What OKADA does

OKADA (legal name: 岡田電気産業株式会社 / OKADA DENKI SANGYO Co., Ltd.) is a Japan-based, privately held specialized wholesale distributor of electrical construction materials and industrial electrical equipment, headquartered in Iwaki, Fukushima Prefecture, with an additional Tokyo regional headquarters. Founded on June 22, 1948, the company has grown to 1,229 employees as of April 2026 and operates 118 branch locations across 14 prefectures in Eastern Japan (plus Osaka and Hokkaido), serving more than 14,000 customer companies. The company is a subsidiary of Okada Holdings Co., Ltd. (株式会社オカダホールディングス).

OKADA operates across six product categories: electrical equipment materials (wiring, lighting, switches, circuit breakers, fire/security systems); housing equipment materials (kitchens, bathrooms, roofing, insulation, exterior); environmental equipment (residential and industrial solar, storage batteries, LED, HEMS, energy-efficient HVAC); factory automation control equipment (power measurement, demand monitoring, PLCs, inverters, sensors); telecommunications products (LAN, optical fiber, surveillance, office telephony); and air conditioning/plumbing equipment. Since 2023 the company has held Tesla Powerwall certified installer status, and in June 2025 it obtained ZEB (Net Zero Energy Building) certification from the Ministry of Land, Infrastructure, Transport and Tourism at its Koriyama North branch — extending its proposition into residential energy storage and decarbonization consulting. A cumulative 4,500+ solar photovoltaic installation track record supports credibility in the renewables vertical.

The business model is a route-sales, branch-anchored distribution franchise: sales staff conduct 7-8 customer visits per day across a service area of approximately 10 initial accounts per rep, expanding to ~30 accounts over time, with an existing-to-new customer ratio of 8:2 and average monthly revenue of ~12 million JPY per sales person from existing accounts. Pricing is quote-based via branch offices rather than publicly listed. Revenue is generated through product sale margins on a diversified catalog supplied to electrical construction contractors (primary), home builders and construction firms (primary), industrial factories, and residential consumers (Tesla Powerwall). For FY ending April 2026, OKADA reported sales of 103 billion JPY (~ $700M USD), placing it firmly in Japanese mid-market industrial distribution.

Name

OKADA

Legal name

岡田電気産業株式会社

Website

https://okadad.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OKADA (岡田電気産業株式会社) is a 1948-founded, privately held Japanese wholesale distributor of electrical construction materials, housing equipment, environmental systems, factory automation controls, and HVAC products, operating 118 branches across Eastern Japan and serving 14,000+ customer companies (electrical contractors, home builders, factories, residential consumers).

Ownership category

akta.pro rank

Headquarters

HQ city

Iwaki

HQ country

Japan

HQ region

Asia

Offices125 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale distribution of electrical and construction materials: Operates as a specialized wholesale trader (専門商社) of electrical construction materials and industrial electrical equipment. Sells a wide range of products including electrical equipment materials, housing building materials, environmental equipment, FA control systems, telecommunications products, and air conditioning/plumbing equipment. Revenue is generated through product sales margins across a network of 110+ branches serving 14,000+ customer companies. Sales staff drive existing customer relationships (80%) and new referrals (20%). Average monthly sales per sales person of approximately 12 million yen from existing customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

OKADA (岡田電気産業株式会社 / Okada Denki Sangyo Co., Ltd.) is a Japanese specialized wholesale trading company (専門商社) that distributes electrical construction materials, housing building materials, environmental/energy equipment, factory automation (FA) control systems, telecommunications products, and HVAC/plumbing equipment to electrical contractors, home builders, and industrial factories across Eastern Japan. The company operates 110+ branch offices with extensive inventory, employs a route-based direct sales model, and additionally serves as a Tesla Powerwall certified installer and ZEB (Net Zero Energy Building) certification consultant.

Product overview

OKADA is a specialized wholesale distributor of electrical equipment and housing materials operating across eastern Japan. The company offers six main product categories: (1) Electrical Equipment Materials for wiring, lighting, and circuit protection; (2) Housing Equipment Materials for kitchens, bathrooms, and building components; (3) Environmental Equipment including solar power systems and energy storage; (4) Factory Automation Control Equipment for industrial applications; (5) Telecommunications Products for networking and communication; and (6) Air Conditioning and Plumbing Equipment. Additionally, as a Tesla-certified installer, OKADA offers Tesla Powerwall home battery systems. The company operates a network of over 110 sales offices across eastern Japan with extensive inventory to provide immediate delivery to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Equipment Materials (電設資材)
• Housing Equipment Materials (住宅設備建材)
• Environmental Equipment (環境関連機器)
• Factory Automation Control Equipment (FA制御機器)
• Telecommunications Products (情報通信商材)
• Air Conditioning and Plumbing Equipment (空調・給排水設備機材)
• Tesla Powerwall Home Battery Installation Service
• ZEB (Net Zero Energy Building) Consulting Service

Quantifiable outcome

• 14,000+ customer companies served
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Tesla (テスラ)coreTechnology or Integration · 1 January 2023OKADA is a Tesla Powerwall Certified Sales and Installation Partner (認定販売施工会社). The company offers Tesla home battery systems including sales, site survey, installation, and after-sales support. Coverage area includes Tohoku, Kanto-Koshinetsu, and Osaka regions. Products include Powerwall (13.5kWh capacity, 7kW peak/5kW continuous output, expandable to 10 units), with 10-year warranty and backup power capabilities.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ryosan: Listed Japanese electronic components and semiconductor distributor serving industrial and automotive customers. Comparable to OKADA's industrial electrical equipment distribution in target customers (factories, OEMs) and value-added distribution model.
• Askul: Listed Japanese office and MRO supplies distributor. Competes with OKADA in indirect materials and small-quantity electrical/office supplies procurement, particularly with mid-sized enterprise and SMB customers, primarily through digital channels.
• Misumi Group: Listed global industrial components and MRO distributor (public, multi-billion). Competes in factory automation, mechanical, and indirect-material supply to manufacturers — directly overlapping with OKADA's FA control equipment and industrial electrical business.
• Macnica Holdings: Largest Japanese semiconductor and electronic components distributor (public, ~$5B+ market cap). Operates a similar specialized-trading-company model with field-application-engineer support, comparable to OKADA's FA control equipment and industrial electrical offering.
• Kaga Electronics: Listed Japanese distributor specializing in semiconductors, electronic components, and embedded systems. Closely comparable business model to OKADA's FA control equipment distribution — specialized trading company serving industrial customers with technical products and field sales support.
• MonotaRO: Japan's largest online MRO and industrial supplies distributor (public, ~$5B+ market cap). Competes with OKADA for the same electrical contractor and small-factory customer wallet, particularly in commodity electrical supplies, via digital procurement.
• Nozawa Corporation: Listed Japanese building materials and housing equipment distributor. Directly comparable to OKADA's housing materials business, serving home builders and construction firms with similar product categories and route-sales model.
• Satori Electric: Listed Japanese electronic components distributor serving industrial customers. Closely comparable to OKADA's industrial electrical and FA control equipment distribution in business model and customer base.

Broad incumbents

• Dai-Dan: Listed Japanese HVAC and building services engineering contractor. Broader incumbent operating across commercial HVAC design, installation, and services — adjacent to OKADA's air conditioning and plumbing distribution business but integrated downstream into contracting.
• Kinden: One of Japan's largest listed electrical construction contractors. Not a distributor but the largest end-customer category for OKADA — a broad incumbent that signals the demand environment for electrical materials and is a potential M&A counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/okadadenkisangyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKADA