Hyria koulutus

What Hyria koulutus does

Hyria koulutus is a Finnish vocational education and training (VET) provider operating across the Kanta-Häme and Uusimaa regions, structured as a dual entity comprising Hyria koulutus Oy (private limited company) and Hyria säätiö sr (foundation). Founded in 2009 and headquartered in Hyvinkää with additional campuses in Riihimäki, the organization delivers ammatillinen koulutus (vocational qualifications) and oppisopimus (apprenticeship) pathways across sectors spanning business, technology, healthcare, hospitality, logistics, construction, and creative industries. Its core customer segments are youth and adult learners pursuing vocational qualifications, regional employers seeking workforce development (notably through RekryKoulutus and customized leadership qualifications), immigrants requiring skills recognition and integration support, unemployed job seekers receiving Kela-funded vocational rehabilitation, and workplace instructors needing pedagogical training. The product portfolio extends beyond traditional VET into differentiated services including the HyriaRekry mobile talent marketplace, Osaamistakuu graduate support guarantee, muutosturvakoulutus (career transition training), and proprietary digital skills recognition tools for immigrants and SMEs built on Microsoft Forms with custom competency visualizations.

The business model rests on three primary revenue streams: publicly funded core vocational education from the Ministry of Education and Culture (OKM); project-based EU and national grants spanning ESR+, EAKR/ERDF, and RRF programs (OSPARI, NUOTTA, Next Stop Duuni, competency recognition pilots); and nascent employer-paid apprenticeship fees for employed students taking vocational or specialist qualifications, effective from 1 August 2026. Vocational education is free for students, while workplace instructor training is free for participants; employers receive training compensation (koulutuskorvaus) for hosting apprentices. Go-to-market combines national joint application (yhteishaku) and continuous adult admissions (jatkuva haku) for individuals, with direct B2B engagement, apprenticeship contracts, and EU-funded development projects for employer and regional development clients.

The technology stack is conventional education infrastructure — Itslearning LMS, Microsoft 365, and Wilma student information system — augmented by internally developed digital skills recognition tools and competency profiling platforms. Distribution leverages a 130,000-copy Hyria-lehti print magazine across the Hyvinkää–Riihimäki–Hausjärvi–Loppi catchment, alongside hyria.fi website, newsletters, webinars, and student success storytelling. Named enterprise clients include Posti (leadership qualification), Valio and Würth (Ukrainian integration training), and Oma Hämeen pelastuslaitos (supervisor qualification), but B2B relationships appear episodic and project-based rather than multi-year recurring contracts at scale.

Name

Hyria koulutus

Legal name

Hyria koulutus Oy

Website

https://hyria.fi

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Hyria koulutus is a Finnish vocational education and training provider delivering vocational qualifications, apprenticeship training, and rehabilitation services to learners, employers, and immigrants across the Kanta-Häme and Uusimaa regions.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Technical and Trade Schools (61151), Professional and Management Development Training (61143), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF)

akta.pro secondary industries

Language & Cross-Cultural Training (BPACANAL), Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL), Experiential Learning & Internships/Co-ops (EDALABAG)

Keywords

• Vocational education
• Apprenticeship training
• Workforce development
• Skills recognition
• Vocational rehabilitation

Headquarters

HQ city

Hyvinkää

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Publicly Funded Vocational Education: Hyria is a publicly funded vocational education provider. Revenue is primarily derived from government funding (OKM — Ministry of Education and Culture) for delivering vocational degrees, apprenticeships, continuous learning, and rehabilitation services.
2. EU and National Project Funding: Hyria receives project-based EU funding including ESR+ (European Social Fund Plus), EAKR/ERDF (European Regional Development Fund), and RRF (Recovery and Resilience Facility) for skills recognition pilots, youth employment programs, and career planning tool development.
3. Employer-Paid Apprenticeship Training: Apprenticeship training (oppisopimus) for employed individuals is fee-based for the employer starting 1 August 2026. Hyria charges training fees for vocational and specialist vocational qualifications taken as apprenticeships for employed students.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hyria koulutus is a Finnish vocational education and training (VET) provider delivering vocational qualifications across multiple professional fields (business, technology, healthcare, hospitality, construction, creative industries) through both traditional classroom instruction and workplace-based apprenticeship training. The company also provides customized corporate training, vocational rehabilitation (Kela-funded), employment coaching, skills recognition tools for immigrants and SMEs, and career transition services for individuals facing workforce restructuring. Operations are concentrated in the Kanta-Häme and Uusimaa regions of Finland.

Product overview

Hyria koulutus is a Finnish vocational education and training (VET) provider offering a comprehensive portfolio of services centered on ammatillinen koulutus (vocational training) and oppisopimus (apprenticeship training). The core offering consists of vocational qualifications across multiple professional fields, delivered through both traditional classroom instruction and workplace-based learning. Supporting the core programs are several add-on modules and specialized services including HyriaRekry (recruitment mobile application connecting employers with students), osaamistakuu (competence guarantee providing graduates continued support), työkokeilu ja työhönvalmennus (vocational rehabilitation and employment coaching funded by Kela), and osaamisen tunnistamisen työkalut (competence recognition tools for immigrants and SMEs). Additional offerings include verkkokoulutukset (online training), muutosturvakoulutus (career transition training), RekryKoulutus (employer-focused recruitment training), and työpaikkaohjaajakoulutus (workplace instructor training). The organization serves individuals seeking vocational qualifications, employers seeking workforce development solutions, and job seekers requiring rehabilitation or career transition support across the Häme and Uusimaa regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ammatillinen koulutus (Vocational Training)

Quantifiable outcome

• 12 of 14 Ukrainian participants placed in employment at Würth and Valio after training
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kanta-Hämeen hyvinvointialue Oma HämecoreStrategic or Co-development Partner · 1 April 2026Oma Häme is co-developing the 'Omaan tahtiin' rehabilitation teaching pilot (2026–2028) combining vocational education, youth workshop activities, and social welfare expertise to support youth requiring stronger support.
• WenheecoreStrategic or Co-development Partner · 1 November 2024Wenhee and Hyria jointly implement the OSPARI project (monimuotoinen rekrytointi ja joustavat työvoimaratkaisut) to develop diverse recruitment practices and flexible workforce solutions.
• TechVilla (NUOTTA-hanke)coreStrategic or Co-development Partner · 7 November 2023TechVilla coordinates the NUOTTA EAKR project supporting SMEs in customer-oriented service innovation. Hyria combines this with Tuotekehitystyön erikoisammattitutkinto (product development specialist qualification) as a supportive package for entrepreneurs and employees.
• Riihimäki–Hyvinkää KauppakamariminorStrategic or Co-development PartnerBusiness chamber partnership for employer needs assessment within the OSPARI project.
• HAMK (Hämeen ammattikorkeakoulu)coreStrategic or Co-development PartnerHAMK serves as the regional partner for the NUOTTA EAKR project in Kanta-Häme, implementing the group project alongside TechVilla as the main implementer for Uusimaa.
• TE-toimisto ja ELY-keskuscoreStrategic or Co-development PartnerFinnish Employment and Economic Development Centres partnered with Hyria, Valio, and Würth to deliver Ukrainian integration training and employment pathways.

Scale indicators5 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• OSAO (Oulun seudun ammattiopisto): Northern Finland's largest vocational education organizer with extensive apprenticeship and B2B RekryKoulutus-equivalent services — directly comparable scale and scope to Hyria.
• Gradia (Jyväskylän koulutuskuntayhtymä): Publicly funded regional VET provider in Central Finland offering vocational qualifications, apprenticeship, and corporate training — same koulutuksen järjestäjä role as Hyria.
• Turun ammattiopisto: City of Turku-owned vocational education provider delivering vocational qualifications across multiple fields and corporate training to Southwest Finland employers — structural peer to Hyria.
• Ammattiopisto Luovi: Nationwide Finnish VET organizer specializing in vocational rehabilitation, special-needs support, and immigrant integration training — directly overlaps Hyria's kuntoutus and maahanmuuttaja segments.
• Savon ammattiopisto (Sakky): Eastern Finland publicly funded vocational education provider with comparable breadth of sectors and B2B training offerings to Hyria.
• SASKY koulutuskuntayhtymä: Pirkanmaa-based regional VET organizer offering vocational qualifications and apprenticeship services — equivalent koulutuksen järjestäjä model to Hyria koulutus Oy.
• Ammattiopisto Spesia: Special-needs-focused VET provider across multiple Finnish regions, with overlapping rehabilitation, immigrant integration, and work-trial service offerings similar to Hyria's kuntoutus portfolio.
• Tredu (Tampereen seudun ammattiopisto): Tampere region's main OKM-funded vocational education provider covering multiple sectors with apprenticeship, youth, and adult learner programs — directly comparable in scale and service mix to Hyria.
• Kpedu: Kainuu region vocational education organizer delivering vocational qualifications, apprenticeship, and corporate training — directly comparable publicly funded VET business model.
• Koulutuskeskus Salpaus: Publicly funded Finnish vocational education organizer operating in the Päijät-Häme region, offering vocational qualifications, apprenticeship training, and corporate B2B services — structurally identical business model to Hyria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hyriakoulutus
• Facebookfacebook.com/hyriakoulutus

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyria koulutus