Name

SIX

Legal name

株式会社シックス

Website

https://six6.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Media and Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Sports media publishing
• Futsal tournament production
• Relay marathon events
• Sports website development
• Community sports content

Headquarters

HQ city

Ashiya

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Production & Sponsorship: SIX serves as the producer of major futsal tournaments such as the Honda Cup Futsal Festa (powered by FC Barcelona) and the League Metropolitano futsal league, generating revenue through sponsorship deals, entry fees, and associated media rights.
2. Digital Media & Content: SIX operates sports web portals (FootballJapan, Japan Soccer Archive, blogs) and podcasts, generating revenue through advertising, sponsorships, and content licensing. sankei SAL free magazine (200,000 circulation) is distributed via sports venues and presumably monetized through advertising.
3. Website Development Services: SIX develops and manages websites for sports organizations and events, as evidenced by the long history of site creation for partners such as Hanshin United, salon2002, and others.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SIX produces and manages large-scale sports events including futsal tournaments (Honda Cup Futsal Festa, Liga Metropolitana, U-18 league) and relay marathons across multiple cities, while operating a portfolio of sports media properties (FootballJapan bilingual portal, Japan Soccer Archive, Kagawa Soccer Library, blogs, podcasts) and publishing the free futsal magazine sankei SAL with 200,000 circulation. The company also develops websites for sports organizations and clubs.

Differentiator

Problem solved

Functional benefit

Brands

• FootballJapan: A website publishing Japanese football history and current news in both Japanese and English.
• 日本サッカーアーカイブ (Japan Soccer Archive)
• 賀川サッカーライブラリー (Kagawa Soccer Library)
• Football Japan Minutecast
• Honda Cup Futsal Festa
• Acom Liga Metropolitana Futsal League
• College Futsal in KOBE
• sankei SAL
• リレーマラソン (Relay Marathon Series)

Products and services

• FootballJapan Bilingual (Japanese/English) soccer web portal publishing history and current news of Japanese football, with blog contributions from Hiroshi Kagawa, Jeremy Walker, and other writers. Targeted at Japanese soccer fans domestically and international audiences seeking Japanese football coverage.
• Japan Soccer Archive Comprehensive internet archive collecting data on people, teams, tournaments, and events that built Japanese football history, developed with cooperation of the Japan Soccer Museum. Targeted at researchers, journalists, and soccer enthusiasts seeking authoritative historical information.
• Honda Cup Futsal Festa Japan's largest futsal tournament, produced and managed by SIX with Honda as title sponsor and FC Barcelona as official partner. Targeted at amateur futsal teams nationwide with regional qualifying rounds and a national championship.
• sankei SAL Free Magazine Free print magazine with 200,000 copies in circulation covering futsal community news and information, co-branded with Sankei Shimbun, distributed both physically at sports venues and as a web publication. Targeted at futsal community participants and enthusiasts.
• Liga Metropolitana Futsal League Adult social futsal league operated across Kanto and Kansai regions for working adults, sponsored by ACOM and powered by sankei SAL. Targeted at amateur futsal players seeking regular organized league play.
• Football Japan Minutecast Podcast English-language podcast disseminating Japanese soccer information including J-League coverage to international audience. Targeted at overseas listeners seeking Japanese football news.
• Relay Marathon Series Series of relay marathon events held across multiple locations including Kobe, Ashiya, Toyonaka, and Naginoseki. Targeted at running enthusiasts, community groups, and corporate teams seeking team-based running events.
• Website Development Services for Sports Organizations Website design, development, and ongoing management services for sports clubs, federations, and event organizations. Targeted at Japanese sports organizations needing digital infrastructure, such as Hanshin United, Cerezo Osaka, Kansai University Football Futsal League, and Salon 2002.

Quantifiable outcome

• sankei SAL magazine circulation: 200,000 copies
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• FC BarcelonacoreStrategic or Co-development PartnerFC Barcelona served as the official partner powering the Honda Cup Futsal Festa tournament (Honda Cup Futsal Festa powered by FC Barcelona). This co-branding significantly elevated the tournament's profile and credibility as a premier futsal competition in Japan.
• Japan Soccer Museum (日本サッカーミュージアム)coreStrategic or Co-development PartnerJapan Soccer Museum cooperated with SIX in establishing the Japan Soccer Archive, providing historical data and institutional support for the comprehensive digital archive of Japanese soccer history.
• Sankei Shimbun (産経新聞社)coreGTM or Marketing PartnerSankei Shimbun co-brands the sankei SAL free magazine (200,000 circulation) and the ACOM Liga Metropolitana futsal league. The newspaper partnership provides editorial credibility and distribution reach for sports media products.
• Honda (本田技研工業)coreGTM or Marketing PartnerHonda serves as the title sponsor of the Honda Cup Futsal Festa, Japan's largest futsal tournament, providing major financial support and brand association that enables the event's scale and reach.
• ACOM (アコム)majorGTM or Marketing PartnerACOM sponsored the Liga Metropolitana adult futsal league (ACOM Liga Metropolitana 社会人フットサルリーグ), enabling the operation of a social futsal league across Kanto and Kansai regions.
• J:COM (ケーブルテレビ)minorGTM or Marketing PartnerSIX provides planning and coordination for the TV program 'Stadium e Ikou!' (Go to the Stadium!) broadcast on cable TV J:COM, serving as a content production partner.
• Kansai University Football Futsal League (関西学生フットサル league)minorChannel Partner/ Reseller/ DistributorSIX developed and manages the official website for the Kansai University Football Futsal League, providing digital infrastructure and event management for the collegiate competition.
• Japan Football Association / Hyogo Football Association (日本サッカー協会 / 兵庫県サッカー協会)majorStrategic or Co-development PartnerCEO Katsumi Honda serves as a director on both the Hyogo Football Association board and the Hyogo Futsal Federation board, creating deep institutional relationships that support event authorization and community reach.
• Kobe Athlete Town Club (特定非営利活動法人神戸アスリートタウンクラブ)majorStrategic or Co-development PartnerCEO Katsumi Honda serves as chairman of this NPO. The organization has its website maintained by SIX and represents a key community sports development partnership.
• Salon 2002 (特定非営利活動法人 salon2002)majorStrategic or Co-development PartnerCEO Katsumi Honda serves as vice chairman of this NPO dedicated to post-career athlete support. The organization co-hosts symposiums and initiatives with SIX, with website maintained by SIX.
• Hanshin United (阪神ユナイテッド)minorImplementation/ SI/ Consulting PartnerSIX developed and manages the official website for Hanshin United football club, providing digital platform services for the sports organization.
• Cerezo Osaka (セレッソ大阪)minorChannel Partner/ Reseller/ DistributorSIX operated Cerezo Osaka's official mobile site across all three major Japanese carriers (docomo, au, SoftBank), providing multi-carrier mobile content distribution.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• GOAL: Global football media company operating in multiple languages covering leagues worldwide. Comparable to SIX as a soccer-focused digital media property, though Goal operates at much larger scale globally and lacks SIX's Japanese-language depth, event production, and historical archive focus.
• J SPORTS: Major Japanese pay-TV sports channel operated by J:COM, broadcasting soccer (including J-League), futsal, and other sports. Comparable to SIX as a Japanese sports media entity covering soccer/futsal, though J SPORTS operates at broadcaster scale with linear TV distribution rather than SIX's event production and community media model.
• WOWOW: Japanese premium pay-TV and streaming broadcaster with significant sports content including soccer. Comparable to SIX as a Japanese sports media property serving dedicated sports audiences, though WOWOW operates at incumbent scale with subscription broadcasting rather than SIX's community/event-focused model.

Direct peers

• Footballista: Japanese football-focused digital media company covering J-League, international football, and Japanese player news. Directly comparable to SIX as a Japanese football content publisher targeting dedicated soccer fans, though Footballista is purely digital and lacks SIX's event production and print magazine operations.
• SPORTS BULL: Japanese sports media app and platform covering multiple sports including soccer, providing news, scores, and live coverage. Comparable to SIX as a Japanese sports digital media property serving dedicated fans, though SPORTS BULL operates at much larger scale with broader sport coverage and venture backing.
• Soccer Digest: Established Japanese soccer magazine and digital media brand covering J-League, international football, and Japanese players. Highly comparable to SIX as a Japanese soccer-focused media publisher with both print and digital presence and editorial depth in Japanese football, though Soccer Digest operates at larger publication scale.
• Sportiva: Japanese sports magazine published by Shueisha covering multiple sports with strong editorial authority. Comparable to SIX in combining deep sports journalism with print/digital publishing, though Sportiva has larger parent company backing and broader sport coverage beyond soccer.
• NumberWeb (Number): Major Japanese sports magazine and digital sports media brand published by Bungeishunju, covering multiple sports including soccer. Comparable to SIX as a Japanese sports media publisher with both editorial authority and a print/digital presence, though Number operates at significantly larger scale across multiple sports categories.

Emerging players

• Bleacher Report: Major digital sports media platform with strong social distribution and youth-focused content. Comparable to SIX as a digital-first sports media property building audience through community engagement, though Bleacher Report operates at much larger scale across all major sports in global markets.
• The Athletic: Subscription-based global sports media company known for deep, long-form sports journalism. Comparable to SIX as a sports content publisher leveraging editorial authority, though The Athletic operates a paid digital subscription model globally across many sports rather than SIX's free content + events model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FootballJPN

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIX