Marketing Research Services
Marketing Research Services is a Cincinnati-based, private full-service market research firm founded in 1973, serving brand marketers with product development research, consumer insights, and specialized U.S. Hispanic market research.
- Company typePrivate
- Founded1973
- HeadquartersCincinnati, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Marketing Research Services does
Marketing Research Services is a private, full-service market research firm headquartered in Cincinnati, Ohio, founded in 1973. According to its firmographic profile, the company specializes in three practice areas: product development research, consumer insights, and Hispanic-market research, the last of which suggests a differentiated cultural and linguistic capability that typically serves brand marketers, CPG companies, and other organizations targeting U.S. Hispanic consumers. The firm operates with 51-100 employees, placing it in the small-to-mid-sized boutique research agency tier rather than among the global research holding companies.
The company's stated service mix implies a project-based B2B revenue model in which clients commission custom qualitative and quantitative studies (e.g., concept tests, product development support, attitudinal and usage studies) and pay on a per-project or retainer basis. No pricing model, contract structures, or productized offerings are disclosed in the available source material, and no customer logos, segment mix, or revenue figures are published.
Operationally, the firm appears to be a traditional people-driven research boutique rather than a technology-platform business. The only retrieved web source resolved to a parked domain-for-sale landing page rather than active company content, indicating that the company's primary web presence (mrsi.com) was not captured as substantive marketing material in this data pass. As a result, there is no verifiable evidence on technology stack, AI tooling, partnerships, certifications, ownership, management, funding, or recent strategic activity; these should be treated as data gaps rather than as confirmed absences.
Marketing Research Services firmographics
Firmographics- Name
- Marketing Research Services
- Website
- https://mrsi.com
- Company type
- Private
- Founded year
- 1973
- Headcount range
- 51–100 employees
- Short description
- Marketing Research Services is a Cincinnati-based, private full-service market research firm founded in 1973, serving brand marketers with product development research, consumer insights, and specialized U.S. Hispanic market research.
- Ownership category
- akta.pro rank
Where Marketing Research Services is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
Marketing Research Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Domain name sale - single transaction |
Marketing Research Services product offering
Product offeringCore offering
Marketing Research Services is a full-service market research company that provides product development research, consumer insights, and Hispanic market research. The firm is based in Cincinnati, United States, was founded in 1973, and operates with 51-100 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Development Research
- Consumer Insights Research
- Hispanic Market Research
Companies that use Marketing Research Services
Customer profileIdeal customer profiles1 record
Marketing Research Services technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marketing Research Services competitors and assessment
Company assessmentPeers
- Long-tenured market research firm with continuous operations since 1973.
- Cincinnati is a hub for major CPG headquarters including Procter & Gamble, Kroger, and several consumer goods companies, providing a dense cluster of high-value research buyers within close proximity. Location-based client proximity lowers business development friction and supports the kind of long-tenured client relationships typical of MRSI's 50-year history.
- Headcount of 51-100 employees indicates a mid-sized operation with sufficient scale to service major CPG, retail, and brand clients without the overhead of large global firms. Mid-sized research providers often achieve attractive margins because they can deliver senior consultant involvement on every project while maintaining lower cost structures than tier-one incumbents.
- Hispanic research is a high-value specialty as the U.S. Hispanic population exceeds 60 million and commands over $2 trillion in annual spending power. Brands disproportionately under-invest in culturally attuned research, creating durable demand for firms with proven Hispanic panel and qualitative capabilities. A firm with 50+ years of focus in this segment has a defensible niche against larger generalist competitors.
- The firm is explicitly positioned as a full-service shop spanning product development and consumer insights under one roof, allowing it to win multi-phase engagements from concept testing through launch tracking. This integrated service model is harder for specialized boutiques to replicate and tends to command higher average project values than single-methodology providers.
Market position
Weaknesses4 records
Competitive moat2 records
Key highlights5 records
Customer concentration
Marketing Research Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Research Services leadership team
Management profileNumber of profiles
Marketing Research Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Research Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Research Services
What does Marketing Research Services do?
Marketing Research Services is a full-service market research company that provides product development research, consumer insights, and Hispanic market research. The firm is based in Cincinnati, United States, was founded in 1973, and operates with 51-100 employees.
Is Marketing Research Services a public or private company?
Marketing Research Services is a private company. It is classified as unknown.
When was Marketing Research Services founded?
Marketing Research Services was founded in 1973. It employs 51 to 100 people.
Where is Marketing Research Services based?
Marketing Research Services is headquartered in Cincinnati, United States, in the North America region.
Who are Marketing Research Services's main competitors?
Peers on record are Long-tenured market research firm with continuous operations since 1973., Cincinnati is a hub for major CPG headquarters including Procter & Gamble, Kroger, and several consumer goods companies, providing a dense cluster of high-value research buyers within close proximity. Location-based client proximity lowers business development friction and supports the kind of long-tenured client relationships typical of MRSI's 50-year history., Headcount of 51-100 employees indicates a mid-sized operation with sufficient scale to service major CPG, retail, and brand clients without the overhead of large global firms. Mid-sized research providers often achieve attractive margins because they can deliver senior consultant involvement on every project while maintaining lower cost structures than tier-one incumbents., Hispanic research is a high-value specialty as the U.S. Hispanic population exceeds 60 million and commands over $2 trillion in annual spending power. Brands disproportionately under-invest in culturally attuned research, creating durable demand for firms with proven Hispanic panel and qualitative capabilities. A firm with 50+ years of focus in this segment has a defensible niche against larger generalist competitors. and The firm is explicitly positioned as a full-service shop spanning product development and consumer insights under one roof, allowing it to win multi-phase engagements from concept testing through launch tracking. This integrated service model is harder for specialized boutiques to replicate and tends to command higher average project values than single-methodology providers..
Does Marketing Research Services have an API?
No public API is recorded for Marketing Research Services.