Golf In

What Golf In does

GolfIn is a privately held, family-owned Canadian manufacturer founded in 2005 and based in Saint-Georges, Quebec, that designs, builds, and installs indoor golf simulators for both residential and commercial customers. The company sells four tiers of custom simulators (Compact, Surround, Select, Curve) ranging from US$26,950 to US$39,950, two SimBooth Kit all-in-one bundles with self-installation capability from US$14,995 to US$17,195, and the proprietary IDRA II AI-powered overhead launch monitor (US$5,495) that uses dual high-speed cameras and stereoscopic vision to capture ball and club data without requiring reflective markings. Its commercial offering, the Golf Center Program, delivers turnkey solutions including layout design, manufacturing, technology integration, and on-site installation for golf courses, country clubs, and indoor golf centers.

The company operates from a 20,000 sq ft manufacturing facility with an in-house R&D center and showroom, employs over 30 people across production, software, electronics, CNC, installation, and business development functions, and is led by the three Fortin brothers — Carl (President, CPGA professional), Steve (Director of Production), and Tony (IT/R&D Director). Revenue is generated primarily through one-time hardware sales bundled with first-year-free GSPro software subscriptions ($250/year renewal) and optional E6 Connect subscriptions, complemented by a multisport add-on (E6 Interactive Sports Camera) and the Zone GolfIn merchant program. Go-to-market combines direct e-commerce with an interactive configurator, professional field installation, and recurring participation in the PGA Show (2024–2026); geographic reach spans Canada, the United States, and Europe.

Name

Golf In

Legal name

GolfIn

Website

https://golfinsim.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

GolfIn is a family-owned Canadian manufacturer of premium indoor golf simulators and the proprietary IDRA II AI-powered launch monitor, serving residential homeowners, golf clubs, and commercial indoor golf centers across North America and Europe.

Ownership category

akta.pro rank

Product category

Indoor Golf Simulators

NAICS

Golf Courses and Country Clubs (71391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Indoor golf simulators
• Golf launch monitors
• Virtual golf systems
• Golf center equipment
• Golf simulation hardware

Headquarters

HQ city

Saint-georges

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Golf Simulators: Sale of premium custom-built golf simulators with aluminum structures, screens, flooring, and integrated technology. Four models available (Compact, Surround, Select, Curve) with base prices ranging from $26,950 to $39,950 USD, with extensive customization options affecting final price.
2. SimBooth Kit Bundles: Pre-configured all-in-one indoor golf kits including enclosure, floor, hitting mat, projector, IDRA II launch monitor, and GSPro software. Available in two sizes with standard and 4K projector options, priced from $14,995 to $17,195 USD.
3. IDRA II Launch Monitor: Standalone sale of proprietary AI-powered overhead launch monitor for $5,495 USD. Can be purchased separately or as part of bundles.
4. GSPro Software Subscription: Annual software subscription at $250/year after first year free subscription included with simulator purchase. Provides continuous updates, new features, and access to latest course library.
5. E6 Connect Software: Golf simulation software available in Standard, Basic, and Expanded subscription tiers with different course libraries and features.
6. Parts and Accessories: Replacement and upgrade parts including hitting mats, screens, accessories, electronics (gaming computers), and more. 19 items in accessories category plus separate lines for mats, screens, and electronics.
7. Multisport Mode: E6 Interactive Sports Camera adds multi-sport arcade games including hockey, baseball, soccer, disc golf, bowling, and more to existing simulator structures.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GolfIn designs, manufactures, and installs premium indoor golf simulators and related technology for residential homeowners and commercial golf centers. The company produces custom aluminum-framed simulators (Compact, Surround, Select, Curve), self-install SimBooth Kit bundles, and the proprietary IDRA II AI-powered dual-camera overhead launch monitor with stereoscopic vision. Offerings include accompanying simulation software (GSPro, E6 Connect), a multisport camera add-on, and a turnkey Golf Center Program for commercial operators.

Product overview

GolfIn is a Canadian family-owned company (founded 2005) that designs and manufactures high-end indoor golf simulators and related technology. The product portfolio consists of four custom golf simulator models (Compact, Surround, Select, Curve) ranging from US$26,950 to US$39,950, two SimBooth Kit all-in-one bundles (SimBooth Kit 1 and SimBooth Kit 2, available in Full HD and 4K versions from US$14,995 to US$17,195), and the proprietary IDRA II AI-powered overhead launch monitor (US$5,495). The simulators integrate with GSPro and E6 Connect golf simulation software, with GSPro included free for one year. An E6 Interactive Sports Camera add-on enables 14 multisport games. GolfIn offers commercial solutions through its Golf Center Program for golf courses and indoor golf centers, along with mobile (Zone GolfIn app) and desktop (GolfIn Launcher) applications. The company operates from a 20,000 sq ft facility in Saint-Georges, Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• IDRA II: AI-powered overhead launch monitor with dual high-speed cameras and stereoscopic vision technology for indoor golf simulation.
• SimBooth Kit
• Zone GolfIn

Products and services

• Compact Golf Simulator Entry-level custom-built indoor golf simulator with aluminum structure, 152-inch screen, and integrated IDRA II launch monitor. Designed for residential spaces requiring smaller footprints. Starting at US$26,950.
• Surround Golf Simulator Most popular mid-range custom indoor golf simulator offering balance between play area and living space. 172-inch screen with aluminum structure, IDRA II camera, and integrated software. Starting at US$29,950.
• Select Golf Simulator Premium custom indoor golf simulator with commercial-grade components and superior finish. 196-inch screen with full-surface floor and complete technology integration. Starting at US$34,950.
• Curve Golf Simulator Top-tier custom indoor golf simulator featuring a curved screen for maximum immersive experience. 218-inch screen with maximum customizability in structure dimensions, borders, and panel colors. Starting at US$39,950.
• SimBooth Kit 1 All-inclusive indoor golf bundle with easy self-installation in under 2 hours. Includes aluminum enclosure, full-surface floor, commercial hitting mat, BenQ projector, IDRA II launch monitor, and GSPro software. Priced from US$14,995.
• SimBooth Kit 2 Larger all-inclusive indoor golf bundle with self-installation in under 2 hours. Includes full enclosure, floor, hitting mat, BenQ projector, IDRA II launch monitor, and GSPro software. Priced from US$15,995.
• IDRA II Launch Monitor Proprietary AI-powered dual high-speed camera overhead launch monitor with stereoscopic vision technology. Captures club and ball data including carry distance, ball speed, launch angle, spin metrics, and more. Includes color video playback shot analyzer. Priced at US$5,495 with 2-year warranty.
• E6 Connect Golf Simulator Software Premium golf simulation software from TruGolf with 4K graphics, realistic ball flight physics, peer-to-peer connectivity for online play, and access to golf courses worldwide including Pinehurst No. 2, Bethpage Black, and Bandon Dunes. Available in Standard, Basic, and Expanded subscription tiers.
• Golf Center Program Turnkey commercial solution for golf courses, businesses, and indoor golf centers. Includes custom simulator design, golf center management software, professional installation, ongoing technical support (7 days/week), and financing options.
• E6 Interactive Sports Camera (Multisport Mode) Standalone tracking camera add-on enabling multisport mode on GolfIn simulator structures. Supports 14 interactive games including baseball, soccer, hockey, bowling, disc golf, dodgeball, and more. Includes voice activation, difficulty settings, and multiplayer support up to 8 players.

Quantifiable outcome

• Thousands of residential and commercial simulators installed since 2005
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• GSProcoreTechnology or IntegrationGSPro is the leading golf simulation software bundled with all GolfIn simulators. Features 4K graphics, ultra-realistic ball physics, 500+ user-created courses, and local/online multiplayer for up to 8 players. GolfIn provides unique integration with exclusive shot analyzer feature. Included free for first year with subscription at $250/year thereafter.
• E6 Connect (TruGolf)coreTechnology or IntegrationE6 Connect is premium golf simulation software available through GolfIn, featuring stunning 4K graphics, realistic ball flight physics developed over 30 years, peer-to-peer connectivity for online play, and extensive course library including Pinehurst No. 2, Bethpage Black, and Bandon Dunes.
• BenQcoreTechnology or IntegrationBenQ supplies professional-grade projectors for GolfIn simulators including Full HD LED AH30ST and 4K Laser AK700ST models, both optimized for golf simulator applications with vivid calibrated colors and easy calibration.
• TruGolfcoreTechnology or IntegrationTruGolf provides E6 Interactive Sports Camera for GolfIn multisport mode, enabling 14 interactive sports games including Breakaway Soccer, Slapshot Hockey, Rally Baseball, Zombie Dodgeball, and more. Also provides E6 CONNECT software platform.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Voice Caddie (Swing Caddie): Maker of Swing Caddie portable launch monitors and SC4 simulator-compatible devices for home use. Directly comparable in the affordable home launch monitor category overlapping GolfIn's lower-priced IDRA II standalone offering.
• Full Swing Golf: Premium indoor golf simulator manufacturer endorsed by Tiger Woods and used by PGA Tour pros. Directly comparable as a higher-priced simulator + launch monitor bundle aimed at the same commercial golf entertainment venues and luxury residential buyers.
• TrackMan: Denmark-based industry leader in golf launch monitors and simulators used by tour professionals and high-end commercial facilities. Directly comparable as a premium-priced, dual-camera launch monitor + simulator enclosure provider competing for the same commercial and affluent residential buyers as GolfIn.
• OptiShot Golf: US maker of affordable home golf simulator packages (OptiShot 2, etc.) targeting budget-conscious residential buyers. Directly comparable in the home/residential golf simulator segment, though at a much lower price point than GolfIn's premium units.
• AboutGolf: US-based golf simulator manufacturer offering both indoor enclosures and 3Trak launch monitor technology for commercial centers and residences. Direct peer across product line, target customer (commercial golf venues, prosumer homes), and bundled software/hardware model.
• Foresight Sports: US maker of GCQuad, GC3, and Bushnell Launch Pro photometric launch monitors widely paired with simulator enclosures. Directly comparable premium launch monitor technology targeting both indoor simulator centers and prosumer home setups.
• Ernest Sports: US-based maker of launch monitors (ES16, ES Tour) compatible with major simulator software platforms. Directly comparable as a launch monitor hardware specialist serving both residential and commercial simulator customers.
• SkyTrak: Affordable consumer launch monitor that pairs with simulator enclosures for home use. Directly comparable in the prosumer/residential segment where GolfIn's SimBooth Kits compete, though positioned at a lower price tier.
• TruGolf: US maker of E6 Connect simulation software (which GolfIn resells) and Vista Series simulator hardware. Directly comparable as both a software partner to GolfIn and a competing simulator/enclosure manufacturer serving the same commercial and residential markets.

Broad incumbents

• Garmin (Approach series): Mass-market consumer electronics giant offering the Approach R10 launch monitor for home/portable golf simulation. While not a dedicated simulator manufacturer, Garmin competes directly with GolfIn's IDRA II at the lower-priced prosumer launch monitor tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GolfInSim
• LinkedInlinkedin.com/company/golf-in-sim

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf In