Sweden Meetx
Sweden Meetx is a Gothenburg-based Professional Congress Organizer and wholly-owned subsidiary of Svenska Mässan Stiftelse, delivering full-service scientific, healthcare, and corporate conference management across Sweden and the Nordics.
- Company typePrivate
- Founded2014
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sweden Meetx does
Sweden Meetx AB is a Gothenburg-based Professional Congress Organizer (PCO) that delivers end-to-end management of scientific, healthcare, and corporate conferences in Sweden and the Nordic region. Founded in 2014 as a wholly-owned subsidiary of Svenska Mässan Stiftelse — a foundation operational since 1918 that also owns the Gothia Towers venue complex — Meetx operates from Mässans gata 10 in Gothenburg with 11–50 employees and runs an integrated service portfolio: project management, abstract management (digital submission and peer review), registration and participant management, exhibitor and sponsor coordination (including lead scanning technology), and conference marketing and communication. Hybrid event production is supported for combined physical and digital participation.
The company's customer base is concentrated among Swedish and Nordic scientific associations, healthcare professional bodies, public-sector organizations, and a small set of corporate clients. Recurring engagements include Svenska HLR-rådet (since 2014), Svenska Barnmorskeförbundet, Sahlgrenska Academy, KOMMEK (Sweden's largest municipal economics conference), Röntgenveckan, DVSS, and Nordic Congress for ENT-Nurses. The business is a quote-based professional services model with multi-year contracts, no publicly disclosed pricing tiers, and revenue derived from PCO service fees. Customer acquisition is sales-led through direct outreach, website inquiries, and referrals from the broader Svenska Mässan network.
Sweden Meetx firmographics
Firmographics- Name
- Sweden Meetx
- Legal name
- Sweden Meetx AB
- Website
- https://meetx.se
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sweden Meetx is a Gothenburg-based Professional Congress Organizer and wholly-owned subsidiary of Svenska Mässan Stiftelse, delivering full-service scientific, healthcare, and corporate conference management across Sweden and the Nordics.
- Ownership category
- akta.pro rank
Sweden Meetx industry classification
Industry- Product category
- Conference and Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industries
- Corporate Meeting & Conference Planning (Internal/External) (THAHACAB), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
Keywords
Where Sweden Meetx is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sweden Meetx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Conference Organization Services: Meetx provides end-to-end conference management services including project management, abstract handling, registration management, exhibitor coordination, sponsor management, and marketing support. The company works with scientific associations and organizations to plan and execute conferences, charging fees for their professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services pricing based on conference scope and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sweden Meetx product offering
Product offeringCore offering
Sweden Meetx is a Professional Congress Organizer (PCO) that delivers full-service management of scientific conferences and congresses for associations and organizations. Its core offering covers project management, scientific program and abstract handling, participant registration and communication, exhibitor and sponsor coordination, marketing support, and budget administration, enabling clients to focus on scientific content while Meetx handles logistics. Additional capabilities include lead scanning technology for exhibitors and hybrid event production combining physical and digital participation.
Product overview
Sweden Meetx operates as a full-service Professional Congress Organizer (PCO) offering an integrated suite of conference management services. The core offering consists of six interconnected services: Projektledning (Project Management), Abstracthantering (Abstract Management), Registrering och deltagarhantering (Registration), Utställarhantering (Exhibitor Management), and Kommunikation och marknadsföring (Marketing). Additional capabilities include Lead Scanning technology for exhibitor lead capture and hybrid event support. These services work together to enable organizations to manage the complete conference lifecycle—from abstract submissions and scientific program development through participant registration, exhibition management, marketing, and post-event follow-up—allowing clients to focus on the scientific content of their meetings.
Differentiator
Problem solved
Functional benefit
Products and services
- Projektledning (Project Management) Comprehensive project management service for conferences and congresses, led by an experienced project manager who develops guidelines and delivers tailored services from planning through execution. Intended for scientific associations and organizations outsourcing full event delivery.
- Abstracthantering (Abstract Management) Digital online system and managed service for administering the scientific program, including abstract submissions, peer review processes, and program structuring with support to the scientific committee. Intended for scientific committees of medical and academic conferences.
- Registrering och deltagarhantering (Registration and Participant Management) Managed registration workflows and end-to-end participant communication before, during, and after the congress, designed to create a strong participant experience. Intended for conference organizers of scientific and corporate events.
- Utställarhantering (Exhibitor and Sponsor Management) Tailored exhibition management including sponsor package sales, exhibition arrangement, and exhibitor coordination, with embedded lead scanning technology. Intended for conference organizers seeking to monetize and operate exhibition floors.
- Kommunikation och marknadsföring (Marketing and Communication) Support for planning and executing effective marketing initiatives for conferences, including website development, promotional materials, and communication strategies. Intended for conference organizers seeking attendance-driving marketing execution.
- Hybrid Event Support Capability to arrange hybrid congresses combining physical and digital participation, with technical support for streaming lectures and digital engagement activities. Intended for scientific associations needing to reach both in-person and remote audiences.
Quantifiable outcome
- Successfully organized conferences with 2,000+ participants (KOMMEK)
- +2 more outcomes
Companies that use Sweden Meetx
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Sweden Meetx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sweden Meetx partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Svenska Mässan Gothia TowerscoreMeetx is a wholly-owned subsidiary of Svenska Mässan koncernen within Svenska Mässan Stiftelse. This parent organization owns the major Gothia Towers venue complex in Gothenburg, one of Europe's largest meeting places. Meetx leverages this partnership to provide venue access and integrated conference services.
- KOMMEK Partners (KEF, SKR, Region Skåne, Malmö stad)coreKOMMEK 2026 is organized by Kommunalekonomernas Förening (KEF), Sveriges Kommuner och Regioner (SKR), Region Skåne, and Malmö stad in collaboration with Malmömässan. Meetx serves as the Professional Congress Organizer for this major municipal economics conference.
- Svenska Mässan StiftelsecoreSvenska Mässan Stiftelse (Foundation) has been operational since 1918 and owns 100% of Meetx through the Svenska Mässan koncernen. The foundation is economically independent with all surplus reinvested in the group.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sweden Meetx competitors and assessment
Company assessmentBroad incumbents
- Maritz Global Events: Large incumbent corporate event and PCO services provider; overlaps with Meetx's corporate and association work but operates at materially larger scale.
- BCD Meetings & Events: Global meetings and events agency with significant healthcare and association experience; broader portfolio but competes for the same Nordic and pan-European corporate and association event budgets.
- CMM Group (formerly PRA Business Events): Global event management firm with healthcare and association practice; competes for the same European association clients as Meetx while delivering broader geographic and digital event capability.
- MCI Group: Largest independent global PCO with association and healthcare congress practices; competes with Meetx on pan-Nordic and international association accounts while offering far broader geographic and service scale.
Direct peers
- AIM Group International: European PCO with strong association and medical congress practice; directly comparable business model and similar focus on mid-sized to large scientific association clients.
- Congrex: Nordic-headquartered PCO specializing in associations and scientific congresses; closest direct competitor to Meetx given overlapping Swedish/European association client base and scientific congress focus.
- K.I.T. Group: Berlin-based PCO with strong specialization in medical and scientific association congresses; competes for the same healthcare association clients as Meetx across Europe.
- Conventus Congressmanagement: German PCO focused on scientific and medical association congresses; comparable service offering targeting European medical societies that could include Meetx's Swedish healthcare clients when events move cross-border.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sweden Meetx social profiles
Digital presenceSweden Meetx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweden Meetx leadership team
Management profileNumber of profiles
Profiles1 record
Sweden Meetx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweden Meetx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweden Meetx
What does Sweden Meetx do?
Sweden Meetx is a Professional Congress Organizer (PCO) that delivers full-service management of scientific conferences and congresses for associations and organizations. Its core offering covers project management, scientific program and abstract handling, participant registration and communication, exhibitor and sponsor coordination, marketing support, and budget administration, enabling clients to focus on scientific content while Meetx handles logistics. Additional capabilities include lead scanning technology for exhibitors and hybrid event production combining physical and digital participation.
Is Sweden Meetx a public or private company?
Sweden Meetx is a private company. It is classified as corporate owned and is currently operating.
When was Sweden Meetx founded?
Sweden Meetx was founded in 2014. It employs 11 to 50 people.
Where is Sweden Meetx based?
Sweden Meetx is headquartered in Gothenburg, Sweden, in the Europe region.
How does Sweden Meetx make money?
One revenue line is on record: professional Conference Organization Services.
Who are Sweden Meetx's main competitors?
Broad incumbents on record are Maritz Global Events, BCD Meetings & Events, CMM Group (formerly PRA Business Events) and MCI Group. Direct peers are AIM Group International, Congrex, K.I.T. Group and Conventus Congressmanagement.
Does Sweden Meetx have an API?
No public API is recorded for Sweden Meetx.
What industry is Sweden Meetx in?
Sweden Meetx's product category is Conference and Event Management Services. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of THAHACAB, Corporate Meeting & Conference Planning (Internal/External). Its NAICS code is 561920 and its SIC code is 8742.