Diabasi

What Diabasi does

Diabasi is an Italian professional massage school founded in 1999, operating for 25 years as a vocational education provider focused on massage therapy training. The company offers multi-year diploma programs (8–24 courses, approximately 1,000 hours of instruction) alongside shorter individual courses priced from €249, targeting aspiring professional masseurs, practicing therapists seeking continuing education, and corporate clients. Diabasi runs more than 60 physical training locations across Italy and an online learning platform built around a proprietary "3T live streaming" delivery model, supported by a content library of 24+ instructional video manuals that codify its curriculum.

The core differentiator is the proprietary "DIABASI Method," a teaching methodology applied across the curriculum and instructional assets. Revenue is generated primarily through tuition on individual courses and diploma programs, supplemented by corporate training contracts, corporate welfare partnerships with multiple Italian welfare platform providers, and consumer financing through Banca Sella. Diabasi holds dual national (CONI/Libertas, Ascom, CSEN, US ACLI) and international (EMWA European) certifications, and operates a job placement service connecting graduates to a network of 200+ partner facilities. The business is structured as an S.r.l. (società a responsabilità limitata) with stated share capital of €10,000 and pursues brand visibility through partnerships with major Italian events including the Sanremo Italian Song Festival 2026, the Venice Film Festival Celebrity Lounge, and Nazionale Italiana Cantanti 2026.

Name

Diabasi

Legal name

DIABASI S.r.l.

Website

https://diabasi.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Diabasi is a 25-year-old Italian professional massage school operating 60+ physical locations, offering diploma programs and individual courses via a proprietary teaching method, dual CONI/Libertas and EMWA certification, and job placement through 200+ partner facilities.

Ownership category

akta.pro rank

Product category

Vocational Massage Therapy Education

NAICS

Cosmetology and Barber Schools (611511), Other Schools and Instruction (6116), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Massage Therapy Schools & Certification Programs (HSALANAJ)

akta.pro secondary industries

Massage Therapy & Bodywork (EDAOALAH), Spa & Body Treatment Training (Body Wraps/Scrubs/Hydrotherapy) (HSALANAI)

Keywords

• Professional massage training
• Massage therapy certification
• Massage diploma programs
• Wellness vocational education
• Massage continuing education

Headquarters

HQ city

Palmanova

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Tuition Fees: Revenue from individual massage courses and diploma programs. Students pay tuition for specific courses or bundled diploma packages (8, 12, 16, or 24 courses). Includes the Master Professional program at 1000 hours.
2. Material and Equipment Sales: Sale of professional massage equipment including massage tables, oils, uniforms, and specialized tools as part of enrollment packages or through the DIABASI Shop.
3. Professional Services: Optional paid services including RC insurance for massage practitioners, access to affiliated accountants, and professional development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

DIABASI delivers professional massage therapy education through modular diploma programs (8, 12, 16, and 24-course packages) and over 60 individual massage technique courses, culminating in the 1,000-hour Master Professionale di Operatore Specializzato in Massaggio. Instruction is delivered through 60+ physical classroom locations across Italy and a proprietary 3T live streaming platform, using the proprietary DIABASI Method with 90% practical training and free video and photographic technical manuals. Graduates receive national (Libertas/CONI) and international (EMWA) certification, free professional equipment, and job placement through the Servizio Lavoro program at 200+ partner wellness facilities.

Product overview

DIABASI is a professional massage school operating in Italy for 25 years, offering a platform-plus-modules architecture centered on massage education and professional certification. The core offering consists of diploma programs (8, 12, 16, and 24-course pathways) culminating in the Master Professionale di Operatore Specializzato in Massaggio, complemented by over 60 individual single courses covering all wellness domains. Supporting modules include job placement services (Servizio Lavoro), practical workshops at prestigious events (Venice Film Festival, Sanremo), free learning materials (manuals, videos, massage table), tutor support, and legal/tax advisory services. The platform also extends to corporate training for businesses and an e-commerce shop for professional equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Diploma Programs (8, 12, 16, and 24-Course Packages) Modular professional massage diploma programs offering national and internationally recognized certification, sized from 8 courses (entry diploma) up to 24 courses, with each package bundling training, technical manuals, video materials, and free professional equipment. Targeted at aspiring massage professionals seeking recognized credentials to legally practice in Italy and across Europe.
• Master Professionale di Operatore Specializzato in Massaggio The flagship 1,000-hour Master program of 24 massage technique courses plus 23 free repetition courses, taking students from beginner to expert massage therapist and serving as the most comprehensive pathway in Italy. Targeted at individuals committing to a full professional massage career.
• Corso Base di Massaggio Classico Svedese (Base Swedish Massage Course) Foundational entry-level Swedish Classic Massage course priced from €249, providing the starting credential for becoming a qualified massage therapist. Targeted at individuals evaluating massage therapy as a career and seeking a low-commitment entry point.
• Single Massage Courses (60+ Individual Courses) Over 60 individual massage technique courses covering the full range of wellness domains (sports massage, Thai massage, Hawaiian massage, hot stone, lymph drainage, Antico Massaggio Termale Romano, Massaggio Amazzonico, Massaggio Maori, and more), available via classroom or live streaming. Targeted at existing wellness professionals adding skills and at students customizing their diploma elective selection.
• Servizio Lavoro (Job Placement Service) Job placement service matching graduates with over 200 affiliated wellness facilities across Italy, offering minimum guaranteed compensation, meals and accommodation, and per-massage percentages. Targeted at graduates of DIABASI diploma and single courses seeking employment in hotels, spas, gyms, beauty centers, and thermal baths.
• Laboratori Pratici in Eventi di Prestigio (Practical Workshops at Prestigious Events) Practical hands-on workshops at high-profile Italian events (Sanremo Festival, Venice Film Festival, Venice Marathon, SWIMTHEISLAND) where selected students provide massage services to celebrities, athletes, and VIP guests. Targeted at advanced students seeking event experience as part of their professional portfolio.
• Corso Masterness Job A personal and professional development course focused on transforming a passion for massage into a profession through recognition of human values and sentiments for career success. Targeted at students building out the soft skills and business foundation of a massage career.
• Corporate Training for Businesses (Per le Aziende) Business-focused training programs specifically designed for entrepreneurs and managers running wellness-sector businesses such as hotels, spas, resorts, aesthetic centers, and gyms. Targeted at corporate buyers in the Italian wellness industry seeking staff development.
• DIABASI Shop (Professional Massage Equipment Retail) Online store retailing massage tables, professional oils, uniforms, specialized tools, and accessories required by working massage practitioners. Targeted at enrolled students and active massage therapists needing quality professional equipment.
• DIABASI Online Live Streaming Courses (3T Platform) Full-equivalence distance learning offering of diploma and single courses delivered via DIABASI's proprietary 3T live streaming platform, with the same practical content quality as classroom instruction. Targeted at remote students across Italy who cannot attend the 60+ physical locations.
• New Massage Courses 2025 (6-Course Curriculum Expansion) A 2025 curriculum expansion adding 6 new massage technique courses to DIABASI's catalog, providing more professional tools, new skills, and technical specializations increasingly requested by clients. Targeted at existing and prospective students seeking the latest specialization pathways.

Quantifiable outcome

• 4.7/5 average rating on Google based on 426 reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Centro Nazionale Sportivo Libertas (CONI)coreStrategic or Co-development PartnerLibertas is the official national sports federation partner that provides recognition and certification for DIABASI diploma graduates. Students can obtain CONI-recognized national diplomas and register with professional registries, enabling them to work in sports facilities and wellness centers.
• European Massage & Wellness Association (EMWA)coreStrategic or Co-development PartnerGerman-based European association that issues the 'Europe Massage Therapist' diploma to DIABASI graduates who pass the optional European exam. Provides international recognition across member countries.
• Royal Hotel SanremoflagshipStrategic or Co-development PartnerLuxury 5-star hotel hosting the official DIABASI massage services during Sanremo Festival 2026. Location for massaging celebrities, artists, and VIP guests. Represents prestigious venue partnership.
• Nazionale Italiana CantantiflagshipStrategic or Co-development PartnerOfficial partner for the Italian Singers' National Team 2026 tour. DIABASI provides massage services to professional singers during live events, with practical training opportunities for selected students.
• Partner Wellness Facilities (200+)coreChannel Partner/ Reseller/ DistributorNetwork of over 200 wellness facilities (hotels, spas, gyms, beauty centers, thermal baths) where DIABASI graduates find employment. Facilities receive pre-screened professional candidates through the Servizio Lavoro program.
• Welfare Providers (Pellegrini, Edenred, Easy Welfare, Welfare4You, etc.)minorChannel Partner/ Reseller/ DistributorCorporate welfare platform partners allowing employees to use company vouchers for course enrollment. Expands customer base to corporate employees with professional development budgets.
• SWIMTHEISLANDminorStrategic or Co-development PartnerSwimming and wellness event where DIABASI students gain practical experience providing massage services to athletes during competitive events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Accademia Italiana: Italian professional beauty and personal care training school offering courses in cosmetology, aesthetics, and massage. Most direct domestic comparable as a multi-location Italian vocational training school in adjacent personal-care categories.
• Cortiva Institute: US-based network of accredited massage therapy schools with multiple campus locations serving similar aspiring-professional customer segments. Closest international comparable in core product (massage therapy certification) and diploma-driven model.
• National Holistic Institute: US-based massage therapy and holistic health training school with multiple campuses, offering diploma programs and career services. Direct comparable in product offering, target customer (career-changers), and job placement orientation.

Broad incumbents

• Aveda Institutes: Global network of beauty and cosmetology schools, established brand, multi-location vocational training. Adjacent comparable as a scaled professional training brand in the broader personal-care/beauty vertical.
• International Dermal Institute (IDI): Global post-graduate skincare and aesthetics education provider serving licensed professionals. Comparable as a globally recognized, certification-driven adjunct training provider in adjacent wellness disciplines.
• Cidesco International: International body setting standards and certification in aesthetics and beauty therapy. Comparable to DIABASI's EMWA/CONI alignment as a credentialing authority in adjacent personal-care disciplines.
• Steiner Education Group (Steiner Leisure): Historically one of the largest operators of massage and beauty schools (acquired by Cengage). Provides a benchmark for how a multi-location massage education business can scale and exit at meaningful value.
• Pivot Point International: Global provider of beauty education content, tools, and certification used by cosmetology schools. Comparable as a content- and curriculum-licensed model in the broader vocational beauty/personal-care education market.

Regional players

• FormaMentis: Italian vocational training and professional development provider. Comparable as a domestic competitor in the broader Italian vocational/continuing education market where DIABASI competes for adult learners and corporate welfare budgets.

Emerging players

• Babor Academy: German skincare brand-owned professional training academy offering certification in aesthetics and spa therapies. Comparable as a brand-driven, curriculum-protected training model in the European personal-care education segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@diabasiscuolaprofessionale5117
• Facebookfacebook.com/Diabasi
• Instagraminstagram.com/diabasi_scuola_massaggio
• TikToktiktok.com/@diabasi_scuola_massaggio?is_from_webapp=1&sender_device=pc
• Xx.com/Diabasi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabasi