Motivate

What Motivate does

Motivate is a privately held, for-profit training company headquartered in Uddevalla, Sweden, in operation since 1997. The firm operates with a small team of 11-50 employees, positioning it within the small-business segment of the corporate or vocational training market in the Nordics.

Beyond the firmographic core, the input data provides no information on the company's product or service portfolio, delivery model (in-person, e-learning, blended), target customer segments, pricing, distribution channels, or technology stack. There is no website scrape content beyond a verification placeholder, no listed products, no partnerships, no customer references, no management team disclosure, and no certifications. Revenue, funding history, and ownership structure are also unstated.

As a result, this description is limited to what firmographics and status confirm: a long-tenured, privately held Swedish training company of small headcount, whose specific value proposition, vertical focus, customer base, and revenue mechanics are not visible in the supplied evidence. Further first-party diligence (e.g., direct conversation, financial review, customer reference checks) would be required to characterize the business model, competitive position, and unit economics with any confidence.

Name

Motivate

Website

https://motivera.com

Company type

Private

Founded year

1997

Headcount range

11–50 employees

Short description

Motivate is a privately held Swedish training company founded in 1997, headquartered in Uddevalla, operating with 11-50 employees. The company serves the training market without disclosed segment, channel, or product detail in the available data.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Change Management & Organizational Development (OD) Training (EDABAIAJ)

Keywords

• Professional training services
• Corporate training
• Workforce development
• Employee training
• Training and development

Headquarters

HQ city

Uddevalla

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Motivate is a training company based in Uddevalla, Sweden. Founded in 1997, it provides training services to external clients. The available source material does not specify the subject matter, format (in-person, online, blended), or specific training programs offered.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Dale Carnegie & Associates: Global leadership, sales, and professional training incumbent with a long-established franchise network — relevant as a broader motivational and leadership training incumbent serving overlapping corporate L&D budgets.
• Skillsoft: Large-scale corporate learning platform offering leadership development and professional courses to enterprises worldwide — represents the scaled, digital alternative to a niche training consultancy.
• FranklinCovey: Global leadership and organizational performance training provider whose content-led model (e.g., 7 Habits, leadership frameworks) competes for similar corporate leadership development spend.

Direct peers

• Hyper Island: Swedish-headquartered digital and leadership training provider delivering workshops, accredited programs, and corporate education across the Nordics and globally — directly comparable as a Scandinavian corporate training specialist serving similar enterprise clients.
• BTS Group: Stockholm-based business training and strategy execution firm offering leadership, sales, and transformation programs to global enterprises — directly comparable as a Nordic-rooted corporate training specialist with similar customer profile to Motivate.

Regional players

• IHM Business School: Swedish business school delivering professional development and management training to Nordic professionals — comparable as a Sweden-based professional training institution competing for similar corporate training budgets.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks3 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motivate