Skidmore Studio
Skidmore Studio is a Detroit-originated creative agency providing branding, packaging design, consumer testing, digital, and campaign services to CPG brands across food, beverage, pet, and cannabis categories, with 60+ years of category experience.
- Company typePrivate
- Founded1959
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Skidmore Studio does
Skidmore Studio is a Detroit-originated, now fully distributed creative agency founded in 1959 that provides branding, packaging design, consumer testing, digital, and creative campaign services to consumer packaged goods (CPG) brands. The firm operates on a project-based services model with publicly indicated budget tiers ranging from under $25k to $250k+, blended across SMB, startup, and enterprise clients in food, beverage, snacks, condiments, frozen foods, pet food, craft beverage, sports nutrition, and cannabis categories. Notable engagements span Mountain House, Vital Essentials, Anheuser-Busch, Under Armour, Stroh's, Smooj, Brownie Brittle, and Motor City Pizza, with documented case-study outcomes such as a 98% YOY online sales lift and 40% increases in digital sales.
The studio's service offering is built around a proprietary four-step methodology ("See You, Try Things On, Test And Refine, Hit The Shelf") that integrates consumer testing into the creative process. The firm uses iterative visual A/B testing and qualitative feedback with target consumers, and states it supplements this with AI-assisted consumer simulation. The product surface spans naming, logo and identity systems, packaging systems and production-ready dielines, websites and DTC landing pages, Amazon A+ Content, retail displays, trade show design, photo/video production, and branded merchandise.
Commercially, Skidmore Studio acquires customers via a portfolio-driven website, referrals, LinkedIn, Instagram, TikTok, and industry events such as Expo West. The team of 11-50 operates remotely across North Carolina, Michigan, Minnesota, Texas, and California under the leadership of Owner & President Drew Patrick, who took over the firm around 2019-2020 from founder Tim Smith. The company is privately held with no disclosed funding rounds or institutional investors, and revenue is not publicly reported.
Skidmore Studio firmographics
Firmographics- Name
- Skidmore Studio
- Legal name
- Skidmore Studio
- Website
- https://skidmorestudio.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skidmore Studio is a Detroit-originated creative agency providing branding, packaging design, consumer testing, digital, and campaign services to CPG brands across food, beverage, pet, and cannabis categories, with 60+ years of category experience.
- Ownership category
- akta.pro rank
Skidmore Studio industry classification
Industry- Product category
- Creative & Branding Services for CPG
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Skidmore Studio is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Skidmore Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: Project-based creative services including branding, packaging design, consumer testing, digital/web development, and creative campaigns for CPG brands. Revenue generated through fixed-price project engagements scoped to client budgets and needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing tiers based on scope and complexity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Skidmore Studio product offering
Product offeringCore offering
Skidmore Studio is a full-service creative agency that designs branding, packaging, and digital assets (websites, Amazon A+ Content, DTC landing pages) for Consumer Packaged Goods (CPG) brands. Services are delivered via a strategy-first, consumer-tested methodology spanning naming, logo and visual identity systems, packaging design from concept to production-ready dielines, and supporting creative campaigns for retail and trade. Work is sold as project-based engagements with budgets ranging from under $25K to $250K+.
Product overview
Skidmore Studio is a full-service creative agency offering an integrated suite of branding, packaging, and digital services for CPG brands. The portfolio spans brand identity development, packaging design systems, consumer testing, website design and development, and creative campaign execution. Services include naming, photography/video production, retail displays, trade show design, and branded merchandise. The agency follows a strategy-first methodology combining human-centered design with iterative consumer feedback to build brands that perform across physical and digital retail environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Full-service branding covering naming, logo systems, typography, color palette development, brand voice, and visual guardrails built to flex across shelf, social, and beyond; designed for CPG brands seeking differentiated brand identities.
- Packaging Design End-to-end packaging design services encompassing system design, category concepts, line extensions, individual SKUs, illustration, claims hierarchy, and production-ready specifications for CPG brands.
- Consumer Testing Iterative consumer feedback loops including visual A/B testing and qualitative research to validate packaging concepts with target consumers before and during launch.
- Digital Services Website design and development, DTC landing pages, Amazon A+ Content, retailer pitch decks, campaign assets, and brand activation materials that bring the brand to life off-shelf.
- Creative Campaigns Full-funnel campaign services including retail displays, in-store moments, trade show booth design, brand campaigns, and ongoing brand activation support to extend packaging into the real world.
Quantifiable outcome
- Smooj secured national distribution through Kroger, Whole Foods, and Total Wine & More
- +8 more outcomes
Companies that use Skidmore Studio
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles1 record
Skidmore Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Skidmore Studio partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Skidmore Studio competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Skidmore Studio social profiles
Digital presenceSkidmore Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skidmore Studio leadership team
Management profileNumber of profiles
Profiles3 records
Skidmore Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skidmore Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skidmore Studio
What does Skidmore Studio do?
Skidmore Studio is a full-service creative agency that designs branding, packaging, and digital assets (websites, Amazon A+ Content, DTC landing pages) for Consumer Packaged Goods (CPG) brands. Services are delivered via a strategy-first, consumer-tested methodology spanning naming, logo and visual identity systems, packaging design from concept to production-ready dielines, and supporting creative campaigns for retail and trade. Work is sold as project-based engagements with budgets ranging from under $25K to $250K+.
Is Skidmore Studio a public or private company?
Skidmore Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skidmore Studio founded?
Skidmore Studio was founded in 1959. It employs 11 to 50 people.
Where is Skidmore Studio based?
Skidmore Studio is headquartered in Detroit, United States, in the North America region.
How does Skidmore Studio make money?
One revenue line is on record: creative Agency Services.
Does Skidmore Studio have an API?
No public API is recorded for Skidmore Studio.
What industry is Skidmore Studio in?
Skidmore Studio's product category is Creative & Branding Services for CPG. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541810 and its SIC code is 7311.