Cable Onda

What Cable Onda does

Cable Onda S.A., operating commercially as Tigo Panamá, is a Panamanian converged telecommunications operator delivering mobile, fixed-line, broadband, cable television, and streaming services to residential and business customers across Panama. Founded in 1981 and headquartered in Panama City, the company operates a fiber and cable broadband network supporting residential speeds up to 1,000 Mbps alongside an LTE mobile network with FDD LTE Band 28 capability, and distributes services through a multi-channel mix including owned retail stores (Tigo Tiendas), the tigo.com.pa website, the Mi Tigo self-service application, WhatsApp sales, a call center, and authorized dealers.

The product portfolio is organized around prepaid and postpaid mobile plans, the Full Tigo quadruple-play bundle combining mobile, home internet, fixed telephony, and cable TV, standalone home internet packages from 300 to 1,000 Megas, and the Plan+Celular postpaid offering that finances Samsung, Motorola, Honor, Oppo, and Tecno smartphones over 24-month contracts. Streaming and content are a deliberate strategic pillar: exclusive rights to all 104 FIFA World Cup 2026 matches are delivered via the Tigo Sports channel, and premium streaming integrations include Disney+, VIX Premium, HBO Max, Universal+, and Paramount+ as bundled or add-on subscriptions.

Cable Onda is wholly owned by Millicom International Cellular, a Luxembourg-domiciled telecommunications conglomerate operating the Tigo brand across 14 Latin American countries. Following Millicom's acquisition, Cable Onda was rebranded to Tigo Panamá and now operates as a core subsidiary within Millicom's unified regional brand strategy, serving the Personas, Emprendedores, Medianas Empresas, and Corporaciones customer segments through dedicated consumer and enterprise channels including a separate business.tigo.com corporate portal. Revenue is generated primarily through monthly recurring subscription fees across mobile, broadband, TV, and content services, supplemented by device financing installments and premium add-ons.

Name

Cable Onda

Legal name

Cable Onda S.A.

Website

https://cableonda.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cable Onda S.A., operating as Tigo Panamá, is a Panamanian converged telecommunications operator delivering mobile, home internet, cable TV, and streaming services to residential and business customers as a subsidiary of Millicom International Cellular.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (51612)

SIC

Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)

akta.pro primary industry

Cable Internet ISPs (HFC Retail Providers) (HDAIADAF)

akta.pro secondary industries

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG), Premium Pay Cable Networks (MPABAFAB), Transactional Video Platforms (TVOD/EST) (MPACAAAJ)

Keywords

• Cable television services
• Mobile telecommunications
• Home broadband internet
• Bundled telecom services
• Digital pay TV

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Bundled Residential Services: Quadruple-play bundled packages combining home internet, mobile postpaid plans, cable TV, and streaming subscriptions. Revenue generated through monthly recurring fees with tiered pricing based on speed tiers and service inclusions.
2. Prepaid Mobile Services: Prepaid mobile plans with data packages, voice minutes, and SMS. Revenue from airtime recharges with recurring data packages available every 7 days.
3. Device Financing: Mobile device sales bundled with 24-month postpaid contracts. Devices include Samsung, Motorola, Honor, Oppo, and Tecno smartphones with monthly financing included in plan pricing.
4. Premium Content Add-ons: Additional revenue from premium streaming services including Disney+, VIX, HBO Max, Universal Plus, and Paramount+ as standalone or bundled add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Cable Onda provides cable television services, high-speed home broadband internet, and mobile telecommunications to residential and business customers in Panama. Core offerings include digital TV with pay-per-view and video on demand, home internet at multiple speed tiers (300–1,000 Mbps), prepaid and postpaid mobile plans, and converged quadruple-play bundles combining mobile, internet, and TV with premium streaming content (Disney+, VIX, HBO Max, Paramount+) and exclusive FIFA World Cup 2026 coverage.

Product overview

Cable Onda (now operating under the Tigo Panama brand following acquisition by Millicom) provides a converged telecommunications portfolio comprising prepaid and postpaid mobile services, home broadband internet at multiple speed tiers, cable TV, and bundled combination packages. Core offerings include Full Tigo (a mobile + internet + TV triple-play bundle), standalone Prepago and Postpago mobile plans, Plan + Celular (postpaid plans with subsidized smartphones), and Home Internet packages ranging from 300 to 1000 Megas. Add-on services include streaming content integrations (Disney+, VIX Premium, HBO Max, Universal+, Paramount+), the exclusive Tigo Sports channel covering FIFA World Cup 2026, Tigo Security (mobile security app), and the self-service Mi Tigo App and ONEtv App platforms for account management and content streaming.

Differentiator

Problem solved

Functional benefit

Brands

• Mi Tigo: Self-service mobile application for managing accounts, paying bills, and accessing telecommunications services
• Tigo Sports
• Tigo Security
• ONEtv App
• Full Tigo

Products and services

• Full Tigo (Todo Incluido)

Quantifiable outcome

• Up to 500 Mbps home internet speed (up to 1,000 Mbps on fiber)
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Disney+coreTechnology or IntegrationDisney+ streaming service included in premium bundled packages (500 Megas and above) for 12 months as part of Full Tigo promotions. Includes Disney, Pixar, Marvel, Star Wars, National Geographic, ESPN, and Hulu content.
• VIXcoreTechnology or IntegrationVIX Premium streaming platform included in internet packages. Available in 300 Megas package (12 months free, then B/.6.99/month) and in 500/750 Megas packages. Offers thousands of hours of Spanish-language content with best Latin series.
• HBO MaxcoreTechnology or IntegrationHBO Max streaming service offered as premium add-on for enhanced entertainment content including movies, series, and original productions.
• FIFA/Tigo SportsflagshipStrategic or Co-development PartnerExclusive broadcasting partnership for FIFA World Cup 2026 with 104 matches. Tigo Sports channel provides comprehensive coverage of the tournament. This is a flagship marketing differentiator for Tigo Panama's premium packages.
• SamsungcoreOEM/ Whitelabel/ Licensing PartnerSamsung devices (Galaxy A07, Galaxy A17, Galaxy A56) offered with Tigo postpaid plans through device financing. Smart TV products also bundled in promotions.
• MotorolacoreOEM/ Whitelabel/ Licensing PartnerMotorola smartphones (G06, 70 Fusión) offered with Tigo postpaid plans through device financing arrangements.
• HonorcoreOEM/ Whitelabel/ Licensing PartnerHonor devices (Honor 400 Smart, Honor Magic 8 Lite) offered with Tigo postpaid plans through device financing.
• OppominorOEM/ Whitelabel/ Licensing PartnerOppo devices (A5M) offered with Tigo postpaid plans through device financing arrangements.
• TecnominorOEM/ Whitelabel/ Licensing PartnerTecno devices (Spark 30) offered with Tigo postpaid plans through device financing arrangements.
• Millicom International CellularflagshipOthersParent company providing regional telecommunications infrastructure and brand operations across 14 Latin American countries. Cable Onda Panama operates under the Tigo brand following acquisition by Millicom.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Digicel Panama: Caribbean-rooted mobile operator with Panama operations, competing primarily on mobile prepaid and postpaid plans against Tigo's Postpago and Prepago offerings.
• +Movil: Telefónica-branded mobile and fixed operator in Panama, overlapping directly with Tigo's mobile and broadband products and competing for the same residential and SME segments.
• Cable & Wireless Panama: Liberty Latin America's Panamanian converged telco offering mobile, broadband, and pay-TV — the closest direct competitor to Tigo Panama in the same geography and product categories.
• Claro Panama: América Móvil's Panamanian subsidiary providing mobile, fixed broadband, and pay-TV services — directly competing across all of Cable Onda's bundled offerings.

Broad incumbents

• Tigo Guatemala: Sister Millicom/Tigo operation in Guatemala offering the same mobile + internet + TV + streaming bundle architecture; comparable on product mix and operating playbook, though different geography.
• Tigo Colombia: Another Millicom/Tigo converged operator in Colombia with mobile, HFC/fiber broadband, and pay-TV — closely comparable product portfolio but operating in a larger, more competitive market.
• América Móvil: Mexican-headquartered telecom giant owning Claro Panama; comparable as a converged telco group, though far larger and more geographically diversified than Tigo Panama.
• Liberty Latin America: Regional cable and broadband operator (parent of Cable & Wireless Panama) with pan-LatAm and Caribbean footprint; comparable at the converged-telco level and a direct competitor in Panama.

Regional players

• ICE (Instituto Costarricense de Electricidad): Costa Rican state-backed telco providing mobile, fiber, and pay-TV across Central America — comparable converged-telco model in a neighboring Central American market.

Others

• Millicom International Cellular: Parent company of Cable Onda (Tigo Panama); comparable as a converged telco group operating the Tigo brand across Latin America, though Panama is a single country within the broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tigopanama
• YouTubeyoutube.com/tigopanama
• Facebookfacebook.com/tigopanama
• Instagraminstagram.com/tigopanama
• LinkedInlinkedin.com/company/cable-onda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cable Onda