Salomon FoodWorld

What Salomon FoodWorld does

Salomon FoodWorld GmbH is a German frozen convenience food manufacturer specializing exclusively in the foodservice sector, headquartered in Großostheim, Germany. Founded in 1978/1979 and operating for over 45 years, the company produces burgers, finger food, schnitzels, and center-of-the-plate items under sub-brands including HITBURGER®, Chik'n®, Green Heroes (plant-based), and FVZ (value line). Products are specifically engineered for professional kitchen equipment including combi steamers, deep fryers, contact grills, and impingers, with most items designed for direct-from-frozen preparation without thawing.

The company operates a B2B distribution model selling exclusively through authorized wholesalers and Cash & Carry markets—not through retail grocery channels—maintaining a distinct foodservice-only positioning. Geographic footprint spans six European countries: Germany, Austria, Netherlands, France, Italy, and Spain, supported by regional sales managers and localized websites. Pricing follows unit-based per-piece/weight model with non-binding recommended retail prices, exemplified by products like HITBURGER Plus (€79.21 RRP for 60 x 80g pieces) and FVZ Chik'n Schnitzel (€60.80 RRP for 45 x 100g pieces).

Salomon FoodWorld is a wholly-owned subsidiary of Vion Food Group, a major international meat producer, which provides supply chain scale and corporate infrastructure. The company targets diverse foodservice operators including burger restaurants, QSR chains, hotels, event catering, communal catering, canteens, amusement parks, bakeries, and petrol stations. Customer engagement spans multi-channel marketing including website content, email newsletters, social media (Facebook, Instagram, LinkedIn), press relations, and participation in over 200 industry events annually. The company maintains halal certification across a portion of its portfolio and has begun positioning itself as a thought leader in AI applications for the gastronomy sector.

Name

Salomon FoodWorld

Legal name

Salomon FoodWorld GmbH

Website

https://salomon-foodworld.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Salomon FoodWorld is a German frozen convenience food manufacturer serving exclusively the European foodservice sector with burgers, finger food, and schnitzels. Operating as a Vion Food Group subsidiary, it sells through wholesalers and Cash & Carry markets across six countries.

Ownership category

akta.pro rank

Product category

Frozen Convenience Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Frozen Entrées & Complete Meals (CRADADAA), Frozen Snacks & Appetizers (CRADADAD), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Frozen convenience foods
• Foodservice product supply
• Burger and finger food
• Plant-based meat alternatives
• Professional kitchen solutions

Headquarters

HQ city

Großostheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Frozen Convenience Food Products: One-time product sales of frozen foodservice products including burgers, finger food, schnitzels, and related items sold through authorized wholesalers and Cash & Carry markets. Products are priced with non-binding recommended retail prices (RRP) and sold in cartons/bags as specified per product.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Salomon FoodWorld manufactures and distributes frozen convenience foods — burgers, finger food, schnitzels, steaks, and specialty sauces — exclusively to professional foodservice operators across Europe. Products are specially developed for professional kitchen equipment (combi steamers, deep fryers, contact grills, impingers) and are sold only via authorized wholesalers and Cash & Carry markets, never in retail grocery stores. The portfolio is anchored by sub-brands HITBURGER®, Chik'n®, Green Heroes, and the FVZ value line, supported by trend inspiration, recipes, and on-site EATertainment at 200+ industry events per year.

Product overview

Salomon FoodWorld is a frozen convenience foods company serving the foodservice sector with three main product categories: Burger & Wraps, Finger Food, and Center of the Plate. The portfolio is organized around sub-brands including Chik'n® (premium chicken products), Green Heroes (100% plant-based wheat protein alternatives to meat bestsellers), and FVZ (FoodWorld Value line for Cash & Carry markets). Products include signature items like the HITBURGER® with its distinctive waffle pattern enabling 40% faster preparation, Homestyle Burger Buns (Brioche, Focaccia, Giant variants), specialty sauces like Redpeppajam® and Asia Sauce, plus innovative offerings such as Funky Falafel variants and Tajine Bites. A dedicated halal-certified range spans burgers, finger food, and center of the plate items. All products are frozen convenience foods designed for professional kitchen equipment, available exclusively through authorized wholesalers and Cash & Carry markets to foodservice operators.

Differentiator

Problem solved

Functional benefit

Brands

• Green Heroes: Plant-based product line featuring vegan alternatives to meat bestsellers, including plant-based schnitzel and chicken nuggets made from wheat protein.
• HITBURGER
• Chik'n
• FVZ

Products and services

• Burger & Wraps Frozen burger patties and wrap products including Smash Burgers, Chik'n Burgers, veggie burgers, and specialty buns, developed for foodservice operators using professional kitchen equipment.
• Finger Food Bite-sized frozen convenience items including chicken wings, nuggets, mozzarella sticks, onion rings, falafel, and vegetable-based snacks designed for foodservice operators.
• Center of the Plate Main course frozen convenience items including schnitzels, steaks, chicken breast fillets, and larger portion products for professional kitchen preparation.
• Chik'n® Premium chicken-based convenience product sub-brand including Chik'n Burgers, Chik'n Wings, Chik'n Fingers, Chik'n Sticks, Chik'n Nuggets, and Chik'n Steaks for foodservice operators.
• Green Heroes Plant-based alternatives to meat bestsellers made entirely from wheat protein, matching the taste and texture of corresponding Chik'n chicken products for foodservice operators.
• HITBURGER® Signature waffle-textured burger patty product line enabling 40% faster preparation, available in multiple sizes, exclusively for foodservice kitchens.
• FVZ (FoodWorld Value) Value-line convenience foods especially packaged in printed individually saleable foil bags for Cash & Carry wholesale distribution to foodservice operators.
• Redpeppajam® Sweet, spicy, fruity red pepper sauce/chunk topping for burgers, nachos, and finger food in foodservice menu applications.

Quantifiable outcome

• 40% quicker preparation compared to standard patty of the same thickness (HITBURGER Plus)
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aviko: Dutch frozen potato and appetizer manufacturer (part of Royal Cosun) selling predominantly into European foodservice. Closely comparable business model: branded frozen convenience products distributed via foodservice wholesalers, with a strong finger-food/snack adjacency to Salomon's portfolio.
• Ardo: Belgian family-owned frozen vegetables, herbs, and prepared frozen vegetable dishes supplier to foodservice and retail across Europe. Comparable as a European frozen-vegetable-and-prepared-meal manufacturer with a deep foodservice channel.
• Lamb Weston: Global leader in frozen potato products (fries, formed potatoes) for the foodservice channel. Highly comparable to Salomon as a manufacturer selling branded frozen convenience products exclusively through foodservice distributors and operators across multiple European markets.
• Frosta AG: German frozen food manufacturer offering branded frozen meals, vegetables, and convenience products with a strong DACH foodservice and retail footprint. Directly comparable as a domestic German frozen-competitor operating in adjacent frozen-meal and prepared-food categories.
• McCain Foods: Canadian-headquartered global frozen foodservice manufacturer (fries, potato specialties, appetizers, pizzas). Same B2B foodservice go-to-market, same frozen convenience positioning, and broader overlapping menu in finger-food and center-of-plate categories.

Broad incumbents

• Nomad Foods (Iglo): European frozen-food platform owning Iglo, Birds Eye, Findus and other brands. Broader and more retail-heavy than Salomon, but a relevant incumbent because of overlapping frozen-meal, fish, and vegetable categories and shared European foodservice/retail accounts.
• Dr. Oetker (Frozen / Ristorante):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/salomon_foodworld
• Facebookfacebook.com/SalomonFoodWorld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salomon FoodWorld