Scoop Health

What Scoop Health does

Scoop Health is a Houston, Texas-based private for-profit company founded in 2010 that helps individuals, families, and businesses secure health benefits. The company operates with a headcount of 11-50 employees under founder and CEO Art Goetze, positioning it as a small, founder-led advisory or brokerage firm in the U.S. health benefits space. Its stated customer base spans three distinct segments — individual consumers, families, and employer groups — suggesting a multi-channel benefits distribution model rather than a single-segment focus.

The company description available in the source material provides no detail on underlying technology, proprietary platforms, product features, or service delivery mechanisms. The Scoop Health website (scoophealth.com) returned only a loading/verification message at the time of data collection, providing no additional product, pricing, or technical insight. There is no documentation of a SaaS platform, proprietary underwriting tool, mobile application, or any digital product layer. No AI/ML capabilities, integrations, patents, or third-party technology partnerships are disclosed.

No revenue figures, funding history, pricing model, or go-to-market motion are available in the source data. The business model is therefore inferred from the short description and industry context to be a health benefits brokerage or advisory practice, most likely compensated via carrier commissions and/or consulting fees. The company has no disclosed subsidiaries, no parent company, and no public-company ties. Given the data thinness, any deeper characterization of unit economics, customer acquisition cost, or competitive positioning would not be supported by the available evidence.

Name

Scoop Health

Website

https://scoophealth.com

Company type

Private

Founded year

2010

Headcount range

11–50 employees

Short description

Scoop Health is a Houston-based health benefits advisory founded in 2010 by Art Goetze that helps individuals, families, and businesses secure health insurance coverage through a small (11-50 employee) brokerage or consulting practice.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual/Retail Critical Illness & Hospital Indemnity (FSAIAKAE)

akta.pro secondary industry

Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Health benefits brokerage
• Group health insurance
• Employee benefits advisory
• Individual health coverage
• Family health plans

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

Scoop Health is a health benefits brokerage and advisory firm that helps individuals, families, and businesses secure health insurance coverage. The company operates out of Houston, Texas and was founded in 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Benefits Advisory Advisory and brokerage service that helps individuals, families, and businesses secure health benefits coverage.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• QuoteWizard (by LendingTree): Online insurance comparison marketplace acquired by LendingTree that distributes health and other insurance leads to carriers and agents. Comparable lead-generation model to brokers like Scoop Health that depend on digital consumer acquisition.
• Benefytt Technologies (formerly Health Insurance Innovations): Historically a direct-to-consumer health insurance and supplemental benefits distributor. Comparable product mix to Scoop Health's individual and supplemental focus, though operating with a digital-first model.

Direct peers

• HealthMarkets: National health insurance agency helping individuals, families, and small businesses compare and enroll in coverage. Closely aligned with Scoop Health's stated value proposition across the same three customer segments.
• eHealth: A leading online health insurance marketplace and brokerage serving individuals, families, and small businesses. Directly comparable to Scoop Health in the multi-segment health benefits brokerage model, though at far greater scale and with proprietary technology.
• GoHealth: Health insurance marketplace and Medicare-focused brokerage using technology-driven agent networks. Comparable business model to Scoop Health in helping individuals secure health benefits, particularly Medicare and ACA products.
• SelectQuote: Publicly-traded direct-to-consumer insurance brokerage selling individual and supplemental health products. Highly comparable to Scoop Health's individual/family focus, but operates nationally with large-scale lead generation.

Broad incumbents

• Aon: Global professional services firm with a large Employee Benefits brokerage practice serving employer groups. Comparable to Scoop Health's group/employer benefits work, but operates at enterprise scale across all lines of business.
• UnitedHealth Group: Largest U.S. health insurer and owner of individual brokerage/marketplace assets. Competes with Scoop Health both as an underlying carrier and increasingly as a direct-to-consumer enrollment channel.
• Marsh McLennan: Global insurance brokerage and advisory firm with Mercer as its health and benefits arm. Comparable to Scoop Health for employer-sponsored benefits but at vastly greater scale and breadth.
• Cigna Group: Major U.S. health insurer offering individual, family, and employer group plans. A key carrier-partner for Scoop Health and also a potential disintermediator via direct-to-consumer sales.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/thescoophealth
• Facebookfacebook.com/TheScoopHealth
• LinkedInlinkedin.com/company/better-group-health-benefits

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoop Health