Mayfair International Realty

What Mayfair International Realty does

Mayfair International Realty is a global network of independent luxury real estate brokerages operating from headquarters at 41-43 Maddox Street, London. Originally founded in 1995 as a UK-wide association of independent brokers, the network expanded into North America in 2005 and today comprises 100+ member firms across the United Kingdom, United States, Spain, Italy, Montenegro, South Africa, Bulgaria, Costa Rica, and the British Virgin Islands. Member brokerages pay to join the network and gain access to an international referral system, co-marketing through the Financial Times and Country Life, and representation in the Mayfair Collection magazine, which publishes seasonal issues distributed via Issuu.

The company's core product is a property listing and search platform hosted on its website and powered by Homeflow, a third-party property website provider. The platform indexes 13,354+ luxury listings spanning sales and lettings, with property values ranging from modest country houses to trophy assets priced above US$169 million (e.g., 5940 N Bay Rd, Miami Beach). Beyond the listing platform, the company offers two service divisions: UK Services (rural agency, surveying, conveyancing, agricultural sales, forestry, holiday rentals, retirement properties, planning, renewable energies, tax services) and International Services (equestrian, golf, waterfront, ski, HNW concierge, international mortgages, legal services, press relations). Strategic partners include Financial Times, Country Life, MyHomeMove (conveyancing), Investabroad Properties (investment advisory), and Forbes Global Properties (affiliated via Harry Norman REALTORS).

Revenue is generated primarily through membership and subscription fees paid by brokerages, supplemented by referral economics on cross-border transactions. The central organisation operates with a lean team of approximately four staff members at the London headquarters (Vice President of Business Operations, Manager Member Success, Vice President Global Communications, and Office Manager). The company's primary customer segments are ultra-high-net-worth individuals seeking international luxury property and independent luxury brokerages seeking network affiliation, with a secondary segment focused on specialized property types such as equestrian estates and ski chalets. Pricing is not publicly disclosed and transactions are negotiated individually between member firms and their clients.

Name

Mayfair International Realty

Legal name

Mayfair International Realty

Website

https://mayfairinternationalrealty.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Mayfair International Realty operates a global membership network of 100+ independent luxury real estate brokerages, marketing ultra-high-end properties through co-branded Financial Times and Country Life distribution and its Mayfair Collection magazine. Founded 1995 in London, it serves ultra-high-net-worth buyers, sellers, and brokers worldwide.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Luxury real estate brokerage
• Property listing platform
• International referral network
• Real estate marketing services
• Residential property sales

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership/Subscription Fees: Member brokerages pay for the privilege of being part of the Mayfair International network, gaining access to international marketing, referral network, and brand association with luxury positioning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mayfair International Realty operates as a global network of independent luxury real estate brokerages, providing property marketing, referral services, and an international listing platform. The company aggregates 13,354+ luxury properties from 100+ vetted member firms across the UK, USA, Europe, Africa, and the Caribbean, while offering brokerages access to international marketing through Financial Times, Country Life, and the Mayfair Collection magazine.

Product overview

Mayfair International Realty operates as a global luxury real estate network comprising a unified property listing platform and multiple service offerings. The core platform enables property sales and lettings search across international markets, while affiliated services include the Mayfair Collection Magazine (a luxury property publication) and specialized service divisions for UK and international property transactions. Member broker firms across multiple countries contribute to the network, with properties spanning the UK, USA, Europe, Africa, and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Platform

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Investabroad PropertiescoreStrategic or Co-development PartnerInternational real estate investment specialists based in the UK. Through Investabroad Properties' intimate knowledge of global real estate investment markets and huge database of clients, Mayfair International helps those wishing to make large or small real estate investments internationally.
• Financial TimescoreGTM or Marketing PartnerDaily property listings uploaded to Financial Times website which receives thousands of visitors every day. Valuable addition to the marketing mix of each property being promoted through Mayfair International members.
• Country Life MagazinecoreGTM or Marketing PartnerDaily property listings uploaded to Country Life website which receives thousands of visitors daily. Part of the international advertising and marketing opportunities for member firms.
• Forbes Global PropertiesflagshipGTM or Marketing PartnerHarry Norman, REALTORS is the Atlanta affiliate of Forbes Global Properties. This affiliation provides access to Forbes Global Properties' marketing platform and global network of luxury real estate affiliates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savills: International real estate firm with substantial prime residential operations in London and major global cities. Comparable in the luxury segment and competing for the same UHNW buyer audience, though with a primarily owned-office model.
• Christie's International Real Estate: Luxury real estate network leveraging the Christie's auction house brand to market high-end residential properties worldwide. Comparable membership-based model with strong international luxury positioning.
• Knight Frank: Global real estate consultancy with a strong luxury residential and international properties division, headquartered in London. Operates both direct offices and partnership-style referral relationships with firms in markets where it lacks owned offices.
• Sotheby's International Realty: Global luxury real estate network affiliated with the Sotheby's auction brand, offering a franchise model for high-end residential brokerages. A larger, more established incumbent with deeper brand recognition than Mayfair.

Direct peers

• Luxury Portfolio International: Invitation-only international luxury real estate network serving UHNW buyers through vetted member brokerages. Closely comparable network model to Mayfair with a focus on cross-border referrals and premium brand affiliation.
• Leading Real Estate Companies of the World: Global network of independent real estate firms with a luxury division offering referral and marketing services to high-end brokerages. Comparable membership-based structure, though broader (not exclusively luxury).
• Forbes Global Properties: Invitation-only global luxury real estate network connecting UHNW buyers and sellers through vetted member brokerages. Most direct competitor to Mayfair's network model, with similar member-curation philosophy and international reach.
• Engel & Völkers: Global luxury real estate franchise with a license-based network model operating across Europe, North America, and beyond. Closely comparable member-network structure and luxury positioning, with broader geographic reach.

Emerging players

• James Edition: Online luxury real estate marketplace aggregating high-end listings from brokerages worldwide, including Mayfair member firms. Comparable as a distribution channel for luxury inventory, though operates as a marketplace rather than a curated member network.

Regional players

• Hamptons International: Premium UK residential real estate agency with strong London and prime-home presence. Relevant peer for the UK property and member-firm universe, though it operates as a directly-owned agency rather than a membership network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MayfairIntR
• Facebookfacebook.com/MayfairInternationalRealty
• LinkedInlinkedin.com/company/mayfair-international-realty
• Instagraminstagram.com/mayfairintl_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayfair International Realty