Adrian Brien Automotive

What Adrian Brien Automotive does

Adrian Brien Automotive is a privately held, multi-franchise automotive retail group headquartered in St Marys, South Australia, established in 1971 and operating as a subsidiary of Eagers Automotive, one of Australia's largest automotive retail conglomerates. The company runs what it describes as South Australia's largest multi-franchise dealership, representing six OEMs — BYD, Ford, Hyundai, Kia, Nissan, and Renault — from a single mega-yard site at the corner of South Road and Ayliffes Road. Its core operations span the full vehicle ownership lifecycle: new and demo vehicle sales, quality pre-owned vehicle sales (over 2,000 units annually), authorized servicing with factory-trained technicians for all represented brands, a parts and accessories department backed by Eagers warehouses, finance intermediation through a panel of lenders leveraging Eagers' national buying power, insurance agency services (as agent of Allianz Australia), and a tiered Business Fleet Program. Customer acquisition relies on a traditional showroom-anchored direct-to-consumer motion augmented by brand-specific websites, online specials, online finance and trade-valuation tools (AutoCheck/RedBook), and digital service booking via Xtime. The asset base is the physical showroom footprint and OEM franchise agreements; the technology layer is conventional dealership SaaS rather than proprietary platforms. Revenue is generated across multiple streams — vehicle unit sales, service labour, parts, finance and insurance commissions, and fleet sales — though specific financial figures are not publicly disclosed.

Name

Adrian Brien Automotive

Legal name

Adrian Brien Automotive

Website

https://adrianbrien.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Adrian Brien Automotive is a St Marys, South Australia-based multi-franchise car dealership and subsidiary of Eagers Automotive, representing six brands (BYD, Ford, Hyundai, Kia, Nissan, Renault) at a single site. It serves individual consumers and business fleet customers with new and used vehicle sales, authorized servicing, parts, finance, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Marys

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles across six brands: BYD, Ford, Hyundai, Kia, Nissan, and Renault through dedicated brand showrooms.
2. Used Vehicle Sales: Sales of quality pre-owned vehicles, with high volume of over 2,000 pre-owned vehicles sold per year.
3. Finance Services: Finance solutions leveraging Eagers Automotive national buying power to offer competitive deals from multiple automotive financiers. Acts as intermediary arranging vehicle financing.
4. Insurance: Arranges insurance as an agent of Allianz Australia Insurance Limited.
5. Service and Maintenance: Factory-trained technicians servicing all makes and models with online booking capabilities and loan car facilities.
6. Parts and Accessories: Retail and trade parts sales with dedicated warehouse support for different brand groups.
7. Fleet Management: Business fleet sales and management programs with tiered benefits based on fleet size.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adrian Brien Automotive is South Australia's largest multi-franchise car dealership, operating a single mega yard in St Marys where it sells new, demo and pre-owned vehicles across six brands (Ford, Hyundai, Kia, Nissan, Renault and BYD). It also delivers authorised servicing, parts and accessories, in-house finance and insurance arrangements, trade-in valuations and a tiered business fleet program. The dealership sells over 2,000 pre-owned vehicles per year and acts as the local retail arm of the Eagers Automotive group.

Product overview

Adrian Brien Automotive is a multi-franchise car dealership operating as SA's largest dealership group with six major brands (Ford, Hyundai, Kia, Nissan, Renault, BYD) at a single St Marys location. The company offers a comprehensive automotive retail ecosystem comprising new and used vehicle sales, brand-specific authorized servicing using factory-trained technicians and genuine parts, parts and accessories, in-house finance solutions leveraging Eagers Automotive's national buying power, and fleet management services with tiered business programs. The dealership processes over 2,000 pre-owned vehicles annually with mechanical testing and certification.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles New Ford passenger cars, SUVs and commercial vehicles sold through the dedicated Adrian Brien Ford franchise at the St Marys mega yard.
• New Hyundai Vehicles New Hyundai sedans, SUVs and electric vehicles sold through the dedicated Adrian Brien Hyundai franchise.
• New Kia Vehicles New Kia hatchbacks, SUVs and electric vehicles sold through the dedicated Adrian Brien Kia franchise.
• New Nissan Vehicles New Nissan passenger cars, SUVs and utes sold through the dedicated Adrian Brien Nissan franchise.
• New Renault Vehicles New Renault passenger cars and commercial vans sold through the dedicated Adrian Brien Renault franchise.
• New BYD Vehicles New BYD electric vehicles, including electric SUVs, sold through the dedicated BYD St Marys franchise.
• Used Vehicles Quality pre-owned vehicles from multiple brands, subjected to mechanical testing, checking and certification, sold through the St Marys mega yard.
• Brand-Authorised Vehicle Servicing Factory-trained technicians using genuine parts deliver authorised maintenance and repairs for Ford, Hyundai, Kia, Nissan, Renault and BYD vehicles, with online booking and loan car facilities. The service centre also services all makes and models.
• Parts & Accessories Genuine replacement parts and automotive accessories for all represented brands, with retail and trade supply supported by Eagers Automotive warehouses.
• Vehicle Finance Solutions Tailored vehicle finance solutions arranged through a panel of lenders, leveraging Eagers Automotive's national buying power, with online finance enquiry and application forms.
• Insurance Arrangement Vehicle insurance arranged by Adrian Brien Automotive as an agent of Allianz Australia Insurance Limited for customers purchasing vehicles.
• Business Fleet Program Tiered business fleet program (Blue, Silver, Gold, Platinum) providing dedicated fleet specialists, preferential pricing and a vehicle evaluation program to business customers operating 1 to 25+ vehicles.
• Trade-In Valuation and Sell My Car Complimentary online trade-in valuation and dedicated 'Sell My Car' service allowing private sellers to obtain a valuation and sell their used car directly to the dealership.

Quantifiable outcome

• Sell over 2,000 pre-owned vehicles per year with high repeat and referred customers

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Eagers AutomotivecoreOthersAdrian Brien Automotive is part of the Eagers Automotive group, one of Australia's largest automotive dealership networks. This affiliation provides national buying power for competitive finance and insurance offerings, and access to extensive inventory and distribution resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pendragon plc: UK-based franchised automotive retailer (formerly LSE:PDG) operating multiple brand dealerships and the Pinewood dealer management platform. Comparable as a multi-OEM franchised dealer group with adjacent digital and remarketing services.
• Lithia Motors Inc. Largest US-based automotive retailer (NYSE:LAD), operating a network of franchised dealerships and a large used-vehicle and digital retail arm. Comparable as a multi-brand dealership operator with a deliberate strategy of acquiring rooftops and capturing end-to-end customer lifecycle revenue.
• AutoCanada Inc. Canadian multi-franchise dealership group (TSX:ACQ) operating new vehicle, used vehicle, parts, service, and collision operations across multiple provinces. Directly comparable as a multi-OEM franchised dealer with overlapping revenue streams and similar exposure to EV transition.
• Group 1 Automotive Inc. US and UK-based franchised automotive retailer (NYSE:GPI) with ~200 dealerships across both markets. Comparable as a multi-OEM franchise dealership operator with parallel used vehicle, parts, and service operations.
• Asbury Automotive Group Inc. US-based automotive retailer (NYSE:ABG) operating franchised dealerships, Clicklane digital platform, and Total Care Auto F&I product. Comparable as a multi-brand dealership group with both physical showroom and digital sales channels and an integrated F&I business.
• Sonic Automotive Inc. US-based franchised automotive retailer (NYSE:SAH) operating dealerships across multiple states, plus EchoPark used-vehicle stores. Comparable business mix of new franchise sales, used vehicles, F&I, parts, and service across multiple OEM brands.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor (LSE:INCH) covering distribution, retail, and financing across multiple markets. Comparable as a global multi-brand automotive retail operator with similar OEM franchise relationships and service parts exposure.
• Eagers Automotive Ltd: Parent company and Australia's largest automotive retail group (ASX:APE), operating hundreds of franchised dealerships across the country. Directly comparable as the corporate parent of Adrian Brien and as the operator of the broader multi-franchise dealership model that defines the business.
• Bapcor Limited: Australia's largest aftermarket automotive parts, accessories, and service provider (ASX:BAP), operating retail, trade, and service networks. Comparable as the broader Australian aftermarket ecosystem participant whose trade parts network Adrian Brien's parts department interacts with for sourcing.

Emerging players

• Carsales.com Ltd: Australia's largest online automotive marketplace (ASX:CAR). Comparable as a key channel and competitive substitute in the used vehicle listing and discovery funnel that supports Adrian Brien's 2,000+ annual pre-owned sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/adrianbrienauto
• Facebookfacebook.com/AdrianBrienAutomotive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrian Brien Automotive