Max Truck
Max Truck operates MaxTruck.se, a Swedish-language WordPress blog about forklifts covering safety, purchasing, and financing guidance for warehouse operators. The site is independent of Max Truck AB, the original Swedish forklift maker that has since gone bankrupt.
- Company typePrivate
- Founded2005
- HeadquartersFrösön, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Max Truck does
Max Truck, in its current form, operates as MaxTruck.se — a Swedish-language informational WordPress blog covering forklifts (gaffeltruckar), including their history, safety practices, purchasing guidance, and financing options. The site targets two user groups: Swedish warehouse and logistics operations that rely on forklifts for material handling, and private individuals or small businesses operating forklifts in private facilities, with content authored by Leo Bergquist and dated primarily to 2019–2020.
The firmographic record reflects a different historical identity: Max Truck AB was founded in 2005 in Frösön (Östersund area), Sweden, developed a unique multi-way multi-patent truck according to its company description, and is locally associated with the 'Maxtruck 2t' forklift model. However, Max Truck AB has since gone bankrupt (konkurs), and the MaxTruck.se website explicitly disclaims affiliation with the former company. No patents, certifications, partnerships, integrations, or proprietary technology products are documented for the active entity.
The current business model is unclear from the data. The site carries no e-commerce storefront, product listings, or pricing; the only direct visitor interaction mechanism is a basic contact form. No revenue, funding events for the current entity, headcount, or monetization channels are disclosed, indicating the asset is effectively a residual informational blog rather than an operating commercial business.
Max Truck firmographics
Firmographics- Name
- Max Truck
- Legal name
- MaxTruck.se
- Website
- https://maxtruck.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Max Truck operates MaxTruck.se, a Swedish-language WordPress blog about forklifts covering safety, purchasing, and financing guidance for warehouse operators. The site is independent of Max Truck AB, the original Swedish forklift maker that has since gone bankrupt.
- Ownership category
- akta.pro rank
Max Truck industry classification
Industry- Product category
- Industrial Forklift Trucks
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)
Keywords
Where Max Truck is headquartered
LocationHeadquarters
- HQ city
- Frösön
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Max Truck business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels2 records
Max Truck product offering
Product offeringCore offering
Max Truck developed a unique multi-way, multi-patent forklift truck and high-tech material handling solutions, with its flagship product being the Maxtruck 2t. The current MaxTruck.se website operates as an informational blog providing guidance on forklift operation, safety practices, purchasing decisions, and financing for Swedish warehouse operators and private buyers. The original legal entity Max Truck AB has since gone bankrupt; the website now functions as an independent informational resource.
Product overview
Max Truck operates primarily as an informational and educational website focused on forklifts and forklift safety. The company is associated with the Maxtruck 2t forklift model. The site provides content about forklift history, safety guidelines, and general industry information. Note: The original Max Truck AB company has gone bankrupt, and this website operates as an independent information resource.
Differentiator
Problem solved
Functional benefit
Brands
- Maxtruck 2t: A forklift product manufactured by Maxtruck, noted as the company's signature product in Östersund.
Products and services
- Maxtruck 2t The Maxtruck 2t is a forklift truck model developed by Max Truck, known as the company's signature product. It is designed for lifting and transporting heavy goods in warehouse and logistics environments.
- MaxTruck.se Information Platform (Gaffeltruckar) An informational and educational website providing guidance on forklifts (gaffeltruckar), forklift operation, safety practices, financing options, and purchasing decisions for warehouse operators and private buyers in Sweden.
Quantifiable outcome
- 800 people are injured in forklift accidents in Sweden each year so severely that they must miss work
Companies that use Max Truck
Customer profileSegments2 records
Ideal customer profiles2 records
Max Truck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Max Truck partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Max Truck competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights3 records
Customer concentration
Max Truck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Truck leadership team
Management profileNumber of profiles
Profiles1 record
Max Truck funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Truck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Truck
What does Max Truck do?
Max Truck developed a unique multi-way, multi-patent forklift truck and high-tech material handling solutions, with its flagship product being the Maxtruck 2t. The current MaxTruck.se website operates as an informational blog providing guidance on forklift operation, safety practices, purchasing decisions, and financing for Swedish warehouse operators and private buyers. The original legal entity Max Truck AB has since gone bankrupt; the website now functions as an independent informational resource.
Is Max Truck a public or private company?
Max Truck is a private company. It is classified as unknown and is currently closed.
When was Max Truck founded?
Max Truck was founded in 2005. It employs 1 to 10 people.
Where is Max Truck based?
Max Truck is headquartered in Frösön, Sweden, in the Europe region.
Does Max Truck have an API?
No public API is recorded for Max Truck.
What industry is Max Truck in?
Max Truck's product category is Industrial Forklift Trucks. Its primary akta.pro industry code is IMACABAG, Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition). Its NAICS code is 333924 and its SIC code is 3537.