Chroma Digital Imaging

What Chroma Digital Imaging does

Chroma Digital Imaging is a privately held, owner-managed digital printing and direct mail marketing agency founded in October 2010 and headquartered in a single facility at 8201 Orangethorpe Avenue, Suite J, Buena Park, California. The company operates production-grade digital printing equipment spanning full-color digital presses, five black-and-white laser printers, and UV-ink large format printers, complemented by in-house graphic design, list processing, variable data printing, binding and finishing, and mailing services including NCOA validation and CASS certification. Its core differentiators are specialty silver and white ink printing, variable data printing for 1:1 personalized marketing, and UV-ink large format output with an 8-10 year fade guarantee.

Chroma serves three customer archetypes: end customers (auto dealerships, schools, healthcare and education organizations, SMBs, and nonprofits); other print shops and print brokers as a trade printer; and consumers needing short-run digital output. The go-to-market is sales-led and inside-sales-driven via phone and email, with quote-based, project-pricing across all service lines and no publicly disclosed price points. Marketing is conducted through a content-driven blog, LinkedIn presence, and email campaigns run on Vertical Response and Mailchimp. The company holds Allied Union Printer certification and is described by management as bootstrapped, with no disclosed venture capital, private equity, or parent company involvement.

Name

Chroma Digital Imaging

Legal name

Chroma Digital Imaging

Website

https://chromadi.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Chroma Digital Imaging is a privately held, owner-managed digital printing and direct mail marketing agency in Buena Park, California, serving auto dealerships, schools, healthcare/education organizations, trade printers, and SMBs with on-demand digital printing, variable data personalization, specialty ink, UV large format, and integrated mailing services under one roof.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Screen Printing (323113)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Digital printing services
• Direct mail marketing
• Variable data printing
• Large format printing
• Trade printing services

Headquarters

HQ city

Buena Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Full Color Digital Printing: On-demand high quality printing using production grade digital presses for marketing materials, catalogs, tickets, coupons, menus, magnets, door hangers, labels, greeting cards, calendars, and tent cards. Same day or next day pickup or shipping available.
2. Black & White Laser Printing: Production grade black and white printing specializing in perfect bound books for healthcare and education industry including books, catalogs, directories, NCR forms, notepads, tickets, coupons, and labels.
3. Large Format Printing: Vibrant, high-quality large format prints for banners, signage, posters, decals, and more using UV ink technology with long-lasting durability.
4. Variable Data Printing: Personalized marketing through 1:1 marketing capabilities that allow tailored messages and graphics to individual customers for higher response rates, increased orders, and customer retention.
5. Graphic Design Services: In-house graphic design services where mindset, message, and marketing meet for success.
6. Marketing Services: Marketing strategy management and branded collateral development efficiently and cost-effectively.
7. List Services: Current and prospective customer lists to increase sales and brand awareness.
8. Binding/Finishing Services: Comprehensive finishing and binding options to elevate marketing materials.
9. Mailing Services: Professional mailing services including data processing, deduplication, merge/purge, NCOA validation, CASS certification, addressing, and delivery to post office.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Chroma Digital Imaging is an owner-managed digital printing and direct mail marketing agency operating from a single Buena Park, California facility. It sells on-demand full color digital printing, large format UV printing, black & white laser printing, and variable data printing, complemented by graphic design, marketing strategy, list services, binding/finishing, and mailing services. The company serves both direct end customers and other print shops as a trade printer, delivering projects under one roof with same-day or next-day turnaround.

Product overview

Chroma Digital Imaging operates as a digital printing and direct mail marketing agency offering a comprehensive suite of services under one roof. Their core offerings include Full Color Digital Printing (production-grade digital presses with same/next day turnaround), Large Format Printing (UV ink technology with 8-10 year fade resistance), Black & White Laser Printing (specializing in perfect bound books), and Variable Data Printing (personalized 1:1 marketing). These core printing services are complemented by professional support services including Graphic Design, Marketing Strategy Management, List Services (with data processing, NCOA validation, and CASS certification), Binding and Finishing, and Mailing Services. Specialty offerings include Silver and White Specialty Ink Printing for premium applications. The company also functions as a trade printer for other print shops and brokers, offering all capabilities to trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Color Digital Printing On-demand, high quality full color digital printing using production grade digital presses with same day or next day pickup or shipping turnaround. Prints marketing materials including mailers, flyers, postcards, brochures, catalogs, booklets, newsletters, tickets, coupons, tear cards, menus, magnets, door hangers, labels, greeting cards, calendars, and tent cards.
• Large Format Printing Vibrant, high-quality large format prints for banners, signage, posters, decals, and more produced in-house using UV ink technology with 8-10 year fade resistance, suitable for outdoor conditions. Prints on vinyl, fabric, canvas, and photo paper.
• Black & White Laser Printing Production grade black and white laser printing with five production grade printers, specializing in perfect bound books for the healthcare and education industry. Also prints books, catalogs, directories, NCR forms, notepads, tickets, coupons, and labels.
• Variable Data Printing (VDP) Personalized printing that allows tailoring of messages and graphics specifically to target customers. Enables 1:1 marketing for highly focused, targeted promotions to achieve higher response rates, increase orders, and retain customers. Can personalize names, offers, headlines, images, and QR codes.
• Graphic Design Services In-house graphic design services where mindset, message, and marketing meet for success. Supports creation of premium marketing collateral from concept through print-ready files.
• Marketing Services Marketing strategy management and branded collateral development to help clients manage marketing efficiently and cost-effectively.
• List Services Current and prospective customer list services to increase sales and brand awareness. Includes data processing, deduplication, merge/purge, NCOA validation, CASS certification, addressing, and delivery to the post office.
• Binding and Finishing Services Comprehensive array of finishing and binding options to elevate marketing materials, including perfect binding for books.
• Mailing Services Professional mailing services complementing printing, including data processing, deduplication, merge/purge, NCOA validation, CASS certification, addressing, and delivery to the post office.
• Silver and White Specialty Ink Printing Specialty ink printing beyond standard CMYK using metallic silver and white inks. Silver adds sophisticated metallic touch for logos, accents, or luxurious finishes. White ensures clarity and brightness on colored or textured materials.
• Direct Mail Marketing Direct mail marketing campaigns delivering personal messages to customers in a held format that can be viewed at convenience and used at the business when needed. Provides consistent response and strong ROI for advertising budgets.

Quantifiable outcome

• 8.81% response rate achieved vs industry average of 2-5% through multi-touch follow-up campaigns
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Minuteman Press International: Franchise-based commercial printing and marketing services network offering digital printing, direct mail, signage, and design services to SMBs. Highly comparable franchise model targeting the same mid-market and SMB customer base with similar one-stop-shop service bundles.
• The Marek Group: Mid-sized regional commercial printer offering digital printing, large format, direct mail, and integrated marketing services. Comparable as a similarly sized independent printer serving B2B clients with bundled design-through-mailing services.
• PsPrint: Online commercial printing service offering digital printing, offset printing, and direct mail services with an SMB focus. Comparable in the digital printing and mailing service bundle targeting business customers.
• Allegra Marketing Print Mail: Franchise network focused on printing, direct mail marketing, signage, and promotional products with strong emphasis on direct mail and integrated marketing campaigns — closely mirrors Chroma's vertical-specific direct mail positioning.
• PIP Printing & Marketing Services: Printing and marketing services franchise delivering digital printing, direct mail, promotional products, and design. Comparable mid-market commercial printing service model with similar bundled capabilities.
• Mimeo: On-demand commercial printing platform specializing in document printing, bindery, and direct mail fulfillment for business customers. Comparable production-grade digital printing and finishing services for marketing and training materials.
• AlphaGraphics: Commercial printing and marketing services franchise offering digital printing, large format, direct mail, and marketing strategy under one roof. Directly comparable full-service print + marketing model for SMB and mid-market customers.
• Sir Speedy: Printing and marketing services franchise providing digital printing, direct mail, signage, and graphic design. Direct competitor in the trade and SMB commercial printing space with comparable bundled service offerings.

Broad incumbents

• Cimpress (VistaPrint): Large online printing conglomerate operating VistaPrint and other brands, offering digital printing, marketing materials, signage, and design services at scale. Represents the broad incumbent competitive threat against which Chroma's specialty capabilities and trade-printer model differentiate.
• FedEx Office: Nationwide chain of print and shipping centers offering digital printing, large format, binding, and basic direct mail services. Overlaps with Chroma's core offerings as a broad incumbent in commercial printing with greater scale and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chroma-digital-imaging
• Xx.com/chromadi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chroma Digital Imaging