GE Accounting Services

What GE Accounting Services does

GE Accounting Services, Inc. is a private, founder-owned CPA firm based in Apopka, Florida, serving individuals, small and medium-sized businesses, and nonprofit organizations across Central Florida. Founded around 2004-2005 by Evelyn Paucar, a licensed CPA, the firm has operated continuously for over two decades delivering tax preparation, tax planning, IRS representation and tax resolution, bookkeeping and payroll processing, financial reporting and reconciliations, business start-up advisory, consulting, and estate planning services. The firm is registered as a CPA firm under applicable state and federal law and offers bilingual (English/Spanish) service capability, with the founder personally leading client engagements.

The firm operates a traditional professional services model with no proprietary technology platform. Its primary client-facing technology is a secure online client portal for document upload and account management, which supplements in-person consultations at the Apopka office. Customer acquisition is relationship-driven through direct consultations, local brand presence, organic social media (Facebook, Instagram), blog content, and email newsletters. Revenue is generated on a fee-for-service, per-engagement basis with no publicly disclosed pricing; the mix spans one-time seasonal engagements (tax season) and recurring relationships (bookkeeping, payroll, ongoing advisory). The firm claims to have supported hundreds of businesses and individuals, with several client testimonials indicating continuous engagements of 19-20+ years.

GE Accounting Services competes in a highly fragmented regional professional services market. It has no external investment, no parent company, no subsidiaries, no disclosed partnerships, and no acquisitions. The business is concentrated in a single geographic market (Central Florida, anchored in Apopka and Orlando), with all operational activity tied to a single physical location. The firm is small (1-10 employees) and founder-centric, with Evelyn Paucar as the sole disclosed member of the management team.

Name

GE Accounting Services

Legal name

GE Accounting Services, Inc.

Website

https://geaccountings.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

GE Accounting Services is a founder-owned CPA firm in Apopka, Florida, providing tax preparation, bookkeeping, payroll, IRS representation, and business advisory services to individuals, small and medium businesses, and nonprofit organizations across Central Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Apopka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Accounting Services: The firm generates revenue through professional accounting and tax services billed on a fee-for-service basis. Services include tax preparation, tax resolution, bookkeeping, payroll processing, business consulting, and estate planning. Revenue is derived from one-time service engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GE Accounting Services is a certified public accounting (CPA) firm that delivers tax preparation, tax resolution, IRS representation, bookkeeping, payroll processing, financial reporting, business start-up advisory, consulting, growth strategy, and estate planning services. The firm serves individuals, small-to-medium businesses, and nonprofit organizations across Central Florida, primarily from its Apopka headquarters with a secure online client portal enabling document exchange and remote engagement.

Product overview

GE Accounting Services offers a comprehensive suite of accounting and tax services organized around core offerings: Tax Planning, Business Start-Up guidance, Comprehensive Accounting and Bookkeeping, IRS Representation, Consulting, and Growth Strategies. The firm also provides Payroll Processing, Financial Reporting, Tax Resolution, and Estate Planning services. The primary client-facing platform is the Client Portal, which enables document upload and account management. All services are delivered by CPAs with over 20 years of experience serving individuals, businesses, and nonprofit organizations across Central Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Planning

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BDO USA: Global accounting and advisory network with a U.S. practice serving SMBs through mid-market clients. Overlaps with GE Accounting on tax planning, bookkeeping, and business advisory but at enterprise scale.
• Cherry Bekaert: Top-30 U.S. accounting and advisory firm with a strong Southeast regional presence including Florida. Provides overlapping tax, accounting, and advisory services to SMBs and individuals, but at meaningfully larger scale and broader geographic reach.
• CBIZ: National business advisory, tax, and accounting firm serving SMB and mid-market clients. Overlaps with GE Accounting on tax compliance, bookkeeping, and advisory, but operates at much larger scale across multiple states.
• Marcum LLP: Top-15 U.S. accounting firm with significant Florida operations offering tax, audit, advisory, and outsourcing services. Competes for the same SMB and nonprofit clients GE Accounting serves, but with substantially broader capabilities and scale.
• CLA (CliftonLarsonAllen): Top-10 U.S. accounting firm with strong SMB and nonprofit practice across the Midwest, Southeast, and Florida. Directly comparable to GE Accounting in serving small businesses and nonprofits for tax, accounting, and advisory, but at much larger scale.
• Carr, Riggs & Ingram (CRi): Southeast-focused regional accounting firm with strong Florida presence serving SMBs, nonprofits, and individuals. Highly comparable client mix and service scope to GE Accounting but at regional scale with multiple offices.

Direct peers

• Jackson Hewitt Tax Service: National tax preparation franchise with strong retail footprint targeting individual taxpayers and small businesses. Directly comparable to GE Accounting's personal tax and SMB tax preparation services.
• H&R Block: National tax preparation chain offering personal and small business tax services via retail and digital channels. Directly competes with GE Accounting's core personal and SMB tax preparation offerings in the same Central Florida market.
• Padgett Business Services: Franchise network of small business accounting, tax, and payroll service providers. Highly comparable business model — small local CPA-style firm serving SMBs — making it a near-direct peer for GE Accounting.
• Liberty Tax Service: Franchise-based tax preparation chain serving individuals and small businesses. Competes head-to-head with GE Accounting for seasonal tax preparation clients in overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/geaccountingservices
• Instagraminstagram.com/geaccountingservices
• LinkedInlinkedin.com/company/geaccountingservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GE Accounting Services