Malibu Wine & Spirit Inc

What Malibu Wine & Spirit Inc does

Malibu Wine & Spirit Inc, operating commercially as Malibu Wine Hikes, is a family-owned experiential wine tour operator that runs guided tours and events on the Semler family's 1,100-acre Saddlerock Ranch in Malibu, California. The company sells five core tour products — a Wine Hike Tour at $49 per person, a 4x4 Vineyard Tour starting at $425 per vehicle, a vintage VW Wine Bus Tour starting at $99 per adult, a free family-friendly Malibu Kids Hike, and a Valentine's Day specialty Couples Hike at $149 per couple — alongside private and corporate bookings from $646 (12-guest minimum), on-site event venue rentals ($500–$1,000 per hour), gift cards, and a wine club membership. Distribution is direct-to-consumer, primarily through an online booking platform (Rezdy) on the company website, supplemented by phone, email, walk-in, and a corporate/private-event quote-request flow.

The technology layer is intentionally lightweight: a website-based tour booking and reservation management system integrated with Rezdy supports same-day booking up to one hour before departure and is the only disclosed proprietary platform capability; no mobile app is published and no APIs, SDKs, or AI features are disclosed. The experiential product is differentiated by exclusive access to ranch assets — Chumash Native American cave paintings, the Cave of the Four Horsemen, Ron Semler's private vehicle collection, and working-ranch wildlife — combined with estate wines from the Saddlerock label (vines planted 1992, first vintage 1997). A related tasting room at Malibu Wines & Beer Garden in West Hills extends the brand beyond the ranch, and a referral partnership with Blue Table provides on-site catering for private events starting at $35 per person.

Commercial channels are predominantly organic and local: Facebook, Instagram, Tripadvisor, Yelp, a blog, and an email newsletter; tour-guide labor is largely variable through a tip-based model ($10–$20 per hiker, $50–$80 per 4x4 vehicle). Customer mix is split between individual leisure/celebration traffic (bachelorette parties, birthdays, anniversaries, tourists, wine enthusiasts, families) and corporate groups (team-building, client entertainment, retreats), with the largest cited single-booking reference being a 50+ person corporate outing. Founded in 2015 by Shane Semler, the company has remained a privately held, family-operated business with no disclosed institutional capital, acquisitions, or external investors.

Name

Malibu Wine & Spirit Inc

Legal name

Malibu Wine Hikes

Website

https://malibuwinehikes.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Malibu Wine & Spirit Inc (Malibu Wine Hikes) is a family-owned experiential wine tour operator running guided hikes, 4x4 vineyard tours, vintage VW bus tours, and private events on its 1,100-acre Saddlerock Ranch in Malibu, California. It serves individual leisure travelers, celebration groups, families, and corporate clients through direct-to-consumer online booking.

Ownership category

akta.pro rank

Product category

Wine tourism and experiential hospitality

NAICS

Tour Operators (561520), Wineries (312130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine tour experiences
• Vineyard tasting tours
• Private ranch tours
• Corporate wine events
• Guided wine hikes

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Public Wine Tour Tickets: Individual and small group tickets sold for scheduled wine hike, 4x4 vineyard, and VW wine bus tours. Priced per person or per vehicle depending on tour type.
2. Private Tour & Event Bookings: Exclusive private bookings for bachelorette parties, corporate events, birthdays. Includes private vineyard hikes and 4x4 tours with minimum guest requirements. Also includes venue rental (Island and Garden event spaces).
3. Gift Cards: Gift cards sold for wine tour experiences, never expiring and redeemable online. Marketed as perfect gifts for outdoor adventure lovers and wine enthusiasts.
4. Wine Club Membership: Wine club membership enables members to purchase additional wine before or after tours. Mentioned as exclusive benefit for club members to buy wine beyond tour tastings.
5. Catering & Event Services: Catering services through Blue Table for private events, including family-style food starting at $35 per person with 15-person minimum.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Malibu Wine & Spirit Inc, doing business as Malibu Wine Hikes, operates guided wine tasting and outdoor adventure tours on the Semler family's 1,100-acre Saddlerock Ranch in Malibu, California. The company sells per-person and per-vehicle tickets for scheduled Wine Hike, 4x4 Vineyard, VW Wine Bus, Malibu Kids, and Valentine's Couples tours, and provides private and corporate event bookings with optional on-site catering. Revenue is completed online via the Rezdy booking platform, by phone, by email, or on-site at the ranch check-in cabin.

Product overview

Malibu Wine Hikes is a wine tour and tasting operator offering experiential tours on Saddlerock Ranch, a family-owned 1,100-acre vineyard and working ranch in Malibu, California. The company provides five distinct tour products: Wine Hike Tour (guided hiking experience), 4x4 Vineyard Tour (off-road vehicle adventure), VW Wine Bus Tour (vintage bus wine tasting), Malibu Kids Hike (family-friendly nature hike), and Valentine's Couples Hike (seasonal specialty tour). The company also offers Private & Corporate Wine Tours for exclusive group events and Gift Cards as an add-on product. Founded in 2015 by Shane Semler, the tours are conducted at the Semler family's Saddlerock Ranch property.

Differentiator

Problem solved

Functional benefit

Brands

• Saddlerock Ranch: The 1100-acre vineyard and working ranch where Malibu Wine Hikes operates tours, producing Saddlerock label wines including Cabernet Sauvignon, Malbec, Syrah, and Sauvignon Blanc.
• Malibu Wine Hikes

Products and services

• Wine Hike Tour Guided 2.5-mile hiking experience through Saddlerock Ranch vineyards offering rock formation views, Chumash Native American cave paintings, mid-hike beverage tasting, and wine at the end; approximately 2 hours, all ages welcome, priced at $49 per person.
• 4x4 Vineyard Tour 2-hour off-road adventure in 4x4 vehicles across 1,000–1,100 acres of Saddlerock Ranch with photo stops, Chumash cave paintings, multiple wine/beverage stops, and charcuterie boards; prices start at $425 per vehicle (up to 5 passengers), with 7-passenger ($600) and 9-seater truck ($700) options.
• VW Wine Bus Tour Approximately 2-hour wine tasting tour in vintage Volkswagen buses through Saddlerock Ranch with vineyard stops, cheese and charcuterie boards, and music from the vintage radio; up to 6 people per vehicle, starting at $99 per adult.
• Malibu Kids Hike

Quantifiable outcome

• Corporate events accommodate groups of 50+ with full-service care
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Blue TableminorStrategic or Co-development PartnerPreferred local catering partner for private events and corporate functions at Saddlerock Ranch. Offers family-style food including sandwiches, salads, cheese and charcuterie boards, and desserts starting at $35 per person with 15-person minimum. Located in the Agoura Hills area (818) 597-2583.
• Malibu Wines & Beer GardencoreOthersOfficial Saddlerock label tasting room located at 23130 Sherman Way, West Hills, CA 91307. Offers estate wines from Saddlerock Ranch and local beers. Open 12pm-7pm Sunday-Thursday, 12pm-9pm Friday-Saturday. Features food trucks on weekends and Silent Disco events on Friday and Saturday evenings.
• Malibu RidersminorChannel Partner/ Reseller/ DistributorWoman-owned horseback riding company offering guided trail rides in Agoura Hills and Malibu. Tours include Zuma Canyon (1 hour non-ocean view, 1.5 hours ocean view), Paramount Ranch, and Malibu Creek State Park. Prices range from $100-$200 per person. Recommended as complementary Malibu activity.
• Malibu Coastal AdventuresminorChannel Partner/ Reseller/ DistributorPrivate boat charter company offering customized ocean adventures from Marina del Rey. Captain Dave Ogle (US Coast Guard Certified) leads tours including stand-up paddleboarding, fishing, snorkeling, and surfing lessons. Approximately $900 per boat ride. Recommended as complementary Malibu activity.
• Cornell WineryminorOthersHistoric wine shop at 29975 Mulholland Hwy, Old Agoura, showcasing local Malibu and Southern California wines. Open Thursday-Sunday. Features free-roaming peacocks. Adjacent Old Place restaurant serves breakfast, lunch, and dinner.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Firestone Walker Brewing: Large California craft beverage producer with on-site taproom and tour experiences (Paso Robles). Comparable as a California beverage tourism operator offering on-estate tours and tastings at greater scale and broader distribution than Malibu Wine Hikes.
• Catalina Island Company: Operator of tourism experiences (transportation, tours, attractions, dining) for visitors to Catalina Island off the Los Angeles coast. Comparable as a Southern California experiential tourism operator bundling outdoor activities, dining, and event spaces for LA-area visitors and celebration/corporate groups.

Others

• GetYourGuide: Global online marketplace for tours, attractions, and experiential activities. Comparable as a channel/competitor for distribution of wine tour and experience bookings, though operating at marketplace scale rather than as a single operator.
• Malibu Riders: Woman-owned horseback riding company offering guided trail rides in Agoura Hills and Malibu (Zuma Canyon, Paramount Ranch, Malibu Creek State Park). Already listed as a referral partner of Malibu Wine Hikes; comparable as an adjacent Malibu outdoor experience operator targeting similar LA leisure and tourist customers.

Direct peers

• Sunstone Winery: Santa Ynez Valley estate winery offering vineyard tours, tastings, and private events in a distinctive estate setting. Comparable as a California wine country experience operator combining estate setting, tours, and private event hosting.
• Cielo Farms Vineyards & Winery: Malibu Coast AVA estate offering wine tastings, vineyard tours, and on-property events on a private ranch estate. Highly comparable as another Malibu-based estate wine experience competing for the same tourist and corporate/celebration segment.
• Cornell Winery & Tasting Room: Historic Agoura Hills/Mulholland Highway winery offering tastings and events on a small estate with adjacent restaurant (Old Place). Already a referral partner of Malibu Wine Hikes; comparable as a Malibu-adjacent wine tourism operator with tasting room and event focus.
• Roblar Winery & Vineyards: Santa Ynez Valley estate winery offering tastings, vineyard tours, and private events on a large property with multiple experience formats (outdoor seating, private rooms). Comparable as a California estate wine tour operator with diversified event business.
• Alma Rosa Winery & Tasting Room: Santa Barbara County estate winery with vineyard tours, tastings, and event programming on estate grounds. Comparable as a California boutique wine estate offering curated visitor experiences rather than a standalone tasting room.
• Rosenthal - The Malibu Estate: Estate winery and tasting room located in the Malibu Coast AVA offering wine tasting experiences, vineyard tours, and private events on estate grounds. Directly comparable as a Malibu-anchored wine tourism operator competing for similar LA-area visitors and celebration/business clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/malibuwinehikes
• Instagraminstagram.com/malibuwinehikes
• Xx.com/MalibuSafaris
• LinkedInlinkedin.com/company/malibu-wine-hikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malibu Wine & Spirit Inc