P World
P World is a global events and training organization that delivers practitioner-led boot camps, summits, and McMaster- and HCI-certified programs in crisis communications, AI implementation, and HR for senior professionals across 40+ cities.
- Company typePrivate
- Founded2010
- HeadquartersSkopje
- Headcount11–50
- GTM typeB2B
- OfferingServices
What P World does
P World is a privately held global events and professional training organization founded in 2010 and headquartered in Skopje, North Macedonia, that delivers practitioner-led boot camps, summits, and McMaster University- and HCI-certified programs for senior communications, public relations, and HR professionals across more than 40 cities.
The core product portfolio spans the Crisis Communications Boot Camp (40+ sold-out global editions), the Certified AI in Communications Boot Camp (delivered in partnership with McMaster University), the Global PR Summit Canada (annual flagship, 10th edition November 2025), the AI in Communications Summit Canada (launched February 2026), and a healthcare-specific AI implementation conference (AI in Hospitals, September 2026). Through its HCI partnership the company also offers 10 HR certification programs including Strategic Workforce Planning, People Analytics, Change Management, and DEI. In-house corporate training is delivered through the Crisis Communications Club, which provides customized workshops and tabletop simulations. No proprietary technology platform is described; value is delivered through curated curriculum, capped attendance of 70–80 per event, and a practitioner faculty drawn from Microsoft, Amazon, Bank of America, McDonald's, Mayo Clinic, Edelman, McMaster University, and government agencies.
Revenue is generated through individual delegate ticket sales (early-bird discounts of $400–$600 against $1,500-plus price points), corporate sponsorship and exhibitor packages (e.g., Mastercard Canada as Gold Sponsor of PR Summit Canada 10), in-house corporate training engagements, and HCI certification program fees. The go-to-market is event-driven: boot camps serve simultaneously as delivery channel and customer acquisition motion, supplemented by corporate sales for in-house programs and channel partnerships with IABC Asia Pacific and CPRS Calgary. The company has trained more than 3,000 senior communications professionals across North America, Europe, the Middle East, and Asia-Pacific, and is led by Founder and Managing Director Kosta Petrov with a Co-Founder Sanja Popovska serving as Chief Events Director and General Manager.
P World firmographics
Firmographics- Name
- P World
- Legal name
- P World
- Website
- https://thepworld.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P World is a global events and training organization that delivers practitioner-led boot camps, summits, and McMaster- and HCI-certified programs in crisis communications, AI implementation, and HR for senior professionals across 40+ cities.
- Ownership category
- akta.pro rank
P World industry classification
Industry- Product category
- Professional Training and Events
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
Keywords
Where P World is headquartered
LocationHeadquarters
- HQ city
- Skopje
Offices1 record
Markets served
P World business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Delegate Event Tickets: Revenue from individual registrations for boot camps, summits, and conferences including AI in Communications Boot Camps, Crisis Communications Boot Camps, and Global PR Summits. Tickets are sold at various price points with early-bird and standard pricing tiers.
- Corporate/Sponsorship Packages: Revenue from sponsorship and exhibitor packages for events, positioning sponsors with visibility among senior decision-makers.
- In-House Corporate Training: Revenue from tailored in-house workshops and training programs delivered to organizations seeking to build capabilities across their communications or HR teams. Programs include Crisis Communications Club and HCI certified training programs.
- HCI Certification Programs: Revenue from 10 industry-recognized HR certification programs delivered through HCI partnership, including Strategic Workforce Planning, People Analytics, Change Management, and DEI certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | AI in Communications Boot Camp Australia - Super Early Bird |
| One time/ perpetual license | One time/ perpetual license | AI in Communications Boot Camp Calgary - Standard |
| One time/ perpetual license | One time/ perpetual license | AI in Hospitals Conference Toronto |
| One time/ perpetual license | One time/ perpetual license | AI in Communications Boot Camp Miami - Early Bird |
| One time/ perpetual license | One time/ perpetual license | Crisis Communications Boot Camp Australia |
| Subscription | One time/ perpetual license | Group/Team Registration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
P World product offering
Product offeringCore offering
P World is a global events and professional training company that designs and runs practitioner-led boot camps, summits, and certified programs for senior communications, PR, and HR professionals. Its portfolio includes the Crisis Communications Boot Camp (40+ sold-out editions), the McMaster University-certified AI in Communications Boot Camp, the Crisis Communications Club for in-house corporate training, the Global PR Summit Canada, the AI in Communications Summit Canada, the AI in Hospitals conference, and 10 HCI-branded HR certification programs delivered virtually or in-person.
Product overview
P World is a global events and professional training organization offering a portfolio of practitioner-led conferences, intensive boot camps, and certified upskilling programs for communications, public relations, and HR professionals. The core offering consists of the Crisis Communications Boot Camp (40+ global editions), the Certified AI in Communications Boot Camp (delivered in partnership with McMaster University), the Crisis Communications Club (in-house customized workshops), the Global PR Summit Canada, and the AI in Communications Summit Canada. In-house training programs are delivered through the Crisis Communications Club, while the HCI Certified Trainings partnership provides 10 HR certification programs. A healthcare-specific AI conference (AI in Hospitals) rounds out the portfolio. All programs emphasize practical, implementation-focused content with limited participant sizes (70–80) to ensure hands-on learning and direct access to practitioners.
Differentiator
Problem solved
Functional benefit
Brands
- Crisis Communications Club: In-house crisis communications training program offering tailored workshops, tabletop simulations, and crisis preparedness training for organizations. Covers topics including AI in crisis management, media training, issues management, and reputation recovery.
- HCI Certified Trainings
- Certified AI in Communications Boot Camp
Products and services
- Crisis Communications Boot Camp Two-day intensive in-person training for senior crisis communications leaders covering AI-powered crisis response, media training, reputation management, internal communications, stakeholder engagement, and crisis simulation exercises. Delivered globally across 40+ sold-out editions in North America, Europe, Middle East, Asia, and Australia.
- Certified AI in Communications Boot Camp Two-day senior-level boot camp focused on implementing AI in communications environments, including governance frameworks, AI workflows, and strategy. Participants receive a Certificate of Attendance from McMaster University's Master of Communications Management Executive Education program. Delivered in New York, Zurich, Brussels, Miami, Vancouver, Calgary, and Sydney.
- HCI Certified Trainings Partnership with HCI delivering 10 industry-recognized HR certification programs, including Strategic Workforce Planning, People Analytics for HR, Strategic HR Leadership, Change Management for HR, Strategic HR Business Partner, Strategic Talent Acquisition, Strategic Diversity Equity & Inclusion, Succession Planning & Talent Development, Coaching for Engagement & Performance, and Business Strategy for HR Professionals. Programs available virtually or in-person.
- Crisis Communications Club In-house crisis communications training service offering fully customized workshops for client organizations, drawing from the global Crisis Communications Boot Camp experience. Covers AI, issues management, crisis preparedness and response, media training, cybersecurity, reputation management, disaster recovery, stakeholder engagement, and internal communications measurement.
- Global PR Summit Canada Annual flagship summit bringing together Canada's leading PR and communications professionals for two days of strategic sessions, panel discussions, and networking. The 10th edition (November 2025) featured 30+ speakers from organizations including Pfizer, IBM, United Airlines, USA Gymnastics, RBC, and the former Director of Communications to Prime Minister Justin Trudeau.
- AI in Communications Summit Canada Canada's first summit dedicated exclusively to AI for communicators, held 26-27 February 2026 in Vancouver. Features senior leaders from Amazon, FedEx, Intel, Edelman, KPMG, Proof Strategies, Seneca Polytechnic, Meridian Credit Union, and McMaster University covering AI adoption, deepfakes, generative engine optimization, and AI-powered crisis simulations.
- AI in Hospitals: From Hype to Implementation Healthcare-focused conference on AI implementation in hospital systems, taking place 24-25 September 2026 in Toronto. Designed for senior healthcare leaders responsible for AI, innovation, and transformation. Features insights from Health Canada, Alberta Health Services, Humber River Health, Hamilton Health Sciences, Unity Health, Mount Sinai Health System, and North York General Hospital.
- Strategic Workforce Planning Certification Program HCI-certified program helping HR teams forecast and plan workforce needs, address skill gaps, manage turnover and talent risks, and align workforce planning with organizational strategy. Available in virtual, Amsterdam, Helsinki, and Oslo editions.
Quantifiable outcome
- 3,000+ communications professionals trained across North America, Europe, and the Middle East
- +3 more outcomes
Companies that use P World
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
P World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
P World partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- HCI (Human Capital Innovations)coreP World partners with HCI to deliver 10 industry-recognized HR certification programs including Strategic Workforce Planning, People Analytics, Change Management, and DEI certifications. Programs can be delivered virtually or in-person and are designed for small or large teams.
- McMaster UniversitycoreMcMaster University certifies AI in Communications Boot Camp participants with a Certificate of Attendance from the Master of Communications Management Executive Education program. Alex Sévigny, PhD, APR, serves as workshop leader and Associate Professor at McMaster.
- IABC Asia Pacific (International Association of Business Communicators)supportingIABC Asia Pacific supports the Crisis Communications Boot Camp Australia, with members receiving an exclusive 10% discount on registration. Barbara Pesel, Chair of IABC Asia Pacific, speaks at the event.
- CPRS CalgarysupportingCPRS Calgary supports the AI in Communications Boot Camp Calgary with an exclusive 15% discount for CPRS Calgary members. Event held at Calgary Marriott Downtown Hotel.
- CRC Public RelationssupportingCRC Public Relations serves as Exclusive PR Partner for Crisis Communications Boot Camp Australia. Lyall Mercer speaks at the event as a crisis communications strategist.
- McMaster UniversitycoreAlex Sévigny from McMaster University leads Day 2 executive workshops at AI in Communications Boot Camps in Calgary, Miami, and Australia, covering AI-ready communications workflows, risk management, and measurable results.
- Mastercard CanadasupportingMastercard Canada serves as Gold Sponsor for Global PR Summit Canada 10, held in Toronto in November 2026.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
P World competitors and assessment
Company assessmentBroad incumbents
- PRSA (Public Relations Society of America): PRSA is the largest US professional PR association and operates the annual ICON conference and ongoing chapter events for communications professionals — directly comparable to P World's Global PR Summits and Crisis Communications Boot Camps in audience and content.
- IABC (International Association of Business Communicators): IABC is a global business communications association that runs the annual World Conference and certified communication programs; P World is already an IABC Asia Pacific partner, and IABC represents the institutional incumbent competing for the same senior communicator audience.
- The Conference Board: The Conference Board operates executive conferences, councils, and certified leadership programs for senior business and HR leaders — a broad incumbent comparable to P World's HCI-certified HR certification portfolio and executive workshops.
- PRWeek (Cision): PRWeek is the leading PR trade publication and runs the PRWeek Awards, Conferences, and Awards events serving senior PR and communications leaders — overlapping with P World's Global PR Summit audience and tier-1 enterprise sponsors.
Direct peers
- PR News (Access Intelligence): PR News produces conferences, awards, and webinars for PR and corporate communications practitioners, including events on crisis comms and AI — directly comparable to P World's boot camp and summit portfolio.
- Ragan Communications: Ragan is a long-standing direct competitor running paid workshops, conferences, and webinars for PR, corporate communications, and HR professionals — overlapping closely with P World's boot camp and certification portfolio across communications, crisis comms, and AI-in-comms topics.
- HCI (Human Capital Institute): HCI is both P World's certification partner and a peer competitor, offering the Strategic Workforce Planning, People Analytics, and Change Management certification programs that P World delivers under the HCI brand to its own customer base.
- Bulldog Reporter: Bulldog Reporter runs the Bulldog Awards, media relations conferences, and PR/comms training programs aimed at communications and PR professionals — a direct peer in the comms events and professional training category.
Regional players
- CIPR (Chartered Institute of Public Relations): CIPR is the UK professional body for PR and communications, running its own conferences, training, and continuing professional development programs — comparable to P World's practitioner-led training model but focused primarily on the UK market.
Emerging players
- CommPRO Global: CommPRO runs newsletters, webinars, and networking events for the PR and communications industry; it operates in the same practitioner-audience ecosystem as P World but with a primarily digital/virtual delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
P World social profiles
Digital presenceP World financial estimates
Financial estimateRevenue estimate
Valuation estimate
P World leadership team
Management profileNumber of profiles
Profiles3 records
P World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P World
What does P World do?
P World is a global events and professional training company that designs and runs practitioner-led boot camps, summits, and certified programs for senior communications, PR, and HR professionals. Its portfolio includes the Crisis Communications Boot Camp (40+ sold-out editions), the McMaster University-certified AI in Communications Boot Camp, the Crisis Communications Club for in-house corporate training, the Global PR Summit Canada, the AI in Communications Summit Canada, the AI in Hospitals conference, and 10 HCI-branded HR certification programs delivered virtually or in-person.
Is P World a public or private company?
P World is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P World founded?
P World was founded in 2010. It employs 11 to 50 people.
Where is P World based?
P World is headquartered in Skopje.
How does P World make money?
Four revenue lines are on record. Delegate Event Tickets are the primary driver. The others are corporate/Sponsorship Packages, in-House Corporate Training and HCI Certification Programs.
Who are P World's main competitors?
Broad incumbents on record are PRSA (Public Relations Society of America), IABC (International Association of Business Communicators), The Conference Board and PRWeek (Cision). Direct peers are PR News (Access Intelligence), Ragan Communications, HCI (Human Capital Institute) and Bulldog Reporter. CIPR (Chartered Institute of Public Relations) is listed as a regional player. CommPRO Global is listed as an emerging player.
Does P World have an API?
No public API is recorded for P World.
What industry is P World in?
P World's product category is Professional Training and Events. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 611430.