Lesonal

What Lesonal does

Lesonal is a premium vehicle refinish brand entirely owned by AkzoNobel, the Dutch paints and coatings conglomerate. It sells automotive refinishing products — waterborne and solvent-borne basecoats, clearcoats (Pro Air Clear, Speed Clear, Universal Clear, Universal EcoClear LV, LV Matt Effect Clear, Multi Matt Clear), fillers and primers (UV Filler, 2K Ultimate Filler, Primer Pro, Epoxy Primer Sealer, Multi-Substrate Epoxy LV), sealers, hardeners, reducers, and additives — to collision repair bodyshops and OEM-authorized dealer networks. The product portfolio emphasizes speed without compromising finish quality, with claims of up to 50% faster process times, 15% material reduction, and 60% lower energy/CO2e emissions on flagship launches such as Ultimate Basecoat WB.

Beyond coatings, Lesonal sells an integrated digital ecosystem anchored by MIXIT (cloud color retrieval with over two million formulas), Automatchic Vision (handheld spectrophotometer), Colorvation (combined color platform), Carbeat (workshop workflow management), Paint Defect Identifier (mobile app), and CO2eRepairCalculator (carbon footprint tool). The Lifetime Warranty program adds a subscription-style revenue stream that lets bodyshops offer warranty-backed repairs to end customers, with reimbursement support from AkzoNobel.

The commercial model is channel-led: products flow exclusively through AkzoNobel's authorized distributor network in 62+ countries, supplemented by field-based technical teams and the Pruszków Automotive Training Center. Lesonal holds OEM approvals from BMW Group (44 countries), Honda Motor Europe (five-year contract), Hyundai Motor Poland, and Inchcape JLR Poland, making it an approved supplier for warranty repairs across major automotive networks. Pricing is not publicly disclosed and is set through distributor negotiations.

Name

Lesonal

Legal name

Lesonal (brand/trade name of AkzoNobel)

Website

https://lesonal.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lesonal is a premium AkzoNobel vehicle refinish brand selling waterborne basecoats, clearcoats, fillers, primers, and a digital color/workflow ecosystem to collision repair bodyshops and OEM dealer networks worldwide.

Ownership category

akta.pro rank

Product category

Automotive Refinish Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAHAC)

akta.pro secondary industries

Automotive & Transportation Coatings (IMAEAGAC), Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

Keywords

• Automotive refinish coatings
• Vehicle paint systems
• Bodyshop basecoats
• Color matching spectrophotometer
• Collision repair primers

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Vehicle Refinish Paint Products: Lesonal generates revenue through the sale of automotive paint and coating products including basecoats (waterborne and solvent-borne), clearcoats, fillers, primers, sealers, hardeners, reducers, additives, and cleaners to bodyshops through authorized distributor networks.
2. Lifetime Warranty Program: Bodyshops pay to join the Lifetime Warranty program which allows them to offer warranty-backed repairs to end customers, creating differentiation and customer trust while Lesonal/AkzoNobel provides reimbursement support for valid claims.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lesonal manufactures and supplies premium automotive refinish paint products, including waterborne and solvent-borne basecoats, clearcoats, fillers, primers, surfacers, sealers, hardeners, reducers, cleaners, and additives, for automotive collision repair bodyshops. The brand complements its chemical coatings with a digital ecosystem (MIXIT color retrieval, Automatchic Vision spectrophotometer, CO2eRepairCalculator, Carbeat workflow tool, Paint Defect Identifier app) and the Lifetime Warranty bodyshop certification program. Products are sold through AkzoNobel's authorized distributor network to bodyshops and OEM-authorized dealer networks in more than 44 countries.

Product overview

Lesonal is a premium vehicle refinish brand owned by AkzoNobel, offering a comprehensive portfolio of automotive paint products and digital solutions. The product range includes waterborne basecoats (Basecoat WB, Ultimate Basecoat WB), solvent basecoats (Basecoat SB), clearcoats (Pro Air Clear, Speed Clear, Universal Clear, Universal EcoClear LV, LV Matt Effect Clear, Multi Matt Clear), fillers/primers/sealers (UV Filler, Primer Pro, Gray Urethane Surfacer, Epoxy Primer Sealer, Multi-Substrate Epoxy LV), hardeners, reducers, cleaners, and additives. The digital ecosystem centers on Colorvation combining Automatchic Vision spectrophotometer with MIXIT cloud color retrieval (2M+ colors). Additional digital tools include PaintPerformAir (spraybooth optimization), CO2eRepairCalculator (carbon footprint), Paint Defect Identifier app, Carbeat (workflow management), and Sustainable Repair Network certification program. The company also offers training services and Lifetime Warranty program. All products are designed for bodyshops focusing on speed without compromising quality, with over 160 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Basecoat WB Waterborne two-stage paint system providing color accuracy, ease of application, and compliance with VOC requirements for automotive bodyshops performing refinishing repairs.
• Basecoat SB Solvent-borne basecoat paint system providing color accuracy and ease of application with invisible repair blending and excellent metallic orientation for bodyshops.
• Ultimate Basecoat WB One-stop application waterborne basecoat for jobs of all sizes from spot repairs to large surfaces. Achieves perfect coverage with 1.5 layers without flash-off, completing jobs up to 50% faster, reducing material consumption by up to 15%, and cutting energy and CO2e emissions by up to 60%.
• Basecoat WB GT E-Line VOC-reduced waterborne basecoat formulation bringing VOC emissions to 10% below EU legislation allowance while maintaining color accuracy and application properties within the existing Lesonal system.
• Clearcoats (Pro Air Clear, Pro Air Clear LV, Speed Clear, Universal Clear, Universal EcoClear LV, LV Matt Effect Clear, Multi Matt Clear) Range of clearcoats for bodyshops providing flexibility and performance with reduced cycle time, including ambient-cure, VOC-compliant, fast production, matte finish, and energy-saving options.
• 2K Ultimate Filler System Innovative refinishing filler combining non-sanding and sanding capabilities in one product, applied without pre-treatment wipes or wash-primer. Dries in 30 minutes at ambient temperatures, 5 minutes with infrared, and 10 minutes at 60°C, reducing process times by up to 80% versus conventional filler.
• UV Filler Dark/Light Grey One-component, fast-curing UV-A filler with full cure in seconds, no shrinkage, and not sensitive to contour-mapping. Reduces paint usage per repair by up to 50% versus conventional primers.
• UV Putty UV-curing putty available in fine and coarse textures for spot-size repairs including pinholes, scratches, minor dents, and stone chips. Cures in under two minutes with UV-A lamp; one-component tube reduces wastage; suitable for existing finishes, steel, aluminium, and most common plastics.
• Primer Pro / Primer Pro LV Premium high-solids urethane surfacer and sealer usable as either high-build surfacer or wet-on-wet primer sealer depending on mixing ratio; LV version is VOC compliant.
• Gray Urethane Surfacer / Gray Urethane Surfacer LV High-build surfacer offering excellent filling, easy sanding, and fast dry times, which also doubles as a sealer to reduce product assortment; LV version is VOC compliant.
• Epoxy Primer Sealer Primer sealer offering excellent corrosion resistance over multiple substrates, with superior leveling and gloss retention to the top coat.
• Multi-Substrate Epoxy LV Super-versatile, heavy-metal-free epoxy primer usable as surfacer or sealer for superior corrosion resistance, applicable directly to metal and cured by baking, infrared, or at room temperature.
• MIXIT Cloud-based color identification and retrieval application providing instant access to over two million color formulas, seamlessly integrated with the Automatchic Vision spectrophotometer for first-time-right color matching in bodyshops.
• Automatchic Vision Compact handheld spectrophotometer using the latest digital technology for precise, reliable color measurements, identifying the right color up to three times faster than traditional methods.
• Colorvation Comprehensive digital platform for vehicle refinishing combining the latest digital color technology including Automatchic Vision and MIXIT to enable first-time-right color match.
• RADAR Transparent Color Formulas Over 200 OEM-approved color formulas developed to comply with automotive OEM specifications for vehicles equipped with ADAS radar and sensor systems, ensuring RADAR signal performance is not attenuated; available through MIXIT with online training in multiple languages.
• PaintPerformAir High-performance spraybooth technology unit combining controlled heat and humidification to shorten flash-off and drying times, save 5-10% material usage, eliminate baking through ambient-drying clearcoats, and reduce energy costs; features antistatic effect, heating over 40°C, and humidification.
• CO2eRepairCalculator Digital tool that calculates carbon footprint of repair processes including painting and drying, energy consumption, and VOC emissions, linking directly to products being used and certified by Carbon Neutral Repair (CNR).
• Sustainable Repair Network Three-level certification framework helping bodyshops measure, monitor, and improve CO2 emissions, bundling the CO2eRepairCalculator, Sustainable Repair Audit, Bodyshop Energy Scan, and Carbon Pulse tools; rollout initially in key Central European markets.
• Paint Defect Identifier Mobile app enabling painters to identify, solve, and prevent paint defects by photographing issues and comparing them against an image database to find root causes, rectification methods, and prevention measures.
• Carbeat Digital bodyshop workflow and production management solution that increases production efficiency by up to 10%, reduces cycle times, improves workshop communication, and empowers employees.
• Lifetime Warranty Program Subscription-based program enabling bodyshops to offer lifetime warranty on paint repairs to end customers, with claims handling and reimbursement framework administered by AkzoNobel.
• Training Services Range of training and on-site consultation services covering technical, commercial, and administrative processes including Professional Spraying Technique, Professional Preparation Course, and Color Tinting Course, delivered through AkzoNobel Automotive Training Centers.

Quantifiable outcome

• Jobs completed up to 50% faster with Ultimate Basecoat WB
• +11 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Hyundai Motor PolandcoreChannel Partner/ Reseller/ Distributor · 24 May 2023Hyundai Motor Poland chose Akzo Nobel Vehicle Refinishes as trusted supplier recommending Sikkens and Lesonal technology for paint repairs in its Hyundai Distribution Network in Poland.
• Inchcape JLR PolandcoreChannel Partner/ Reseller/ Distributor · 17 February 2022Inchape JLR Poland, exclusive importer and distributor of Jaguar and Land Rover vehicles in Poland, signed agreement for AkzoNobel's premium brands Sikkens and Lesonal to be recommended for paint repairs at authorized dealers and their subcontractors.
• BMW GroupcoreChannel Partner/ Reseller/ Distributor · 1 February 2020BMW Group selected AkzoNobel as trusted supplier of vehicle refinish products and services covering Sikkens and Lesonal brands for paint repairs of BMW and Mini passenger cars at authorized dealers, repairers, importers and national BMW Group branches across 44 countries worldwide.
• Honda Motor EuropecoreChannel Partner/ Reseller/ DistributorFive-year contract for aftermarket repairs of Honda vehicles in Europe using AkzoNobel vehicle refinish brands Sikkens and Lesonal, covering supply and support to drive quality, innovation and body shop efficiencies.
• The Vella GroupflagshipStrategic or Co-development PartnerFirst UK bodyshop to achieve Level 1 Certification in AkzoNobel's Sustainable Repair Network. The Vella Group has joined Paint the Future project collaborating to identify CO2e reduction possibilities, uses Carbon Pulse application for benchmarking savings, and underwent Bodyshop Energy Scan and Sustainable Repair Audit.
• Boekhorst AutoschadecoreStrategic or Co-development PartnerFirst bodyshop in the Netherlands to achieve Level 1 certification and become official Sustainable Repair Partner of AkzoNobel, demonstrating commitment to reducing carbon footprint through the three-level certification framework.
• Pon Dealer GroepcoreStrategic or Co-development PartnerFirst bodyshop in the Netherlands to achieve Level 1 certification and become official Sustainable Repair Partner of AkzoNobel.
• HTH Automotive GroepcoreStrategic or Co-development PartnerFirst bodyshop in the Netherlands to achieve Level 1 certification and become official Sustainable Repair Partner of AkzoNobel.
• Carbon Neutral Repair (CNR)coreStrategic or Co-development PartnerCNR certified AkzoNobel's CO2eRepairCalculator and certified the first Accident Repair Centre to PAS2060 Carbon Neutral in the UK, supporting sustainability validation.
• MovicominorStrategic or Co-development PartnerPartnered with Movico to plan the most optimized and sustainable route for the Productivity Drive 2025 roadshow, minimizing environmental impact of the tour across EMEA.
• RSM/Erasmus UniversitycoreStrategic or Co-development PartnerAkzoNobel Vehicle Refinishes partnered with RSM/Erasmus University for sustainability research and development in vehicle refinish processes.

Scale indicators5 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Sikkens: Sikkens is AkzoNobel's premium vehicle refinish brand, directly co-marketed with Lesonal in the same OEM agreements (BMW Group, Honda, JLR) and the same authorized distributor network. It is the most direct comparable as a sister brand offering basecoats, clearcoats, and digital color tools to the same bodyshop customers.
• Axalta Coating Systems (Cromax, Standox, Spies Hecker): Axalta operates multiple premium vehicle refinish brands (Cromax, Standox, Spies Hecker) directly competing with Lesonal in bodyshop basecoats, clearcoats, and digital color tools (e.g., Cromax's spectrophotometer/color platforms). Strong overlap in OEM approvals and European market presence.
• BASF (Glasurit, R-M): BASF's Glasurit and R-M brands are premium automotive refinish systems with deep OEM relationships and digital color platforms competing directly with Lesonal. The brands target the same bodyshop productivity, color accuracy, and sustainability narratives as Lesonal.

Broad incumbents

• PPG (Automotive Refinish / Nexa Autocolor): PPG is one of the largest global automotive refinish coating manufacturers, offering the Nexa Autocolor brand and other systems to bodyshops and OEM dealer networks. It competes head-to-head with Lesonal/Sikkens for OEM approvals and distributor partnerships, with substantially larger scale and R&D resources.
• Sherwin-Williams Automotive Finishes: Sherwin-Williams' automotive refinish division (including previous DuPont refinish assets) offers basecoats, clearcoats, and color tools to bodyshops and dealer networks. It competes broadly with Lesonal in OEM approvals and aftermarket distribution, with the scale advantages of a much larger parent coatings company.

Regional players

• Nippon Paint Automotive Coatings: Nippon Paint operates automotive refinish offerings with primary strength in Asia-Pacific markets, including a growing bodyshop product range. Comparable refinish chemistry and customer profile but limited direct overlap with Lesonal's EMEA-centric footprint.
• Kansai Paint (Retan): Kansai Paint's Retan brand is an automotive refinish system with strong presence across Asia (notably Japan and Southeast Asia) and growing international reach. Comparable product scope (basecoats/clearcoats) but its strongest market overlap with Lesonal is in Asia-Pacific rather than EMEA.

Others

• Dürr (paint shop and spraybooth equipment): Dürr is a leading supplier of spraybooth and paint shop equipment (including energy-efficient booth technology) to bodyshops and OEM plants. Its spraybooth solutions overlap thematically with Lesonal's PaintPerformAir product, addressing the same energy and drying-efficiency priorities.
• 3M Automotive Aftermarket: 3M supplies abrasives, masking, personal protective equipment, and some body repair solutions used by the same bodyshop customers Lesonal serves. Not a direct coatings competitor, but an adjacent enabling supplier whose products are routinely used alongside Lesonal in the refinish workflow.
• SATA (spray equipment): SATA is a major manufacturer of professional spray guns and refinish application equipment used in bodyshops globally. While not a coatings competitor, SATA's products are used to apply Lesonal basecoats and clearcoats, making it a closely adjacent ecosystem partner for the same end customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lesonal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lesonal