Forever Redwood
Forever Redwood is a US direct-to-consumer e-commerce manufacturer founded in 1995 that designs, builds, and ships custom handcrafted California Redwood outdoor structures (pergolas, pavilions, gazebos, arbors, tiny houses, saunas) and furniture, serving residential customers and trade professionals nationwide.
- Company typePrivate
- Founded1995
- HeadquartersAnnapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Forever Redwood does
Forever Redwood Inc. is a US direct-to-consumer e-commerce manufacturer founded in 1995 by Raul Hernandez, headquartered in Annapolis, that designs, builds, and ships custom handcrafted California Redwood outdoor structures and furniture. Its catalog spans more than 240 base models organized into four flagship outdoor structure lines — pergolas (31 models), pavilions (36 models), gazebos (9 models), and arbors (10 models) — complemented by tiny houses and cabins, sheds/barns/saunas, and a Custom Structures service that accepts customer-supplied architect drawings. The furniture pillar includes tables, 124 seating models (benches, chairs, loungers, rockers, stools), 21 swing/glider models, an indoor line, a kids collection, planters, and accessories. Every product is built-to-order, configurable online for real-time transparent pricing, and tied to the company's Restoration Forestry mission of milling lumber from restorative forestry operations to fund old-growth redwood restoration.
Forever Redwood firmographics
Firmographics- Name
- Forever Redwood
- Legal name
- Forever Redwood Inc.
- Website
- https://foreverredwood.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forever Redwood is a US direct-to-consumer e-commerce manufacturer founded in 1995 that designs, builds, and ships custom handcrafted California Redwood outdoor structures (pergolas, pavilions, gazebos, arbors, tiny houses, saunas) and furniture, serving residential customers and trade professionals nationwide.
- Ownership category
- akta.pro rank
Forever Redwood industry classification
Industry- Product category
- Custom Redwood Outdoor Furniture & Structures
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Prefabricated Wood Building Manufacturing (321992)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
- akta.pro secondary industries
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Pergolas, Gazebos & Shade Structures (HSAPALAD), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI)
Keywords
Where Forever Redwood is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Forever Redwood business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom-made-to-order product sales: Primary revenue comes from one-time sales of custom-made redwood outdoor structures and furniture (pergolas, pavilions, gazebos, arbors, tiny houses, sheds, saunas, tables, benches, seating, swings, planters, indoor furniture, accessories). Each order is configured online or by phone, with designers producing drawings for approval before build. Prices are quote-based, not standardized list pricing.
- White Glove professional installation services: Optional add-on installation service available in all 50 states (selected as White Glove Assembly at checkout). Customers can otherwise self-assemble the kits. This generates professional-services revenue on top of the product sale.
- Trade Program sales channel: Dedicated Trade Program offering for trade professionals (designers, landscapers, architects, builders), generating repeat/wholesale-style B2B orders on top of consumer DTC sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Custom quote-based pricing via online configurator or phone consultation |
| Other | — | Trade Program pricing tier |
Go-to-market motion3 records
Forever Redwood product offering
Product offeringCore offering
Forever Redwood designs, handcrafts, and sells custom-made California Redwood outdoor structures (pergolas, pavilions, gazebos, arbors, tiny houses, sheds, saunas) and indoor/outdoor furniture (tables, seating, swings and gliders, indoor furniture, planters, kids furniture, accessories). Every product is built to customer specifications, configured online for real-time transparent pricing, shipped free nationwide, and supported by an optional in-house White Glove installation service available in all 50 states.
Product overview
Forever Redwood operates a direct-to-consumer e-commerce platform selling a single integrated catalog of custom handcrafted outdoor and indoor Redwood products, organized as a platform-plus-modules architecture under one storefront (foreverredwood.com). The core offering is the "Structures" pillar, comprising four flagship product lines: Pergolas (31 base models), Pavilions (36 base models), Gazebos (9 base models), and Arbors (10 base models), supplemented by Tiny Houses & Cabins (5 models), Sheds/Barns/Saunas (4 models), and a Custom Structures service for architect-designed builds. Complementing the structures pillar are three furniture pillars: Tables (Dining, Picnic, Folding, Kid's, Side, Specialty), Seating (124 models spanning benches, chairs, loungers, rockers, stools, and hammocks), and Swings & Gliders (21 models), plus an Indoor Furniture collection and a Kids Collection. The platform rounds out with Planters (large, round, small, specialty, tapered) and a broad Accessories line. Every product is built-to-order from California Redwood, customizable online, shipped free nationwide (excluding HI & AK), and supported by an installation team available in all 50 states. The company, founded in 1995, ties every purchase to its Restoration Forestry mission to bring back Old Growth Forests.
Differentiator
Problem solved
Functional benefit
Products and services
- Pergolas Heavy-duty timber garden, attached, and custom pergola kits handcrafted from California Redwood with 31 base models, built with steel-and-wood supports and engineered for hand assembly or professional installation.
- Pavilions
- Gazebos
- Arbors
- Tiny Houses & Cabins
- Sheds, Barns & Saunas
- Custom Structures
- Tables (Dining, Picnic, Folding, Kid's, Side, Specialty)
- Seating (Benches, Chairs, Loungers & Recliners, Rockers, Stools)
- Swings & Gliders
- Indoor Furniture
- Planters
- Kids Collection
- Accessories
- White Glove Installation Service
- Trade Program
Companies that use Forever Redwood
Customer profileIdeal customer profiles2 records
Forever Redwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Forever Redwood partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Forever Redwood competitors and assessment
Company assessmentDirect peers
- New England Arbors: New England Arbors makes vinyl and wood arbor, pergola, and trellis kits sold through home improvement retailers and online. Comparable to Forever Redwood's arbors and pergolas pillar in kit-form outdoor structures.
- Yardistry: Yardistry sells DIY cedar and wood outdoor structure kits (pergolas, pavilions, gazebos) direct to consumers with online configurators. Directly comparable to Forever Redwood's structures pillar across product category, channel, and customization model.
- Cedarshed Industries: Cedarshed manufactures cedar sheds, gazebos, pergolas, and outdoor structures sold through dealers and DTC. Overlaps with Forever Redwood's sheds, gazebos, and outdoor structures categories in custom wood outdoor products.
- Outdoor Living Today: Outdoor Living Today manufactures and sells cedar outdoor structure kits (pergolas, gazebos, sheds, saunas) direct to consumers. Closely matches Forever Redwood's custom-made-to-order wood structures model and product mix.
- All Things Cedar: All Things Cedar produces cedar outdoor furniture and structures (pergolas, gazebos, swings, planters) sold DTC and through dealers. Directly comparable niche wood outdoor product maker serving a similar mid-to-high-end residential customer.
Broad incumbents
- Trex Company: Trex is the dominant composite decking and outdoor living brand selling furniture, pergolas, and structures through retail and pro channels. Broad incumbent in the same outdoor structures space, but competing on low-maintenance composite materials rather than solid redwood.
- Frontgate: Frontgate sells premium outdoor furniture, pergolas, and structures DTC. A broad incumbent competing for the same high-end residential outdoor living spend that Forever Redwood addresses with its structures and furniture pillars.
- Polywood: Polywood is a major DTC outdoor furniture brand using recycled HDPE lumber, competing across Forever Redwood's tables, benches, chairs, and seating categories with a different material story but overlapping customer base.
- Restoration Hardware (RH): RH is a premium home furnishings retailer with a large outdoor furniture and structures assortment. A broad incumbent serving the same affluent residential buyers Forever Redwood targets with premium outdoor products.
Regional players
- Cedar Forest Furniture Company: Cedar Forest Furniture Company is a custom Amish-made wood outdoor furniture maker, comparable to Forever Redwood's custom-made seating and table offerings, with comparable craft build-to-order model though distributed more through dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Forever Redwood social profiles
Digital presenceForever Redwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forever Redwood leadership team
Management profileNumber of profiles
Profiles1 record
Forever Redwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forever Redwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forever Redwood
What does Forever Redwood do?
Forever Redwood designs, handcrafts, and sells custom-made California Redwood outdoor structures (pergolas, pavilions, gazebos, arbors, tiny houses, sheds, saunas) and indoor/outdoor furniture (tables, seating, swings and gliders, indoor furniture, planters, kids furniture, accessories). Every product is built to customer specifications, configured online for real-time transparent pricing, shipped free nationwide, and supported by an optional in-house White Glove installation service available in all 50 states.
Is Forever Redwood a public or private company?
Forever Redwood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forever Redwood founded?
Forever Redwood was founded in 1995. It employs 11 to 50 people.
Where is Forever Redwood based?
Forever Redwood is headquartered in Annapolis, United States, in the North America region.
How does Forever Redwood make money?
Three revenue lines are on record. Custom-made-to-order product sales are the primary driver. The others are white Glove professional installation services and trade Program sales channel.
Who are Forever Redwood's main competitors?
Direct peers on record are New England Arbors, Yardistry, Cedarshed Industries, Outdoor Living Today and All Things Cedar. Broad incumbents are Trex Company, Frontgate, Polywood and Restoration Hardware (RH). Cedar Forest Furniture Company is listed as a regional player.
Does Forever Redwood have an API?
No public API is recorded for Forever Redwood.
What industry is Forever Redwood in?
Forever Redwood's product category is Custom Redwood Outdoor Furniture & Structures. Its primary akta.pro industry code is CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail, with a secondary code of CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts). Its NAICS code is 337122 and its SIC code is 2590.