Kryolan

What Kryolan does

Kryolan is a family-owned German professional cosmetics company founded in 1945 by Arnold Langer in Berlin and now led by third-generation family members Wolfram Langer, Sebastian Langer, and Dominik Langer. The company develops, manufactures, and distributes a comprehensive portfolio of professional makeup formulations organized into distinct sub-brands: Supracolor (highly pigmented multi-use color), Dermacolor (medical and corrective camouflage for scars, vitiligo, and skin discoloration), Digital Complexion and High Definition (HD/camera-optimized formulations for film and television), FX Design Color, Aquacolor, Pintura, Nebula (holographic effects), and Clean & Care. The underlying technology centers on professional-grade cosmetic chemistry built for performance under demanding conditions including stage lighting, HD cameras, extended wear, and special-effects applications including prosthetics and airbrush systems.

Name

Kryolan

Legal name

Kryolan GmbH

Website

https://in.kryolan.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

Kryolan is a family-owned German professional cosmetics company founded in 1945 that manufactures and globally distributes makeup formulations for professional makeup artists, theatrical/film/SFX professionals, and medical camouflage applications across 50+ countries.

Ownership category

akta.pro rank

Product category

Professional Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industry

Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE)

Keywords

• Professional makeup products
• Theatrical cosmetics
• Camouflage makeup
• HD film makeup
• Special effects makeup

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Cosmetics Sales: Direct sales of professional-grade makeup products to makeup artists, theatrical professionals, film/TV productions, and beauty consumers through e-commerce and retail stores
2. PRO CARD Loyalty Program: Professional makeup artist loyalty program offering 10% discounts on purchases in exchange for professional affiliation verification

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kryolan manufactures and sells professional-grade makeup and cosmetics formulated for theatrical, film/TV, special effects (SFX), high-definition (HD), and medical camouflage applications. Its portfolio is organized into dedicated sub-brands (Dermacolor, Supracolor, Digital Complexion, High Definition, FX Design Color, Aquacolor, Nebula, Pintura, Clean & Care) covering foundations, camouflage creams, pigments, color products, airbrush systems, brushes, accessories, and removal/skincare products. The company additionally runs the PRO CARD professional membership program and delivers in-person workshops, masterclasses, and virtual consultations to professional makeup artists.

Product overview

Kryolan is a professional makeup brand with over 80 years of heritage (founded in 1945) and three generations of family ownership. The company offers a comprehensive portfolio of professional makeup products organized into distinct sub-brands and product categories. Core product lines include Supracolor (highly pigmented multi-use colors), Dermacolor (camouflage and correction makeup for concealing scars, vitiligo, and skin imperfections), Digital Complexion (HD-optimized products for film/television), High Definition (camera-ready formulations), and FX Design Color (special effects colors). The product range spans face makeup (foundations, concealers, camouflage creams), color cosmetics (lipsticks, blushes, eyeliners), setting and fixing products, special effects makeup, airbrush systems, hair effects, and professional equipment. Kryolan serves professional makeup artists, theatrical performers, film/TV productions, and beauty professionals globally. The company operates through Kryolan PRO CARD membership offering industry discounts and provides workshops and training events. Products are sold in over 50 countries through company-owned stores and online platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Dermacolor: Camouflage and corrective make-up line for skin coverage needs
• Supracolor
• Aquacolor
• High Definition
• Digital Complexion
• FX Design Color
• Pintura
• Nebula
• Clean & Care
• PRO CARD

Products and services

• Supracolor Highly pigmented multi-use color product line for face, body, and hair, used by professional makeup artists globally across theatrical, film, bridal, and editorial applications. Includes the Supracolor Palette and individual shade formats.
• Dermacolor Camouflage Professional camouflage makeup line for covering scars, vitiligo, post-surgical marks, tattoos, and other skin discolorations. Includes Camouflage Creme, Camouflage Creme Palette, Body Camouflage, Camouflage Stick, Fixing Spray, Fixing Powder, Shade Card, and Spatula accessory.
• Digital Complexion High-definition complexion product line optimized for digital media, film, television, and HD camera applications, including the Digital Complexion Fluid Foundation.
• High Definition HD-formulated makeup line designed for television and film production, providing camera-optimized finishes that look natural under high-definition recording without reflecting or appearing cakey.
• Aquacolor Water-activated cake-format makeup line for face and body decoration, widely used for theatrical, face-painting, and body-art applications.
• FX Design Color Special effects color product line used for creating theatrical and SFX makeup looks, designed for character transformation, prosthetics, and creature effects work.
• Nebula Holographic and iridescent color line for creating futuristic, dimensional, and high-impact special effect makeup looks.
• Pintura Face and body painting products formulated for artistic and theatrical applications, intended for professional artists working in performance and live-event contexts.
• Clean & Care Cleansing and skincare line for makeup removal and professional brush and tool care, supporting professional makeup workflows before and after application.
• TV Paint Stick High-definition foundation stick formulated specifically for television and film applications, providing camera-ready coverage suited to broadcast and HD recording.
• Ultra Foundation Professional foundation range designed for seamless coverage and a natural-looking skin finish, available in multiple shades for face application.
• HD Micro Foundation on Air Thinner High-definition micro foundation designed for airbrush application, delivering ultra-fine coverage suited to professional HD camera work.
• Cake Eye Liner Water-activated cake liner providing precise eye definition, available in multiple shades for theatrical and editorial eye work.
• Cake Make-up Water-activated cake-format makeup for versatile face and body applications, offering buildable coverage suitable for face painting and theatrical work.
• Cream Color Circle Cream-based color product in a circular pan format, used for versatile application on face and body by professional makeup artists.
• Cream Blush Palette 4 Colors Four-shade palette of cream blushes offering versatile color options and sculpting effects for cheeks and face contouring.
• Lipstick Velvet Kiss Velvet-finish lipstick providing long-lasting, matte color suited to film, editorial, and bridal makeup contexts.
• Lip Oil Lip care product providing shine and color with conditioning oils for a glossy finish; formulated as a vegan product in Kryolan's lineup.
• Brush Collection Basic Professional brush set containing essential makeup brushes for face and detail application, targeting professional makeup artists.
• Kryolan PRO CARD Verified-professional membership program offering 10% discount on purchases in Kryolan City stores or online for makeup artists and industry professionals.
• Workshops, Masterclasses & Virtual Consultations Educational training service delivered through in-person and virtual workshops, masterclasses, makeup services, and live events for makeup artists and industry professionals.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ben Nye: Family-owned theatrical and SFX makeup brand established in Hollywood; one of Kryolan's closest direct peers in film/TV, SFX, and stage makeup with overlapping product lines (camouflage, FX color).
• MAC Cosmetics: Estée Lauder-owned pro-grade cosmetics brand with strong artist loyalty programs (similar to PRO CARD) and global retail; competes head-to-head with Kryolan in theatrical, editorial, and bridal segments.
• Make Up For Ever: L'Oréal-owned professional makeup brand founded by a film/theatrical artist; directly competes with Kryolan across HD foundations, camouflage, and artist-focused color products worldwide.
• RCMA (Research Council of Makeup Artists): Cult professional brand built around the iconic 'RCMA No-Color Powder' and Shinto range; competes with Kryolan Supracolor/Dermacolor in pro artist kits globally.
• Mehron: Pro theatrical and SFX makeup maker with comparable product depth in foundations, color pigments, and special effects; competes with Kryolan in the same entertainment-industry buyer base.

Emerging players

• TEMPTU: Specialist in airbrush makeup systems and formulations; directly competes with Kryolan's Airbrush line for pro spray-application workflows in bridal, editorial, and HD production.
• Cinema Secrets: Independent pro-focused brand with strong film/TV artist community and DTC strength; comparable to Kryolan in entertainment-industry focus with overlapping HD and SFX offerings.

Broad incumbents

• Fenty Beauty: LVMH-backed consumer brand explicitly targeting inclusivity and pro-grade wear; increasingly encroaches on Kryolan's professional and HD segments with heavier marketing firepower.
• NARS Cosmetics: Shiseido-owned brand with strong pro/editorial DNA and global retail footprint; competes with Kryolan in complexion, color, and artist-validated formulations.
• Bobbi Brown: Estée Lauder-owned brand rooted in professional artistry and bridal; broader consumer-skewed portfolio but historically overlaps Kryolan in foundations, complexion, and artist training.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/kryolanofficial
• Instagraminstagram.com/kryolanofficial
• TikToktiktok.com/@kryolanofficial
• Xx.com/KryolanOfficial
• LinkedInlinkedin.com/company/kryolan-professional-makeup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kryolan