Marinacloud

What Marinacloud does

Marinacloud (operating as Marina360.AI) is a Croatian private limited company (Marina cloud d.o.o.) that develops a bespoke, LoRaWAN-based IoT and AI platform for marina operators. Founded in 1998 and headquartered in Rijeka, Croatia, the company targets the operational, environmental, and regulatory needs of modern marinas by integrating smart energy meters, water meters, smoke sensors, people counters, Legionella sensors, HACCP sensors, and irrigation systems into a single monitoring platform. Sensor data is processed by AI algorithms that perform anomaly detection, multidimensional pattern recognition, and predictive forecasting, with the platform's outputs directly tied to EU compliance requirements such as MID-certified tenant billing, ISO 50001, EED, and HACCP.

The platform is sold as a bespoke, custom-made solution through a consultative enterprise sales motion, with no public pricing and no self-serve channel. Distribution is direct to marina operators, supported by a website-led approach including a white paper on marina digitalization and a contact form. The company is founder-led, with Krešimir Žic as Managing Director, and operates with 11–50 employees.

The business model is an implied recurring subscription on the IoT platform, monetized through custom deployments that include the LoRaWAN hardware, sensor integration, and ongoing monitoring. No external funding rounds, parent company, or institutional investors are disclosed, and no named customer logos are publicly available. The primary regulatory and geographic focus is the EU.

Name

Marinacloud

Legal name

Marina cloud d.o.o.

Website

https://marinacloud.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Marinacloud (Marina360.AI) is a Croatian private company that develops a bespoke LoRaWAN-based IoT and AI platform for marina operators, enabling real-time monitoring of energy, water, safety, and compliance across marina infrastructure.

Ownership category

akta.pro rank

Product category

Marina Management Software

NAICS

Marinas (713930)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI)

akta.pro secondary industries

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI)

Keywords

• Marina management software
• Smart marina platform
• IoT infrastructure monitoring
• Utility metering automation
• Compliance analytics software

Headquarters

HQ city

Punat

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IoT Platform Subscription (implied): The platform is offered as a bespoke, custom-made solution suggesting a recurring subscription model. No specific pricing tiers are publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Marinacloud builds and sells Marina360.AI, a bespoke, custom-made smart marina platform that uses LoRaWAN IoT sensors and AI analytics to give marina operators real-time visibility into energy consumption, water consumption, leak and fault detection, people counting, restroom conditions, restaurant occupancy, and irrigation. The platform automates tenant utility billing through MID-certified smart meters and supports compliance with EU regulatory frameworks (ISO 50001, EED, ESG, HACCP, Legionella monitoring), and is offered to marina operators as a recurring, custom-deployed subscription solution.

Product overview

Marina360.AI is a single unified smart marina platform designed to meet the unique operational, environmental, and regulatory needs of modern marinas. The platform is built on industry-standard LoRaWAN technology and provides comprehensive IoT and AI-powered monitoring capabilities. It integrates multiple sensor types including smart energy meters, smart water meters, smoke sensors, people counters, Legionella sensors, temperature sensors, odour sensors, and HACCP sensors to deliver real-time monitoring and analytics across the entire marina infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Marina360.AI

Quantifiable outcome

• Automated monthly utility billing compliant with mandatory EU regulations for tenants using MID-certified meters
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Itron: Itron is a large public company delivering smart metering, sensing, and analytics for water, gas, and electricity utilities worldwide. Its networked sensor platforms and consumption analytics are broadly comparable to the metering and monitoring capabilities Marina360.AI offers to marinas.
• Neptune Technology Group: Neptune is a leading provider of advanced metering infrastructure (AMI) for water utilities, including smart meters and meter data management. It is a broad incumbent in the water-metering space whose MID-class metering technology overlaps with Marina360.AI's MID-certified utility billing module.
• ABB Marine & Ports: ABB provides digital and automation solutions for ships, ports, and harbors, including condition monitoring, asset health, and remote operations. As a broad incumbent in maritime electrification and digitalization, it is comparable to the macro trends Marina360.AI targets at the marina level.
• Kamstrup: Kamstrup supplies smart metering solutions for water, heat, electricity, and gas, with associated analytics and remote reading platforms. Its intelligent water and energy meters compete for the same MID-certified tenant-billing functionality embedded in Marina360.AI.
• Wärtsilä: Wärtsilä is a global marine technology leader offering SmartShip and other digital solutions for vessel and harbor operations, including condition monitoring and predictive maintenance. As a broad incumbent in maritime digital services, it represents the type of large incumbent that could extend digital offerings into the marina segment.

Direct peers

• Siren Marine: Siren Marine provides IoT-based remote monitoring and security systems for boats, including battery, bilge, and geo-fence alerts. Its connected-vessel and remote-sensor approach makes it a direct comparable to the sensor and monitoring layer of Marina360.AI's platform.
• GOST (Global Ocean Security Technologies): GOST delivers marine security, monitoring, and tracking solutions for vessels and waterfront properties, including sensors, alarms, and remote surveillance. The sensor- and IoT-driven approach to marine asset protection makes it comparable to Marina360.AI's monitoring stack.
• Marinaware: Marinaware is a long-standing marina management software vendor serving marinas with berth, storage, billing, and accounting functionality. It overlaps directly with Marina360.AI in the marina operator vertical and competes for the same operational software budget.
• Dockwa (DockMaster): Dockwa acquired DockMaster to form the largest marina management software platform in North America, offering slip management, reservations, billing, and operational tools for marina operators. It is the closest direct peer to Marina360.AI in terms of vertical SaaS for marina operations, though with a different geographic and functional emphasis.

Emerging players

• Alert Labs: Alert Labs provides smart water and leak detection sensors with analytics for property managers and facility operators. Its building-focused leak detection and consumption monitoring capabilities intersect with Marina360.AI's leak and consumption monitoring modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marinacloud

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marinacloud