EuroItalia

What EuroItalia does

EuroItalia S.r.l. is an Italian privately held luxury beauty company founded in 1978 by Giovanni Sgariboldi in Cavenago di Brianza near Monza, Italy. The company creates, produces, and globally distributes fragrances, body care, and color cosmetics under a hybrid portfolio of exclusive licensing partnerships with major fashion houses (Versace, Moschino, Michael Kors, Brunello Cucinelli, Missoni, Dsquared2) and proprietary or wholly-owned brands (Reporter, Naj Oleari Beauty, Atkinsons acquired 2020, I Coloniali acquired 2020). It manages the full product lifecycle from creative concept, fragrance selection, and packaging design through industrial production to worldwide distribution across 130+ countries, with the United States as its largest market. Distribution combines selective retail placement in department stores and perfumeries with owned e-commerce storefronts and a B2B partner portal.

Revenue is generated primarily through licensed fragrance and beauty product sales structured as long-term licensing arrangements, supplemented by sales of proprietary brands via direct e-commerce and third-party retail. The company employs an end-to-end, selective commercial positioning model with high-visibility launch events and advertising campaigns (e.g., Versace Dylan Purple, Moschino Toy franchise, Atkinsons James). It holds ISO 14001, ISO 45001, and ISO 27001 certifications and a second-consecutive EcoVadis Silver Medal (top 15% globally, 2025). Ownership is concentrated in the founding Sgariboldi family, with the founder's three sons (Davide, Matteo, Andrea) involved in operations. The company is not publicly listed, has no disclosed institutional investors, and reported €350 million in turnover in its most recent (2019) public disclosure.

Name

EuroItalia

Legal name

EUROITALIA S.R.L.

Website

https://euroitalia.it

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

EuroItalia is a privately held Italian luxury beauty company founded in 1978 that creates, produces, and globally distributes fragrances and cosmetics under licensed fashion house brands (Versace, Moschino, Michael Kors, Brunello Cucinelli, Missoni, Dsquared2) and proprietary brands (Atkinsons, I Coloniali, Naj Oleari, Reporter) across 130+ countries.

Ownership category

akta.pro rank

Product category

Luxury Fragrances and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

Keywords

• Luxury fragrance manufacturing
• Licensed beauty products
• Fragrance creation services
• Cosmetic product distribution
• Made in Italy beauty

Headquarters

HQ city

Cavenago Di Brianza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Licensed fragrance and beauty product sales: EuroItalia creates, produces, and distributes fragrances and beauty products under licensed fashion house brands (Versace, Moschino, Michael Kors, Brunello Cucinelli, Missoni, Dsquared2, Atkinsons, I Coloniali). Revenue is generated through the sale of these licensed products via selective retail distribution (department stores, perfumeries) and owned e-commerce platforms globally.
2. Proprietary brand sales: EuroItalia owns and commercializes proprietary brands including Reporter and Naj Oleari Beauty, generating revenue through direct e-commerce sales and third-party retail distribution. These brands represent one of EuroItalia's first proprietary brand efforts dating to the early 1980s.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

EuroItalia creates, produces, and globally distributes luxury fragrances and beauty products under licensed fashion house brands (Versace, Moschino, Michael Kors, Brunello Cucinelli, Missoni, Dsquared2) and proprietary brands (Atkinsons, I Coloniali, Naj Oleari Beauty, Reporter). The company manages the entire product lifecycle from creative concept, fragrance selection, and packaging design through industrial production, marketing, merchandising, and global distribution across 130+ countries.

Product overview

EuroItalia is a luxury beauty company specializing in the creation, production, and global distribution of fragrances and make-up products. Founded in 1978, the company operates a multi-brand portfolio strategy combining licensed partnerships with major fashion houses (Versace, Michael Kors, Moschino, Missoni, Dsquared2, Brunello Cucinelli) and proprietary brands (Atkinsons, I Coloniali, Naj-Oleari Beauty, Reporter). The core offering spans prestige fragrances across multiple segments (from mass-luxury to niche), body care products, and color cosmetics. EuroItalia manages the entire product lifecycle from concept ideation and fragrance selection to packaging design, industrial production, and commercial distribution with selective positioning and marketing communication.

Differentiator

Problem solved

Functional benefit

Brands

• Reporter: One of EuroItalia's first proprietary brands, launched in early 1980s. A bold and always up-to-date men's fragrance featuring green lemon from Santo Domingo, bergamot, kumquat, cardamom and nutmeg.
• Naj Oleari Beauty
• I Coloniali
• Atkinsons

Products and services

• Versace Fragrances Luxury fragrance collection produced and distributed under Versace license for global consumers. Includes signature lines like Dylan Blue, Dylan Purple, Bright Crystal, Eros, Yellow Diamond, and Atelier Versace.
• Michael Kors Fragrances Luxury fragrance collection including Pour Femme, Pour Homme, Absolu variants, Gorgeous!, Wonderlust, and Sexy Amber lines for male and female consumers worldwide.
• Moschino Fragrances Surreal and provocative fragrance collection including Toy Boy, Toy 2, Toy 2 Bubble Gum, Cheap & Chic, and I Love Love lines for consumers seeking playful, high-fashion fragrances.
• Missoni Fragrances Italian fashion-inspired fragrances including Wave, Eau de Toilette, Eau de Parfum, and Parfum pour Homme lines, reflecting Missoni's colorful patterns and elegant style for fragrance consumers.
• Dsquared2 Fragrances Playful and bold fragrance collection including Wood, Green Wood, Red Wood, 2 Wood, Original Wood, Icon Pour Homme, and Icon Pour Femme lines for male and female consumers.
• Atkinsons Fragrances Niche British perfume house (est. 1799) acquired by EuroItalia in 2020. Known as official perfume of British Royal Court. Offers A-Gender fragrances including 41 Burlington Arcade, 24 Old Bond Street, 44 Gerrard Street, and Oud Collection for niche luxury fragrance consumers.
• I Coloniali Body Care Luxury body care collection inspired by 14th century Venetian apothecaries. Includes Hydrating Ritual, Rinvigorating Ritual, Nourishing Ritual, and Regenerating Ritual lines with exotic spice and herb ingredients for luxury body care consumers.
• Naj-Oleari Beauty Makeup Iconic 1980s beauty brand revived by EuroItalia. Full make-up collection including face, eyes, lips, and hands products. Features modern formulas with Italian excellence and affordable luxury for mass-market and accessible beauty consumers.
• Reporter for Men Fragrance One of EuroItalia's first proprietary brands, established in early 1980s. Bold masculine fragrance featuring green lemon, bergamot, kumquat, cardamom, and nutmeg notes for men who want to stand out.
• Brunello Cucinelli Fragrances Luxury menswear-inspired fragrance collection including Ombra Lirica parfum, expressing Brunello Cucinelli's aesthetic of sophisticated masculinity for luxury fragrance consumers.

Quantifiable outcome

• Zero accident rate over the last 10 years
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AtkinsonscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020EuroItalia acquired the historic English perfume house Atkinsons in 2020. Founded in 1799, Atkinsons is one of the best-known and most iconic English perfume houses and remains the official perfume of the British Royal Court. EuroItalia has continued the brand's 200+ year legacy while introducing contemporary A-Gender fragrances including the James eau de parfum.
• I ColonialiminorOEM/ Whitelabel/ Licensing Partner · 1 January 2020EuroItalia acquired the I Coloniali brand in 2020. Since its creation in 1994, I Coloniali has been inspired by the ancient art of 14th century Venetian master apothecaries, creating fine cosmetic products with exclusive fragrances using precious spices and rare herbs from the Far East.
• MoschinocoreOEM/ Whitelabel/ Licensing Partner · 1 January 1984EuroItalia has held the Moschino fragrance license for over 35 years. The partnership has generated iconic fragrances including Toy Boy, Toy 2, and Toy 2 Pearl. Moschino is credited by founder Giovanni Sgariboldi as the brand that allowed EuroItalia to become more international. The brand is known for its surreal, provocative, and playful approach to fragrance design.
• VersacecoreOEM/ Whitelabel/ Licensing Partner · 1 January 1978EuroItalia creates, produces, and distributes Versace fragrances and beauty products globally. The partnership has produced numerous successful fragrance launches including the Dylan line (Dylan Blue, Dylan Turquoise, Dylan Purple) and Eros, Bright Crystal, and Yellow Diamond collections. Versace fragrance launches feature high-profile advertising campaigns and global launch events such as the Dylan Purple drone show over Sydney Harbour.
• Michael KorscoreOEM/ Whitelabel/ Licensing PartnerEuroItalia produces and distributes the complete Michael Kors fragrance line including Pour Femme, Pour Homme, Gorgeous!, Wonderlust, Sexy Amber, and the Absolu variants. Michael Kors is described as a world-renowned, award-winning designer of luxury accessories and ready-to-wear established in 1981.
• Brunello CucinellicoreOEM/ Whitelabel/ Licensing PartnerEuroItalia holds the license to create and distribute Brunello Cucinelli fragrances. The partnership produced Ombra Lirica parfum, reflecting Brunello Cucinelli's aesthetic of sophisticated luxury and Italian craftsmanship.
• MissonicoreOEM/ Whitelabel/ Licensing PartnerEuroItalia creates and distributes Missoni fragrances including Wave Eau de Toilette, Parfum pour Homme, EDT and EDP variants. Missoni is described as an ambassador for Italian fashion and design since 1953, characterized by fine materials and colorful zigzag and wave patterns.
• Dsquared2coreOEM/ Whitelabel/ Licensing PartnerEuroItalia produces and distributes Dsquared2 fragrances including the Wood line (Wood Pour Homme, Wood Pour Femme, Green Wood, Red Wood, 2 Wood, Original Wood) and the Icon collection. Dsquared2 is a Canadian fashion duo known for their work hard/play hard slogan and planetary success since their first runway show in 1995.
• Naj Oleari BeautycoreOEM/ Whitelabel/ Licensing PartnerEuroItalia revived the iconic 1980s beauty brand Naj Oleari Beauty, giving it a modern and contemporary perspective. EuroItalia handles product design, individual components, packaging, formulas, colors, and fragrances. Naj Oleari Beauty is designed to make cosmetics fun, easy, and affordable for everyone with 'Made in Italy' formulas, sold via e-commerce at najolearibeauty.com and through perfumeries.
• ReporterminorOEM/ Whitelabel/ Licensing PartnerReporter (Reporter for Men) is one of EuroItalia's first proprietary brands, launched in the early 1980s. It is positioned as a fragrance for men who want to stand out from the crowd, with an invigorating scent combining green lemon from Santo Domingo, bergamot, kumquat, cardamom, and nutmeg. The brand embodies simplicity and adventure.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Puig: Spanish family-controlled fashion and fragrance house with licenses for Carolina Herrera, Jean Paul Gaultier, and Paco Rabanne. Highly comparable business model to EuroItalia, combining licensed fragrance with selective proprietary brands and family ownership.
• Inter Parfums: US-listed licensed fragrance manufacturer holding licenses for Coach, Jimmy Choo, Montblanc, and other designer/fashion brands. Closest publicly-listed comparable to EuroItalia's licensing-led business model, with similar global distribution through department stores.
• Coty Inc. Global beauty company with a large licensed fragrance portfolio including Gucci, Hugo Boss, Burberry, and Chloé. Direct competitor to EuroItalia in the designer-fragrance licensing space and the most aggressive bidder for fashion-house beauty contracts.

Others

• Givaudan: World's largest fragrance and flavor manufacturer, supplying fragrance compounds and creation services to many fragrance houses. While primarily B2B rather than a direct competitor, Givaudan is the industry reference for fragrance creation capability that EuroItalia operates inside.
• Firmenich: Swiss fragrance and flavor manufacturer and creator, supplier to many of the same fashion houses that license to EuroItalia. Functions as a creation partner in the value chain rather than a direct competitor at the brand level.

Broad incumbents

• L'Oréal Luxe: Luxury division of L'Oréal Group, housing Lancôme, YSL Beauté, Giorgio Armani Beauty, and Ralph Lauren Fragrance. A larger incumbent operating across the same luxury fragrance category but as part of a much broader beauty conglomerate.
• LVMH Beauty (Parfums Christian Dior / Guerlain): Beauty division of LVMH, controlling Parfums Christian Dior, Guerlain, Givenchy Parfums, and Benefit. Operates in the same selective retail channel as EuroItalia and competes for high-end fragrance consumer spend.
• The Estée Lauder Companies: Global prestige beauty company with licensed and owned fragrance brands including Tom Ford, Jo Malone, and Clinique. Overlaps with EuroItalia in selective luxury fragrance distribution through department stores and perfumeries.
• Shiseido Prestige: Prestige fragrance and skincare arm of Shiseido Group, including Issey Miyake, Narciso Rodriguez, and Serge Lutens licenses. Comparable selective-retail positioning in luxury fragrance globally.

Emerging players

• Maison Francis Kurkdjian (LVMH): Niche ultra-premium fragrance house acquired by LVMH, operating in the A-Gender/luxury niche segment where EuroItalia's Atkinsons brand competes. Represents the rising niche-fragrance tailwind reshaping the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsRraVEyG4FAI39dI6frtSA
• LinkedInlinkedin.com/company/euroitalia
• Facebookfacebook.com/EuroItalia-279081126041829

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EuroItalia