Core Technologies Consulting

What Core Technologies Consulting does

Core Technologies Consulting, LLC is a privately-held, self-funded software publisher founded in 2004 and headquartered in Oakland, California, that has specialized exclusively in Windows Services utilities for over two decades. The company's flagship products—AlwaysUp ($49.99 perpetual license) and Service Protector ($99.99 perpetual license)—enable any Windows application, executable, or script to run as a managed Windows Service with continuous monitoring, automatic restart on failure, configurable sanity checks, and Windows Event Log integration for SIEM compatibility. A broader portfolio of 14+ add-on and free utilities addresses adjacent administration workflows including command-line management (ServicePilot, Service Scheduler), web-based control (AlwaysUp Web Service), security (Service Security Editor, Run With Restricted Rights), session management, and auditing.

The business operates on a product-led growth model: customers download from the company website, evaluate via 30-day unrestricted free trials backed by a money-back guarantee, and purchase perpetual single-computer licenses with optional volume licensing. Enterprise and education procurement is accessed indirectly through decade-long reseller agreements with SHI and SoftwareOne, while the company maintains Microsoft Partner (since 2006) and Intel Technology Provider (since 2005) relationships for platform access. Customers span IT professionals, software developers, and enterprise/government organizations across verticals including IT consulting, financial services (including high-frequency trading), application hosting, intermodal logistics, and software development, with reported deployments of 97,000+ AlwaysUp installations and 14,000+ total customers.

Name

Core Technologies Consulting

Legal name

Core Technologies Consulting, LLC

Website

https://coretechnologies.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Core Technologies Consulting is a privately-held Oakland-based software publisher, founded in 2004, that builds Windows Services utilities—led by AlwaysUp and Service Protector—enabling applications to run 24/7 with automatic restart and monitoring for IT professionals, developers, and enterprise customers worldwide.

Ownership category

akta.pro rank

Product category

Windows Services Management Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Windows services software
• Application uptime monitoring
• Service auto-restart
• Windows server utilities
• Process reliability software

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licensing: One-time perpetual license purchases for AlwaysUp ($49.99) and Service Protector (~$99.99). Single computer licenses with volume licensing available for enterprises.
2. Free Utilities: Free utility software including Windows Service Auditor, Service Scheduler, MyFolders with no direct revenue generation - used to build brand trust and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Core Technologies Consulting develops and sells Windows Services software that enables any application, program, .EXE or script to run as a Windows Service 24/7. Its flagship product AlwaysUp and Service Protector provide automatic restart, health monitoring, sanity checks, and SIEM-ready event logging. The company also offers a portfolio of add-on utilities (command-line, web-based control, security editors) and free utilities (auditor, scheduler, http-ping, MyFolders).

Product overview

Core Technologies Consulting offers a suite of Windows Services utilities, with AlwaysUp as the flagship product for running any application as a Windows Service and ensuring 24/7 uptime through automatic restart on failure. Service Protector provides monitoring and auto-restart capabilities specifically for Windows Services. The product portfolio includes add-on modules for web-based control (AlwaysUp Web Service), command-line management (ServicePilot, Service Scheduler), security management (Service Security Editor, Run With Restricted Rights), session management (Switch To Session 0), and auditing (Windows Service Auditor). Free utilities include http-ping, MyFolders, and CloudStorageTester. The offerings focus on reliability, monitoring, process automation, and system administration for Windows environments.

Differentiator

Problem solved

Functional benefit

Products and services

• AlwaysUp Flagship product that enables any application, program, .EXE or script to run as a Windows Service 24/7, with automatic restart on failure, email alerts, and sanity checks. Priced at $49.99 per single computer license with volume licensing available.
• Service Protector Automatically monitors and restarts failed Windows Services when they crash, hang, or stop responding, ensuring 100% uptime for critical services such as SQL Server Agent, MongoDB, and Apache Tomcat. Priced at $99.99 per license.
• AlwaysUp Web Service Browser-based add-on that enables control and interrogation of AlwaysUp-managed Windows Services from any web browser.
• AlwaysUp CLT Command-line tools to distribute any program as a Windows Service.
• ServicePilot

Quantifiable outcome

• Over 97,000 AlwaysUp installations worldwide
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major, strategic and supporting.

• Microsoft Partner NetworkcoreTechnology or IntegrationCore Technologies Consulting has been a Microsoft Partner since 2006. Microsoft provides technical support and access to early versions of Windows to help keep pace with evolving Windows Services.
• Intel Technology ProvidercoreTechnology or IntegrationCore Technologies became an Intel Technology Provider in 2005. Intel's support and training has helped tune processor-intensive Windows Services software to operate efficiently on latest Intel Core processors.
• SHImajorChannel Partner/ Reseller/ DistributorSHI is a global provider of IT products and services. Corporate customers and educational institutions worldwide have been purchasing software through SHI since 2007.
• SoftwareOnemajorChannel Partner/ Reseller/ DistributorSoftwareOne is a leading software & solutions provider with nearly 5,500 employees in nearly 90 countries. Has been actively reselling/recommending software for over a decade.
• ZebraHoststrategicStrategic or Co-development PartnerZebraHost provides Application Hosting and IT solutions since 2000, specializing in Alpha Anywhere environments. AlwaysUp ensures their Alpha servers operate 24x7x365.
• Trinium TechnologiesstrategicStrategic or Co-development PartnerLeading provider of enterprise software for intermodal trucking, container drayage, and third-party logistics. Since 2006, Trinium has relied on AlwaysUp for file transfer, import/export interfaces, and report generation processes.
• Start SoftwarestrategicStrategic or Co-development PartnerAward-winning software development and consulting business with offices in UK and Australia. Deploying AlwaysUp for over a dozen years to achieve 100% uptime for business-critical software systems.
• International Alpha Developers Network (IADN)supportingStrategic or Co-development PartnerGlobal network ensuring software developers have access to information, services and support for Alpha Anywhere. Since 2007, IADN members have influenced the trajectory of 24/7 software through feedback.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SolarWinds: SolarWinds provides server and application monitoring, including Windows service monitoring, in its broader IT operations management suite — addressing similar uptime and alerting use cases as AlwaysUp + Service Protector but at enterprise scale.
• ManageEngine (Zoho Corp.): ManageEngine offers a broad portfolio of IT management software (monitoring, endpoint management, service desk) that overlaps with Core Technologies' uptime-monitoring value proposition, serving similar Windows sysadmin and IT operations buyers at enterprise scale.
• Datadog: Datadog offers cloud and infrastructure monitoring that can track service health and alert on failures — a modern, cloud-native alternative for organizations whose service monitoring needs might otherwise be served by AlwaysUp/Service Protector.
• New Relic: New Relic provides application performance and infrastructure monitoring that competes for the broader 'ensure my Windows applications stay running' budget, though more oriented toward cloud and modern app stacks than on-prem Windows Services.
• Microsoft Sysinternals: Microsoft's Sysinternals suite (including utilities for service management) is the incumbent free toolkit for Windows sysadmins and was the only product to outrank AlwaysUp in the 2013 Windows IT Pro awards, representing Microsoft's native and free alternative.

Emerging players

• Servy (by Ganesh Rathinavel): Servy is an open-source/emerging Windows service manager that competes in the same niche as AlwaysUp — running any application as a Windows Service — representing newer, free competition in Core Technologies' core category.
• Winsw (Windows Service Wrapper): WinSW is an open-source executable that can wrap and manage any application as a Windows Service, offering a free alternative to AlwaysUp primarily used in .NET/Java deployment pipelines.
• Pandora FMS: Pandora FMS is an open-source/enterprise monitoring platform with Windows service monitoring capabilities, positioning itself as a more comprehensive but less specialized alternative to Core Technologies' focused Windows Services products.

Direct peers

• Iain Patterson (NSSM): NSSM (Non-Sucking Service Manager) is a free, open-source Windows service wrapper that competes head-to-head with AlwaysUp on price — same core use case of running applications as Windows Services, with a large open-source user base.
• FireDaemon Technologies: FireDaemon makes FireDaemon Pro and FireDaemon Fusion for running and managing Windows Services with auto-restart and monitoring — the closest direct competitor to AlwaysUp and Service Protector in the Windows Services wrapper/monitoring category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoreTechnologiesConsulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Technologies Consulting