Greeneville Federal Bank

What Greeneville Federal Bank does

Greeneville Federal Bank, FSB is a privately held, FDIC-insured community bank headquartered at 101 W. Summer Street in Greeneville, Tennessee. Founded in 1960, the bank operates four physical branches (Main Office, Main Office Drive Thru, Tusculum Blvd. Drive Thru, and Fairgrounds Plaza) and four ATM locations, all within Greene County. It is the oldest community bank in Greene County, with a stated commitment to local ownership, local decision-making, and personalized service — distinguishing itself from larger regional or national banks that require approvals from distant headquarters. The bank serves both individual consumers (checking, savings, CDs, IRAs, consumer loans, mortgages, HELOCs) and small business customers (business checking, ACH services, Remote Deposit Capture, Merchant Services for Visa/MasterCard/Discover acceptance), with personal and business customers served by separate mobile applications.

The bank's technology stack is standard community-banking infrastructure: an internet banking platform hosted at cbzsecure.com (with separate consumer and business portals), native iPhone and Android mobile apps, Mobile Deposit Capture via device camera, Remote Deposit Capture via desktop scanner, ACH origination, and Visa CheckCard issuance through the Visa network. The bank offers financial calculators and self-serve online account opening as auxiliary digital touchpoints. There is no evidence of proprietary technology development, AI/ML deployment, or platform extensibility beyond the third-party core banking system.

Revenue is generated primarily through net interest income — the spread between interest earned on loans (mortgage, consumer, HELOC, commercial) and interest paid on deposits (checking, savings, CDs, IRAs with tiered rates) — supplemented by monthly maintenance fees on deposit accounts ($5-$15, with waivers for balance, student, or senior status), interchange and processing fees from merchant services, and ancillary service charges. Customer acquisition is community-led, relying on local relationships, word-of-mouth, and the bank's 65-year history rather than formal sales or marketing motions. Revenue is not publicly disclosed.

Name

Greeneville Federal Bank

Legal name

Greeneville Federal Bank, FSB

Website

https://greenevillefederalbank.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Greeneville Federal Bank is a privately held, FDIC-insured community bank in Greeneville, Tennessee, serving individual consumers and small businesses in Greene County since 1960 with deposits, loans, and digital banking across four branches.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Community banking
• Deposit accounts
• Consumer lending
• Commercial lending
• Online banking

Headquarters

HQ city

Greeneville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D

Revenue model

1. Net Interest Income: The primary revenue source for Greeneville Federal Bank comes from the spread between interest earned on loans (mortgage loans, consumer loans, HELOCs, commercial loans) and interest paid on deposits (checking, savings, CDs, IRAs). Interest rates are tiered based on account balances and term lengths.
2. Deposit Account Fees: Monthly maintenance fees on accounts like NOW Checking ($5), Platinum Checking ($8), and various Money Market accounts ($5-$15), which may be waived based on balance requirements or customer status (students, seniors). Fees may reduce earnings on accounts.
3. Merchant Services: Credit card processing fees from Visa, MasterCard, and Discover services for business customers, with deposits credited directly to business checking accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Greeneville Federal Bank is a locally owned, full-service community bank offering deposit accounts (checking, savings, CDs, IRAs, money market), consumer and mortgage lending, home equity lines of credit, and commercial loans, along with online and mobile banking, ACH, remote deposit capture, and merchant services for personal and business customers.

Product overview

Greeneville Federal Bank is a full-service community bank offering a unified suite of traditional banking products and services for both personal and business customers. The portfolio centers on core digital banking channels (Online Banking, Mobile App) combined with deposit accounts (checking, savings, CDs, IRAs, money market accounts) and lending products (mortgages, consumer loans, HELOC, commercial loans). Business banking features include specialized services like ACH Services, Remote Deposit Capture, and Merchant Services. The bank also provides supplementary tools like Mobile Deposit Capture, VISA Check Cards, and online calculators for financial planning.

Differentiator

Problem solved

Functional benefit

Brands

• Greeneville Federal Biz App: Mobile banking application for business customers providing account access, money transfers, payments, and debit card management.
• Greeneville Federal Bank Mobile Banking App

Products and services

• Online Banking Internet banking platform enabling customers to access accounts, check balances, view check images, transfer funds, and manage bill payments from any location.
• Mobile App Mobile banking application for iPhone and Android devices enabling account access, fund transfers, payments, and balance tracking from smartphones or tablets.
• Mobile Deposit Capture Service allowing customers to photograph and submit check deposits via mobile device camera from anywhere, eliminating the need to visit a branch.
• VISA Check Card Debit/check card accepted at all VISA locations worldwide, providing account access and PIN-protected fund withdrawals.
• Business Online Banking Internet banking platform for business customers offering account management, check imaging, fund transfers, debit card management, and bill payment services.
• Greeneville Federal Biz App Mobile banking application for iPhone and Android for business customers enabling account access, fund transfers, payments, balance tracking, and debit card management.
• ACH Services Electronic bank-to-bank money transfer service including Payroll Direct Deposit for employee payments and ACH Draft for collecting customer payments electronically.
• Remote Deposit Capture Desktop scanner-based electronic check deposit service allowing businesses to scan and deposit checks remotely with same-day credit for deposits made by 7:00 pm ET.
• Merchant Services Credit card processing service enabling businesses to accept VISA, MasterCard, and Discover payments with direct deposit to their checking account.
• NOW Checking Interest-bearing checking account paying monthly interest with a $500 minimum balance, featuring unlimited checking activity and imaged checks with statements.
• Platinum Checking Tiered interest-bearing checking account designed for higher earnings with fee waivers at a $2,500 balance and a free first check order.
• Free Checking Basic checking account with no monthly service fee, suitable for small balances, with monthly detailed statements and a VISA CheckCard or ATM card.
• Golden Money Market Checking Higher-yield money market account requiring $50,000 minimum to open with tiered interest rates and a $15 fee waiver at a $5,000 balance.
• Money Market Plus Checking Tiered interest-bearing money market account requiring $10,000 minimum to open with higher rates than standard checking products.
• Regular Money Market Checking Money market account with $500 minimum opening, offering higher rates than NOW Checking with tiered interest based on balance levels.
• Health Savings Account Checking Interest-bearing HSA checking account with 0.07% APY on $500+ balances and $0.01 minimum to open.
• Standard Savings Account Basic savings account with a competitive variable interest rate, $100 minimum opening deposit, and fee terms that may reduce earnings.
• Certificate of Deposit Fixed-term deposit accounts with terms ranging from 91 days to 60 months, requiring $1,000 minimum deposit with early withdrawal penalties.
• Individual Retirement Accounts (IRAs) Retirement savings accounts including Traditional, Roth, SEP, Spousal, and Coverdell options with terms from 30 days to 60 months.
• Business Checking Accounts Tailored checking accounts for sole proprietorships, partnerships, corporations, churches, civic groups, and other business entities.
• Mortgage Loans Home purchase and refinancing loans offered through both in-house and secondary market options to meet various borrower needs.
• Consumer Loans Personal loans for vehicles, recreational vehicles, debt consolidation, and other purposes with flexible secured or unsecured terms and repayment options.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity for home improvements, debt consolidation, vacations, or other major expenses.
• Commercial Loans Business lending products including flexible loans and lines of credit designed to meet specific business objectives for startups and existing businesses.
• Online Calculators Financial planning tools including savings calculators, loan calculators, and mortgage calculators for refinance, bi-weekly payment, qualification, and affordability estimates.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SmartBank: Tennessee-headquartered community bank offering consumer and business banking, including digital tools and a similar product suite; competes for the same type of relationship-driven community banking customers.
• First Volunteer Bank: Tennessee community bank serving East Tennessee and surrounding regions with consumer deposits, mortgages, and commercial lending; comparable business mix and similar mid-sized community-bank operating profile.
• Bank of Tennessee: Kingsport, TN-based community bank offering consumer and commercial banking across Northeast Tennessee; similar regional footprint, full-service deposit and loan products, and community-focused operating model.
• Wilson Bank & Trust: Tennessee community bank offering deposit accounts, consumer and commercial lending, mortgages, and digital banking; similar full-service community-bank model and comparable scale.
• Andrew Johnson Bank (now part of First Citizens Bank): Was a direct Greeneville-headquartered community banking peer before being acquired by First Citizens; historically offered a directly comparable suite of community-bank deposit and loan products to Greene County consumers and small businesses.
• Citizens Bank of East Tennessee: East Tennessee community bank serving similar regional markets with comparable consumer and small-business banking products; directly comparable community-bank operating model.

Emerging players

• LendingClub Bank: Digital-first bank and lending platform offering deposit products and personal loans online; competes with community banks like Greeneville Federal for consumer deposits and loan customers via a purely digital experience.

Broad incumbents

• First Horizon Corporation: Major Tennessee-based regional bank with statewide branch network offering consumer and commercial banking; represents the dominant regional incumbent competing for the same Tennessee customer relationships.
• Pinnacle Financial Partners: Large Tennessee-headquartered bank offering full-service consumer and commercial banking across the state; broader geographic footprint and scale, but overlaps on the same core deposit and lending categories Greeneville Federal serves.
• Regions Bank: Large Southeast regional bank with branches across Tennessee including the Greeneville market; offers an overlapping suite of consumer and commercial products at greater scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenevilleFederalBank
• LinkedInlinkedin.com/company/greeneville-federal-bank-fsb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greeneville Federal Bank