What Sterling Healthcare Group does

Sterling Healthcare Group is a UK private healthcare operator that runs the New Malden Diagnostic Centre, a single-site outpatient and diagnostic imaging clinic located at 171 Clarence Avenue, New Malden, South London. The clinic delivers a full range of imaging and physiological diagnostics — MRI, X-Ray, Ultrasound (including endoscopic), ECG and echocardiography, NCS/EMG nerve and muscle studies, lung function spirometry, and C-arm fluoroscopy for spinal procedures and pain injections — alongside a dedicated minor operations treatment room covering colposcopy, dermatology, ENT, gynaecology and urology procedures. It also operates a Paediatric Centre of Excellence providing specialist consultations across neurology, dermatology, allergy, endocrinology, genetics, respiratory and orthopaedics, with paediatric MRI including sedation and dedicated paediatric lung function testing.

The clinic runs 14 consultant-led medical specialties (cardiology, cardiothoracic, dermatology, endocrinology, ENT, gastroenterology, neuro diagnostics, obstetrics & gynaecology, ophthalmology, orthopaedics, respiratory, rheumatology, urology, vascular surgery), with senior clinicians brought in from NHS trusts including St George's Hospital and Kingston Hospital to hold outpatient sessions at the facility. Rehabilitation services (physiotherapy, speech and language therapy, occupational therapy, clinical and neuropsychology) are delivered on-site through a partnership with Ascot Rehab. The centre is CQC-regulated and uses conventional, capital-intensive imaging hardware rather than disclosed proprietary AI/ML technology.

Revenue is generated through three streams: (i) insurance billing via recognition with seven major UK private medical insurers (Bupa, Aviva, AXA Health, Cigna, WPA, General & Medical, Healix), (ii) self-pay patients who receive fixed-price quotations prior to treatment, and (iii) facility and consultant session fees paid by NHS consultants holding outpatient clinics at the site. Patients access services via phone, online contact form, insurance network referral, or GP/consultant referral. The company was founded in 2020 and is privately held, with no disclosed funding, ownership structure, or revenue figures.

Name

Sterling Healthcare Group

Legal name

Sterling Healthcare Group

Website

https://sterlinghealthcaregroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based Sterling Healthcare Group operates the New Malden Diagnostic Centre, a private South London outpatient and diagnostic imaging clinic offering MRI, X-Ray, Ultrasound, ECG, lung function testing and minor operations across 14 medical specialties, with a dedicated Paediatric Centre of Excellence serving insured, self-pay and NHS-referred patients.

Ownership category

akta.pro rank

Product category

Private Diagnostic and Outpatient Healthcare Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (except Mental Health Specialists) (621111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Diagnostic imaging services
• Private outpatient clinic
• Specialist medical consultations
• Paediatric diagnostic services
• Private healthcare diagnostics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Billing: Revenue from treating privately insured patients. New Malden Diagnostic Centre is recognised by UK leading medical insurers including Bupa, Aviva, AXA Health, Cigna, WPA, General & Medical, and Healix. Billing processed through insurance providers.
2. Self-Pay Patients: Fixed rate costs charged to self-funding patients. Fixed price quotation provided before commencing treatment. Payment accepted via cash or card at reception.
3. Consultant Sessions: NHS and private consultant specialists hold outpatient clinics at the facility, generating facility fees for the use of diagnostic and treatment rooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sterling Healthcare Group operates the New Malden Diagnostic Centre, a large private outpatient and diagnostics clinic in South London providing a full range of diagnostic imaging (MRI, X-Ray, Ultrasound, ECG/Echocardiography, NCS/EMG, C-arm fluoroscopy, Lung Function Testing) alongside specialist consultant outpatient services across 14 medical specialties and a dedicated Paediatric Centre of Excellence. Services are delivered to privately insured patients, self-paying patients, and NHS-referred patients via single-site appointment-based care.

Product overview

Sterling Healthcare Group operates the New Malden Diagnostic Centre as its core product—a large private outpatient and diagnostics clinic in South London offering quick access to diagnosis and treatment. The centre provides a comprehensive range of diagnostic and imaging services (MRI, X-Ray, Ultrasound, ECG/Cardiac Testing, NCS/EMG, Lung Function Testing, C-arm imaging) alongside a dedicated minor ops facility. The group also offers specialist consultant outpatient services across multiple medical specialties (Cardiology, Cardiothoracic, Dermatology, Endocrinology, ENT, Gastroenterology, Neurology, Obstetrics & Gynaecology, Ophthalmology, Orthopaedics, Respiratory, Rheumatology, Urology). Additionally, there is a dedicated Paediatric Centre of Excellence providing specialist care across neurology, dermatology, allergy, endocrinology, genetics, respiratory, orthopaedics, and diagnostics specifically for children. The centre is complemented by rehabilitation services delivered in partnership with Ascot Rehab.

Differentiator

Problem solved

Functional benefit

Products and services

• New Malden Diagnostic Centre A large private outpatient and diagnostics clinic in South London offering quick and easy access to diagnosis and treatment with a full range of the latest diagnostic and imaging services alongside a wide choice of specialist consultant outpatient services, and a dedicated paediatric department.
• MRI (Magnetic Resonance Imaging) Diagnostic imaging service using strong magnetic field and radio waves to create detailed images of organs and tissues within the body, including brain, spinal cord, joints, bones, heart, breasts, and internal organs. Includes paediatric MRI with sedation option.
• X-Ray Diagnostic imaging service that uses radiation passing through the body to create images, with dense parts like bone appearing white and softer tissues appearing darker.
• Ultrasound Diagnostic imaging service that uses high frequency sound waves to create images of the inside of the body, with external, internal, and endoscopic ultrasound options available.
• ECG / Cardiac Testing Diagnostic service that monitors heart rhythm and electrical activity through electrocardiogram (ECG) and echocardiogram (ultrasound of the heart) tests.
• NCS/EMG (Nerve Conduction Studies/Electromyogram) Diagnostic tests used to diagnose disorders of peripheral nerves, muscle disorders, motor neurone disease, and disorders of nerve and muscle junction.
• Lung Function Testing Series of tests that evaluate lung health and performance, measuring how well lungs breathe and supply oxygen to blood, using spirometry to diagnose asthma, chronic cough, and breathing difficulties.
• Rehabilitation Services Consultant-led adult and paediatric rehabilitation services for neurological and musculoskeletal conditions, including Physiotherapy, Speech and Language Therapy, Occupational Therapy, and Clinical and Neuropsychology, provided in partnership with Ascot Rehab.
• Minor Operations Dedicated minor operations treatment room offering procedures including colposcopy, dermatology treatments, ENT procedures, gynaecology procedures, and urology procedures.
• C-arm Imaging (Spinal and Pain Injections) Specialised X-ray machine providing real-time imaging during spinal procedures and pain injections for precise needle guidance.
• Paediatric Centre of Excellence Dedicated family-friendly environment providing expert care across a wide range of paediatric specialties including neurology, dermatology, allergy, imaging, endocrinology, genetics, respiratory, orthopaedics, and blood tests, with specialised Paediatric Nurse-led clinics and child-friendly diagnostics including MRI with sedation.
• Specialist Consultant Outpatient Services Wide range of specialist consultant outpatient services covering cardiology, cardiothoracic, dermatology, endocrinology, ENT, gastroenterology, neuro diagnostics, obstetrics and gynaecology, ophthalmology, orthopaedics, respiratory, rheumatology, urology, and vascular surgery.

Quantifiable outcome

• Appointment with specialist consultant available quickly
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Ascot RehabcoreStrategic or Co-development PartnerAscot Rehab provides high quality, consultant-led and patient-focused adult and paediatric rehabilitation services at New Malden Diagnostic Centre. Services include Physiotherapy, Speech and Language Therapy, Occupational Therapy, and Clinical and Neuropsychology. They treat neurological and musculoskeletal conditions, traumatic brain and spinal cord injuries, and post-neurosurgical patients. Ascot Rehab has centres in Bagshot, Central London, and New Malden.
• BupacoreChannel Partner/ Reseller/ DistributorMajor UK private health insurer recognised at New Malden Diagnostic Centre. Bupa policyholders access diagnostic imaging and specialist outpatient consultations at the centre.
• AvivacoreChannel Partner/ Reseller/ DistributorMajor UK private health insurer recognised at New Malden Diagnostic Centre. Aviva policyholders access diagnostic imaging and specialist outpatient consultations.
• AXA HealthcoreChannel Partner/ Reseller/ DistributorMajor UK private health insurer recognised at New Malden Diagnostic Centre. AXA policyholders access diagnostic imaging and specialist outpatient consultations.
• Cigna Health CarecoreChannel Partner/ Reseller/ DistributorMajor UK private health insurer recognised at New Malden Diagnostic Centre. Cigna policyholders access diagnostic imaging and specialist outpatient consultations.
• WPA (Western Provident Association)coreChannel Partner/ Reseller/ DistributorUK private health insurer recognised at New Malden Diagnostic Centre. WPA policyholders access diagnostic imaging and specialist outpatient consultations.
• General & MedicalcoreChannel Partner/ Reseller/ DistributorUK private health insurer recognised at New Malden Diagnostic Centre. General & Medical policyholders access diagnostic imaging and specialist outpatient consultations.
• HealixcoreChannel Partner/ Reseller/ DistributorUK private health insurer recognised at New Malden Diagnostic Centre. Healix policyholders access diagnostic imaging and specialist outpatient consultations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Bupa Cromwell Hospital: London private hospital owned by Bupa (one of Sterling's recognised insurer payors) offering diagnostic imaging, outpatient specialty services, and minor procedures. Comparable in London private diagnostics but operated by Sterling's own payor, giving it a unique perspective on Sterling's market.

Direct peers

• InHealth Group: UK's largest specialist provider of diagnostic and imaging services, operating community diagnostic centres, MRI, CT, ultrasound, and outpatient services to both NHS and private payors. Directly comparable to Sterling's diagnostic imaging offering and insurer/NHS referral model.
• Vista Health: UK private diagnostic imaging provider offering MRI, CT, ultrasound, X-ray and cardiology services to self-pay and insured patients across multiple locations. Directly competes on the same outpatient diagnostic proposition, with similar payor mix and London/South East footprint.
• Prime Health Diagnostics: Surrey-based private diagnostic centre offering MRI, CT, ultrasound, X-ray, and cardiology diagnostics to self-pay and insured patients. Direct geographic and product competitor to Sterling's New Malden site, very similar multi-modality imaging proposition.
• European Scanning Centre: Central London private imaging centre providing MRI, CT, and other diagnostic scans to self-pay and insured patients, including paediatric imaging. Directly comparable in standalone private diagnostic imaging proposition and payor mix.

Broad incumbents

• Ramsay Health Care UK: Global private hospital group with a UK network of private hospitals offering diagnostic imaging, outpatient consultations, and minor procedures. Comparable private outpatient and diagnostics proposition, larger scale and wider geography than Sterling's single site.
• Circle Health Group: UK private hospital operator running 50+ hospitals and clinics with diagnostic imaging and outpatient services, including NHS partnerships. Comparable as a private multi-specialty provider, broader scope than Sterling with inpatient beds and theatre capability.
• Spire Healthcare: Large UK private hospital group offering private diagnostic imaging, outpatient consultations, and inpatient services across multiple sites. Comparable as a multi-specialty private diagnostics provider in the same UK market, but at much greater scale and with inpatient capability Sterling lacks.
• The London Clinic: Independent charitable private hospital in central London providing diagnostic imaging, outpatient services across multiple specialties, and day-case procedures. Overlapping in private multi-specialty outpatient and diagnostics, but with full inpatient hospital and acute services.
• HCA Healthcare UK: Operates major London private hospitals (The Harley Street Clinic, The Wellington, The Princess Grace) with comprehensive diagnostic imaging and consultant outpatient services. Overlapping in private outpatient diagnostics and London catchment, but at much larger scale with full hospital infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewMaldenDiagnosticCentre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Healthcare Group