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Sarah Wiener GmbH

Full company profile

uuid000u5ed

Namestring
Sarah Wiener GmbH
Company typeenum
Private
Founded yearint
1990
Short descriptiontext

Sarah Wiener GmbH is a small private Berlin-based company founded in 1990 with 1-10 employees. Its stated positioning is being synonymous with enjoyment since 1990, though its specific products, services, and revenue model are not disclosed in available data.

Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBerlin, Germany
HQ citystring
Berlin
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
culinary food products, organic food brand, premium grocery range, chef-branded goods, sustainable food items
Industry1 code
1Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly)
CodeTHAFAIAKPrimaryYes
NAICS code2 codes
  • Caterers72232
  • Bakeries and Tortilla Manufacturing3118
SIC code2 codes
  • Food And Kindred Products2000
  • Bakery Products2050
Product category
Premium Packaged Food
Social media profiles1 record
Cost components5 values
Supply Chain, Marketing or Sales, Operations, Personnel, Others
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Sarah Wiener GmbH, founded in 1990 in Berlin, operates as a chef-driven food brand associated with enjoyment and culinary quality. The company develops, produces, and distributes premium food products and related culinary offerings under the Sarah Wiener name, targeting consumers who value chef-curated, often organic/sustainably-sourced ingredients and prepared foods. The brand extends the eponymous founder's gastronomic philosophy into retail food product lines available through selected distribution channels.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Sarah Wiener Branded Food Range
CategoryPackaged Food
No data
Peers10 records
1Johann Lafer
TypeDirect peer
Description

German celebrity chef who built a multi-channel food brand around restaurants, TV, and packaged products. Closely comparable as a chef-led, German-market specialty food and catering business model built on personal brand equity.

TypeDirect peer
Description

Munich-based organic bakery chain with retail shops and foodservice supply across southern Germany. Comparable as a German specialty/organic bakery operator with retail and institutional channels.

TypeBroad incumbent
Description

Large German caterer serving institutional clients (schools, hospitals, senior care) with branded meal solutions. Comparable as a scaled operator in the German institutional catering channel where wellness/organic positioning is increasingly demanded.

TypeBroad incumbent
Description

Germany's largest dedicated organic food retailer with hundreds of stores and a broad packaged-organic product range. Comparable as the dominant scaled player in the German organic food category that the Sarah Wiener brand operates adjacent to.

TypeDirect peer
Description

Berlin-based Michelin-starred chef and restaurateur operating premium dining concepts in Germany. Comparable as a Berlin-headquartered chef-led restaurant and food brand.

TypeBroad incumbent
Description

Major German facility-services and catering group with significant institutional foodservice operations. Comparable as a large incumbent competing for the same institutional catering contracts the Sarah Wiener brand historically targeted.

7Alfons Schuhbeck
TypeDirect peer
Description

German celebrity chef with restaurants, catering, and a branded food product line (spices, frozen goods). Comparable as a chef-anchored German specialty foods and foodservice operator.

TypeBroad incumbent
Description

Germany's largest organic farming association and organic-label owner with deep penetration across retail and foodservice. Comparable as the underlying organic-certification backbone many German specialty caterers, including Sarah Wiener-aligned products, depend on.

TypeOthers
Description

Nestlé's German ice cream and frozen-food arm, producing branded frozen desserts and meals. Comparable as a producer of branded packaged food products in Germany that competes for the same consumer occasions (snacking, dessert, frozen meals) that celebrity-chef branded product lines target.

TypeOthers
Description

While primarily a coffee brand, Lavazza operates branded cafe and foodservice concepts in Germany and represents the type of branded-restaurant / cafe-channel incumbent the Sarah Wiener catering and bakery model must compete against in German urban foodservice.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sarah Wiener GmbH

Premium Packaged Foodsarahwienergruppe.de

Sarah Wiener GmbH is a small private Berlin-based company founded in 1990 with 1-10 employees. Its stated positioning is being synonymous with enjoyment since 1990, though its specific products, services, and revenue model are not disclosed in available data.

Sarah Wiener GmbH firmographics

Firmographics
Name
Sarah Wiener GmbH
Website
https://sarahwienergruppe.de
Company type
Private
Founded year
1990
Headcount range
1–10 employees
Short description
Sarah Wiener GmbH is a small private Berlin-based company founded in 1990 with 1-10 employees. Its stated positioning is being synonymous with enjoyment since 1990, though its specific products, services, and revenue model are not disclosed in available data.
Ownership category
akta.pro rank

Sarah Wiener GmbH industry classification

Industry
Product category
Premium Packaged Food
NAICS
Caterers (72232), Bakeries and Tortilla Manufacturing (3118)
SIC
Food And Kindred Products (2000), Bakery Products (2050)
akta.pro primary industry
Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

  • Culinary food products
  • Organic food brand
  • Premium grocery range
  • Chef-branded goods
  • Sustainable food items

Where Sarah Wiener GmbH is headquartered

Location

Headquarters

HQ city
Berlin
HQ country
Germany
HQ region
Europe

Markets served

Sarah Wiener GmbH business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Operations, Personnel, Others

Sarah Wiener GmbH product offering

Product offering

Core offering

Sarah Wiener GmbH, founded in 1990 in Berlin, operates as a chef-driven food brand associated with enjoyment and culinary quality. The company develops, produces, and distributes premium food products and related culinary offerings under the Sarah Wiener name, targeting consumers who value chef-curated, often organic/sustainably-sourced ingredients and prepared foods. The brand extends the eponymous founder's gastronomic philosophy into retail food product lines available through selected distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

  • Sarah Wiener Branded Food Range

Companies that use Sarah Wiener GmbH

Customer profile

Ideal customer profiles1 record

Sarah Wiener GmbH technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Sarah Wiener GmbH competitors and assessment

Company assessment

Direct peers

  • Johann Lafer: German celebrity chef who built a multi-channel food brand around restaurants, TV, and packaged products. Closely comparable as a chef-led, German-market specialty food and catering business model built on personal brand equity.
  • Hofpfisterei: Munich-based organic bakery chain with retail shops and foodservice supply across southern Germany. Comparable as a German specialty/organic bakery operator with retail and institutional channels.
  • Tim Raue: Berlin-based Michelin-starred chef and restaurateur operating premium dining concepts in Germany. Comparable as a Berlin-headquartered chef-led restaurant and food brand.
  • Alfons Schuhbeck: German celebrity chef with restaurants, catering, and a branded food product line (spices, frozen goods). Comparable as a chef-anchored German specialty foods and foodservice operator.

Broad incumbents

  • Apetito: Large German caterer serving institutional clients (schools, hospitals, senior care) with branded meal solutions. Comparable as a scaled operator in the German institutional catering channel where wellness/organic positioning is increasingly demanded.
  • Alnatura: Germany's largest dedicated organic food retailer with hundreds of stores and a broad packaged-organic product range. Comparable as the dominant scaled player in the German organic food category that the Sarah Wiener brand operates adjacent to.
  • Dussmann Group: Major German facility-services and catering group with significant institutional foodservice operations. Comparable as a large incumbent competing for the same institutional catering contracts the Sarah Wiener brand historically targeted.
  • Bioland: Germany's largest organic farming association and organic-label owner with deep penetration across retail and foodservice. Comparable as the underlying organic-certification backbone many German specialty caterers, including Sarah Wiener-aligned products, depend on.

Others

  • Nestlé Schöller (Germany): Nestlé's German ice cream and frozen-food arm, producing branded frozen desserts and meals. Comparable as a producer of branded packaged food products in Germany that competes for the same consumer occasions (snacking, dessert, frozen meals) that celebrity-chef branded product lines target.
  • Lavazza (German market presence): While primarily a coffee brand, Lavazza operates branded cafe and foodservice concepts in Germany and represents the type of branded-restaurant / cafe-channel incumbent the Sarah Wiener catering and bakery model must compete against in German urban foodservice.

Market position

Customer concentration

Sarah Wiener GmbH social profiles

Digital presence

Sarah Wiener GmbH financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sarah Wiener GmbH leadership team

Management profile

Number of profiles

Profiles1 record

Sarah Wiener GmbH funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sarah Wiener GmbH M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarah Wiener GmbH

What does Sarah Wiener GmbH do?

Sarah Wiener GmbH, founded in 1990 in Berlin, operates as a chef-driven food brand associated with enjoyment and culinary quality. The company develops, produces, and distributes premium food products and related culinary offerings under the Sarah Wiener name, targeting consumers who value chef-curated, often organic/sustainably-sourced ingredients and prepared foods. The brand extends the eponymous founder's gastronomic philosophy into retail food product lines available through selected distribution channels.

When was Sarah Wiener GmbH founded?

Sarah Wiener GmbH was founded in 1990. It employs 1 to 10 people.

Where is Sarah Wiener GmbH based?

Sarah Wiener GmbH is headquartered in Berlin, Germany, in the Europe region.

Who are Sarah Wiener GmbH's main competitors?

Direct peers on record are Johann Lafer, Hofpfisterei, Tim Raue and Alfons Schuhbeck. Broad incumbents are Apetito, Alnatura, Dussmann Group and Bioland. Others are Nestlé Schöller (Germany) and Lavazza (German market presence).

Does Sarah Wiener GmbH have an API?

No public API is recorded for Sarah Wiener GmbH.

What industry is Sarah Wiener GmbH in?

Sarah Wiener GmbH's product category is Premium Packaged Food. Its primary akta.pro industry code is THAFAIAK, Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly). Its NAICS code is 72232 and its SIC code is 2000.

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