Institute for Total Eye Care

What Institute for Total Eye Care does

Institute for Total Eye Care, Inc. (ITEC) is a privately held ophthalmology and optometry practice operating two clinic locations in Central Alabama — Montgomery (headquarters, 4255 Carmichael Court North) and Wetumpka (8007 US Highway 231). The practice is staffed by four physicians: two board-certified ophthalmologists (Dr. James D. Izer, M.D., who joined in 2002; Dr. Elizabeth K. Murphy, M.D.) and two optometrists (Dr. Richard M. Murphy, O.D.; Dr. Ashley H. Ware, O.D.). ITEC positions itself as a comprehensive medical and surgical eye care facility with more than 65 years of combined physician experience, serving patients across all ages from pediatrics to seniors.

The practice delivers a broad portfolio of services spanning routine and medical eye examinations, pediatric eye care (including treatment of strabismus and amblyopia), treatment of eye diseases (glaucoma, diabetic retinopathy, eyelid lesions), cataract surgery with monofocal and premium intraocular lens (IOL) options, in-office laser procedures (YAG, Argon, SLT), cosmetic injectables (BOTOX/Xeomin), specialty contact lens fitting, and on-site retail optical sales through its Carmichael Optical Shoppe at both locations. The in-office surgical suite is a notable facility asset, enabling YAG capsulotomy, SLT for glaucoma (which lowers intraocular pressure by 25-30%), Argon/diabetic retinal laser treatment, and minor eyelid procedures without hospital admission.

ITEC operates on a fee-for-service and insurance-billed professional services model supplemented by retail optical hardware sales. Patient acquisition is primarily direct-to-consumer via phone scheduling, the practice website (eyes-itec.com), downloadable new-patient PDF forms, and community reputation in Central Alabama. The practice is owned and operated by its physicians, with no disclosed institutional investors, parent company, or external capital structure, and maintains standard weekday clinic hours with Saturday/Sunday closures at both sites.

Name

Institute for Total Eye Care

Legal name

Institute for Total Eye Care, Inc.

Website

https://eyes-itec.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Institute for Total Eye Care is a private ophthalmology and optometry practice in Central Alabama operating two clinics (Montgomery and Wetumpka) staffed by four physicians, delivering comprehensive medical, surgical, pediatric, and cosmetic eye care plus on-site optical retail to patients of all ages.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industries

Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH), Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Ophthalmology services
• Cataract surgery
• Pediatric eye care
• Contact lens fitting
• Optical retail

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Eye Care Services: Revenue from medical eye examinations, diagnosis, and treatment of eye diseases. Components vary by age, medical history, and examination type.
2. Cataract Surgery: Outpatient surgical procedures involving replacement of the clouded natural lens with artificial intraocular lens (IOL). Includes monofocal and premium lens options (presbyopia-correcting and Toric).
3. Cosmetic Procedures (BOTOX/Xeomin): Non-surgical cosmetic injections to treat fine lines and wrinkles around eyes and forehead. Treatment takes under 10 minutes, results last 3-6 months.
4. Contact Lens Sales: Full-service contact lens department with custom fitting. Offers disposable, bifocal disposable, toric, gas permeable, and colored cosmetic lenses. Includes specialty lenses for medical problems.
5. Optical Shoppe Retail: Retail optical sales including prescription eyeglass frames, sunglasses, and sports glasses. Located inside ITEC offices in Montgomery and Wetumpka.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Institute for Total Eye Care (ITEC) is a medical and surgical ophthalmology practice providing comprehensive eye examinations, pediatric eye care, treatment of eye diseases, contact lens fittings, and outpatient cataract surgery with intraocular lens options. The practice also performs in-office laser procedures (YAG, Argon, SLT), diabetic retinal laser treatment, eyelid lesion removal, and BOTOX/Xeomin cosmetic injections, and operates Carmichael Optical Shoppe, an on-site retail optical store at both clinic locations.

Product overview

Institute for Total Eye Care (ITEC) is a medical and surgical eye care practice offering a unified portfolio of eye care services. The core offering includes comprehensive eye exams, pediatric eye care, treatment of eye diseases, contact lens services, and an on-site optical shop. Surgical services encompass cataract surgery with various intraocular lens options (monofocal, presbyopia-correcting Premium IOL, and Toric IOL), in-office laser procedures (YAG, Argon, SLT), diabetic retinal laser surgery, and cosmetic procedures (BOTOX/Xeomin). The practice operates two convenient locations in Central Alabama (Montgomery and Wetumpka) with over 65 years of combined physician experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Medical Eye Care Routine medical eye examinations and ongoing medical eye care by experienced ophthalmologists for patients of all ages, with exam components tailored to age, date of last exam, family medical history, and other factors.
• Pediatric Eye Care Specialized eye care for children from newborns to teenagers, treating nearsightedness, farsightedness, astigmatism, strabismus (crossed eyes), amblyopia (lazy eye), blocked tear ducts, and other pediatric eye conditions.
• Treatment of Eye Diseases Comprehensive medical and surgical care for eye diseases including pink eye, contact lens problems, foreign bodies, trauma, and skin cancer of the eyelids.
• Contact Lens Services Full-service contact lens department offering custom fitting and a range of lens types including disposable, bifocal disposable, toric disposable for astigmatism, gas permeable, and colored cosmetic lenses, plus specialty lenses for medical problems.
• Carmichael Optical Shoppe On-site retail optical store located inside the ITEC clinics in Montgomery and Wetumpka, offering hundreds of stylish frames, sunglasses, sport glasses, and children's frames at competitive prices with personalized service and walk-in browsing welcome.
• Cataract Surgery Outpatient surgical procedure replacing the clouded natural lens of the eye with an artificial intraocular lens (IOL), performed one eye at a time, with monofocal and premium lens options available.
• BOTOX/Xeomin Cosmetic Injections Non-surgical cosmetic procedure using purified protein injections (BOTOX Cosmetic and Xeomin) to temporarily improve the appearance of forehead creases, frown lines, crow's feet, and vertical lip lines; treatments take under 10 minutes and results last 3-6 months.
• In-Office Surgery Suite On-site surgical facility equipped with YAG, Argon, and SLT lasers for performing minor surgical and laser procedures (such as posterior capsulotomy after cataract surgery, SLT for glaucoma, and diabetic/retinal laser treatment) without hospital admission.

Quantifiable outcome

• 95% of patients who undergo cataract surgery have much improved vision
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• LensCrafters: National optical retailer co-locating doctors of optometry with frame and lens dispensing inside retail stores. Comparable combined medical exam + optical retail offering at scale, with deeper brand and supplier relationships than a regional private practice.
• Pearle Vision: National franchise eye care brand pairing optometric eye exams with in-store frame and contact lens dispensing. Comparable integrated exam-plus-optical business model, with brand, marketing, and supplier scale advantages over a privately held local practice.
• Visionworks: National optical retail chain operating in-store optical shops with on-site optometry services (eye exams, prescriptions, frame/lens dispensing). Comparable direct-to-consumer eye care plus optical retail model, scaled nationally across hundreds of locations.
• Wilmer Eye Institute (Johns Hopkins): Top-ranked academic ophthalmology department offering comprehensive medical, surgical and laser eye care across all subspecialties. Comparable full service line (medical exams, cataract/IOL, glaucoma lasers, retina, contact lens, cosmetics), scaled at an institutional level in a different geography.
• Bascom Palmer Eye Institute (University of Miami): Repeatedly top-ranked U.S. academic eye institute providing the same multi-specialty clinical and surgical eye care portfolio as ITEC, including cataract, glaucoma, retina, laser and cosmetic procedures. Comparative scope and outcomes positioning, though at a national-academic scale.

Emerging players

• TLC Laser Eye Centers: U.S. laser vision correction network specializing in LASIK and refractive procedures. Comparable surgical/laser eye care technology stack, though focused on a single subspecialty rather than ITEC's broad medical and surgical offering.
• Warby Parker: Direct-to-consumer eyewear brand with growing retail footprint offering online prescription tools and in-store eye exams in many locations. Emerging threat on the optical retail side of ITEC's business, with stronger digital UX and brand awareness.

Direct peers

• UAB Callahan Eye Hospital & Clinic: The University of Alabama at Birmingham's academic ophthalmology center providing comprehensive medical, surgical, and specialty eye care across Alabama. Directly comparable multi-specialty service line and overlapping Central Alabama geography, with broader subspecialist depth as an academic institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/institute-for-total-eye-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute for Total Eye Care