Urban Recruitment Group
Urban Recruitment Group, via its MedicsPro brand, is a UK healthcare recruitment agency placing locum and permanent nurses, doctors, and allied health professionals into NHS Trusts and private hospitals nationwide on a transaction-fee basis.
- Company typePrivate
- Founded2001
- HeadquartersRomford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Urban Recruitment Group does
Urban Recruitment Group is a UK-based private holding company that operates primarily through its subsidiary MedicsPro, a specialist healthcare recruitment agency founded in 2001 and acquired by the group in July 2009. The company provides locum and permanent staffing solutions to NHS Trusts and private healthcare organisations nationwide, placing registered nurses, midwives, operating department practitioners, doctors, and allied health professionals across 16 clinical specialties in temporary, permanent, and fixed contract positions. The group is headquartered in Romford, UK with a London office, and operates with 51-100 employees under CEO Russell Prince.
The company's core technology is a dedicated mobile application (the MedicsPro App) that enables healthcare professionals to register, search jobs, manage a work diary, submit timesheets, and handle compliance documentation digitally. Supporting the core recruitment service, MedicsPro operates a podcast distributed on Google Podcasts, Apple Podcasts, and Spotify, a training portal for healthcare professional upskilling, and a Shopify-based merchandise store. Together these assets form an ecosystem intended to engage candidates throughout their career journey, though the underlying matching and placement process remains consultant-led rather than technology-automated.
The business model is transaction-fee based: services are free for healthcare professionals, while the company charges NHS Trusts and private healthcare organisations recruitment fees for successful placements of temporary, permanent, and fixed-term staff. Go-to-market is sales-led, with dedicated specialist consultants organised by clinical discipline working directly with both candidates and employer clients across the UK. No public funding, revenue figures, patents, or formal partnerships have been disclosed, indicating an organically-grown, privately-held operation.
Urban Recruitment Group firmographics
Firmographics- Name
- Urban Recruitment Group
- Legal name
- Medics Pro
- Website
- https://urbanrec.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Urban Recruitment Group, via its MedicsPro brand, is a UK healthcare recruitment agency placing locum and permanent nurses, doctors, and allied health professionals into NHS Trusts and private hospitals nationwide on a transaction-fee basis.
- Ownership category
- akta.pro rank
Urban Recruitment Group industry classification
Industry- Product category
- Healthcare Staffing Services
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Healthcare Clinical & Allied Health Staffing (BPACADAJ)
Keywords
Where Urban Recruitment Group is headquartered
LocationHeadquarters
- HQ city
- Romford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Urban Recruitment Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Healthcare Recruitment Services: Placement fees charged to healthcare organisations (NHS Trusts and private sector) for recruiting nurses, midwives, operating department practitioners, doctors, and allied health professionals. Services include temporary, permanent, and fixed contract positions. Services are free for healthcare professionals seeking employment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free service for healthcare professionals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Urban Recruitment Group product offering
Product offeringCore offering
Urban Recruitment Group, operating through its MedicsPro brand, is a specialist healthcare recruitment agency placing registered nurses, midwives, operating department practitioners, doctors, and allied health professionals into temporary, permanent, and fixed-term contract roles at NHS Trusts and private healthcare organisations across the UK. The agency runs a dedicated consultant-led matching service for healthcare employers, supported by a mobile application that lets candidates register, search jobs, manage a work diary, submit timesheets, and handle compliance documentation.
Product overview
Urban Recruitment Group operates primarily through its MedicsPro brand, a specialist healthcare recruitment agency offering a unified staffing platform. The core MedicsPro product provides locum and permanent placement services across NHS Trusts and private healthcare organisations, connecting nurses, doctors, theatre staff, allied health professionals, and other specialists with employment opportunities. Supporting the core recruitment service, MedicsPro offers a mobile application for job searching and timesheet management, a podcast content platform, training services, and an ecommerce store. Together, these products form a comprehensive ecosystem serving healthcare professionals throughout their career journey.
Differentiator
Problem solved
Functional benefit
Products and services
- MedicsPro Healthcare Recruitment Service Specialist healthcare recruitment agency providing locum and permanent staffing solutions to NHS Trusts and private sector organisations nationwide. Places registered nurses, midwives, operating department practitioners, doctors, and allied health professionals in temporary, permanent, and fixed contract positions through dedicated consultants.
- MedicsPro Mobile App
Companies that use Urban Recruitment Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Urban Recruitment Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Urban Recruitment Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Urban Recruitment Group competitors and assessment
Company assessmentDirect peers
- ID Medical: UK-based specialist healthcare recruiter placing doctors, nurses, allied health professionals, and healthcare scientists into NHS and private roles — directly comparable to MedicsPro in candidate disciplines and customer base.
- Medacs Healthcare: Global healthcare staffing provider with a strong UK presence placing doctors, nurses, and allied health professionals into NHS Trusts and private hospitals — a near-direct competitor in clinical disciplines and locum/permanent models.
- Pulse (Team24): UK healthcare recruiter placing nurses, midwives, ODPs, doctors, and allied health professionals across NHS and private sectors — overlapping candidate pool, locum framework, and mobile app-driven candidate engagement with MedicsPro.
- Merco Medical Staffing: UK specialist recruiter for doctors, nurses, and allied health professionals across NHS and private healthcare — comparable specialism mix and locum framework model.
- Athona: UK healthcare recruitment agency placing doctors, nurses, and allied health professionals into NHS and private settings — directly comparable in specialism breadth and locum/permanent placement mix.
- Sanctuary Personnel: UK healthcare and social care recruiter placing doctors, nurses, AHPs, and social workers — comparable specialism coverage and NHS/private dual customer base to MedicsPro.
- Total Assist Group: UK-based healthcare recruiter specialising in doctors, nursing, and AHP locum and permanent placements into NHS Trusts and private clients — closely matched candidate disciplines and client mix to MedicsPro.
Broad incumbents
- Reed Specialist Recruitment: One of the UK's largest generalist recruiters with a dedicated healthcare division covering nursing, medical, and AHP placements — competes with MedicsPro on NHS contracts but also operates across non-healthcare verticals.
- NHS Professionals: NHS-owned staff bank operating across nursing, midwifery, AHP, and doctor temporary staffing — competes directly with MedicsPro on NHS Trust temporary staffing volumes, often at preferential rates.
- Hays (Healthcare division): Global recruitment group with a substantial UK healthcare practice placing doctors, nurses, and AHPs into NHS and private roles — broader portfolio gives it deeper tendering capacity than MedicsPro for large NHS framework deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Recruitment Group social profiles
Digital presenceUrban Recruitment Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Recruitment Group leadership team
Management profileNumber of profiles
Profiles1 record
Urban Recruitment Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Recruitment Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Recruitment Group
What does Urban Recruitment Group do?
Urban Recruitment Group, operating through its MedicsPro brand, is a specialist healthcare recruitment agency placing registered nurses, midwives, operating department practitioners, doctors, and allied health professionals into temporary, permanent, and fixed-term contract roles at NHS Trusts and private healthcare organisations across the UK. The agency runs a dedicated consultant-led matching service for healthcare employers, supported by a mobile application that lets candidates register, search jobs, manage a work diary, submit timesheets, and handle compliance documentation.
Is Urban Recruitment Group a public or private company?
Urban Recruitment Group is a private company. It is classified as unknown and is currently operating.
When was Urban Recruitment Group founded?
Urban Recruitment Group was founded in 2001. It employs 51 to 100 people.
Where is Urban Recruitment Group based?
Urban Recruitment Group is headquartered in Romford, United Kingdom, in the Europe region.
How does Urban Recruitment Group make money?
One revenue line is on record: healthcare Recruitment Services.
Who are Urban Recruitment Group's main competitors?
Direct peers on record are ID Medical, Medacs Healthcare, Pulse (Team24), Merco Medical Staffing, Athona, Sanctuary Personnel and Total Assist Group. Broad incumbents are Reed Specialist Recruitment, NHS Professionals and Hays (Healthcare division).
Does Urban Recruitment Group have an API?
No public API is recorded for Urban Recruitment Group.
What industry is Urban Recruitment Group in?
Urban Recruitment Group's product category is Healthcare Staffing Services. Its primary akta.pro industry code is BPACADAJ, Healthcare Clinical & Allied Health Staffing. Its NAICS code is 561311 and its SIC code is 7361.