Name

30% Club

Legal name

30% Club

Website

https://30percentclub.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership: Membership is free. The organization operates as a voluntary campaign supported by its members and partners who contribute their time and resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The 30% Club operates a global business-led voluntary campaign to increase female representation on boards and in C-suites. It delivers this through free chair/CEO membership commitments, cross-company mentoring programmes, business school scholarships, investor groups, the Board Connections directory, and the Future Boards Scheme. Programmes are run directly by 30% Club chapters and via delivery partners such as Moving Ahead and Catalyst.

Product overview

The 30% Club is a business-led global campaign organization (not a technology company) focused on achieving at least 30% representation of women on boards and C-Suites globally. The organization operates through a portfolio of interconnected programs including cross-company mentoring initiatives (Mission: Gender Equity, Mission INCLUDE, Mission INCLUDE Americas, Executive Accelerator), business school scholarship partnerships, Investor Groups across 10+ countries, the Future Boards Scheme, and Board Connections directory. The core offering functions as a platform of interconnected programs enabling gender diversity at leadership levels, with regional chapters adapting programs to local markets.

Differentiator

Problem solved

Functional benefit

Brands

• Mission Gender Equity: World's largest cross-company mentoring programme focused on advancing gender diversity and strengthening leadership pipelines to achieve gender parity in executive and board roles.
• Mission INCLUDE
• Mission Include Americas
• The Executive Accelerator
• Board Connections

Products and services

• Mission: Gender Equity The world's largest cross-company mentoring programme designed to support organisations in embedding inclusion and gender-balanced leadership, building a talent pipeline to achieve parity of women in leadership and board roles. Delivered globally in partnership with Moving Ahead and (in the US) sponsored by Bloomberg.
• Mission INCLUDE An award-winning cross-company mentoring programme delivered with the 30% Club, Change the Race Ratio, the Valuable 500, Age Irrelevance, and Progress Together, focused on advancing diverse talent beyond gender (including ethnicity, religion, disability, sexual orientation, and background diversity).
• Mission INCLUDE Americas A cross-company mentoring programme delivered with the 30% Club for the Americas region, designed to advance strategic diverse talent beyond gender.
• The Executive Accelerator A first-of-its-kind cross-company, cross-sector programme where executive pipeline women receive mentorship and support from a Non-Executive Director or Chair, accelerating their progression into executive leadership roles.
• Future Boards Scheme An initiative that gives senior women board-level development opportunities on the boards or subsidiary boards of other businesses, providing practical ways to increase representation of women below board-level in the senior layers of listed companies.
• Business School Scholarships Partnerships with leading business schools (King's College London, Oxford Saïd, London Business School, HEC Paris, ESMT Berlin, Warwick, Cranfield, Henley, Toronto Rotman, Glasgow, Imperial) offering scholarships of up to 50% for women pursuing MBAs, Executive MBAs, Masters and other executive programmes.
• Investor Groups Groups coordinated across multiple countries (UK, Australia, Brazil, Canada, Japan, Ireland, Poland, Hong Kong, France, Germany) that coordinate the investment community's approach to diversity and inclusion and explain the investment case for more diverse boards.
• Board Connections A directory of senior, highly qualified women who are eager and available to commit their time and expertise to board roles, connecting boards with diverse talent.
• Women on Board Program (USA) Partnership with Catalyst (Catalyst Women on Board programme) pairing women corporate director candidates with experienced corporate board members who mentor and champion them in approaching corporate board appointments.

Quantifiable outcome

• Women's representation on FTSE 350 boards increased from 12% (2010) to over 40% (2024)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Moving AheadcoreStrategic or Co-development PartnerMoving Ahead runs the world's largest cross-company mentoring and development programme in support of the 30% Club mission and strategy. Over the past 11 years, nearly 25,000 people across 301 organisations have been through these programmes.
• King's College London Business SchoolcoreStrategic or Co-development PartnerPartnership for 'Women Excelling in Business' EMBA scholarship offering up to 50% discount on course fees for women with leadership potential.
• University of Glasgow Adam Smith Business SchoolcoreStrategic or Co-development PartnerThe Glasgow MBA Scholarship for Women in collaboration with the 30% Club, offering financial support for women pursuing MBA programmes.
• Saïd Business School at Oxford UniversitycoreStrategic or Co-development PartnerOxford Executive MBA Scholarships for Women in association with the 30% Club, supporting women in executive leadership roles.
• Henley Business SchoolcoreStrategic or Co-development PartnerWomen in Leadership MBA scholarship in collaboration with the 30% Club and Financial Times.
• ESMT BerlincoreStrategic or Co-development PartnerMultiple scholarship programmes including Executive Transition Program, Bringing Technology to Market, Master in Management Scholarship, Full-time MBA Scholarship, and International Executive MBA Scholarship.
• Warwick Business SchoolcoreStrategic or Co-development PartnerWBS Inspiring Women scholarship for London or Warwick Executive MBA.
• HEC PariscoreStrategic or Co-development Partner30% Club Master in Management and MBA Scholarships supporting women in business education.
• Cranfield School of ManagementcoreStrategic or Co-development PartnerFull-time MBA: Inspiring Leadership Women Leaders Scholarship in association with the 30% Club.
• University of Toronto Rotman School of ManagementcoreStrategic or Co-development Partner30% Club Full-Time MBA Scholarship (Toronto, Canada).
• London Business SchoolcoreStrategic or Co-development Partner30% Club MBA Scholarship, EMBA Scholarship, and Senior Executive Programme Scholarship.
• Imperial College Business SchoolcoreStrategic or Co-development Partner30% Inspiring Women Executive MBA Scholarships.
• Irish Institute of Management (IMI)coreStrategic or Co-development PartnerIMI/30% Club Network Mentor Programme - An All-Ireland Cross Company Virtual Mentoring Initiative and Women In Leadership Programme.
• Arthur Cox LLPminorStrategic or Co-development PartnerSponsor of Board Connections directory in Ireland, helping connect boards with senior qualified women for board roles.
• CatalystcoreStrategic or Co-development PartnerPartnership for Catalyst Women on Board programme that pairs women corporate director candidates with experienced corporate board members.
• theBoardlistcoreStrategic or Co-development PartnerPartnership to expand network of senior leaders and board directors working to promote and discover outstanding board-ready women.
• Russell Reynolds AssociatescoreStrategic or Co-development PartnerGlobal search and leadership advisory firm and founding partner of the 30% Club Future Female Directors programme.
• BloombergcoreGTM or Marketing PartnerSponsor of the U.S. 30% Club Mission Gender Equity Mentoring Programme.
• Accenture IrelandminorStrategic or Co-development PartnerSupported research on 'The Courage Dividend' and integrating care supports for employees.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lean In Foundation: Sheryl Sandberg-founded nonprofit advancing women through small peer circles, education, and corporate partnerships. Like the 30% Club, it focuses on women in leadership, but its approach emphasizes grassroots circles rather than board-level CEO commitments.
• International Women's Forum (IWF): Global membership organization of senior women leaders across countries and industries. Comparable to the 30% Club in promoting women into board and C-suite roles, though structured as a peer-membership network rather than a CEO-led campaign.
• Paradigm for Parity: US coalition of business leaders committed to achieving gender parity in corporate leadership by 2030. Closely comparable mission to the 30% Club's Path to Parity focus.
• Catalyst: Global nonprofit working to advance women in workplace leadership. Catalyst operates the Women on Board programme in direct partnership with the 30% Club USA, making it the closest comparable peer in the gender-diversity-at-board-level space.
• theBoardlist: Curated marketplace connecting board-ready women with board opportunities. Listed as a 30% Club partner, and serves an essentially identical mission to the 30% Club's Board Connections directory.
• WomenCorporateDirectors (WCD): Global membership community of women corporate directors focused on advancing women on boards. Highly comparable to the 30% Club's Board Connections directory and pipeline-building mandate.

Others

• Moving Ahead: Founder/CEO Liz Dimmock sits on the 30% Club UK Steering Committee; Moving Ahead delivers the 30% Club's mentoring programmes. Functionally an enabling partner rather than peer, but a critical operational layer.
• McKinsey Women in the Workplace: Annual research report (with Lean In) tracking the state of women in corporate America. Functions as a complementary thought-leadency data source to the 30% Club's research outputs but does not run campaigns.

Regional players

• African Women on Board: Pan-African initiative placing women on corporate boards across the continent. Overlaps with the 30% Club's emerging Africa chapters (East Africa, Southern Africa) but focuses exclusively on African markets.
• FTSE Women Leaders Review: UK government-backed annual review tracking women on FTSE 350 boards and executive committees. Operates in the same data and accountability domain as the 30% Club UK but focuses on measurement rather than campaign mobilization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/30PercentClub
• YouTubevimeo.com/movingahead
• Facebookfacebook.com/30PercentClub
• LinkedInlinkedin.com/company/30-percent-club
• Instagraminstagram.com/30percentclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 30% Club