WVKR

College Radio Broadcastingwvkr.org

WVKR 91.3 FM is a non-commercial, student-run college radio station at Vassar College in Poughkeepsie, NY, broadcasting eclectic independent music via a 3400-watt FM signal across five states and a global webcast, funded by listener pledges and merchandise sales.

Company typePrivate
Founded1976
HeadquartersPoughkeepsie, United States
Headcount51–100
GTM typeB2C
OfferingServices

What WVKR does

WVKR 91.3 FM is a non-commercial, independent college radio station operated by Vassar College in Poughkeepsie, New York, broadcasting at 3400 watts on 91.3 MHz from a transmitter on the west side of the Hudson River. Its FM signal covers an 18-mile radius across five states (NY, MA, CT, NJ, PA) and a companion webcast at wvkr.org extends reach to international listeners in markets including Japan, Sweden, and Brazil. The station has broadcast continuously since receiving its FCC license on October 6, 1976, evolving from an earlier closed-circuit AM carrier whose programming at Vassar dates to 1938.

Programming is produced by student DJs recruited primarily at the start of each fall semester and supplemented by community DJs from the Hudson Valley. The station offers eclectic independent music programming spanning folk, jazz, blues, world music, electronic, and hip-hop, structured around genre-specific directors. Supporting infrastructure includes a recently revitalized recording studio (used for projects such as the JAZZOETRY MOMENTS jazz-and-poetry program launched April 2025), a redesigned website (January 2025) with an embedded live radio player, and third-party integrations with Spinitron (scheduling), Mixcloud (show archives), Radioactivity.fm (playlist tracking), and GiveCampus (online donations). Signature community events include the annual Pink Noises showcase celebrating femme and nonbinary electronic artists.

WVKR is funded almost entirely through voluntary listener donations collected during annual pledge drives — the 2023 drive raised $21,257.99 and the 2016 drive was the second-best in station history — augmented by partial funding from Vassar's Student Association and merchandise sales (stickers, t-shirts, hoodies, totes) priced from $5 to $200+. The station holds no traditional equity ownership, is governed by a student Executive Board with a faculty advisor, and accepts no advertising or commercial sponsorship.

WVKR firmographics

Firmographics

Name: WVKR
Legal name: WVKR 91.3 FM (Vassar College Radio)
Website: https://wvkr.org
Company type: Private
Founded year: 1976
Operating status: Operating
Headcount range: 51–100 employees
Short description: WVKR 91.3 FM is a non-commercial, student-run college radio station at Vassar College in Poughkeepsie, NY, broadcasting eclectic independent music via a 3400-watt FM signal across five states and a global webcast, funded by listener pledges and merchandise sales.
Ownership category
akta.pro rank

WVKR industry classification

Industry

Product category: College Radio Broadcasting
NAICS: Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)
akta.pro secondary industry: Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

Keywords

College radio station
Independent radio broadcasting
Community radio programming
Fm broadcast services
Music streaming platform

Where WVKR is headquartered

Location

Headquarters

HQ city: Poughkeepsie
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WVKR business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

Listener Donations and Pledge Drives: Annual pledge drives are the primary funding source, constituting a major percentage of the station's annual operating budget. Listeners pledge via phone, mail-in forms, or online donation portals. Premium merchandise (stickers, t-shirts, hoodies, totes) is offered as thank-you gifts based on donation tiers.
Vassar Student Association Funding: Partially funded by Vassar's student association as a student-run organization.
Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, totes, stickers, bottle openers, and shower radios at events and during pledge drives.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Annual	Sticker tier - $5 and up
Transaction based/ take rate	Annual	Entry to premium tiers - $5 to $200+
Transaction based/ take rate	Annual	Premium merchandise tiers - $1 to $150+

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

WVKR product offering

Product offering

Core offering

WVKR is a non-commercial, student-run college radio station broadcasting eclectic independent music programming on 91.3 FM from Vassar College in Poughkeepsie, NY, with a 3400-watt signal covering five states. The station distributes live programming via FM broadcast and online webcast, supplemented by community events, music submission services, and an annual pledge drive. It also operates a recording studio and signature events such as the Pink Noizes showcase.

Product overview

WVKR is a non-commercial, independent college radio station broadcasting on 91.3 FM from Vassar College in Poughkeepsie, New York. The station operates as a unified platform combining FM radio broadcasting (91.3 FM with 3400 watts reaching five states), web streaming accessible worldwide, and community-driven programming. The core offering includes diverse radio shows hosted by student and community DJs across multiple genres, complemented by services such as music submission processing, community event promotion, annual pledge drive fundraising, and access to a revitalized recording studio. The station also produces signature events like the annual Pink Noises showcase for underrepresented electronic artists. Listeners access programming through the station's website featuring a live radio player, Spinitron-based scheduling, and Mixcloud archives.

Differentiator

Problem solved

Functional benefit

Products and services

WVKR 91.3 FM Broadcast

Companies that use WVKR

Customer profile

Segments3 records

Ideal customer profiles4 records

WVKR technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

WVKR partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

WVKR competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

WVKR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WVKR leadership team

Management profile

Number of profiles

Profiles17 records

WVKR funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WVKR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WVKR

What does WVKR do?

Is WVKR a public or private company?

WVKR is a private company. It is classified as corporate owned and is currently operating.

When was WVKR founded?

WVKR was founded in 1976. It employs 51 to 100 people.

Where is WVKR based?

WVKR is headquartered in Poughkeepsie, United States, in the North America region.

How does WVKR make money?

Three revenue lines are on record. Listener Donations and Pledge Drives are the primary driver. The others are vassar Student Association Funding and merchandise Sales.

Does WVKR have an API?

No public API is recorded for WVKR.

What industry is WVKR in?

WVKR's product category is College Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus), with a secondary code of MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM). Its NAICS code is 516110 and its SIC code is 4832.