Canada Safety Council

What Canada Safety Council does

Canada Safety Council is a national Canadian non-profit organization focused on safety education across road, home, workplace, and recreational domains. Founded in the 1950s, with firmographic records indicating incorporation around 1968, the organization is headquartered in Ottawa, Ontario, and positions itself as an independent national voice on safety awareness and training. It serves a broad audience including drivers, employers, youth, farmers, seniors, and the general public, delivering training, certification, and public-awareness programming across Canada.

The Council's core offerings comprise instructor-led and online safety training courses, professional driver certification programs (covering school bus, taxi/rideshare, and emergency vehicle operators), and recurring public-awareness campaigns. Notable recent programs include the Driver for Hire Online Training (developed with Bluedrop ISM and funded by the Government of Canada), the School Bus Driver Improvement Course, and the Paramedic Driving Enhancement Program. Delivery is supported by a national network of approximately 3,000 certified instructors.

The Council operates a diversified non-profit revenue model: sales of program materials and individual courses priced $15-$49, individual and corporate memberships at $50-$1,000, corporate sponsorships ranging $5,000-$300,000, donations, and government grants. The organization is self-funded, runs with a core staff of 1-10 employees, and leverages the broader instructor network for program delivery.

Name

Canada Safety Council

Legal name

Canada Safety Council

Website

https://www.canadasafetycouncil.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Canada Safety Council is a non-profit body that offers safety education to prevent deaths and injuries in public and private places.

Ownership category

akta.pro rank

Product category

Safety Education and Training Services

NAICS

Professional Organizations (81392)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Compliance, Safety & Regulatory Training (BPACANAC)

akta.pro secondary industries

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM), Fire Safety, Life Safety & Code Compliance (EDALAEAI), Home Safety & Accessibility Check (Handrails, Trip Hazards, Childproofing) (HSAGAOAO)

Keywords

• Safety education
• Driver training
• Occupational health training
• Youth safety programs
• National safety campaigns

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Materials Sales: Self-funding through sale of program materials including training course content, instructor materials, and youth safety programs
2. Membership Fees: Three-tier membership structure: Individual ($50/year), Corporate ($250/year), and Affiliate ($1,000/year). Members receive newsletters, certificates, discounts, and campaign materials.
3. Sponsorships: Three sponsorship levels: Bronze ($5,000-$49,000), Silver ($50,000-$149,000), Gold ($150,000-$300,000). Custom sponsorships available targeting specific audiences.
4. Donations: Non-profit organization funded in part by donations from individuals to support safety programs and public awareness campaigns

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Canada Safety Council is a non-profit safety education organization that develops and delivers training courses and public awareness campaigns across road safety, occupational health and safety, youth safety, and community safety. Its offerings include driver improvement, motorcycle, off-road vehicle, and workplace OH&S courses delivered through a 3,000-instructor network and online platforms, plus youth programs such as Home Alone, Babysitter Training, and the Elmer the Safety Elephant mascot program. The organization also runs eight annual national safety campaigns and is self-funding through training material sales, memberships, sponsorships, and donations.

Product overview

Canada Safety Council operates as a nonprofit safety education organization offering a portfolio of training programs and safety awareness campaigns. The core offerings include driver improvement courses (Defensive Driving, 55 Alive Driver Refresher, eco-driving), motorcycle safety training (Gearing Up), off-road vehicle training (ATV, ARGO, Snowmobile, UTV), occupational health and safety online courses (WHMIS 2015, TDG, workplace violence prevention), and youth safety programs (Home Alone, Babysitter Training, Elmer the Safety Elephant). Training is delivered through a network of 3,000 instructors and via online platforms (Vubiz, BISTrainer, SkillsPass). Eight annual national safety campaigns cover farm safety, summer safety, road safety, school safety, community safety, senior safety, home fire safety, and safe driving. Membership programs (Individual, Corporate, Sustaining) provide access to training materials and branding.

Differentiator

Problem solved

Functional benefit

Brands

• Elmer the Safety Elephant: The organization's child safety mascot program, featuring Elmer the Safety Elephant, which includes school programs, the 'Brutes Never Win' program, and emergency preparedness programs for youth.

Products and services

• Driver Training Courses Comprehensive driver improvement and driver training courses including defensive driving, the 55 Alive Driver Refresher Course, and eco-driving courses for individual drivers and fleet operators, delivered through a network of 3,000 certified instructors across Canada.
• Motorcycle Safety Training (Gearing Up) Canada's leading motorcycle training program providing on-road and skills-based training for riders of all levels, delivered through certified instructors.
• Off-Road Vehicle Training Training programs for off-road vehicles including ATV Rider Training, ARGO Operator Course, Snowmobile Operators Course, and Utility Terrain Vehicle (UTV) Side by Side Course.
• Occupational Health & Safety Online Training Online courses for workplace safety including WHMIS 2015, Transportation of Dangerous Goods, Preventing Workplace Violence, Manual Material Handling, Due Diligence, Ladder Safety, Workplace Inspection, Fall Prevention, Office Safety, Electrical Hazards, and Lockout/Tagout training, delivered through Vubiz and BISTrainer platforms for employers and workers.
• Home Alone Program Safety education program for children 10 years and older teaching skills to be safe and responsible when home alone, covering topics including establishing routines, stranger awareness, emergency handling, basic first aid, and internet safety.
• Babysitter Training Pioneering babysitter training program established by the Canada Safety Council as Canada's leading resource for youth caregiving safety education, targeting adolescents learning to provide safe childcare.
• Membership Programs Three-tier membership structure including Individual ($50/year), Corporate ($250/year), and Affiliate ($1,000/year) memberships providing access to training materials, campaign resources, and CSC branding.
• Elmer the Safety Elephant Child safety mascot and educational program featuring school programs, anti-bullying initiatives (Brutes Never Win), emergency preparedness (Be Prepared!), and vaccine awareness, with a dedicated website at elmer.ca.
• Driver for Hire Online Training On-demand driving skills course developed in partnership with Bluedrop ISM and funded by the Government of Canada, focused on core driving skills for professional drivers and delivered through the SkillsPass registration platform.
• School Bus Driver Improvement Course Specialty driving course designed for school bus drivers to improve safety and driving skills, available as an informational flyer with full program details through the Canada Safety Council.
• Paramedic Driving Enhancement Program Driving enhancement program specifically designed for paramedics to improve safety and driving capabilities, available as an informational flyer with full program details through the Canada Safety Council.
• Instructor Materials Training materials and resources for certified instructors delivering Canada Safety Council courses across the network of 3,000 instructors, sold as a self-funding product line.

Quantifiable outcome

• A network of 3,000 instructors delivers safety training across Canada
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Bluedrop ISMcoreStrategic or Co-development PartnerCollaboration with Bluedrop ISM and funding from the Government of Canada to develop and deliver the Driver for Hire Online Training course focusing on core driving skills
• Insurance Brokers Association of CanadaflagshipGTM or Marketing PartnerAnnual partnership for National Road Safety Week campaigns, with IBAC president providing statements and insurance brokers serving as campaign ambassadors across provincial associations
• School BoardscoreChannel Partner/ Reseller/ DistributorPartners in delivering Home Alone Program to children across Canadian schools, providing venue and student access for the youth safety training program
• City Recreation DepartmentscoreChannel Partner/ Reseller/ DistributorPartners offering safety programs including Home Alone Program through community recreation centers and programs across Canada
• Child Care CentrescoreChannel Partner/ Reseller/ DistributorPartners delivering youth safety programs and training materials to children through child care facilities across Canada
• Canadian Forces BasesminorChannel Partner/ Reseller/ DistributorPartners providing safety training programs to military families and personnel at Canadian Forces Bases across the country
• Student Employment CentresminorChannel Partner/ Reseller/ DistributorPartners offering youth safety programs including Home Alone Program to young people through student employment and career centers
• Industry PartnerscoreStrategic or Co-development PartnerIndustry partners help fund and deliver safety programs, with three sponsorship tiers ranging from $5,000 Bronze to $300,000 Gold annually

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Safety Council (US): US national non-profit safety organization delivering driver, workplace, and home safety training and campaigns. Closest functional peer to Canada Safety Council, operating the same model across a different national footprint.
• St. John Ambulance Canada: Canadian non-profit providing first aid, CPR, and youth safety training courses including babysitter programs. Directly comparable to CSC's youth safety and training portfolio with national Canadian reach.
• Canadian Red Cross: Major Canadian non-profit delivering first aid, water safety, and youth safety training programs. Overlaps with CSC on babysitter training, youth safety, and home safety awareness.
• CCOHS (Canadian Centre for Occupational Health and Safety): Canadian federal government body providing OH&S training, WHMIS, and workplace safety courses. Directly competes with CSC's online OH&S courses (WHMIS 2015, TDG, workplace violence prevention).
• Parachute Canada: Canadian non-profit focused on injury prevention across home, road, and sport safety. Comparable mission and public awareness campaign model to CSC's national safety weeks.
• WSPS (Workplace Safety & Prevention Services): Ontario-focused health and safety association delivering workplace training and consulting. Overlaps with CSC's OH&S training portfolio for employers and workers.
• Young Drivers of Canada: Commercial driver training provider offering in-class and in-car courses across Canada. Direct competitor in driver improvement and defensive driving segments.
• RoSPA (Royal Society for the Prevention of Accidents): UK national safety charity providing road, workplace, and home safety training and campaigns. Closest international analogue to CSC's national safety council model.
• Safe Kids Worldwide: Global non-profit focused on child injury prevention including school and home safety programming. Comparable to CSC's Elmer the Safety Elephant and Home Alone youth programs.

Broad incumbents

• Aviva (driver safety and insurance programs): Large Canadian insurer funding and co-developing road safety awareness through its foundation. Adjacent to CSC's Road Safety Week partnership model with the Insurance Brokers Association of Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CanadaSafetyCSC
• Facebookfacebook.com/canada.safety
• LinkedInlinkedin.com/company/canada-safety-council
• Instagraminstagram.com/canadasafetycouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canada Safety Council