BellaPhytus

What BellaPhytus does

BellaPhytus is a privately held Brazilian dermocosmetics manufacturer and retailer operating under two legal entities: BellaDigital Comercial LTDA, which owns the e-commerce brand, and Bellaphytus Indústria de Cosméticos LTDA, which operates the manufacturing facility at Rua Ceará, 190 in Criciúma, Santa Catarina. Founded around 2012 and operating for 14 years, the company runs a direct-to-consumer model through its storefront bellaphytus.com.br (hosted on Tiendanube with Nuvem Pago payments), shipping nationwide via Correios and partner carriers. The product portfolio spans 108+ SKUs organized across multiple sub-brands including Bella-Oil (pure botanical oils such as Rosa Mosqueta, Ojon, Olibano, Rícino, Copaíba, Babosa, Coco, Alecrim), Dersol (sunflower-oil-based skincare with Vitamins A and E), Humiq (aluminum-free natural deodorants), Dr House (massage therapy gels and balms), EllaMamy and EllaPés (maternal, baby, and foot care), Caspbell (anti-dandruff shampoo), and Melaleuca (tea-tree acne treatment), supplemented by bundled kits such as Kit Deuses, Kit Beleza Glow, and Kit Adeus ao Frizz.

The company's technical differentiator is its own manufacturing capability combined with a proprietary nanotechnology platform that uses colloidal silver nanoparticles and curcumin for antibacterial and wound-healing effects, applied across deodorant and skincare ranges. Select products carry third-party clinical claims (e.g., 71% improvement in crow's-feet wrinkles, 81% elasticity improvement after 32 days for the Sérum Facial per IPCLIN testing; 99.99% antibacterial activity for Melaleuca Gel Secativo), and the portfolio is ANVISA-registered under RDC 752/2022, cruelty-free, and selectively vegan-certified. Formulation emphasis is on botanical oils, essential fatty acids, plant extracts, and conscious ingredient sourcing.

Commercially, BellaPhytus monetizes exclusively through DTC unit sales on its own e-commerce site, with pricing ranging from R$8.45 to R$128.90, frequent promotional discounts up to 50%+, free-shipping promotions, and bundled kits offering 2-28% off individual SKUs. Customer acquisition relies on the website, WhatsApp commerce, and email marketing; no retail, marketplace, or wholesale channels are disclosed. The company is bootstrapped with no institutional investors, serves only Brazil, employs 11-50 people, and reports no revenue in the available materials. Revenue is not publicly disclosed.

Name

BellaPhytus

Legal name

BellaDigital Comercial LTDA

Website

https://bellaphytus.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BellaPhytus is a privately held Brazilian dermocosmetics manufacturer and retailer, selling 108+ natural-oil, skincare, and personal-care SKUs under sub-brands like Bella-Oil, Dersol, and Humiq directly to Brazilian consumers through its own e-commerce site bellaphytus.com.br.

Ownership category

akta.pro rank

Product category

Dermocosmetics and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADANAA

Deodorants & Antiperspirants

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRADANAK

Foot Care (Deodorizing, Anti-chafe, Callus Care)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRADANAG

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Dermocosmetics products
• Natural beauty oils
• Natural deodorants
• Hair care cosmetics
• Mother and baby care

Headquarters

HQ city

Criciúma

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online retail of dermocosmetic products. BellaPhytus manufactures and sells their own product lines including natural oils, creams, deodorants, and body care products through their e-commerce platform. Products are sold individually and in bundled kits with various price points from R$8.45 to R$128.90.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BellaPhytus manufactures and sells its own line of Brazilian dermocosmetics, including natural botanical oils, body and facial creams, natural deodorants, hair care, body care, and mother-and-baby care products. Production is carried out at the company's own facility in Criciúma, Santa Catarina, and the catalog of more than 108 ANVISA-registered products is distributed through multiple specialized sub-brands. The company sells these products directly to consumers through its owned e-commerce website and WhatsApp ordering, with delivery handled via Correios.

Product overview

BellaPhytus is a Brazilian dermocosmetics company with 14 years of experience, operating as an industry with its own manufacturing facility in Criciúma, SC. The company produces a comprehensive portfolio of natural oils (Bella-Oil line including Rosa Mosqueta, Ojon, Olibano, Alecrim, Rícino, Copaíba, Babosa, Coco, Semente de Uva, Amêndoas Doces), skin care products (Dersol line with sunflower oil creams and lotions, Pasta D'Água water pastes), hair care products, body care (EllaPés foot lotion, massage products under Dr House brand including Bellaflan, Bellaflex, Sucupira Gel, Canela de Velho Balsam), facial skincare (Sérum with Hyaluronic Acid, Primer Matte, Melaleuca Tea Tree acne products), natural deodorants (Humiq line), baby/mother care (EllaMamy), and various bundled kits (Kit Deuses, Kit Beleza Glow, Kit Adeus ao Frizz, Kit Crescimento, Kit Anti-Acne). The products are ANVISA-registered, cruelty-free, and many are vegan certified, with formulations featuring natural ingredients like colloidal silver, curcumin, and plant extracts.

Differentiator

Problem solved

Functional benefit

Brands

• Bella-Oil: Product line of pure vegetable oils including Rosa Mosqueta, Ojon, Olibano, Alecrim, Rícino, Coco, Babosa, Copaíba, Amêndoas Doces, Semente de Uva, and Mineral oil.
• Bella-Oil (Rícino 100% Puro)
• Humiq
• Dersol
• Dersol Creme
• Dr House
• EllaMamy
• EllaPés
• Caspbell
• Promaderm
• Calamix
• Pedra Hume
• BellaRub
• Bellaflex
• Bellaflan
• Melaleuca
• Umic

Products and services

• Bella-Oil Natural botanical and essential oil line developed under the Bella-Oil sub-brand, sold to retail consumers for personal skin and body care use.
• Humiq Specialized personal care product line sold under the Humiq sub-brand to consumers via the BellaPhytus e-commerce site.
• Dersol Dermocosmetic product line distributed under the Dersol sub-brand for consumer skincare application.
• Dr House Skincare line marketed under the Dr House sub-brand, sold to end consumers for daily facial and body care routines.
• EllaMamy Mother-and-baby care product line sold under the EllaMamy sub-brand for use by mothers during pregnancy and on infants.
• EllaPés Foot care product line sold under the EllaPés sub-brand for routine foot skincare and treatment.
• Caspbell BellaPhytus-branded personal care product line sold under the Caspbell sub-brand.
• Promaderm Dermocosmetic line sold under the Promaderm sub-brand, aimed at consumers seeking dermo-grade skin care.
• Calamix Personal care product line marketed under the Calamix sub-brand for consumer self-care use.
• Pedra Hume Natural personal care line sold under the Pedra Hume sub-brand, positioned in the natural ingredients segment.
• BellaRub Body care product line sold under the BellaRub sub-brand for consumer topical application.
• Bellaflex Specialized personal care product line marketed under the Bellaflex sub-brand for consumer use.
• Bellaflan Personal care sub-brand offering products under the Bellaflan name for consumer skincare routines.
• Melaleuca Personal care line based on melaleuca (tea tree) ingredients, sold under the Melaleuca sub-brand for skin and hygiene care.
• Umic Specialized personal care sub-brand offering products under the Umic name for consumer use.
• BellaPhytus Natural Deodorants Natural deodorant category offered by BellaPhytus to consumers seeking aluminum-free and natural deodorant options.
• BellaPhytus Hair Care Hair care product category featuring shampoo, treatment, and scalp care items positioned within the natural/dermo segment.
• BellaPhytus Body Creams Body and facial cream category featuring differentiated actives such as colloidal silver nanoparticles with curcumin and hyaluronic acid serums.

Quantifiable outcome

• 71% improvement in crow's feet wrinkles, 55% improvement in nasolabial folds, 81% improvement in elasticity, 77% improvement in firmness, 84% improvement in hydration after 32 days of use
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Granado Pharmácias: Brazilian heritage pharmacy and cosmetics manufacturer with its own production facilities, selling traditional and natural personal-care products through DTC e-commerce and physical stores. Highly comparable as a Brazilian-owned manufacturer-retailer of natural, ANVISA-registered cosmetics with multi-category portfolios.
• Éhkos Cosméticos: Brazilian natural cosmetics manufacturer with a multi-category portfolio of plant-based personal-care products. Comparable as a Brazilian natural/vegan cosmetics manufacturer selling via DTC channels with similar price-point strategy.
• Darrow Laboratórios: Brazilian dermatological skincare manufacturer with proprietary active-ingredient formulations. Comparable as a Brazilian dermocosmetic manufacturer targeting acne, oil control, and treatment use cases with dermo-channel distribution.
• Simple Organic: Brazilian natural and vegan beauty brand sold primarily through its own DTC e-commerce site. Comparable as a digitally native Brazilian clean/natural beauty manufacturer with similar price points, kit strategies, and cruelty-free positioning.
• Mantecorp Skincare: Brazilian dermocosmetic brand offering treatment-oriented skincare lines with documented clinical claims. Comparable in product positioning (dermo-skincare with active ingredients) and in Brazilian pharmacy and DTC distribution.
• ADCOS Cosméticos de Tratamento: Brazilian dermocosmetic brand focused on treatment skincare with dermatologist-channel distribution. Directly comparable to BellaPhytus's dermo-grade positioning, clinical-claim-driven marketing, and skincare-led portfolio in Brazil.

Broad incumbents

• CeraVe Brasil: L'Oréal-owned skincare brand with dermatological positioning and strong Brazilian retail presence. Comparable as a global dermo-skincare brand competing for the same ANVISA-regulated, dermatologist-endorsed Brazilian consumer.
• La Roche-Posay Brasil: L'Oréal-owned international dermocosmetic leader sold through Brazilian pharmacies and DTC. Comparable as a scaled, ANVISA-registered dermo-skincare brand competing for the same efficacy-conscious Brazilian consumer.
• Vichy Brasil: L'Oréal-owned dermocosmetic brand with a strong pharmacy-channel presence in Brazil. Comparable as a global dermo-skincare incumbent whose dermatologically tested, science-backed positioning overlaps with BellaPhytus's value proposition.

Others

• Biolab Farmacêutica: Brazilian pharmaceutical company operating in dermatology and aesthetics. Comparable as an adjacent Brazilian health-and-beauty operator that overlaps with BellaPhytus's dermo-category positioning and shares ANVISA-registered product channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bellaphytus

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BellaPhytus