East Rochester Union Free Schools

What East Rochester Union Free Schools does

East Rochester Union Free School District (ERUFSD) is a public K-12 school district located in East Rochester, New York, serving approximately 1,090 students from Universal Pre-Kindergarten through 12th grade. The district operates two schools — an Elementary School (UPK-5) and a Junior/Senior High School (6-12) — housed within a single connected building, an arrangement the district markets as a 'walking district' that compresses facilities footprint, reduces intra-district transportation, and consolidates administrative overhead. The district is institutionally stable, with long-running traditions (a 95-year-old Moving Up Day ceremony) and the Bombers identity anchoring Section V interscholastic athletics.

The district's technology environment is built on a stack of standard K-12 EdTech platforms: SchoolTool as the student information system, ParentSquare for parent-teacher communications, MySchoolBucks for fee and meal-payment processing, Naviance for college and career readiness, and Gaggle for student safety monitoring. Universal free meals are delivered through participation in the New York State Community Eligibility Provision (CEP), and the district operates community-facing programming such as a Wellness Center and district swimming alongside the FITS summer initiative.

The entity's business model is that of a New York State public school district: funding flows from a combination of local property tax levies (subject to the State tax cap), New York State foundation and categorical aid, and federal program funds (e.g., Title I, IDEA). The Board of Education approved a 2026-27 operating budget of $33,913,788, and capital projects are funded through capital reserves or voter-approved bond authorizations rather than commercial revenue. Customer concentration is essentially total by design: enrollment is geographically bound and compulsory for district-resident children of school age.

Name

East Rochester Union Free Schools

Legal name

East Rochester Union Free School District

Website

https://erschools.org

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Short description

East Rochester Union Free School District is a New York State public K-12 school district serving approximately 1,090 students UPK-12 in a single connected East Rochester building, funded by property taxes, state aid, and federal programs.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industry

Public School Districts (K–12) (EDADABAA)

Keywords

• Public K-12 education
• School district services
• Student nutrition programs
• Athletic programs schools
• Summer enrichment programs

Headquarters

HQ city

East Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Local Property Tax Revenue: The district is funded primarily through local property taxes from East Rochester village/town residents. This forms the core local contribution to the district's operating budget.
2. State Education Aid: New York State provides education aid to the district based on formulas that account for district wealth, student needs, and other factors. This represents a significant portion of operating revenue.
3. Federal Funding Programs: Federal programs including Title I, IDEA special education funding, and other categorical grants support district operations and specific programs.
4. Fees for Services: The district charges fees for facilities use by community groups, summer programs (FITS, swim lessons), and community wellness center access for non-residents or non-school hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

East Rochester Union Free School District provides publicly funded K-12 education to approximately 1,090 students through two schools housed in a single connected UPK-12 building: an Elementary School (UPK-5) and a combined Jr/Sr High School (Middle Level Academy grades 6-8 and Senior High grades 9-12). The district delivers core academic instruction aligned with NYS Learning Standards, special education, counseling, library services, athletics, and a free universal School Nutrition Program under the NYS Community Eligibility Provision. It also offers ancillary community programs including summer enrichment (Fun in the Sun), swim lessons, a community Wellness Center, and facilities rentals.

Product overview

East Rochester Union Free Schools operates as a unified K-12 public school district with two schools: East Rochester Elementary (UPK-5) and East Rochester Jr/Sr High School (grades 6-12). The district provides core educational services including academic instruction aligned with NYS Learning Standards, special education, counseling, and library services. Supporting programs include athletics, a School Nutrition Program (offering free meals via Community Eligibility Provision), and facilities such as the Wellness Center and Kate Gleason Memorial Outdoor Pool. Summer enrichment includes Fun in the Sun (FITS) for grades 1-6 and swimming programs. Communication and parent engagement are facilitated through ParentSquare, while student records are managed via SchoolTool. The district's mascot is the Bombers.

Differentiator

Problem solved

Functional benefit

Brands

• Bombers: Athletic team nickname for East Rochester Schools

Products and services

• East Rochester Elementary School
• East Rochester Jr/Sr High School
• School Nutrition Program
• Athletics Program
• Fun in the Sun (FITS) Summer Program
• Swimming Program
• Wellness Center
• Library Services
• Facilities Use Rentals

Quantifiable outcome

• Free meals provided to all students through NYS Community Eligibility Provision, eliminating the need for free/reduced lunch applications for meal purposes
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• GG's PizzaminorGTM or Marketing PartnerLocal pizza restaurant recognized as Act for Education Community Champion and awarded ERPTO Volunteer Service Award. Supports students and staff through district events, ERPTO's Sunshine Snack Cart program, and reduced-cost food offerings at celebrations and appreciation events. Has become a true partner to the ER community, consistently stepping up without being asked.
• ParentSquarecoreTechnology or IntegrationDistrict's primary communication platform enabling school-to-family messaging via email, text, and app notifications. Parents can communicate with teachers, sign forms, make payments, and receive report cards through the platform.
• SchoolToolcoreTechnology or IntegrationStudent information system (SIS) used for scheduling, grades, attendance, and parent portal access. Available as web portal and mobile app.
• GagglecoreTechnology or IntegrationSafety platform powering the 'SpeakUp for Safety' tipline, allowing students to report threats of violence, peers in crisis, and other urgent situations via phone, text, or email.
• NaviancecoreTechnology or IntegrationCollege and career readiness platform used by Jr/Sr High School counselors for student career exploration, college planning, and application support.
• Eastern Monroe Career Center (EMCC)minorStrategic or Co-development PartnerPartnership with Monroe BOCES career center providing additional career exploration resources and programs for high school students.
• MySchoolBuckscoreTechnology or IntegrationMeal payment platform allowing parents to deposit funds into student lunch accounts, view purchase history, and set up low-balance notifications. Available as web portal and mobile app.
• East Rochester Alumni Foundation (ERAF)coreStrategic or Co-development Partner501(c)(3) public charity founded in 2005 to support ER Schools through alumni engagement, community connection, and grant funding for programs not in the school budget. Funds operating costs through board member donations.
• American School in JapanminorOthersNew Superintendent Scott Wilcox previously served as Deputy Head of School for Learning, bringing international education perspective to the district.
• Kate Gleason Memorial Outdoor PoolminorOthersHeated community pool operated by the district at 109 East Ave, offering seasonal swim programs, lessons, and water aerobics to village residents.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Honeoye Falls-Lima Central School District: Southwestern Monroe County K-12 district of comparable small-suburban scale; competes in the same Section V athletic conferences and shares regional labor and feeder dynamics.
• Webster Central School District: Suburban Monroe County K-12 district; incoming East Rochester Superintendent Scott Wilcox previously served as Principal of Plank Road South Elementary in Webster CSD, making it a direct administrative-comparable peer district.
• Brighton Central School District: Monroe County suburban K-12 district serving a similarly compact residential community; operates under the same NYS funding formulas and regulatory environment with comparable enrollment scale.
• Pittsford Central School District: Adjacent suburban Monroe County public K-12 district; East Rochester's boundary actually includes parts of Pittsford and Perinton, making it the most directly comparable peer district in terms of geography, student demographics, and operating environment.
• Penfield Central School District: Neighboring Monroe County suburban K-12 district serving a similar residential community profile. Directly competes for school-of-choice and resident perceptions in the East Rochester peripheral area.
• Victor Central School District: Ontario County suburban K-12 district serving a similar residential community profile in the greater Rochester region; comparable size, funding model, and athletic section participation.
• Fairport Central School District: Adjacent Monroe County K-12 district serving Perinton (which East Rochester also partially serves). Similar size band, similar suburban/rural interface, and overlapping feeder communities.
• Canandaigua City School District: Ontario County K-12 public district; new Interim Elementary Assistant Principal Anne Ceddia came from 22 years at Canandaigua CSD, making it a directly relevant administrative-comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/erufsd
• Facebookfacebook.com/groups/416173435069959

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Rochester Union Free Schools