Pro Urba

What Pro Urba does

Pro Urba is a French designer, manufacturer, and distributor specializing in the design and equipping of public spaces with playgrounds, urban furniture, sports facilities, and safety surfaces. Founded approximately 1976-1977 and headquartered in Rillieux-la-Pape (Lyon region) with secondary headquarters in Neuilly-sur-Marne (Paris region), the company primarily serves French municipalities and local government bodies (collectivités), as well as educational institutions and tourism operators. Pro Urba operates three product brands: the core Pro Urba brand covering playgrounds, urban furniture, and safety surfaces; Aqua Pro Urba for water play equipment and misting systems; and Urba Move for outdoor sports equipment and fitness installations. The company holds ISO/FSC/PEFC certifications via its supplier network, and works with 100+ employees through 11 regional sales offices across France plus international offices in Geneva (Switzerland) and Brussels (Belgium).

The company's product portfolio spans five core categories: playground equipment (swings, climbing structures, slides, themed custom installations, musical and interactive play elements), urban furniture (benches, bike racks, fountains, signage, shelters, connected furniture), sports equipment under the Urba Move brand (fitness stations, multi-sport goals, basketball hoops, skate parks, pumptracks, street workout, table tennis), safety flooring (12 proprietary Terra-branded surfaces including Terradal, Terraecologik, Terrafib, Terragom, Terragrass, Terragreen, Terragrip, Terraliege, Terralum, Terrascape, Terraway, and Terrawood), and aquatic play (splash pads, water jets, misting systems, water slides). Pro Urba combines in-house custom manufacturing capabilities with a curated distribution portfolio of over 20 exclusive European manufacturer brands including Spielart (Germany), Buglo Play (Poland), Elverdal (Denmark), Kaiser & Kühne (Germany), Spielbau GmbH (Germany), Huck Occitania (France), Ijslander BV (Netherlands), and Vasart Urban Design (Italy). Notable technical features include EN 1176-compliant safety equipment, FSC-certified wood materials (robinia, oak, larch), inclusive PMR-accessible designs, and emerging connected/smart product lines.

Pro Urba generates revenue through one-time equipment sales and installation services to B2B clients, with pricing handled via a quote-based model for custom projects and an authenticated professional catalog for standard products. The company operates a direct field sales model through 11 regional offices across France plus international offices in Geneva and Brussels, with territory-based representatives handling client engagement for public-sector procurement cycles. With 100+ employees and a project portfolio exceeding 1,000 completed playground and sports installations over nearly 50 years, the company combines project-based custom turnkey work with standardized catalog sales. Multi-year contracts are typical for larger public-sector deployments, and recent strategic moves include the May 2026 inauguration of a new eco-responsible headquarters in Rillieux-la-Pape and a federation-level partnership with FFTT for public table-tennis spaces.

Name

Pro Urba

Legal name

Pro Urba

Website

https://prourba.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro Urba is a French designer, manufacturer, and distributor of playgrounds, urban furniture, sports equipment, and safety surfaces, serving primarily French municipalities, schools, and tourism operators through 11 regional offices across France and international offices in Switzerland and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuilly-sur-marne

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Playground Equipment Sales: Sale of playground equipment including swings, climbing structures, slides, interactive games, and themed play structures to public sector clients. Products are sold through catalog with pricing available to registered professional accounts. The company also offers customized playground design and installation services.
2. Urban Furniture Sales: Sale and installation of urban street furniture including benches, bike racks, fountains, barriers, lighting, signage, and connected furniture for municipalities and public spaces.
3. Sports Equipment Sales: Sale of outdoor sports equipment including multi-sport goals, basketball hoops, fitness equipment, pumptracks, skate parks, and street workout stations for public sports areas.
4. Safety Surface Systems: Sale of proprietary safety surface solutions including rubber tiles, synthetic grass, and impact-absorbing materials for playground installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pro Urba is a French manufacturer, distributor, and installer of playground equipment, urban furniture, sports equipment, and proprietary safety surface systems for public spaces. The company supplies French municipalities, schools, and tourism operators through a network of regional offices across France plus international offices in Geneva and Brussels, delivering turnkey projects that combine custom in-house design, exclusive European manufacturer brands, and on-site installation.

Product overview

Pro Urba is a French manufacturer of playgrounds, urban furniture, sports equipment, and safety flooring surfaces operating since approximately 1976. The company operates across five main product universes: (1) Playground/Play Areas (Aire de jeux/espace ludique) featuring equipment from swings and slides to custom structures, interactive connected games, and musical play elements; (2) Aqua Pro Urba water playground equipment including misting, splash pads, and aquatic structures; (3) Urban Furniture (Mobilier urbain) encompassing benches, connected furniture, shelters, planters, and city amenities; (4) Sports Equipment under the Urba Move brand including fitness, skate parks, pumptracks, and multi-sport courts; and (5) Safety Flooring (Sols) with the Terradal, Terraecologik, Terrawood, and other surface solutions. Pro Urba distributes 20+ exclusive manufacturer brands including Spielart (Germany), Buglo Play (Poland), Elverdal (Denmark), Kaiser & Kühne (Germany), WATERCONNECT, VASART URBAN DESIGN, and others. The company maintains custom manufacturing capabilities and serves primarily public-sector clients (collectivités) through regional agencies across France, Switzerland, and Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua Pro Urba: Sub-brand specializing in aquatic playgrounds and water play equipment for outdoor spaces, including splash pads, water jets, misting systems, and water slides.
• Urba Move

Products and services

• Aire de jeux / espace ludique (Playground and play area equipment) Full range of playground and play area equipment including swings, slides, climbing structures, sand and water play, interactive and connected games, musical equipment, trampolines, sculptures, spring toys, and custom-designed play structures. Sold to municipalities, schools, and tourism operators with installation services.
• Mobilier urbain (Urban street furniture) Urban street furniture for public spaces including benches, picnic tables, loungers, shelters, planters, bike racks, barriers, drinking fountains, signage, connected furniture, bollards, bins, tree grates, and urban pergolas with climbing plants. Sold and installed for municipalities and public spaces.
• Equipement sportif — Urba Move (Outdoor sports equipment) Outdoor sports equipment for public sports areas including multi-sport goals, fitness stations, connected fitness solutions, basketball hoops, pumptracks, skate parks, street workout/calisthenics, parcours de santé, and multi-sport city stades/cityboxes. Sold and installed for municipalities and public institutions.
• Sols (Proprietary safety flooring surfaces) Proprietary safety flooring surface range for playgrounds and outdoor spaces, including 12 branded Terra products: Terradal, Terraecologik, Terrafib, Terragom, Terragrass, Terragreen, Terragrip, Terraliege, Terralum, Terrascape, Terraway, and Terrawood. Includes rubber tiles, synthetic grass, and impact-absorbing materials for playground safety compliance.
• Aqua Pro Urba (Aquatic playground equipment) Water playground equipment for outdoor public spaces including misting systems, water jets, splash pads, aquatic play structures, water slides, and Water Journey MC products. Sold and installed for municipalities, tourism operators, and public institutions.

Quantifiable outcome

• 500+ projects completed
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• SpielartcoreTechnology or IntegrationGerman manufacturer of natural play equipment specializing in robinier wood structures. Spielart supplies custom-designed swings, climbing structures, and play elements featured in Pro Urba projects including the Toulouse Parc de la Marcaissonne installations.
• Buglo PlaycoreTechnology or IntegrationPolish manufacturer specializing in robinien wood playground equipment with inclusive design focus. Buglo Play supplies play structures featured in Pro Urba's themed playground projects.
• Kaiser & KühnecoreTechnology or IntegrationGerman manufacturer of commercial playground equipment including swings, rotating equipment, and inclusive play structures. ISO 9001 and ISO 14001 certified supplier with products meeting EN 1176 standards.
• ElverdalcoreTechnology or IntegrationDanish manufacturer of wooden playground equipment specializing in oak, robinier, and larch constructions. ISO certified with PEFC wood certification for sustainable materials.
• FFTT (Fédération Française de Tennis de Table)strategicStrategic or Co-development PartnerFrench Table Tennis Federation partnership to develop new public ping-pong spaces. Strategic alliance to expand table tennis into public spaces with specialized outdoor tables.
• Spielbau GmbHcoreTechnology or IntegrationGerman manufacturer of play equipment including Grasart line of natural grass-themed structures and playground equipment with stainless steel components and rubber elements.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hags: Swedish/UK playground and outdoor fitness equipment manufacturer serving public-sector clients across Europe. Comparable product portfolio (swings, towers, inclusive play) and similar B2B municipal sales motion to Pro Urba.
• SMC2: French playground equipment manufacturer and turnkey public-space designer. Direct competitor to Pro Urba in France with comparable custom design, manufacturing, and installation capabilities targeting Collectivités.
• Streetlife: Dutch designer and manufacturer of premium street furniture for public spaces, with comparable product categories to Pro Urba's Mobilier urbain line including benches, planters, and bicycle infrastructure.
• Kompan: Danish global leader in playground and outdoor fitness equipment serving municipalities and schools. Comparable as a direct peer in playground equipment, with similar turnkey design-and-installation model and overlapping safety-surface offerings.
• Lappset: Finnish manufacturer of playground, sports, and outdoor fitness equipment with a strong European municipal customer base. Highly comparable to Pro Urba across product categories including themed play structures and outdoor sports equipment under the Urba Move sub-brand.
• Vestre: Norwegian manufacturer of sustainable urban furniture with strong public-sector references across Europe. Comparable to Pro Urba's urban furniture offering and similarly emphasizing eco-responsible design and FSC-certified materials.
• Berliner Seilfabrik: German manufacturer of rope-based playground equipment and climbing structures. Comparable to Pro Urba's Huck Occitania rope-play offerings and serves overlapping European municipal customers with EN 1176 compliant equipment.
• Metalco: Italian manufacturer of urban furniture and street furniture with comparable product range (benches, planters, bike racks) and overlapping European municipal customer base.
• Proludic: French-headquartered manufacturer and installer of playground, sports, and urban fitness equipment for public spaces. Direct competitor to Pro Urba in the same French municipal tender market with overlapping product universes including inclusive play and outdoor fitness.

Broad incumbents

• PlayCore: US-based broad recreation and playground equipment group with a wide portfolio of play, sports, and site-furnishing brands. Functions as a broad incumbent offering overlapping capabilities to Pro Urba but serving North American public-sector markets as part of a larger portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-urba
• Instagraminstagram.com/prourba
• Xx.com/Pro_Urba

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Urba