FitTime

What FitTime does

FitTime (legal entity 美咚科技) is a Shanghai-based, private consumer fitness company founded in 2014 that offers at-home fitness and yoga video training programs. The company has operated with a very small team of 1-10 employees and has historically been positioned as a digital, no-equipment home-workout content provider in the Chinese market. There is no detected native iOS or Android app in the source data, and the public website (fit-time.com) is currently displaying a multi-phase server migration and redesign page rather than an active product surface, which materially limits any view of its live offering.

The company has raised at least two funding rounds — from Empower Investment in 2016 and from China Equity in 2017 — but no transaction amounts are disclosed and there is no record of follow-on capital in the 7+ years since. Co-founder Michael Ling is the named co-founder and CEO; no other management is on record. A Cambodia (+855) customer support number is published alongside the Shanghai headquarters, suggesting some cross-border support footprint, though there is no evidence of localized product, marketing, or distribution in any market outside mainland China.

The underlying business model, pricing, technology stack, and revenue mechanics are not disclosed in the available material. Core technology is listed as "Not disclosed," no proprietary features are documented, and no partnerships, certifications, awards, or customer logos are on record. As of the snapshot, FitTime should be characterized as a small, privately held, under-documented Chinese consumer fitness content business in a state of operational transition (website rebuild), with no active monetization surface, no AI capabilities, and no recent capital formation — placing it in a high-uncertainty bucket for any investment decision.

Name

FitTime

Legal name

美咚科技

Website

https://fit-time.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FitTime is a Shanghai-based, private Chinese company founded in 2014 that offers at-home fitness and yoga video training programs to consumers, operating with a 1-10 person team and currently undergoing a website migration and redesign.

Ownership category

akta.pro rank

Product category

Online Fitness & Yoga Video Content

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Online fitness videos
• Yoga training programs
• Home workout content
• Video fitness platform
• Digital health workouts

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Core offering

FitTime offers on-demand fitness and yoga video training programs that let users work out at home without visiting a gym. The company delivers its training content digitally through its website platform to individual consumers seeking guided home-based exercise. The current public site indicates the company is in the middle of a server migration and full site redesign, including CDN switching, data synchronization, DNS/SSL rollout, and a refreshed UI.

Product overview

FitTime (美咚科技) appears to be a technology company currently undergoing website server migration and redesign. The source content does not provide specific details about their product portfolio, service offerings, or product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• FitTime Online Fitness & Yoga Video Training Programs On-demand fitness and yoga video training programs delivered digitally so that individual users can follow guided workout routines at home without going to a gym.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• FitOn: FitOn is a free-to-consumer fitness and yoga video app with celebrity trainers. It competes in the same online workout video space as FitTime, with a freemium monetization model.
• Yoga Studio by Gaiam: Gaiam's Yoga Studio app provides HD yoga and fitness video classes for streaming and download. It is a direct competitor in yoga-specific video instruction, a sub-segment FitTime also targets.
• Les Mills On Demand: Les Mills On Demand is a subscription streaming service for workout classes including yoga, strength, and HIIT. It is comparable to FitTime as a pure video-based home fitness platform.
• Keep: Keep is China's leading at-home fitness app offering workout videos, yoga, and run-tracking. It directly competes with FitTime in the Chinese online fitness video category with vastly larger scale and funding.
• Daily Burn: Daily Burn is a subscription-based online fitness video platform offering thousands of workouts including yoga. It mirrors FitTime's model of video-led home workout programming without hardware dependency.
• Beachbody On Demand: Beachbody On Demand provides streamed fitness and yoga programs led by trainers via subscription. It is a direct comparable in video-based fitness programming with established content IP.

Broad incumbents

• Apple Fitness+: Apple Fitness+ delivers trainer-led video workouts integrated with Apple Watch. It is a broad incumbent in online fitness content with deep ecosystem moats comparable to FitTime's video offering.
• Peloton: Peloton is a global online fitness platform delivering streamed workout classes across cardio, strength, and yoga. It shares FitTime's at-home video training model but operates globally with hardware integration.
• Nike Training Club: Nike Training Club is a free, Nike-backed fitness video and guided workout app. It shares the at-home video programming model and benefits from Nike's brand and content resources.

Emerging players

• ClassPass: ClassPass provides access to fitness classes including streaming yoga and workout videos. While its model centers on studio access, its digital workout offering competes in the same at-home fitness space as FitTime.

Market position

Strengths3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitTime