Howoge
HOWOGE is a state-owned municipal housing company in Berlin, wholly owned by the State of Berlin, managing approximately 25,000 rental apartments for individual tenants, WBS-qualified households, students, and small commercial renters under regulated affordable rents.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Howoge does
HOWOGE Wohnungsbaugesellschaft mbH is a state-owned municipal housing company (landeseigenes Wohnungsunternehmen) wholly owned by the State of Berlin. It manages approximately 25,000 rental apartments across Berlin, primarily in districts such as Lichtenberg, Altglienicke, Spandau, Rummelsburg, Friedrichsfelde, and Treptow-Köpenick, serving a fragmented base of individual tenants, WBS-qualified households (housing eligibility certificate holders), students, and small commercial tenants. Rents are regulated under a Kooperationsvereinbarung with Land Berlin, with half of new units allocated to affordable WBS holders.
The core product is residential rental housing, supplemented by student housing (StudentHouse, 280+ units at Eichbuschallee), commercial space (Gewerberaumsuche), apartment exchange and downsizing programs, modernization projects (including the High-Deck-Siedlung and rooftop extensions such as Genslerstraße 39-47), and tenant services delivered through the Meine HOWOGE app and website. New construction is built to KfW-Effizienzhaus-Standard 55 EE with fossil-free heating (air heat pumps) and photovoltaic systems. The technology stack is functional rather than differentiating: a tenant app, a website with accessibility features (easy language, sign language, contrast, font size) under BIKTG Bln, and third-party tooling for social media (Swat.io) and web (Mindbox).
Revenue is generated primarily through recurring rental income on the residential and commercial portfolio, with supplementary revenue from HOWOGE Grünstrom (green electricity offered to tenants) and intra-group services. Property management, cleaning, heating/energy, and legal services are increasingly internalized through wholly owned subsidiaries — HOWOGE Servicegesellschaft mbH, HOWOGE Wärme GmbH, HOWOGE Reinigung GmbH, Kramer + Kramer, Elisabeth-Aue GmbH, and the acquired ATOZ Facility Solutions GmbH (closed 2024-08-05, ~170 employees). Growth is funded by state-aligned debt, including a EUR 500 million credit framework from the European Investment Bank agreed in April 2026, and is policy-anchored to Berlin's Roadmap 2.0 commitment to deliver ~56,000 additional state-owned apartments by 2035.
Howoge firmographics
Firmographics- Name
- Howoge
- Legal name
- HOWOGE Wohnungsbaugesellschaft mbH
- Website
- https://howoge.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- HOWOGE is a state-owned municipal housing company in Berlin, wholly owned by the State of Berlin, managing approximately 25,000 rental apartments for individual tenants, WBS-qualified households, students, and small commercial renters under regulated affordable rents.
- Ownership category
- akta.pro rank
Howoge industry classification
Industry- Product category
- Affordable Residential Housing / Municipal Property Management
- NAICS
- Rental and Leasing Services (532), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
- SIC
- Operators Of Apartment Buildings (6513), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK)
- akta.pro secondary industries
- Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Student & Academic Term Monthly Housing (THAMAFAH)
Keywords
Where Howoge is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Howoge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Residential and Commercial Rental Income: HOWOGE generates revenue primarily through rental income from their residential and commercial property portfolio of approximately 25,000+ apartments in Berlin. They operate as a non-profit-oriented state-owned housing company (landeseigenes Wohnungsunternehmen) with rents regulated through Kooperationsvereinbarung with Land Berlin, with half of new apartments allocated to WBS (Wohnberechtigungsschein) holders at affordable rates.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Howoge product offering
Product offeringCore offering
HOWOGE rents and manages approximately 25,000 residential apartments (plus commercial spaces and student housing) across Berlin on behalf of the State of Berlin. Half of newly allocated units are reserved for WBS-qualified households under regulated, affordable rents, and the company actively builds new fossil-free housing stock meeting the KfW-55 EE efficiency standard. Tenant-facing services such as the Meine HOWOGE app, WBS advisory, apartment exchange, and community programs support the core rental offering.
Product overview
HOWOGE is a municipal housing company (Wohnungsbaugesellschaft) in Berlin managing approximately 25,000 rental apartments. The company's product portfolio consists primarily of residential housing services rather than a technology platform. Its core offerings include rental apartments available through an apartment search portal, new construction projects (Neubauprojekte) developed across Berlin neighborhoods, student housing (StudentHouse), commercial space rentals, and a tenant services app (Meine HOWOGE). Services such as the WBS (Wohnberechtigungsschein/housing eligibility certificate) checker, apartment exchange and downsizing programs, green electricity (HOWOGE Grünstrom), modernization services, and social support offerings (KIEZORTE community spaces, rent debt assistance) complement the core rental housing portfolio. The company also operates subsidiary service entities including HOWOGE Servicegesellschaft mbH, HOWOGE Wärme GmbH, HOWOGE Reinigung GmbH, ATOZ Facility Solutions GmbH, Kramer + Kramer, and Elisabeth-Aue GmbH as part of its group structure.
Differentiator
Problem solved
Functional benefit
Brands
- Meine HOWOGE: Mobile application for tenants to manage their housing-related matters
- HOWOGE Grünstrom
- HOWOGE KIEZORTE
- HOWOGE baut Schule
Products and services
- Mietwohnungen (Rental Apartments) Rental apartments available through HOWOGE's apartment search portal, including both market-rate and WBS-qualified units across Berlin neighborhoods.
- Neubauprojekte (New Construction Projects) New residential construction projects developed by or acquired for HOWOGE across Berlin districts, offering modern apartments built to KfW-55 EE standard with fossil-free heating.
- StudentHouse (Student Housing) Fully equipped single-occupancy apartments for students in Berlin, including kitchen, furniture, bed, desk, chairs, and internet, with the flagship project in the Eichbuschallee offering 280+ units.
- Gewerberaumsuche (Commercial Space Rental) Commercial rental offerings including retail space, offices, and studios available through HOWOGE in Berlin.
- Meine HOWOGE App Mobile application for HOWOGE tenants to manage their housing-related matters, including repairs, payments, and communication with the housing company.
- HOWOGE Grünstrom (Green Electricity) Green electricity offering provided to HOWOGE tenants, sourced from renewable energy sources.
- WBS (Wohnberechtigungsschein) Services Information, eligibility checker tools, and application support for the Wohnberechtigungsschein (housing eligibility certificate) across WBS 100, 140, and 220 levels, enabling access to affordable HOWOGE units.
- Wohnungstausch (Apartment Exchange) Program allowing existing HOWOGE tenants to exchange apartments with one another, simplifying internal moves within the housing portfolio.
- Wohnungsverkleinerung (Apartment Downsizing) Program helping existing tenants downsize to smaller apartments within the HOWOGE portfolio, providing dedicated support for the transition.
- KIEZORTE (Community Spaces) Neighborhood meeting points and community spaces developed and operated by HOWOGE to support social interaction and community life in its housing areas.
- Modernisierungsprojekte (Modernization Projects) Building modernization programs including energy-efficient upgrades and rooftop extensions (Dachaufstockungen) to expand and improve the existing housing supply.
- ATOZ Facility Solutions GmbH (in-house facility management) Facility management service provider acquired by HOWOGE, supporting in-house property management for around 25,000 apartments with a workforce of approximately 170 employees.
Quantifiable outcome
- 500 million EUR financing secured from European Investment Bank for affordable housing construction
- +3 more outcomes
Companies that use Howoge
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Howoge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Howoge partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Ten BrinkecoreTen Brinke, a project development and construction company, partnered with HOWOGE to develop 148 new rental apartments in Berlin-Lichtenberg (Huronseestraße). The project was completed after 21 months of construction, demonstrating successful collaboration between private developer and state-owned housing company.
- Bezirksamt LichtenbergcoreHOWOGE collaborates with Bezirksamt Lichtenberg (district office) on neighborhood development projects including KIEZORTE community spaces, participation procedures (Partizipationsverfahren), and the school competition 'Dein sauberer Schulweg'.
- Land Berlin (Senat)coreHOWOGE participates in the Roadmap 2.0 initiative with the Berlin Senate (Senat) and other landeseigene Wohnungsunternehmen, committing to build approximately 56,000 additional affordable apartments by 2035 as part of Berlin's housing policy.
- ATOZ Facility Solutions GmbHcoreHOWOGE acquired ATOZ Facility Solutions GmbH, a facility management service provider with approximately 170 employees in Berlin. This acquisition supports HOWOGE's strategy to handle property management internally for around 25,000 flats, integrating facility management services directly into the company.
- Berliner Stadtreinigung (BSR)minorBSR partners with HOWOGE on the 'Dein sauberer Schulweg' (Your Clean School Route) competition for Berlin primary schools, promoting cleanliness and environmental awareness.
- Berliner WasserbetriebeminorBerliner Wasserbetriebe partners with HOWOGE on the 'Dein sauberer Schulweg' competition, promoting water conservation and environmental awareness in Berlin neighborhoods.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Howoge competitors and assessment
Company assessmentDirect peers
- Gewobag AG: Berlin state-owned housing company managing a comparable large portfolio of rental flats under the same public mandate. Directly comparable in scale, customer base, WBS allocation rules, and Roadmap 2.0 commitment.
- Gesobau AG: Berlin landeseigene Wohnungsbaugesellschaft with a portfolio of tens of thousands of flats across the city. Directly comparable peer to HOWOGE in business model, regulatory environment, and tenant base.
- degewo AG: One of the seven landeseigene Wohnungsbaugesellschaften in Berlin, managing tens of thousands of rental flats under the same Kooperationsvereinbarung with Land Berlin. Directly comparable to HOWOGE in mandate, regulatory framework, WBS-allocation model, and sustainability targets.
- Stadt und Land Wohnbauten-Gesellschaft mbH: State-owned Berlin housing company among the seven landeseigene firms, jointly signed onto Roadmap 2.0. Directly comparable to HOWOGE in operating model, geographic focus, and public-policy mandate.
- WBM Wohnungsbaugesellschaft Berlin-Mitte mbH: Landeseigene housing company in Berlin focusing on central districts, co-signatory to Roadmap 2.0. Comparable in mandate, scale, and WBS-eligible tenant allocation model to HOWOGE.
Broad incumbents
- SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company managing a comparable scale of rental flats under a similar state-mandated affordable housing model. Comparable as a larger German municipal landlord with broader urban footprint, though operating in a different city.
- GBG Mannheimer Wohnungsbaugesellschaft mbH: Mannheim's municipal housing company managing a large rental portfolio. Comparable as a German city-owned Wohnungsbaugesellschaft with the same combination of affordable rental mandate and new-construction activity, though smaller scale and different region.
- Nassauische Heimstätte Wohnungsbaugesellschaft mbH: State-affiliated housing company serving Hesse region with a multi-decade mandate for affordable housing and urban development. Comparable in mandate and German public-housing operator model, but regional rather than Berlin-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Howoge social profiles
Digital presenceHowoge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howoge leadership team
Management profileNumber of profiles
Profiles6 records
Howoge subsidiaries and ownership
Company hierarchySubsidiaries6 records
Howoge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howoge M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howoge
What does Howoge do?
HOWOGE rents and manages approximately 25,000 residential apartments (plus commercial spaces and student housing) across Berlin on behalf of the State of Berlin. Half of newly allocated units are reserved for WBS-qualified households under regulated, affordable rents, and the company actively builds new fossil-free housing stock meeting the KfW-55 EE efficiency standard. Tenant-facing services such as the Meine HOWOGE app, WBS advisory, apartment exchange, and community programs support the core rental offering.
Is Howoge a public or private company?
Howoge is a private company. It is classified as state government owned and is currently operating.
When was Howoge founded?
Howoge was founded in -1. It employs 501 to 1,000 people.
Where is Howoge based?
Howoge is headquartered in Berlin, Germany, in the Europe region.
How does Howoge make money?
One revenue line is on record: residential and Commercial Rental Income.
Who are Howoge's main competitors?
Direct peers on record are Gewobag AG, Gesobau AG, degewo AG, Stadt und Land Wohnbauten-Gesellschaft mbH and WBM Wohnungsbaugesellschaft Berlin-Mitte mbH. Broad incumbents are SAGA Siedlungs-Aktiengesellschaft Hamburg, GBG Mannheimer Wohnungsbaugesellschaft mbH and Nassauische Heimstätte Wohnungsbaugesellschaft mbH.
Does Howoge have an API?
No public API is recorded for Howoge.
What industry is Howoge in?
Howoge's product category is Affordable Residential Housing / Municipal Property Management. Its primary akta.pro industry code is IMAFABAK, Residential Accessory Dwelling Units (ADUs) & Backyard Homes, with a secondary code of THAMACAD, Extended-stay serviced apartments (weekly/monthly). Its NAICS code is 532 and its SIC code is 6513.