime and OPEX in conventional sucker rod strings, alongside a family of fit-for-purpose Progressing Cavity Pumps (PivotAL, TorsionAL, Insertable, TaperAL), the GasAL gas separation accessory, and application solutions for coal seam gas and ESPCP. The company self-identifies as the world's largest continuous rod manufacturer and operates the largest artificial lift service fleet in North America.

Manufacturing is split between a ~75,000 sq ft Edmonton facility handling Endless Rod and PCP production, two Bonnyville shops (rod and PCP), and a ~40,000 sq ft Salalah, Oman plant operated as a strategic co-manufacturing partnership with OHI for international supply. The business model combines one-time hardware sales (rods and PCPs) with recurring service revenue from Endless Rod Service, Rod Transport & Repair Units, Truck Mounted Gripper Services, and welder units. Distribution is a hybrid of direct enterprise field sales supported by the in-house service fleet and a regional partner network covering the USA (Snow Well Services), Romania (Endurance Lift Solutions International), Australia (Torque Alliance), Colombia (TTP Well Services), and Mexico (Vordcab). Pricing is quote-based and not publicly disclosed; customer logos and revenue figures are likewise not disclosed in available sources.

Name

Lifting Solutions

Legal name

Lifting Solutions Inc.

Website

https://liftingsolutionsinc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Lifting Solutions Inc. is a private Canadian manufacturer of artificial lift technology, producing Endless Rod™ continuous sucker rods and progressing cavity pumps for global oil and gas operators via direct enterprise sales, a North American service fleet, and an international partner network.

Ownership category

akta.pro rank

Product category

Artificial Lift Equipment (Oil and Gas Production)

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Pump and Compressor Manufacturing (33391)

SIC

Oil & Gas Field Machinery & Equipment (3533), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals) (EUALABAH)

akta.pro secondary industries

Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Artificial lift technology
• Progressing cavity pumps
• Continuous sucker rods
• Rod lift systems
• Artificial lift services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Artificial Lift Products: Sale of Endless Rod continuous rod products and Progressing Cavity Pump (PCP) systems to oil and gas operators worldwide. Products are manufactured in Canada and Oman and shipped globally.
2. Service Equipment and Support: Recurring revenue from service equipment including Endless Rod Units, Rod Transport & Repair Units, Truck Mounted Gripper Services, and Endless Rod Service offerings. The company maintains the largest service fleet in North America.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lifting Solutions designs and manufactures artificial lift technology for oil and gas producers, with core products being the Endless Rod continuous sucker rod (in bare and coated variants) and a family of Progressing Cavity Pumps (PivotAL, TorsionAL, Insertable, TaperAL), plus the GasAL gas separation accessory. The company complements these products with field and shop services, including the Endless Rod Service program and service equipment such as Endless Rod Units, Endless Rod Welders, Rod Transport & Repair units, and Truck Mounted Gripper services. Manufacturing is performed in Edmonton, Alberta, and Salalah, Oman, with products shipped globally and supported by regional offices across Canada and the USA.

Product overview

Lifting Solutions offers a unified portfolio of artificial lift technology products and services. The core product lines are Endless Rod™ (continuous sucker rods available in bare and coated variants) and Progressing Cavity Pumps (PCPs) with multiple specialized variants including PivotAL, TorsionAL, Insertable, and TaperAL models. These are complemented by application-specific solutions for coal seam gas and ESPCP, plus the GasAL gas separation accessory. Services include Endless Rod Service, service equipment (Endless Rod Unit, Endless Rod Welder), and mobile field services including Rod Transport & Repair and Truck Mounted Gripper Services. The company also provides a Design My Pump configuration tool for custom PCP solutions. Lifting Solutions positions itself as the world's largest continuous rod manufacturer with the largest service fleet in North America.

Differentiator

Problem solved

Functional benefit

Brands

• Endless Rod™: Engineered continuous rod designed to improve well performance, stop coupling failures, and lower OPEX.
• PCP (Progressing Cavity Pumps)
• Product Track
• LS Path to Performance
• GasAL

Products and services

• Endless Rod™ Continuous Sucker Rod Continuous sucker rod engineered to eliminate coupling failures, improve well performance, extend runlife, and lower OPEX in artificial lift applications; available in bare and coated variants for use by oil and gas operators globally.
• Progressing Cavity Pumps (PCP Systems) Fit-for-purpose progressing cavity pump systems, including PivotAL, TorsionAL, Insertable, and TaperAL variants, optimized for well production in artificial lift operations across conventional, high-torque, and specialized well applications.
• GasAL Gas Separation Accessory Gas separation accessory for artificial lift systems designed to handle gas-related challenges encountered in oil and gas well production.
• Coal Seam Gas Artificial Lift Solution Application-specific artificial lift solution configured for coal seam gas extraction wells, integrating Endless Rod and PCP technologies for use by operators in coal seam gas fields.
• ESPCP (Electrical Submersible Progressing Cavity Pump) Application Application-specific configuration of progressing cavity pump technology for electrical submersible artificial lift deployments in oil and gas wells.
• Endless Rod Service Service program providing ongoing maintenance and support for Endless Rod installations, intended to reduce field spend and improve sustainability outcomes for oil and gas operators.
• Endless Rod Unit (Service Equipment) Dedicated service equipment unit used for Endless Rod installation, handling, and support operations delivered by Lifting Solutions' service fleet.
• Endless Rod Welder (Service Equipment) Welding equipment designed for the manufacturing, joining, and repair of continuous Endless Rod products in shop and field environments.
• Rod Transport & Repair Unit Services Mobile rod transport and repair services providing on-site support for moving, maintaining, and repairing rod products across operator well sites.
• Truck Mounted Gripper Services Truck-mounted gripper services supporting rod handling, installation, and removal operations at oil and gas well sites across Lifting Solutions' service territory.

Quantifiable outcome

• Stop coupling failures
• +5 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered regional and core.

• Endurance Lift Solutions InternationalregionalChannel Partner/ Reseller/ DistributorRegional partner located in Negoiesti, Prahova, Romania providing local service and product distribution for Lifting Solutions products in the European region.
• OHI: Oman Holdings International Co SAOCcoreStrategic or Co-development PartnerStrategic partner and co-manufacturer with Lifting Solutions, operating a manufacturing facility in Salalah, Oman producing Endless Rod products for international markets.
• Snow Well ServicesregionalChannel Partner/ Reseller/ DistributorRegional partner in Bakersfield, California providing local service and product support for Lifting Solutions products in the US market.
• Torque AllianceregionalChannel Partner/ Reseller/ DistributorRegional partner in Gympie, Queensland, Australia providing local service and distribution for Lifting Solutions products in the Australian market.
• TTP Well ServicesregionalChannel Partner/ Reseller/ DistributorRegional partner in Bogotá, Colombia providing local service and product distribution for Lifting Solutions products in the South American market.
• Vordcab: Grupo VordcabregionalChannel Partner/ Reseller/ DistributorRegional partner in Tampico Altamira, Mexico providing local service and distribution for Lifting Solutions products in the Mexican market.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tenaris: Tenaris is a major global manufacturer of seamless steel pipes and sucker rods used in rod-lift applications. Directly comparable to Lifting Solutions' Endless Rod™ offering as both companies serve artificial lift with continuous / coupled rod technology.
• Borets: Borets is a leading global manufacturer of electric submersible pumps (ESP) and progressing cavity pumps (PCP) for artificial lift. Direct competitor to Lifting Solutions' PCP portfolio and a relevant peer in the broader rod-lift/PCP substitution dynamic.
• Netzsch Pumpen & Systeme: Netzsch manufactures progressing cavity pumps, rotary lobe pumps and associated service for oil & gas and industrial markets. Comparable to Lifting Solutions' PCP portfolio and shared focus on fit-for-purpose PCP design for upstream well production.
• Seepex: Seepex is a global manufacturer of progressing cavity pumps and pumping systems for industrial and oil & gas applications. Directly comparable to Lifting Solutions' PCP product family in technology, customer overlap, and end use.
• National Oilwell Varco (NOV) / Lufkin: NOV's Lufkin business is one of the longest-standing manufacturers of sucker rods, rod lift equipment and artificial lift services. Overlaps directly with Lifting Solutions' Endless Rod™ and service fleet in North American rod lift.

Broad incumbents

• Halliburton: Halliburton's Production Solutions and artificial lift services (including rod-lift optimization, ESP and gas lift) compete head-to-head with Lifting Solutions' lift equipment and North American service fleet among the same upstream customer base.
• SLB (Schlumberger): SLB provides a full range of artificial lift technologies (ESP, gas lift, rod lift optimization, PCP) alongside its broader oilfield services and digital offerings. A broad incumbent that competes with Lifting Solutions for artificial lift share among major operators.
• Weatherford International: Weatherford offers a broad oilfield services portfolio that includes artificial lift systems (rod lift, ESP, gas lift) and downhole products. A broad incumbent competing with Lifting Solutions for the same operator spend on lift technology and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@liftingsolutionsinc
• Facebookfacebook.com/liftingsolutionsinc
• LinkedInlinkedin.com/company/lifting-solutions-inc-
• Instagraminstagram.com/liftingsolutionsinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifting Solutions