Tower Performance

What Tower Performance does

Tower Performance, Inc., founded in 1964 and headquartered in Florham Park, New Jersey, is a privately held industrial services company specializing in the repair, maintenance, upgrade, inspection, and new construction of cooling towers for heavy-industrial and commercial customers. Operations span five regional offices (New Jersey, Texas, Arkansas, Colorado, and New York) with stated nationwide project coverage and 24/7 emergency repair response. The core service offering covers all makes and models of cooling towers — counterflow, crossflow, induced draft, forced draft, hyperbolic, and HVAC — including emergency and routine repairs, thermal efficiency upgrades (including crossflow-to-counterflow conversions and cell elimination), turnkey new-tower construction using wood, concrete, steel, or fiberglass to CTI/OSHA/UBC standards, and formal written engineering evaluations.

The business operates two intertwined revenue streams. The first is professional services — repair, upgrades, new construction, and engineering evaluations — bid on a project or quote basis, with thermal performance guarantees on new builds and upgrades. The second is a parts distribution business reselling OEM components (fills, nozzles, fans, gear reducers, motors, valves, couplings, drift eliminators, vibration switches, fan stacks, casings/louvers, lumber) sourced from a network of more than ten third-party manufacturers including Brentwood Industries, C.E. Shepherd, Amarillo Gear, Hudson Products, Cofimco, Midwest Towers, Sumitomo, and Rexnord. Customers are concentrated in chemical processing, oil and gas refining, utilities and power generation (including cogeneration), air separation, pulp and paper, and commercial HVAC segments (hospitals, universities, office/apartment buildings). The go-to-market is an enterprise field-sales motion executed through regional offices and supported by a website-driven request-for-information channel and a Satisfied Customers referral program. All pricing is quote-based; no disclosed pricing, public revenue figures, or institutional ownership information is available.

Name

Tower Performance

Legal name

Tower Performance, Inc.

Website

https://towerperformance.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Tower Performance, Inc. is a privately held, US-based industrial services company founded in 1964 that specializes in cooling tower repair, maintenance, thermal upgrades, engineering evaluations, and new tower construction for chemical, refining, utility, air separation, cogeneration, and commercial HVAC customers across five regional offices.

Ownership category

akta.pro rank

Product category

Industrial Cooling Tower Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Testing, Adjusting & Balancing (TAB) & Performance Verification (BPABACAJ)

Keywords

• Cooling tower services
• Cooling tower repair
• Industrial cooling maintenance
• Thermal performance upgrades
• Cooling tower parts supply

Headquarters

HQ city

Florham Park

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cooling Tower Repair Services: Emergency and routine repairs, maintenance, and structural repairs for all makes and models of cooling towers including steel structural members, basins, distribution systems, and mechanical equipment.
2. New Tower Construction: Design and construction of new cooling towers using wood, concrete, steel or fiberglass materials. Built to CTI, OSHA and UBC standards with guaranteed thermal performance.
3. Thermal Upgrades: Thermal performance upgrades to increase efficiency and provide colder water. Includes conversion from crossflow to counterflow towers and cell elimination to reduce operating costs.
4. Replacement Parts: Full range of cooling tower spare and replacement parts including fans, motors, gear reducers, fill, nozzles, drift eliminators, couplings, valves, and structural components.
5. Engineering Services: Design and engineering for repairs, upgrades, and new turn-key installations. Includes thermal testing, performance analysis, physical inspections, and future performance projections.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Tower Performance, Inc. provides emergency and routine cooling tower repair, maintenance, upgrades, inspection, and new construction services for all makes and models of industrial and commercial cooling towers. The company also supplies a full range of OEM replacement parts (fans, motors, gear reducers, fill, nozzles, drift eliminators, couplings, valves, structural components) and offers engineering evaluations including thermal performance testing.

Product overview

Tower Performance is a cooling tower service and parts company offering a comprehensive portfolio of repair, upgrade, and new construction services for all makes and models of cooling towers. The company operates as a unified service offering combining emergency and routine repairs, thermal and efficiency upgrades, new tower construction, and engineering evaluation services. Their parts division provides a complete range of replacement components including fan assemblies (Hudson, Amarillo Chittom PowerFlo, Moore, Cofimco), fill media (film fills and splash fills from Brentwood Industries, C.E. Shepherd, Tower Components), gear reducers (Amarillo Gear, Sumitomo Paramax), motors (Siemens, Westinghouse, Reliance, GE), nozzles, valves, drift eliminators, couplings, drive shafts, vibration switches, fan stacks, casings/louvers, and lumber/hardware. All products are sourced from original manufacturers including Brentwood Industries, C.E. Shepherd Company, Amarillo Gear Company, Rexnord, and others. The company serves chemical, petrochemical, pulp and paper, plastics, refineries, utilities, processing plants, air separation, and cogeneration facilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Increased cooling capacity with fast payback periods on thermal upgrades
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Brentwood IndustriescoreTechnology or IntegrationTower Performance sources film fills, drift eliminators, and splash fills from Brentwood Industries for cooling tower applications in Power, pulp & Paper, Refining, Petrochemical, Steel, Chemical, and Food Processing Industries. Brentwood products include CF series cross corrugated fills with patented alternating tips, vertical flow anti-fouling fills, and cellular drift eliminators.
• C.E. Shepherd CompanycoreTechnology or IntegrationTower Performance provides C.E. Shepherd crossflow tower nozzles and CES 190 cellular film fills. Shepherd nozzles eliminate vortex spiral of water and create consistent uniform diffusion patterns. The company also supplies Shepherd splash fills and drift eliminators.
• Amarillo Gear CompanycoreTechnology or IntegrationAmarillo Gear Company manufactures A Series right angle gear drives for Tower Performance as direct replacements for Marley Cooling Tower drives. Also supplies composite drive shafts and fans featuring carbon fiber construction, high misalignment capacity, and corrosion resistance.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• EVAPCO: Global cooling tower, adiabatic cooler, and heat exchanger manufacturer with worldwide service and parts operations. Direct peer for Tower Performance because its installed base across power, petrochemical, and HVAC generates the same kind of recurring repair/upgrade/parts business Tower Performance targets, but at meaningfully greater scale.
• Baltimore Aircoil Company (BAC): Major global manufacturer of cooling towers, evaporative condensers, and ice thermal storage equipment with a substantial aftermarket service organization. Directly comparable to Tower Performance in serving commercial HVAC and industrial customers with cooling-tower retrofit, parts, and engineered-solution offerings, though as a much larger incumbent.
• SPX Cooling Technologies (Marley): Global leader in cooling tower manufacturing and aftermarket services (Marley, Hamon Cooling brands). Directly comparable to Tower Performance because it serves the same customers, performs comparable repairs/upgrades/new installations, and competes for the same chemical, utility, and HVAC accounts — but operates at vastly larger scale and broader geographic reach.
• Hamon: International engineering and services group with a dedicated cooling tower services and retrofit business serving utilities, refining, and heavy industrial customers. Comparable to Tower Performance in core cooling-tower service and upgrade offerings, but operating globally with much larger resources.
• GEA Group (Heat Exchangers / Cooling): Large diversified industrial equipment group serving food, chemical, and utility customers with cooling and heat-transfer solutions, including cooling-tower services in some markets. Broad incumbent relevant to Tower Performance because it competes for similar industrial cooling contracts as part of a much wider portfolio of industrial offerings.

Direct peers

• Composite Cooling Solutions: Specialty manufacturer of composite/fiberglass cooling towers and components serving similar industrial end-markets as Tower Performance. Highly comparable in scope (manufacture + service of cooling towers), although smaller and more narrowly focused.
• Delta Cooling Towers: US manufacturer of prefabricated induced-draft cooling towers and supporting services. Highly comparable specialty player in the same narrow space as Tower Performance, serving industrial and commercial cooling-tower customers with engineered equipment and aftermarket offerings.
• Paharpur Cooling Towers: India-based cooling tower manufacturer and services firm serving refineries, petrochemicals, and power generation worldwide. Direct peer because it operates in the same cooling-tower repair, upgrade, new-build, and parts space with multi-region industrial customers comparable to Tower Performance's.
• Midwest Towers: US cooling tower manufacturer and services firm producing fiberglass fan stacks, valves, and related components, and listed as a Tower Performance partner. Direct peer — comparable specialty manufacturer/services company targeting overlapping industrial and commercial customers in the cooling tower aftermarket.
• RSD Environmental Group: US-based industrial services firm specializing in cooling tower maintenance, water treatment, and repair for chemical, refining, and utility customers. Direct peer because it competes head-to-head for the same service contracts and water-side cooling work that drive Tower Performance's recurring revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Performance