CW Sales

What CW Sales does

CW Sales Corporation is a privately held specialty industrial distributor headquartered in Norristown, Pennsylvania, that sells pumps, pump control systems, variable frequency drives, level control systems, and packaged pump stations to municipal, commercial/industrial, and residential customers across Pennsylvania, New Jersey, and Delaware. The company carries a multi-brand catalog that includes lines from Barnes Pressure Systems (a division of Crane Pumps & Systems), Weinman and Prosser (also Crane Pumps & Systems divisions), Pioneer Pump (a division of Franklin Electric), Sun Coast Hydraulic Electric Manufacturing, Val-Matic, Wika, Sigma Controls, and several other manufacturers, giving it the ability to specify complete systems rather than single products. Its core offering is the Submersible Packaged Pump Station in steel, fiberglass, or concrete configurations with flow ranges from 5 to 4,000 GPM and heads up to 400 feet TDH.

Revenue is generated through three streams: one-time equipment sales, aftermarket parts and service for installed products, and engineering/design services, with pricing determined through project-level quotes rather than public list pricing. The company operates a field sales force covering the PA/NJ/DE territory, supplements it with an annual trade show presence (with a published 2026 schedule), and offers a Systems Design Center — an online portal that provides free tools such as a Submersible Pump Station design configurator, Barnes Assistant Software (EPA 625 hydraulic design spreadsheet), KY PIPE low-pressure sewer system design analysis, and an infrastructure drawing library — as a mid-funnel engagement channel for engineers and contractors. Distribution is structured around a regional direct-sales model targeting enterprise and institutional buyers (with registration on Pennsylvania's COSTARS state procurement contract), and the company describes its mission as providing complete flow solutions that combine system design, multi-vendor product breadth, and long-term aftermarket support.

No parent company, subsidiaries, or outside investment are disclosed; the firm is independently owned and, per available sources, has not pursued venture or private equity capital. Key gaps for an investor include unstated revenue, headcount, ownership, and customer concentration, and the firm's competitive position rests entirely on regional distribution density and decades-long manufacturer relationships rather than on proprietary technology.

Name

CW Sales

Legal name

CW Sales Corporation

Website

https://cwsalescorp.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

CW Sales Corporation distributes pumps, pump control systems, variable frequency drives, and packaged pump stations across Pennsylvania, New Jersey, and Delaware. The firm serves municipal, commercial, industrial, and residential water and wastewater customers with multi-brand equipment and free online design tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Norristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Equipment Sales: Sale of pumps, pump control systems, variable frequency drives, level control systems, and packaged pump systems representing brands including Barnes, Crane Pumps & Systems, Pioneer, and others.
2. Aftermarket Service: Parts and service for all products provided, supporting ongoing customer relationships beyond initial equipment sales.
3. System Design Services: KY PIPE hydraulic modeling and system design analysis services for low pressure sewer systems, including infrastructure drawings.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels3 records

Core offering

CW Sales Corporation distributes a complete line of pumps, pump control systems, variable frequency drives, level control systems, and prepackaged pump systems for the water and wastewater industry, serving municipal, commercial, industrial, and residential customers across Pennsylvania, New Jersey, and Delaware. The company represents multiple manufacturers (Barnes Pressure Systems, Weinman, Prosser, Pioneer, Sun Coast, Val-Matic, Sigma Controls, Wika) and supplies aftermarket parts and service for all products provided. It also operates a Systems Design Center that delivers free hydraulic design tools (Barnes Assistant Software, Submersible Pump Station Design Tool) and paid KY PIPE system design analysis services.

Product overview

CW Sales Corporation is a distributor of pumps, pump control systems, and prepackaged pump systems for the water and wastewater industry. The core offering is the Submersible Packaged Pump Station product line available in concrete, steel, and fiberglass configurations. The company distributes multiple pump brands including Barnes Pressure Systems (with Blade Grinder Pumps, Razor Pumps, Sithe Chopper Pumps, and SyFlo models), Weinman, Prosser, and Pioneer. Supporting product categories include Controls, Pumps, Pump Systems, Odor Control (featuring Sun Coast products like Oda-Killa, Gener-Ox, Grease-Killa), and Accessories. The company also offers design tools including Barnes Assistant Software for hydraulic analysis and KY PIPE System Design Analysis services, along with a library of Infrastructure Drawings for system design. CW Sales provides comprehensive system design services and operates a Systems Design Center for submersible pump station and low pressure sewer system design assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Submersible Packaged Pump Station Full line of packaged submersible wastewater pump stations in concrete, steel, or fiberglass configurations with flows from 5 GPM to 4,000 GPM and heads up to 400' TDH, ranging from 1/3 HP to 250 HP with wet well sizes from 48" to 120" diameter. Sold to municipal, commercial, industrial, and residential customers across PA/NJ/DE.
• Barnes Grinder Pump Systems Barnes Pressure Systems submersible grinder pumps for low pressure sewer systems including EcoTRAN, Simplex, and Duplex units, with flow range 1-140 GPM and head up to 240' TDH, including Blade Grinder Pumps, Razor Pumps, and Sithe Chopper Pumps variants. Manufactured by Barnes Pressure Systems (Division of Crane Pumps & Systems) since 1972.
• Barnes SyFlo Submersible Solids Handling Pumps Submersible solids handling pump for municipal and industrial applications from Barnes Pressure Systems.
• Weinman Pumps Pumping equipment and systems for boiler feed, booster service, chilled/hot water, cooling tower condensate, sprinkler, ice storage, and general water services including potable water, sump, sewage ejection, and municipal/industrial treatment. Range: 1-6,000 GPM, heads up to 800'. Manufactured by Weinman (Division of Crane Pumps & Systems).
• Prosser Submersible Dewatering Pumps Submersible dewatering pumps for construction, marine, mining, utility, and fire/restoration applications. Range: 5-1,000 GPM, head up to 400'. Manufactured by Prosser (Division of Crane Pumps & Systems).
• Pioneer Pumps High performance pumps including horizontal and vertical frame mounted end suction water and wastewater pumps, self-priming wastewater pumps, and packaged sewage bypass units for municipal water and wastewater, agricultural, HVAC, and industrial applications. Range: 1-18,000 GPM, head up to 500'. Manufactured by Pioneer Pump (Division of Franklin Electric).
• Sun Coast Pump Control Systems Custom-engineered pump control systems using AC and DC drives, PLCs, industrial PCs, and operator interfaces for electrical control systems. Manufactured by Sun Coast Hydraulic Electric Manufacturing.
• Sun Coast Odor Control Systems Odor, corrosion, and grease control products for the wastewater industry including Oda-Killa, Gener-Ox, and Grease-Killa chemical-free systems. Manufactured by Sun Coast Hydraulic Electric Manufacturing.
• Val-Matic Valves Valve products including Suregbuster, Swingflex, Plug, and Swing Check valves for water and wastewater applications. Manufactured by Val-Matic.
• Sigma Controls Instrumentation Instrumentation for measurement and control of pressure, level, and flow applications in water, wastewater, and environmental industries, including the 6100MP Submersible Transducer. Manufactured by Sigma Controls.
• Wika Pressure and Temperature Instrumentation Pressure and temperature instrumentation including gauges, diaphragm seals, transmitters, and thermometers for industrial applications. Manufactured by Wika.
• KY PIPE System Design Analysis Paid hydraulic modeling service using KY Pipe software for branch and mainline piping sizing based on EPA recommended rational method, for low pressure sewer system design.
• Aftermarket Parts and Service Parts and service for all CW Sales distributed products, supporting ongoing customer relationships beyond initial equipment sales, including support for Barnes, Weinman, Prosser, Pioneer, Sun Coast, Val-Matic, Sigma Controls, Wika, and other lines.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Barnes Pressure Systems (Crane Pumps & Systems)coreTechnology or IntegrationBarnes Pressure Systems, a Division of Crane Pumps & Systems, manufactures submersible grinder pumps for low pressure sewer systems. CW Sales represents and distributes Barnes products including EcoTRAN, Simplex, and Duplex grinder pump units with flow range 1-140 GPM and head up to 240' TDH.
• Weinman (Crane Pumps & Systems)coreTechnology or IntegrationWeinman, a Division of Crane Pumps & Systems, manufactures pumping equipment for boiler feed, booster service, chilled/hot water, cooling tower condensate, sprinkler, ice storage and liquid circulation. CW Sales distributes Weinman products with flow range 1-6,000 GPM and heads up to 800'.
• Prosser (Crane Pumps & Systems)coreTechnology or IntegrationProsser, a Division of Crane Pumps & Systems, manufactures submersible dewatering pumps for construction, marine, mining, utility and fire/restoration applications. Flow range 5-1000 GPM with head up to 400'.
• Sun Coast Hydraulic Electric ManufacturingcoreTechnology or IntegrationSun Coast manufactures custom-engineered pump control systems using AC and DC drives, PLCs, industrial PCs, and operator interface. Also produces odor control products including Oda-Killa, Gener-Ox, and Grease-Killa for wastewater applications.
• Pioneer Pump (Franklin Electric)coreTechnology or IntegrationPioneer Pump, a division of Franklin Electric, provides high performance horizontal and vertical frame mounted end suction water and wastewater pumps, self priming wastewater pumps and packaged sewage bypass units. Flow range 1-18,000 GPM with head up to 500'.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DXP Enterprises: Public industrial distributor that builds and services rotating equipment and pumps (including its own pumping brands) for industrial and municipal customers. Operates regional service centers with field sales engineers; comparable business model to CW Sales but at significantly larger scale.
• Tencarva Machinery Company: Regional industrial distributor of pumps, process equipment, and rotating machinery serving municipal, industrial, and commercial accounts across the U.S. Southeast and Midwest. Like CW Sales, Tencarva combines technical sales, system design, and aftermarket service across multiple pump brands in a defined territory.
• Hayward Tyler Inc. Specialty pump manufacturer and service provider for water, wastewater, and power applications, including submersible motor pumps. Operates a pump-and-service model where engineered solutions and aftermarket service are as central as product sales.

Broad incumbents

• Roper Technologies: Diversified industrial conglomerate whose subsidiaries (including Neptune, Roper Pump, and others) manufacture pumps and fluid-handling products for water, wastewater, and industrial applications. Operates at the OEM level competing with brands CW Sales distributes.
• Xylem Inc. Global leader in water technology with flagship pump brands (Flygt, Bell & Gossett, Godwin) and direct service teams. Sells through its own channels and through independent distributors; competes with CW Sales' municipal/industrial accounts but at far greater scale and with a broader portfolio.
• Franklin Electric Co. Parent of Pioneer Pump and a major water/irrigation pumping platform. As both a manufacturer and channel participant in the water/wastewater pump space, it overlaps directly with CW Sales' product categories while operating a much larger, multi-brand global business.
• Sulzer Ltd. Swiss industrial group with a sizable pumps division covering water, wastewater, and process applications globally. Provides engineered pumping solutions and aftermarket service that overlap with CW Sales' municipal and industrial product sets at the manufacturer level.
• Flowserve Corporation: Global pump and valve manufacturer serving water, wastewater, power, and industrial process markets. Competes head-to-head with CW Sales' represented suppliers for larger municipal and industrial pump station projects; a major incumbent in the same specification categories.
• Atlas Copco Group: Industrial equipment group with pump, dewatering, and compressor product lines serving construction, mining, and utility/municipal customers. Overlaps with CW Sales' dewatering and process-water product categories via its own direct channels and distributor network.
• Crane Company (Crane Pumps & Systems): Manufacturer of Barnes, Weinman, and Prosser pumps—all of which CW Sales distributes. While a key supplier relationship, Crane Pumps & Systems also runs direct sales and other rep networks that compete with CW Sales for the same municipal and industrial end users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cwsalescorp
• LinkedInlinkedin.com/company/cw-sales-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CW Sales