Salomon FoodWorld
Salomon FoodWorld is a German frozen convenience food manufacturer serving exclusively the European foodservice sector with burgers, finger food, and schnitzels. Operating as a Vion Food Group subsidiary, it sells through wholesalers and Cash & Carry markets across six countries.
- Company typePrivate
- Founded1979
- HeadquartersGroßostheim, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Salomon FoodWorld does
Salomon FoodWorld GmbH is a German frozen convenience food manufacturer specializing exclusively in the foodservice sector, headquartered in Großostheim, Germany. Founded in 1978/1979 and operating for over 45 years, the company produces burgers, finger food, schnitzels, and center-of-the-plate items under sub-brands including HITBURGER®, Chik'n®, Green Heroes (plant-based), and FVZ (value line). Products are specifically engineered for professional kitchen equipment including combi steamers, deep fryers, contact grills, and impingers, with most items designed for direct-from-frozen preparation without thawing.
The company operates a B2B distribution model selling exclusively through authorized wholesalers and Cash & Carry markets—not through retail grocery channels—maintaining a distinct foodservice-only positioning. Geographic footprint spans six European countries: Germany, Austria, Netherlands, France, Italy, and Spain, supported by regional sales managers and localized websites. Pricing follows unit-based per-piece/weight model with non-binding recommended retail prices, exemplified by products like HITBURGER Plus (€79.21 RRP for 60 x 80g pieces) and FVZ Chik'n Schnitzel (€60.80 RRP for 45 x 100g pieces).
Salomon FoodWorld is a wholly-owned subsidiary of Vion Food Group, a major international meat producer, which provides supply chain scale and corporate infrastructure. The company targets diverse foodservice operators including burger restaurants, QSR chains, hotels, event catering, communal catering, canteens, amusement parks, bakeries, and petrol stations. Customer engagement spans multi-channel marketing including website content, email newsletters, social media (Facebook, Instagram, LinkedIn), press relations, and participation in over 200 industry events annually. The company maintains halal certification across a portion of its portfolio and has begun positioning itself as a thought leader in AI applications for the gastronomy sector.
Salomon FoodWorld firmographics
Firmographics- Name
- Salomon FoodWorld
- Legal name
- Salomon FoodWorld GmbH
- Website
- https://salomon-foodworld.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Salomon FoodWorld is a German frozen convenience food manufacturer serving exclusively the European foodservice sector with burgers, finger food, and schnitzels. Operating as a Vion Food Group subsidiary, it sells through wholesalers and Cash & Carry markets across six countries.
- Ownership category
- akta.pro rank
Salomon FoodWorld industry classification
Industry- Product category
- Frozen Convenience Foods
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
- akta.pro secondary industries
- Frozen Entrées & Complete Meals (CRADADAA), Frozen Snacks & Appetizers (CRADADAD), Frozen Ethnic & International Meals (CRADADAE)
Keywords
Where Salomon FoodWorld is headquartered
LocationHeadquarters
- HQ city
- Großostheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Salomon FoodWorld business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Frozen Convenience Food Products: One-time product sales of frozen foodservice products including burgers, finger food, schnitzels, and related items sold through authorized wholesalers and Cash & Carry markets. Products are priced with non-binding recommended retail prices (RRP) and sold in cartons/bags as specified per product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Frozen Food Products - Unit Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Salomon FoodWorld product offering
Product offeringCore offering
Salomon FoodWorld manufactures and distributes frozen convenience foods — burgers, finger food, schnitzels, steaks, and specialty sauces — exclusively to professional foodservice operators across Europe. Products are specially developed for professional kitchen equipment (combi steamers, deep fryers, contact grills, impingers) and are sold only via authorized wholesalers and Cash & Carry markets, never in retail grocery stores. The portfolio is anchored by sub-brands HITBURGER®, Chik'n®, Green Heroes, and the FVZ value line, supported by trend inspiration, recipes, and on-site EATertainment at 200+ industry events per year.
Product overview
Salomon FoodWorld is a frozen convenience foods company serving the foodservice sector with three main product categories: Burger & Wraps, Finger Food, and Center of the Plate. The portfolio is organized around sub-brands including Chik'n® (premium chicken products), Green Heroes (100% plant-based wheat protein alternatives to meat bestsellers), and FVZ (FoodWorld Value line for Cash & Carry markets). Products include signature items like the HITBURGER® with its distinctive waffle pattern enabling 40% faster preparation, Homestyle Burger Buns (Brioche, Focaccia, Giant variants), specialty sauces like Redpeppajam® and Asia Sauce, plus innovative offerings such as Funky Falafel variants and Tajine Bites. A dedicated halal-certified range spans burgers, finger food, and center of the plate items. All products are frozen convenience foods designed for professional kitchen equipment, available exclusively through authorized wholesalers and Cash & Carry markets to foodservice operators.
Differentiator
Problem solved
Functional benefit
Brands
- Green Heroes: Plant-based product line featuring vegan alternatives to meat bestsellers, including plant-based schnitzel and chicken nuggets made from wheat protein.
- HITBURGER
- Chik'n
- FVZ
Products and services
- Burger & Wraps Frozen burger patties and wrap products including Smash Burgers, Chik'n Burgers, veggie burgers, and specialty buns, developed for foodservice operators using professional kitchen equipment.
- Finger Food Bite-sized frozen convenience items including chicken wings, nuggets, mozzarella sticks, onion rings, falafel, and vegetable-based snacks designed for foodservice operators.
- Center of the Plate Main course frozen convenience items including schnitzels, steaks, chicken breast fillets, and larger portion products for professional kitchen preparation.
- Chik'n® Premium chicken-based convenience product sub-brand including Chik'n Burgers, Chik'n Wings, Chik'n Fingers, Chik'n Sticks, Chik'n Nuggets, and Chik'n Steaks for foodservice operators.
- Green Heroes Plant-based alternatives to meat bestsellers made entirely from wheat protein, matching the taste and texture of corresponding Chik'n chicken products for foodservice operators.
- HITBURGER® Signature waffle-textured burger patty product line enabling 40% faster preparation, available in multiple sizes, exclusively for foodservice kitchens.
- FVZ (FoodWorld Value) Value-line convenience foods especially packaged in printed individually saleable foil bags for Cash & Carry wholesale distribution to foodservice operators.
- Redpeppajam® Sweet, spicy, fruity red pepper sauce/chunk topping for burgers, nachos, and finger food in foodservice menu applications.
Quantifiable outcome
- 40% quicker preparation compared to standard patty of the same thickness (HITBURGER Plus)
- +1 more outcomes
Companies that use Salomon FoodWorld
Customer profileSegments2 records
Ideal customer profiles1 record
Salomon FoodWorld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Salomon FoodWorld partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Salomon FoodWorld competitors and assessment
Company assessmentDirect peers
- Aviko: Dutch frozen potato and appetizer manufacturer (part of Royal Cosun) selling predominantly into European foodservice. Closely comparable business model: branded frozen convenience products distributed via foodservice wholesalers, with a strong finger-food/snack adjacency to Salomon's portfolio.
- Ardo: Belgian family-owned frozen vegetables, herbs, and prepared frozen vegetable dishes supplier to foodservice and retail across Europe. Comparable as a European frozen-vegetable-and-prepared-meal manufacturer with a deep foodservice channel.
- Lamb Weston: Global leader in frozen potato products (fries, formed potatoes) for the foodservice channel. Highly comparable to Salomon as a manufacturer selling branded frozen convenience products exclusively through foodservice distributors and operators across multiple European markets.
- Frosta AG: German frozen food manufacturer offering branded frozen meals, vegetables, and convenience products with a strong DACH foodservice and retail footprint. Directly comparable as a domestic German frozen-competitor operating in adjacent frozen-meal and prepared-food categories.
- McCain Foods: Canadian-headquartered global frozen foodservice manufacturer (fries, potato specialties, appetizers, pizzas). Same B2B foodservice go-to-market, same frozen convenience positioning, and broader overlapping menu in finger-food and center-of-plate categories.
Broad incumbents
- Nomad Foods (Iglo): European frozen-food platform owning Iglo, Birds Eye, Findus and other brands. Broader and more retail-heavy than Salomon, but a relevant incumbent because of overlapping frozen-meal, fish, and vegetable categories and shared European foodservice/retail accounts.
- Dr. Oetker (Frozen / Ristorante):
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Salomon FoodWorld social profiles
Digital presenceSalomon FoodWorld compliance and trust
Trust signalCompliance2 records
Salomon FoodWorld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salomon FoodWorld leadership team
Management profileNumber of profiles
Profiles2 records
Salomon FoodWorld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salomon FoodWorld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salomon FoodWorld
What does Salomon FoodWorld do?
Salomon FoodWorld manufactures and distributes frozen convenience foods — burgers, finger food, schnitzels, steaks, and specialty sauces — exclusively to professional foodservice operators across Europe. Products are specially developed for professional kitchen equipment (combi steamers, deep fryers, contact grills, impingers) and are sold only via authorized wholesalers and Cash & Carry markets, never in retail grocery stores. The portfolio is anchored by sub-brands HITBURGER®, Chik'n®, Green Heroes, and the FVZ value line, supported by trend inspiration, recipes, and on-site EATertainment at 200+ industry events per year.
Is Salomon FoodWorld a public or private company?
Salomon FoodWorld is a private company. It is classified as corporate owned and is currently operating.
When was Salomon FoodWorld founded?
Salomon FoodWorld was founded in 1979. It employs 51 to 100 people.
Where is Salomon FoodWorld based?
Salomon FoodWorld is headquartered in Großostheim, Germany, in the Europe region.
How does Salomon FoodWorld make money?
One revenue line is on record: frozen Convenience Food Products.
Who are Salomon FoodWorld's main competitors?
Direct peers on record are Aviko, Ardo, Lamb Weston, Frosta AG and McCain Foods. Broad incumbents are Nomad Foods (Iglo) and Dr. Oetker (Frozen / Ristorante).
Does Salomon FoodWorld have an API?
No public API is recorded for Salomon FoodWorld.
What industry is Salomon FoodWorld in?
Salomon FoodWorld's product category is Frozen Convenience Foods. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing, with a secondary code of CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 311412 and its SIC code is 2000.