VoiceActing

What VoiceActing does

VoiceActing Academy is a San Diego-based training and education business founded in 1998 by James R. Alburger, an 11-time Emmy Award-winning audio producer who spent 25 years at NBC San Diego before launching the company. The firm delivers voiceover training, performance coaching, and demo production services to aspiring voice actors, working voice talent, corporate executives, and professional speakers, with instruction available in-person at its San Diego studio or remotely via Zoom. Core offerings include the flagship Performance Intensive Event (P.I.E.) weekend workshop, one-on-one private coaching, the Conductor's Club recurring mastermind group, Studio Savvy home-studio training, and The Art of Voice Acting reference book (now in its seventh edition, 2024), which is used as a theater arts textbook by dozens of universities in the U.S., UK, Europe, and China.

The business monetizes through a mix of professional services (workshop tuition, coaching fees, audio production projects via the Cigma Media sub-brand), one-time product sales (book at $29.95, Studio Savvy at $147, Everything VOICE archive of 150+ hours of convention recordings at $297), and recurring mastermind subscriptions. Supporting digital products include home-studio eBooks, marketing guides, the VOMO portable vocal booth, and royalty-free music tracks. Distribution is direct-to-consumer via voiceacting.com (PayPal checkout), supplemented by Amazon and Routledge (Taylor & Francis) for the book, with global reach enabled by Zoom-based coaching and international shipping. The company is founder-owned, bootstrapped, and operates without external investors, with Cigma Media functioning as an integrated production unit rather than a separately capitalized subsidiary. The historical VoiceOver International Creative Experience (VOICE) conventions (2007-2014), which Alburger co-produced and which featured 75+ industry experts from 13+ countries, seeded an ecosystem that continues to drive brand authority and content monetization.

Name

VoiceActing

Legal name

VoiceActing.com

Website

https://voiceacting.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

VoiceActing Academy is a San Diego-based voiceover training and coaching business, founded in 1998 by 11-time Emmy winner James Alburger, serving aspiring and professional voice actors, corporate executives, and speakers via workshops, one-on-one coaching, demo production, and its flagship book "The Art of Voice Acting" (7th edition, 2024).

Ownership category

akta.pro rank

Product category

Voiceover Training Services

NAICS

Fine Arts Schools (61161), Professional and Management Development Training (611430), Other Sound Recording Industries (51229)

SIC

Services-Educational Services (8200), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

akta.pro secondary industries

Private Voice Lessons (Vocal) (EDAMANAB), Private Debate Academies & Speech Coaching Centers (EDAMAOAC), Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)

Keywords

• Voiceover training programs
• Voice acting coaching
• Audio production services
• Voiceover demo production
• Performance skills training

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Workshop and Training Programs: In-person and online workshops including Performance Intensive Events (PIE), 8-week workshops, weekend workshops, and Studio Savvy Sessions. Revenue generated through tuition fees with discounts for package purchases.
2. Book Sales: Sales of The Art of Voice Acting book (6th/7th edition) at $29.95 with bonuses. Also includes How to Get Jobs for the Voices in Your Head eBook as bonus.
3. Private Coaching: One-on-one personalized coaching sessions available online via Zoom or in-person in San Diego. Ongoing coaching through Conductor's Club mastermind group.
4. Convention Content Sales: Sales of Everything VOICE compilation containing 150+ hours of recordings from 5 VOICE conventions (2007-2014). Sold as downloadable MP3 and PDF files.
5. Audio Production Services: Through Cigma Media: location sound recording, audio post-production, sound design, voiceover recording, and video editing services for filmmakers and corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

VoiceActing Academy provides voiceover performance training, coaching, and demo production services for aspiring and professional voice actors, corporate executives, and professional speakers. Through workshops, one-on-one coaching, mastermind groups, and reference books, the company teaches both the craft and business of voiceover. They also offer audio post-production services through their Cigma Media subsidiary.

Product overview

VoiceActing Academy is a training and education platform offering comprehensive voiceover training through multiple delivery formats. The core offerings include The Art of Voice Acting book (now in its 7th edition), the Performance Intensive Event (P.I.E.) weekend workshop, and Private Coaching sessions. Supporting products include the Conductor's Club mastermind group for ongoing support, Studio Savvy Sessions for home studio training, and VO Demo Production services. The company also sells digital products including eBooks on home recording and marketing, the Everything VOICE archive of convention recordings (150+ hours), VOMO portable vocal booths, and Music for VO. Through its Cigma Media sub-brand, the company provides professional audio post-production, sound design, and video editing services. The platform operates via a direct-to-consumer model using PayPal for payments, with services delivered in-person in San Diego or online via Zoom.

Differentiator

Problem solved

Functional benefit

Brands

• VOICE Convention: VoiceOver International Creative Experience - International convention for voice actors (2007-2014)
• The Art of Voice Acting
• P.I.E. Workshop
• Conductor's Club
• Cigma Media

Products and services

• The Art of Voice Acting (AOVA) Book - 7th Edition A comprehensive textbook on the craft and business of voiceover performance, distributed via Amazon, Routledge, and university bookstores, aimed at voice actors and performing arts students.
• Performance Intensive Event (P.I.E.) Workshop A multi-day intensive group training workshop on voiceover performance skills, available both as an in-person event at the San Diego studio and via online delivery.
• Private Coaching One-on-one personalized coaching sessions for voice actors, corporate executives, and professional speakers to develop vocal performance, business, and presentation skills.
• Conductor's Club Mastermind Group A subscription-based mastermind community offering ongoing training, business development, and accountability support for active voice actors.
• Studio Savvy Sessions Training program teaching voice actors how to set up, operate, and optimize their own home recording studios for professional voiceover work.
• VO Demo Production Service Professional voiceover demo reel production service that records, edits, and produces industry-standard demo reels for voice actor clients.
• Everything VOICE Convention Archive Digital archive of recorded sessions and presentations from the VOICE convention, providing access to voiceover industry expertise on demand.
• Home Studio eBook An eBook guide providing voice actors with instructions and recommendations for building a professional home recording studio.
• Demo & Marketing Magic eBook An eBook focused on creating effective voiceover demos and marketing strategies for voiceover professionals to attract and retain clients.
• VOMO Portable Vocal Booth A portable vocal booth product designed to provide sound isolation for voice actors recording in non-studio environments.
• Music for VO Music products offered for use in voiceover demos and productions by voice actors.
• Cigma Media Audio Production Services Audio post-production services for filmmakers, video producers, and other content creators requiring professional audio finishing, including dialogue editing, sound design, and mixing.

Quantifiable outcome

• Students have gone on to become successful theatrical and on-camera actors, audiobook and corporate narrators, voice actors for commercials, video games and animation, and professional speakers
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Voices.comminorStrategic or Co-development PartnerVoices.com was a sponsor of VOICE 2012 convention. Stephani Ciccarelli from Voices.com presented on maximizing online casting opportunities.
• Edge StudiominorStrategic or Co-development PartnerEdge Studio was a sponsor of VOICE conventions. David Goldberg from Edge Studio presented sessions on voiceover training.
• Routledge (Taylor & Francis Group)coreStrategic or Co-development PartnerPublisher of The Art of Voice Acting book, 7th edition. Offers direct orders with free international shipping.
• George Whittam and Dan Lenard (VO Body Shop)coreStrategic or Co-development PartnerFeatured presenters at VOICE conventions. Created the VO Body Shop (vobs.tv) for voice actor home studio solutions. Co-presented sessions on audio processing and home studio acoustics.
• 75+ VO Industry Experts and CoachescoreStrategic or Co-development PartnerOver 75 top voiceover coaches, trainers, consultants, casting directors, and agents served as presenters at VOICE conventions (2007-2014).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Edge Studio: Long-established voiceover training provider and recording studio offering in-person and online classes, demo production, and coaching. Directly comparable on training methodology, demo services, and target audience; was also a sponsor of VoiceActing's VOICE conventions.
• Such A Voice: Voiceover training academy offering workshops, demo production, and coaching to aspiring voice actors. Directly comparable to VoiceActing's core training and demo production services, targeting the same aspiring talent segment.
• Voices.com: Online marketplace connecting voice actors with buyers, and offers training content and community resources. Comparable to VoiceActing on the talent development and voice acting career services side; was a sponsor of VoiceActing's VOICE 2012 convention.
• Global Voice Acting Academy: Voiceover training academy offering courses, mentorship, and demo production for aspiring voice actors. Directly comparable on training methodology, target audience (aspiring VOs), and demo production services.

Broad incumbents

• Udemy: Large online learning marketplace with extensive voiceover course catalog at low price points. Comparable on training delivery but at dramatically lower price points and broader scale, representing a substitute at the bottom of the market.
• ACX / Audible: Audiobook creation platform owned by Amazon that connects narrators with authors. Comparable on the audiobook narration training angle (a use case VoiceActing markets) but operates as a much larger marketplace rather than a training academy.

Regional players

• The Voiceover Network: UK-based voiceover training and community organization offering workshops and networking events. Comparable training focus but regional (UK) versus VoiceActing's US base; serves overlapping international voiceover talent.

Emerging players

• Gravy for the Brain: Online voiceover training platform offering courses, coaching, and business development content for voice actors. Comparable on training curriculum and online delivery, though primarily digital rather than workshop-based like VoiceActing.
• VO Atlanta: Annual voiceover conference that emerged from the ecosystem VoiceActing's VOICE conventions helped create. Comparable on conference-driven training and industry community building; directly comparable event category.
• VO Body Shop: Voice actor home studio consulting service by George Whittam and Dan Lenard, providing audio processing and acoustics training. Comparable on the home-studio setup training vertical (VoiceActing's Studio Savvy Sessions); VoiceActing has featured them as presenters at VOICE conventions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/voiceacting-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VoiceActing