MatheArena

What MatheArena does

MatheArena is an Austrian EdTech company that develops adaptive mathematics learning applications for secondary school students in German-speaking markets. It operates two core products—MatheArena Junior for grades 5–8 and MatheArena Classic for grades 9 through university preparation—covering roughly 20 topic areas from foundational arithmetic and geometry through differential and integral calculus, trigonometry, vector algebra, financial mathematics, and probability. The company serves students, teachers, parents, and schools through a freemium model with optional premium subscriptions, and aligns its content with Austrian curriculum standards and VERITAS textbooks.

The technology stack comprises native iOS and Android mobile applications alongside browser-based web versions at junior.mathearena.com and classic.mathearena.com. The platform is built on Firebase for authentication and backend services, Auth0 for single sign-on, Google Cloud Vertex AI (Gemini) powering a support chatbot, Hetzner for web hosting, and WordPress for content management. The core adaptive learning engine automatically adjusts task difficulty based on learner progress and uses a traffic-light (red/yellow/green) mastery system requiring multiple correct solutions before a topic is marked as learned. The product supports full offline functionality, gamified mini-games and duels, and a Teacher Dashboard launched in October 2025 for class management, exercise assignment, and automated progress evaluation. Content is created by experienced mathematics professors, and the platform is GDPR-compliant with EU-based server hosting and TLS-encrypted data flows.

MatheArena generates revenue primarily through annual subscriptions priced at €24.90 for individual licenses, €20 per license for multi-user groups of three or more, and €5 per license for classroom deployments of 20 or more, with all prices excluding 20% Austrian VAT. Distribution combines product-led growth through the Apple App Store and Google Play Store with institutional channels, notably listing on the Austrian Federal Ministry of Education's Marktplatz Lernapps (February 2026) and a strategic partnership with VERITAS Publishing for eBook PLUS textbook integration. The company is privately held, founded in 2021 by two former mathematics teachers, operates with a nine-person interdisciplinary team headquartered in Hohenzell (registered as MatheArena FlexCo in Linz), and was awarded the Verified Social Enterprise Label from Impact First in May 2026.

Name

MatheArena

Legal name

MatheArena FlexCo

Website

https://mathearena.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Austrian EdTech company providing adaptive math learning apps for grades 5–12+ students and teachers in German-speaking markets, offering freemium mobile and web products with curriculum-aligned content, gamification, and a Teacher Dashboard for classroom management.

Ownership category

akta.pro rank

Product category

K-12 Math Education Software

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Math Enrichment Platforms & Courses (EDAMAEAF)

akta.pro secondary industries

Problem-Solving & Enrichment Classes (Non-competition) (EDAMAEAB), Mathematics Tutoring (Arithmetic–Calculus & Beyond) (EDANAAAA)

Keywords

• Adaptive learning app
• Math education software
• Gamified learning platform
• K-12 learning apps
• Teacher dashboard tools

Headquarters

HQ city

Ried Im Innkreis

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Subscriptions (Individual): Premium single license at €24.90 per year (excl. 20% VAT). Auto-renews annually unless cancelled.
2. Multi-user Licenses: Premium multi-license from 3+ users at €20 per license per year. Discounted pricing for groups.
3. Classroom Licenses: Premium class license from 20+ users at €5 per license per year. Available exclusively for schools.
4. Freemium Model: Free tier with extensive chapters available, all Grade 1 content fully accessible, basic functions and exercises. Premium unlocks all functions, thousands of tasks, all minigames, complete access to all grades and topics.
5. Textbook Integration (eBook PLUS): App activation included with VERITAS Kooperations-Schulbuch purchase featuring eBook PLUS.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

MatheArena develops and sells adaptive mathematics learning applications for Austrian and German-speaking school students, with MatheArena Junior covering grades 5-8 and MatheArena Classic covering grades 9 through university preparation. The apps feature personalized task difficulty, gamified mini-games and duels, offline functionality, instant feedback with hints, and a traffic-light mastery tracking system, and are complemented by a Teacher Dashboard for classroom management. The company sells through a freemium model with annual premium subscriptions, multi-user licenses, discounted class licenses for schools, and bundled activation with VERITAS textbooks.

Product overview

MatheArena is an Austrian EdTech company offering a dual-product math learning platform comprising MatheArena Junior (grades 5-8) and MatheArena Classic (grades 9-12+), both available as mobile apps and web versions. The platform is complemented by the Teacher Dashboard, a classroom management add-on for educators. The ecosystem includes a freemium model with premium subscription tiers, offline functionality, adaptive learning algorithms, and gamification elements. Content aligns with Austrian curriculum standards and is used in both self-directed learning and classroom settings.

Differentiator

Problem solved

Functional benefit

Brands

• MatheArena Junior: Math learning app for grades 5-8 (Sekundarstufe I), featuring adaptive learning and gamification for younger students.
• MatheArena Classic
• Teacher Dashboard

Products and services

• MatheArena Junior Adaptive math learning application for grades 5-8 (Sekundarstufe I) featuring personalized task difficulty, gamification, instant feedback with hints, offline mode, and a traffic-light mastery tracking system, available as a mobile app on iOS and Android and as a browser-based web version.
• MatheArena Classic Adaptive math learning application for grades 9 and above through university preparation (Sekundarstufe II), covering advanced topics such as differential and integral calculus, trigonometry, vectors, complex numbers, financial mathematics, and probability theory across 20 topic areas, available as a mobile app on iOS and Android and as a browser-based web version.
• MatheArena Teacher Dashboard Digital classroom management tool for mathematics teachers enabling class creation, exercise assignment, automated progress evaluation, knowledge gap identification, and cross-class learning analytics, drawing on an extensive question pool created by experienced mathematics professors.

Quantifiable outcome

• Learning progress tracked automatically via traffic light system (red/yellow/green)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VERITAS PublishingcoreStrategic or Co-development PartnerPartnership with VERITAS Publishing for textbook integration. App content tailored to VERITAS high-quality textbooks, enabling seamless integration into school lessons. Students purchasing Veritas Kooperations-Schulbücher with eBook PLUS receive app activation included.
• JKU Linz (Johannes Kepler University Linz)coreStrategic or Co-development PartnerAcademic partnership for research and education. Hosted the 'Tag des Mathematikunterrichts' (Day of Mathematics Teaching) event with ~80 active mathematics teachers. Venue for EdTech Talents Summit 2025 with 130+ participants from 30+ countries. Partner in Danube Cup entrepreneurship competition.
• Partner SchoolsminorStrategic or Co-development PartnerSchools and teachers working with MatheArena for classroom implementation. Currently seeking additional partner schools to share experiences and contribute to product improvement and scientific research.
• Austrian Bildungsministerium (Ministry of Education)coreStrategic or Co-development PartnerOfficial listing on the Austrian Ministry of Education's Marktplatz Lernapps marketplace for approved educational apps. Provides institutional validation and access to schools.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• GeoGebra: Austrian-headquartered interactive math tool with graphing, geometry, and practice resources used by students and teachers worldwide. Comparable as a DACH-rooted math learning platform, though more tool-driven than adaptive-practice-driven.
• Mathway: Consumer math problem-solver covering arithmetic through calculus. Comparable as a student-facing math help tool, with weaker pedagogical depth and school-deployment motion than MatheArena.
• Photomath: Mobile math problem-solver app that scans and explains solutions, with step-by-step guidance. Comparable as a consumer math learning app for students, though it focuses on problem-solving assistance rather than curriculum-aligned adaptive practice.

Direct peers

• Sofatutor: German video-based learning platform covering math and other K-12 subjects with school and family subscriptions. Direct peer given DACH focus, math coverage, and B2B school license model.
• Bettermarks: German adaptive math learning platform serving grades 4–10 with subscription and school licenses. Most direct comparable: same subject (math), same DACH market, similar adaptive pedagogy and B2B school sales motion.
• Anton: Free German learning app covering math, German, biology, and other school subjects for grades 1–10. Direct competitor on math learning for school students in DACH with a freemium, school-deployment motion similar to MatheArena.
• StudySmarter (Studywise): DACH-focused learning and exam-preparation platform covering school and university subjects including math. Comparable for its DACH student audience, freemium-to-premium motion, and school/teacher integrations.
• Duden Learnattack: German school-learning platform from Duden with subject coverage including math, offered via school licenses and individual subscriptions. Comparable DACH math learning product with established publisher brand and B2B school sales.
• Simpleclub: Austrian-founded (Vienna) video-based learning platform for K-12 and university subjects, including math. Comparable as a DACH-native, multi-subject EdTech with school and consumer monetization.

Broad incumbents

• Khan Academy: Global free math learning platform with extensive video, practice, and teacher tools. Comparable as a free/freemium math learning incumbent but materially broader in scope, geography, and resources than MatheArena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2Ar2CR4w0LW1iHUEvXpVdQ
• Facebookfacebook.com/MatheArena
• LinkedInlinkedin.com/company/mathearena
• Instagraminstagram.com/mathearena
• TikToktiktok.com/@mathearena

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MatheArena