Astoria

What Astoria does

Astoria Macchine per Caffè S.r.l is an Italian manufacturer of professional espresso machines and coffee grinders, founded in 1969 by Nello Dal Tio and headquartered in Susegana, Italy, under the management and coordination of the Milan-based holding company Ryoma MC Spa since its 2012 acquisition. The company operates two manufacturing facilities (the Susegana plant, inaugurated in 2007, which it claims is the world's largest single espresso machine factory, plus the MCE production facility in Timisoara, Romania opened in 2002) and serves large roasters, coffee chains, and custom-project accounts worldwide through a mix of wholly-owned distribution subsidiaries (General Espresso Equipment Corporation for the US, Canada, and the Caribbean; a French subsidiary) and an international dealer network, with active presence at industry trade shows such as SCA Expo and Host Milano.

Astoria's product portfolio is organized into three espresso machine lines — Blend (ST400/ST800 Smart Traditional, AB200, Pratic Avant XTRA, Mira, Tanya R), Tech (Plus4You Advantage with Multi Boiler technology), and Flow (Hollywood, Core 600, Sabrina) — plus a full range of professional grinders under the Pro Instant (ASI83, ASI68, ASI40 PRO/Touch), Automatic (Super Jolly, Robur S, Major V, Kony S), and Manual (Mini) categories. Core technology includes in-house advanced boiler systems, independent multi-boiler per-group temperature control, energy-saving automatic shutdown features, and the proprietary Beans2Cloud IoT connectivity platform for remote machine management, supplemented by design collaborations with studios such as Adriano Design (Sibilla, 1998) and V12 Design (ASI40 grinder line).

The business model is primarily hardware sales of professional-grade, customizable equipment to commercial buyers (cafés, restaurants, hotels, large roasters, and chain operators), with extensive configuration options including colors, group counts (1–3 groups), and optional features. Revenue is generated through a combination of direct subsidiary distribution (US, Canada, Caribbean, France) and authorized third-party dealers globally, with a pricing model that varies materially by model, configuration, and feature set (specific pricing is not publicly disclosed).

Name

Astoria

Legal name

Astoria Macchine per Caffè S.r.l

Website

https://astoria.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Astoria is an Italian manufacturer, founded in 1969 and headquartered in Susegana, that designs and produces professional espresso machines and grinders for cafés, restaurants, hotels, large roasters, and coffee chains worldwide. It sells through owned subsidiaries in the US/Canada/Caribbean and France plus a global dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Susegana

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Espresso Machines: Sale of professional espresso machines for commercial use in cafés, restaurants, and hotels. Products include semi-automatic, automatic, and super-automatic machines in various configurations (1-3 groups) with price points varying by model and specifications.
2. Coffee Grinders: Sale of professional coffee grinders/macinadosatori including automatic, pro dose, pro instant, and manual models for commercial environments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Astoria develops, designs, and manufactures professional espresso machines and coffee grinders (macinadosatori) for commercial use in cafés, restaurants, hotels, and coffee chains. The portfolio spans semi-automatic, automatic, and super-automatic espresso machines (1-3 groups) plus a full range of flat-burr and conical-burr grinders, all produced in its own Italian manufacturing facilities with proprietary technologies such as Multi Boiler, Advanced Boiler, and Beans2Cloud IoT connectivity.

Product overview

Astoria is a professional Italian espresso machine and grinder manufacturer offering a comprehensive portfolio organized across multiple product lines. The coffee machine range includes the Blend line (ST400/ST800 smart traditional machines, AB200, Pratic Avant XTRA, Mira, Tanya R), Tech line (Plus4You Advantage with Multi Boiler technology), and Flow line (Hollywood, Core 600, Sabrina). The grinder portfolio spans Pro Instant models (ASI83, ASI68, ASI40 PRO, ASI40 Touch with touchscreen interfaces), Automatic grinders (Super Jolly, Robur S, Major V, Kony S with conical or flat burrs), and Manual grinders (Mini). All products are manufactured in Italy with technologies developed in-house, targeting large roasters, chains, and projects requiring custom solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• AB200 Professional espresso machine with advanced boiler technology (5Lt capacity), touch-sensitive display, adjustable drip tray, multiple color finishes, optional accessories including touchscreen display and Beans2Cloud IoT connectivity. Targeted at commercial venues seeking premium technology in a compact form.
• ST400 and ST800 Smart Traditional Smart Traditional espresso machines combining artisan quality with super-automatic convenience, designed for high-volume coffee preparation without compromising craftsmanship. Available in ST400 and ST800 models.
• Tanya R Entry-level professional espresso machine featuring essentiality and robustness. Available in SAE electronic version with volumetric dosing or AEP semi-automatic version with manual push-button control. Targeted at small commercial operations.
• Plus4You Advantage Timeless-style espresso machine with Multi Boiler technology providing independent group temperature control, touchscreen interface, Energy-Saving functions, Autosteamer, and Beans2Cloud Wi-Fi connectivity. Flagship model of the Tech line.
• Hollywood 1970s cinema-inspired espresso machine with bold design featuring five pop colors, fluid curves, cinematic LED lighting, shot timer with extraction time indicators, and oversized steam wands. Targeted at venues seeking distinctive aesthetic statements.
• Core 600 Modern espresso machine reworking Astoria elegance through simple lines and contemporary shape. Features touchscreen display with intuitive user interaction and modern keypads.
• Sabrina Vintage 1960s-inspired espresso machine with elegant design featuring sinuous lines, soft chrome group covers, multicolor RGB side panel lighting, touchscreen display with extraction monitoring and consumption statistics.
• Pratic Avant XTRA Modern espresso machine with simple linear styling and sleek lines. Features chrome details, raised groups option, removable flip-up cup grids with worktop lighting.
• Mira Compact 2-group espresso machine with iconic Italian design. Offers consistency and repeatability for baristas with shot timer, adjustable drip tray, and autonomous dose programming.
• ASI83 Professional Instant Grinder Professional instant grinder with 83mm flat burrs for demanding commercial environments. Features Fast Opening System (FOS) for quick bean hopper changes, Coffee Targeting System (CTS) for precision dosing, 3.5-inch touchscreen, and multiple dosing modes including Standard, Push&Grind, and Barista.
• ASI68 Professional Instant Grinder Instant grinder designed for high-service peak pressure with 68mm flat burrs and 550W motor. Built for busy coffee shops requiring exceptional grinding performance without compromising speed.
• ASI40 PRO Grinder
• ASI40 Touch Grinder Touchscreen grinder with 3.5-inch display and intuitive HMI interface, developed in collaboration with V12 Design studio. Features chrome finish and advanced user interface.
• Super Jolly Grinder Versatile burr grinder available in three versions: manual (M), automatic (A), and electronic (E). Features 64mm flat burrs, 350W motor, and dose counter display. Ideal for medium-volume establishments.
• Robur S Grinder Electronic conical burr grinder with low-speed rotation and continuous micrometric adjustment. Features 71mm conical burrs, electronic dose selection, and motor ventilation for high-traffic venues.
• Major V Grinder Automatic and electronic grinder with 83mm flat burrs. Available in automatic (A) and electronic (E) versions with electronic motor ventilation to prevent overheating. Suitable for medium-high volume locations.
• Mini Grinder Compact manual and electronic grinder with 58mm burrs and 250W motor. Designed for low-volume venues focusing on single coffee quality with electronic dose selection and counter display.
• Kony S Grinder Compact low-speed conical burr grinder with 63mm burrs designed to enhance cup aromas. Features Mazzer design heritage with precision mechanical craftsmanship and excellent dose repeatability.
• Storm Espresso Machine Premium espresso machine marking Astoria's official entry into the professional barista world. Targeted at competition-grade baristas and specialty coffee venues.
• Plus4Champions Espresso Machine Competition-grade espresso machine selected as official equipment for elite World Coffee Events championships.
• HYbrid Espresso Machine Hybrid espresso machine introduced at Host Milano 2013 as part of Astoria's expanding technology portfolio.
• Sibilla Espresso Machine Design-focused espresso machine developed in collaboration with Adriano Design studio, showcasing bold aesthetics.
• Green Line / Plus 4 You Sustainability-focused espresso machine line combining cup excellence and energy efficiency. Flagship model Plus 4 You anchored the Green Line launch.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Adriano DesignminorStrategic or Co-development Partner · 1 January 1998Collaboration with studio Adriano Design led to the launch of Sibilla in 1998, a machine with eccentric and bold aesthetics, showcasing design-focused co-development partnership.
• General Espresso Equipment CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 1995Astoria incorporated General Espresso Equipment Corporation in 1995, specializing in brand distribution in United States, Canada, and Caribbean. This subsidiary is critical for North American market access.
• V12 DesignminorStrategic or Co-development PartnerCollaboration with V12 Design studio for product development of ASI40 PRO and ASI40 Touch grinders, characterized by unique styling and innovative 3.5' touchscreen display with intuitive HMI.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Rancilio Group: Italian coffee equipment manufacturer (Rancilio Classe/espresso machines plus grinders) competing for the same professional café and chain accounts as Astoria. Comparable B2B professional segment and Made-in-Italy manufacturing profile.
• Faema (Cimbali Group): Premium Italian espresso machine brand owned by Gruppo Cimbali. Targets the same professional segment (cafés, chains, bars) as Astoria with a comparable multi-product portfolio including traditional and super-automatic machines.
• Sanremo Coffee Machines: Italian manufacturer of professional espresso machines serving cafés and specialty operators worldwide. Closely comparable on product category, customer base, and country-of-origin versus Astoria.
• Slayer Espresso: US-based premium espresso machine maker featured alongside Astoria at SCA Expo 2025. Competes in the high-end specialty barista segment with similar price positioning and customer profile.
• Nuova Simonelli: Italian professional espresso machine manufacturer with deep heritage in café and specialty coffee. Directly comparable product portfolio, customer overlap, and Made-in-Italy positioning versus Astoria.
• La Marzocco: Italian-founded manufacturer of premium professional espresso machines, the most direct comparison to Astoria in the specialty coffee channel. Competes head-to-head with Astoria for chain, roaster, and barista accounts globally, and operates its own grinder brand (Mazzer).
• Rocket Espresso: Italian-founded premium espresso machine manufacturer with strong barista-channel presence. Directly overlaps Astoria on premium professional equipment and uses Italian manufacturing heritage as a comparable brand lever.
• ECM (Espresso Company Machines): German manufacturer of professional and prosumer espresso machines using Italian-made components and design. Comparable product category and competes for specialty customers across Europe and globally.

Broad incumbents

• Franke Coffee Systems: Swiss-based broad incumbent offering super-automatic and traditional professional coffee machines globally. Competes with Astoria in the chain and high-volume café segment as part of a wider foodservice equipment portfolio.

Emerging players

• Mavam: Emerging US espresso equipment maker featured at SCA Expo 2025 alongside Astoria. Represents a newer entrant in the modular/flat-top professional segment that overlaps with Astoria's specialty barista positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/astoriacoffeemachines
• Xx.com/astoriacma
• Facebookfacebook.com/AstoriaThinkEspresso

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astoria