HBS

What HBS does

HBS SA is an independent, owner-managed Swiss family office and wealth management firm headquartered at 1, Rue de la Rôtisserie, Geneva. Founded in 2003 by Philippe Hancock and Hervé Benzakein, the firm serves ultra-high-net-worth individuals and families through two integrated core service lines — Family Office Services (tailor-made administration, asset protection, multi-generational transfer) and Wealth Management / Wealth Intelligence (discretionary and advisory investment management). The firm operates from Geneva and through its wholly-owned DIFC-regulated subsidiary HBS Middle East Ltd (DFSA license F006884) in Dubai, and is intentionally excluded from serving U.S. persons.

The firm's operating model is built on full independence from banks and financial institutions, supported by a curated network of approximately 45 banking and specialist partners including Pictet, Lombard Odier, UBS, LGT, Mirabaud, Edmond de Rothschild, UBP, and Safra Sarasin. HBS holds regulated membership in the Swiss Association of Asset Managers. Client acquisition is relationship-led — primarily referrals, its specialist network, and partner mobility from major Swiss and international private banks — with no public marketing campaigns or disclosed pricing. Revenue is generated through bespoke, recurring advisory and management fees negotiated individually with each client family.

HBS has materially scaled its human-capital base since 2020, recruiting senior bankers and specialists from UBS, Barclays, Pictet, Lombard Odier, Julius Baer, HSBC, JPMorgan, Merrill Lynch, and Citigroup, including a Chief Investment Officer (2020), a Head of Private Markets (2024), and a dedicated Compliance & Risk function. With a headcount in the 11-50 range and roughly 40 named professionals, the firm is in a phase of aggressive partner-led expansion across Geneva and Dubai, with explicit focus on GCC, Saudi, Turkish, and African UHNW corridors.

Name

HBS

Legal name

HBS SA

Website

https://hbs-sa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

HBS SA is an independent Swiss family office and wealth management firm founded in 2003 in Geneva, serving ultra-high-net-worth individuals and families with bespoke Family Office and Wealth Management services from Geneva and Dubai.

Ownership category

akta.pro rank

Product category

Family Office & Wealth Management

NAICS

Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)

akta.pro primary industry

Family Office Services (Single & Multi-Family Office) (FSABADAF)

akta.pro secondary industries

High-Net-Worth (HNW) Private Banking (FSABADAB), Discretionary Portfolio Management (DPM) (FSAAABAC)

Keywords

• Family office services
• Wealth management
• Asset protection
• Investment advisory
• Estate planning

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Family Office Services: Tailor-made services for family wealth administration including solutions for asset protection and multi-generational wealth transfer.
2. Wealth Management: Comprehensive approach to ensure secure and dynamic growth of client wealth through investment management and advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HBS is an independent Swiss family office that administers and invests private wealth for ultra-high-net-worth individuals and families. It delivers two interconnected services: (1) Family Office Services covering tailor-made administration of family wealth, asset protection, and multi-generational wealth transmission, and (2) Wealth Management providing comprehensive investment management for the secure and dynamic long-term growth of client assets. Services are delivered through its Geneva headquarters and Dubai DIFC-regulated subsidiary, leveraging a network of approximately 45 banking partners.

Product overview

HBS is a discreet and independent Swiss Family Office that provides a unified suite of wealth management and family office services. The company offers two interconnected core service offerings: Family Office services (tailor-made administration of family wealth, including protection and generational asset transmission) and Wealth Management services (comprehensive investment management for secure and dynamic wealth growth). These services are delivered through the company's Geneva headquarters with international coverage via its Dubai subsidiary, supported by a network of approximately 45 banking partners including Pictet, Lombard Odier, UBS, LGT, Mirabaud, Edmond de Rothschild, UBP, and Safra Sarasin.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Office Services Tailor-made services for the administration of family wealth, providing solutions for the protection and transmission of assets from generation to generation. Delivered to ultra-high-net-worth individuals and families seeking consolidated cross-border wealth administration.
• Wealth Management / Wealth Intelligence Comprehensive approach to ensure secure and dynamic growth of client wealth, helping clients organize, protect and secure their assets for long-term sustainable growth. Includes investment management, tactical asset allocation, and drawdown protection strategies.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Swiss Association of Asset ManagerscoreOthersHBS is a regulated member of the Swiss Association of Asset Managers (Association Suisse des Gérants de Fortune), providing institutional credibility and regulatory compliance assurance.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• UBS Wealth Management: Largest global wealth manager with deep Swiss private banking roots and the dominant platform in UHNW and family-office services. Comparable to HBS on Swiss private banking and UHNW focus, but operates as a broad incumbent; HBS is also a direct competitor for the senior bankers and clients that UBS employs.

Direct peers

• Mirabaud: Geneva-based private bank providing wealth management, asset management, and corporate finance. Comparable to HBS as a mid-sized Swiss private wealth manager serving HNW/UHNW clients with a relationship-led approach.
• Vontobel: Zurich-headquartered Swiss private bank and asset manager with wealth management as a core segment. Comparable to HBS in target clientele and Swiss private banking DNA, though Vontobel is significantly larger and publicly listed.
• Julius Baer: Swiss pure-play private bank headquartered in Zurich serving HNW and UHNW clients globally. Several HBS partners previously worked at Julius Baer (e.g., Florence Rossetti spent 19 years there), making it a highly comparable business model peer.
• Edmond de Rothschild: Swiss-headquartered private banking and asset management group serving UHNW families and entrepreneurs with multi-generational wealth planning. Comparable to HBS in its family-wealth positioning, though at a larger scale and with broader product depth.
• Quintet Private Bank: European private banking group (with presence in Luxembourg, Belgium, Denmark, Germany, UK, and Switzerland) serving UHNW families and individuals with cross-border wealth structuring. Comparable to HBS as a relationship-led European private bank with cross-border UHNW focus.
• EFG International: Swiss private banking group serving UHNW and HNW clients through relationship managers across multiple jurisdictions. Comparable to HBS in its private-bank-led wealth management model and geographic diversification across Europe, Asia, and the Middle East.
• Lombard Odier: Swiss private bank offering wealth management, asset management, and family-office-like services to private and institutional clients. Several HBS partners previously held senior roles at Lombard Odier, underscoring direct comparability in client base and service model.
• Pictet Group: Swiss private bank and asset manager headquartered in Geneva offering wealth management and asset servicing to UHNW clients globally. Highly comparable to HBS on geography, client segment, and Geneva roots, though materially larger in scale and AUM.

Emerging players

• Hywin Wealth: Asia-headquartered independent wealth and asset management group expanding into European and Middle Eastern UHNW segments. Comparable to HBS as an independent non-bank platform targeting UHNW families across multiple jurisdictions, though with a different geographic origin and growth profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hbs-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBS