Perennial Financial Services
Perennial Financial Services is a private, hybrid RIA with 40+ advisors across 9 U.S. states, delivering wealth management, retirement, legacy, and business succession planning to high net worth individuals, families, business owners, and corporate retirement clients via a multi-custodial Fidelity/LPL platform and roughly $2 billion AUM.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Perennial Financial Services does
Perennial Financial Services is a private, hybrid Registered Investment Advisor (RIA) headquartered in Los Angeles, founded in 2004, that delivers comprehensive wealth management, financial planning, risk management, retirement planning, legacy planning, insurance, and business succession services to high net worth individuals, families, business owners, pre-retirees, and corporate retirement plan clients. The firm operates through more than 40 financial advisors across nine U.S. states (California, Arizona, Idaho, Florida, Minnesota, Missouri, New York, and Pennsylvania), supported by a multi-custodial platform that combines fee-based fiduciary advisory through Perennial Investment Advisors, LLC with commission-based securities access through LPL Financial (member FINRA/SIPC) and asset custody at Fidelity. The advisory model is differentiated by a hybrid compensation structure that lets individual advisors serve clients under either fee-based or commission-based arrangements, and by a team-based approach designed to bring specialized expertise across the full financial planning stack.
The firm's technology stack centers on a Riskalyze-driven 'Risk Number' methodology for objective portfolio risk assessment, an affiliated-DBA network (Cobalt Unlimited, Rose Greene Financial, Tanaka Wealth Management, Aldana Financial, Mayea Wealth Management, Horg Wealth Management, Shaeffer Financial, Sierra Apex Wealth) that extends the brand without proportional fixed-cost expansion, and a firmwide deployment of Jump's 'Operate' AI Operating System for workflow automation including AI Intake Forms, Document Intelligence, and pre-meeting preparation. The firm reached approximately $2 billion in AUM following its December 2022 merger with Ford Financial Group, has been recognized as one of the fastest-growing firms on the LPL platform, and continues to scale via advisor recruitment (notably the hire of Betty Chin as Chief Growth Officer and the recruitment of Mike Russell, who brought ~$640M from Edward Jones) and geographic expansion into the Northeast via Philadelphia and Brooklyn.
Perennial generates revenue through two primary streams: recurring fee-based or fee-only advisory services delivered under a fiduciary standard through Perennial Investment Advisors, LLC, and transaction-based commissions on securities sold through the LPL Financial broker-dealer platform. Pricing is not publicly disclosed, but the hybrid model is positioned as offering flexibility to both advisors and clients. Customer acquisition relies on a content-led marketing approach (resource center, blog, educational content in eight topic areas), thought leadership recognition (Forbes, Los Angeles Business Journal), and — most distinctively — an enterprise field-sales motion that recruits experienced, high-AUM advisors from major wirehouses such as Edward Jones. The firm is registered with the SEC as an investment adviser, FINRA-registered through LPL, and operates CCPA-compliant privacy practices.
Perennial Financial Services firmographics
Firmographics- Name
- Perennial Financial Services
- Legal name
- Perennial Investment Advisors, LLC
- Website
- https://perennialfinancialservices.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perennial Financial Services is a private, hybrid RIA with 40+ advisors across 9 U.S. states, delivering wealth management, retirement, legacy, and business succession planning to high net worth individuals, families, business owners, and corporate retirement clients via a multi-custodial Fidelity/LPL platform and roughly $2 billion AUM.
- Ownership category
- akta.pro rank
Perennial Financial Services industry classification
Industry- Product category
- Wealth Management & Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Pension Funds (525110), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive Financial Planning (FSAEAAAA)
- akta.pro secondary industries
- Discretionary Portfolio Management (Retail) (FSAAAAAH), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Estate & Legacy Planning Advisory (FSAEAAAG)
Keywords
Where Perennial Financial Services is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Perennial Financial Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fee-Based Advisory Services: Fee-based or fee-only advisory services under fiduciary standard through the RIA entity, Perennial Investment Advisors, LLC
- Commission-Based Securities: Commission-based securities products through LPL Financial broker-dealer platform, allowing advisors to sell commission-based products alongside their fiduciary practice
- AI Platform Services: AI-powered operational automation tools for financial advisors, with Jump reporting over 27,000 advisors on their platform
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Perennial Financial Services product offering
Product offeringCore offering
Perennial Financial Services is a hybrid Registered Investment Advisor that delivers personalized financial planning, wealth management, risk management, retirement planning, legacy/estate planning, insurance strategies, and business succession services to individuals, families, and business owners. Advisory services are provided on a fee-based fiduciary basis through Perennial Investment Advisors, LLC, while securities are also offered through the LPL Financial broker-dealer platform under a multi-custodial model that includes Fidelity access.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Personalized financial planning service in which experienced advisors analyze the client's current financial situation, long-term goals, and risk tolerance to develop a tailored financial plan. Targeted at individuals and families seeking a comprehensive roadmap for their financial future.
- Wealth Management Strategic and disciplined approach to growing and preserving assets through research, investment analysis, and ongoing portfolio monitoring. Targeted at individuals and families whose portfolios require tailored advice and active oversight.
- Risk Management Risk tolerance assessment and management strategies oriented around client-specific risk capacity for short-term volatility to achieve long-term objectives. Uses the Risk Number methodology from Riskalyze to provide quantitative, individualized risk measurement. Targeted at investors seeking objective portfolio risk assessment rather than age-based stereotypes.
- Corporate Retirement Planning Comprehensive retirement planning solutions for businesses of all sizes, including retirement plan selection, design, and employee education. Targeted at companies that need outsourced retirement plan expertise and ongoing employee support.
- Individual Retirement Planning Tailored retirement planning services that consider age, income, and desired retirement lifestyle, with guidance on savings strategies and distribution planning. Targeted at individuals planning for or already in retirement.
- Legacy Planning
Quantifiable outcome
- Firm size of near $2 billion AUM following Ford Financial Group merger
- +1 more outcomes
Companies that use Perennial Financial Services
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Perennial Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature2 records
Perennial Financial Services partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- JumpcoreJump, an AI operating system provider for financial advisors, expanded its partnership with Perennial Financial Services to deploy its 'Operate' solution firmwide. The deployment enables Perennial's advisors to automate workflows including AI Intake Forms, Document Intelligence, and pre-meeting preparation, reducing administrative burden and improving operational consistency. The expansion reflects broader industry shift toward integrated operational automation as firms compete on infrastructure.
- Ford Financial GroupflagshipFord Financial Group merged with Perennial Financial Services to create a near $2 billion hybrid RIA. The combination expanded Perennial's presence in Fresno, California and contributed to overall firm growth.
- LPL FinancialcoreLPL Financial provides broker-dealer services, RIA platform, and custodial services to Perennial Financial Services. Investment advisor representatives of Perennial Investment Advisors, LLC are also registered representatives of and offer securities through LPL Financial, member FINRA/SIPC. Perennial operates as a hybrid RIA with multi-custodial access including Fidelity.
- FidelitycorePerennial Financial Services maintains multi-custodial access to Fidelity, enabling advisors to custody client assets on the Fidelity platform alongside LPL Financial.
- Cobalt UnlimitedminorAffiliated office under Perennial Financial Services umbrella operating under own DBA in Fountain Valley, California
- Rose Greene FinancialminorAffiliated office under Perennial Financial Services umbrella operating under own DBA in Santa Monica, California
- Tanaka Wealth Management GroupminorAffiliated office under Perennial Financial Services umbrella operating under own DBA in South Pasadena, California
- Aldana FinancialminorAffiliated office under Perennial Financial Services umbrella operating under own DBA in Los Alamitos, California
- Mayea Wealth ManagementminorAffiliated office under Perennial Financial Services umbrella operating under own DBA in Cypress, California
- Horg Wealth ManagementminorAffiliated office under Perennial Financial Services umbrella operating under own DBA in Fresno, California
- Shaeffer FinancialminorAffiliated office under Perennial Financial Services umbrella operating under own DBA in California
- Sierra Apex WealthminorAffiliated office under Perennial Financial Services umbrella operating under own DBA in Rocklin, California
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Perennial Financial Services competitors and assessment
Company assessmentDirect peers
- Kestra Financial: Independent wealth management platform (private equity-backed) with hybrid RIA capabilities, focused on advisor recruitment and providing both fee-based and commission-based solutions — directly comparable to Perennial's go-to-market.
- Cetera Financial Group: Large hybrid RIA platform supporting independent advisors with both fee-based and commission-based compensation, multiple custodians, and a heavy recruiting focus. Closely comparable in operating model and target advisor profile to Perennial.
- Cambridge Investment Research: Independent hybrid RIA/broker-dealer supporting financial advisors across the U.S. with a comparable dual-channel, multi-custodial model and strong emphasis on advisor independence and recruiting.
- Mariner Wealth Advisors: PE-backed national wealth advisory firm with a hybrid RIA model and active M&A roll-up of independent advisor teams. Directly comparable on model, target client, and roll-up strategy, though larger in scale.
- Carson Group: Hybrid RIA and broker-dealer platform serving independent advisors with fee-based and commission-based services, content-driven marketing, and a heavy emphasis on advisor coaching and growth — comparable in services and culture.
- HighTower Advisors: National hybrid RIA built by aggregating breakaway wirehouse advisors; offers fiduciary advice plus open-architecture product access. Comparable hybrid model and HNW target market, though meaningfully larger and more institutional.
- Creative Planning: Large hybrid RIA providing comprehensive financial planning, wealth management, retirement, and estate services to HNW clients nationally. Similar service mix and HNW focus, though substantially larger and primarily fee-based.
- Commonwealth Financial Network: Privately held independent broker-dealer/RIA platform serving a similar HNW advisor and client base, with comparable focus on advisor culture, independence, and fee-plus-commission flexibility.
Broad incumbents
- LPL Financial: Largest independent broker-dealer in the U.S. and Perennial's primary infrastructure partner. Not a direct competitor for HNW clients, but the most relevant incumbent shaping the platform on which Perennial operates.
- Focus Financial Partners: Largest independent wealth management roll-up, partnering with hybrid RIAs and fiduciary advisors. Comparable partner-of-choice relationship, but operates as a much larger, PE-backed parent rather than an operating hybrid RIA itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Perennial Financial Services social profiles
Digital presencePerennial Financial Services compliance and trust
Trust signalCompliance4 records
Perennial Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perennial Financial Services leadership team
Management profileNumber of profiles
Profiles7 records
Perennial Financial Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perennial Financial Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perennial Financial Services
What does Perennial Financial Services do?
Perennial Financial Services is a hybrid Registered Investment Advisor that delivers personalized financial planning, wealth management, risk management, retirement planning, legacy/estate planning, insurance strategies, and business succession services to individuals, families, and business owners. Advisory services are provided on a fee-based fiduciary basis through Perennial Investment Advisors, LLC, while securities are also offered through the LPL Financial broker-dealer platform under a multi-custodial model that includes Fidelity access.
Is Perennial Financial Services a public or private company?
Perennial Financial Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perennial Financial Services founded?
Perennial Financial Services was founded in 2019. It employs 11 to 50 people.
Where is Perennial Financial Services based?
Perennial Financial Services is headquartered in Los Angeles, United States, in the North America region.
How does Perennial Financial Services make money?
Three revenue lines are on record. Fee-Based Advisory Services are the primary driver. The others are commission-Based Securities and AI Platform Services.
Who are Perennial Financial Services's main competitors?
Direct peers on record are Kestra Financial, Cetera Financial Group, Cambridge Investment Research, Mariner Wealth Advisors, Carson Group, HighTower Advisors, Creative Planning and Commonwealth Financial Network. Broad incumbents are LPL Financial and Focus Financial Partners.
Does Perennial Financial Services have an API?
No public API is recorded for Perennial Financial Services.
What industry is Perennial Financial Services in?
Perennial Financial Services's product category is Wealth Management & Financial Advisory Services. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAAAAAH, Discretionary Portfolio Management (Retail). Its NAICS code is 523940 and its SIC code is 6282.